Glenbow Musuem Strategy Map

Increase annual revenues by $1,396,011 in 5 years

Financial

Revenue Growth Productivity Asset Utilization

What we want to accomplish

Sustainability
Stakeholders

More People

Resources
Art & Culture
Internal

Visual Arts

How we are going to accomplish it

Workforce
Learning & Growth

More people interacting with art, culture, and ideas more often
 Revenue Growth

Revenue Growth
Base Year is 2010

Membership (+47%; $877,359 * 15%) $ 61,854

Planned giving 300,000
Naming opportunities 275,000
Rentals 150,000
School donation revenue (+68%;$21,000*) 14,280
Attendance (+70%; $877,359 * 85%) 522,029
Shop (+11%; $607,705) 66,848
Licensing 6,000

Total annual increase by 2015 $1,396,011

* 2010 school donation revenue was assumed

Grow revenues
 Sustainability

Increase awareness Grow government Work with all levels

of funding model relations strategy of
government,corpor
ate funders and
individuals to
obtain financial
support

More People

Offer events and Refresh our brand Consider new ways

programs that to reflect our role for people to
meet the needs of as a cultural interact with art
our audiences cornerstone and culture

Develop Offer hours that In year three of the

partnerships with meet the needs of plan, provide a new
restauranteurs and our audiences caf experience
parking authorities

Increase distance Reinvigorate our

learning programs Museum Shop
 Art & Culture

Prioritize the visual Develop plans for

Encourage
arts, developing a the research and
community
program that presentation of our
engagement with
increases impact, various collections
arts and culture by
reach and profile
developing
for the artists
education and
represented and
appreciation
for Glenbow
initiatives that
respond to
community needs

Build our
Offer new ways to
awareness and
engage with the
responsiveness to
collections through
current topics and
publications,
issues
digitization, online
initiatives and
product
development

Develop tools for

audience feedback
 Resources

Develop an annual Develop an online Reconfigure our More visible and

plan that prioritizes ticket system main lobby and dynamic signage on
facility and front desk space our building
infrastructure
projects

Replace the Construct a new Make upgrades to

Assess our theatre
flooring and server room and our collections
and make upgrades
lighting on the make upgrades to storage areas
to the lighting and
second floor our technical
technical systems
resources for
administration,
collections storage
and digitization

Make upgrades to Assess our caf Create a new vision

our permanent operation and, in for the fourth floor
exhibitions years two and and make upgrades
three, renovate the to the exhibition
space spaces in

years three and

four of the plan