Company profile of

VADILAL ICECREAM

Company Profile: Vadilal Industries Limited

2009 Sales: 1,481,600,000

Major Industry: Food & Beverages

Sub Industry: Miscellaneous Food

Country: INDIA

Employees: 98500

INTRODUCTION TO VADILAL

History
Today, the name Vadilal conjures images of lip-smacking ice cream in a whole gamut of flavours. Vadilal
spells quality, availability, variety and state-of-the-art machinery and equipment.It has, however, been a
long journey for the group, which traces its origins way back to 1907, when a certain unassuming
gentleman, by the name of Vadilal Gandhi, the great-grand father of Virendra R Gandhi, Rajesh R Gandhi
and Devanshu L Gandhi, started a soda fountain. He passed on the business to his son, Ranchod Lal, who
ran a one-man show, and, with a hand cranked machine, started a small retail outlet in 1926. Eventually,
Ranchod Lal's sons, Ramchandra and Lakshman, inherited the business and they were instrumental in
giving a newdirection to the company. The duo imparted a new vision to the venture and infused a spirit
of calculated risk-taking into the company. As a result, by the 1970s, the Vadilal Company had already
evolved into a modern corporate entity.

"In 1972-73, the company had 8-10 outlets in Ahmedabad. Gradually, we moved from the city to other
parts of Gujarat. By 1985, the company moved towards neighbouring states like Rajasthan and Madhya
Pradesh. But the expansion was undertaken very methodically and we spent five to six years in spreading
our business and then consolidating it"says Shri Ramchandrabhai Gandhi (Chairman).
Today, VADILALis not just a brand it is the ice-cream associated with the Indian summer; it&s the first
choice in ice-cream for any child or adult during the scorching Indian summers. VADILAL ice-creams are
trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food
value.
Mission

They aim to become an Indian MNC in ice creams and frozen foods, and to provide products and services
at an affordable price without compromising on quality. The success element of Vadilal Industries is its
strong brand identity, good product quality, timely supply and extensive reach.

Vision

At Vadilal, vision is dependent upon three major factors.

First, a vision of the evolution of the industry.

Second, the strategy that the company will employ to gain leadership.

And third, our effectiveness in taking initiatives and pioneering the epitome of innovation, uniqueness &
technology with upholding the Quality of our products

VADILAL CULTURE
1.) Honor the language and spirit of the law of every nation and undertake open and fair business activi
ties to be a good corporate citizen of the world.

2.) Respect the culture and customs of every nation and contribute to economic and social development
through corporate activities in their respective communities.

3.) Dedicate our business to providing clean and safe products and to enhancing the quality of life
everywhere through all of our activities. Create and develop advanced technologies and provide
outstanding products and services that fulfill the needs of customers worldwide.

4.) Foster a corporate culture

that enhances both individual
creativity and the value of
teamwork, while honoring
mutual trust and respect
between labor and
management.

5.) Pursue growth through

harmony with the global
community via innovative
management.

6.) Work with business partners

in research and manufacture
to achieve stable, long-term
growth and mutual benefits, while keeping ourselves open to new partnerships.

Vadilal products

Candies & bars

Give in to the dark side with the
wide variety of chocolate candies
and please your palate with the
creamy goodness of our
fruit flavoured dollies. Candies &
Bars Black Currant Frootful
Mango Fusion Frootful Orange
Frootful Juicee Bomber

Cup Treats
Tempt your taste buds with thier range of lip-smacking cups full of happiness. CUP TREATS Black Currant
Khandala Special Vanilla American Nuts Kaju Draksh Butter Scotch Kesar Pista Strawberry Classic
Chocolate Chip Mango Golden Pearl.

Gourmet

Experience the blend of the finest ingredients as they come together and delight your taste buds. One
heavenly scoop after another, a journey in indulgence that never ceases to end. Get your hands on the
creamy, delicious richness of Vadilals Gourmet range now.
Cones

Take a royal bite into the

awesomeness of
fresh milk ice cream wrapped
in crispy waffle cones. Treat
yourselves some crunchy
goodness with the delectable
assortment of cones. CONES Big Treat
Royal Butter Scotch Chocolate Drip
Cone Prime Kesar Pista Cone Yummy Butter

ICECREAM CAKES
Black Forest Cake An old
favorite with an ice
creamy twist & crowned
with delicious chocolate
flakes that melt in your
mouth. Chocolate
Excess Cake The desire
of every Chocolate
lover, this cake lives
true to its name and is
perfectly crafted.

ICE TROOPER
Enjoy Ice Trooper: Treat your kids or bring out the kid in you with our range of Ice Trooper delights, a
myriad range of products in adorable shapes, colors and flavours one for every mood. Double Strike
Choco Cream Doubles up your joy Joker Face Banana.

Flingo

Flingo is not just a cone. Its an adventure trip topped with oodles of happiness. The trip begins with a
rich creamy layer with lots of nuts used to garnish, a crispy wafer cone, lip-smacking ripple, which runs
through the cone right up to the most loved one
Novelties

A distinct range of
desserts that
cater to special
tastes, backed by
popular demand.
Our Novelties
range includes
Easy Sundae, Choco Sundae, Slice Cassatta, Sajan Sajani Roll Cut, Matka Kulfi, Vanilla Ice Cream
Sandwich.
Badabite

Explore Badabite
Treat yourself to
a longer lasting
happiness
available in 3
delightful
flavours Double
Chocolate
Caramel, Coffee
Caramel and
Cookies n
Cream. Grab and
bless your taste
buds with its rich quality and scrumptious taste.
 VADILAL COMPETITORS

Kwality walls

Kwality Wall's is a frozen desserts brand owned by the Indian consumer goods company Hindustan
Unilever. It is a major producer and distributor of frozen dessert and ice-cream products in India, Bhutan,
Brunei, Nepal, Sri Lanka and MalaysiaKwality Walls is the company of Hindustan Unilever, the arm of
Unilever in India. It is an amalgamated brand name created out of two previously separate independent
companies that Unilever took over: Kwality of India and Wall's of Great Britain.

History

Kwality, the original Indian company, was founded in 1956, and was the first in the region to import
machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the
growth potential of the frozen confections market, Kwality entered into an agreement with Lever, and
has since been known by its current umbrella name. At the same time, other brands acquired by
Hindustan Unilever, such as Gaylord-Milkfood, were phased out in favour of promoting the Kwality Wall's
brand. This arrangement allows for local production and sale of Wall's products that are popular in its
home market, such as the Cornetto cone, and to create local variations on others, such as the Feast
Jaljeera Blast. Kwality Wall's was ranked 464th among India's most trusted brands according to the Brand
Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kwality
Wall's was ranked 632nd among India's most trusted brands and subsequently, according to the Brand
Trust Report 2014, Kwality Wall's was ranked 382nd among India's most trusted brands In August 2013,
Kwality Wall's extended to Bangladesh, Bhutan, Brunei and Nepal.
Kwality Wall's brings happiness in all sizes and flavours.

The brand with the red and white hearts brings joy in all sizes and flavourstaste bliss with every bite of
a variety of frozen treats which make each moment an unforgettable one. Share happiness with your
beloved ones and relish all the great times in life with Kwality Wall's. Whether its the chocolatey
Cornetto, fruitilicious Fruttare, the crunchy Feast, the colourful Paddle Pop , the creamy selection, the
royal Shahi Delights, the delicious Kulfeez or exclusive Swirls; Kwality Wall's products help you spread
happiness with every bite!
Amul

Icecream

Amul Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse
products like sticks, cones, cups as well as take home packs and institutional/catering packs. Amul ice
cream was launched on the platform of Real Milk. Real Ice Cream given that it is a milk company and
the wholesomeness of its products gives it a competitive advantageIn 1997, Amul ice creams entered
Mumbai followed by Chennai in 1998 and Kolkata and Delhi in 2002. Nationally it was rolled out across
the country in 1999.It has combated competition like Walls, Mother Dairy and achieved the No 1
position in the country. This position was achieved in 2001 and it has continued to remain at the top.Not
only has it grown at a phenomenal rate but has added a vast variety of flavours to its ever growing range.
Currently it offers a selection of 220 products. Amul has always brought newness in its products and the
same applies for ice creams.

In January 2007, Amul introduced SUGAR FREE & ProLife Probiotic Wellness Ice Cream, which was a first
in India. This range of SUGAR FREE, LOW FAT Diabetic Delight & ProLife Probiotic Wellness Ice Cream is
created for the health conscious.

PRESENT STATUS OF AMUL ICE CREAM

In a short span of 6 years Amul Ice Cream has become the No.1 ice cream brand in the country. It is now
the only national brand and all other ice cream brands are regional.

Amul Ice Cream has achieved 38% share against 9% market share of HLL making it 4 times larger than its
closest competitor.
Cream Rich

India Richest creamiest Ice

cream , Indulge in
crunchier

Almond fudge and enjoy the fine taste of richness..

Butterscotch

Real milk ice cream , Butterscotch toppings , and

Toasted nuts come together , to give you real taste

Aml tricone. Also available in choco flavour.

Havmor icecreams
The

Havmor journey dates back, all the way to 1944. Shri Satish Chona was working as a ground engineer in
the BOAC (British Overseas Aircraft Corporation) when his love for food blossomed. By night, he started
creating his very own ice-cream using a combination of pure milk, unique ingredients, and his passion for
flavor. His legacy lives on today and over seventy years along the journey our endeavour remains the
same to feed people with love, compassion, truthfulness, and some really good ice-cream.

MISSION

To spread its presence pan India and become a Rs.1000 Crore Group by 2020.
VISION

We, at HAVMOR, are committed to offering the finest quality products to our customers at the best value
for money , driven by the motto of

GOODNESS (ACCHAI) , TRUTHFULNESS (SACHHAI) & CLEANLINESS (SAFAI)

Blockbuster

Choco tubs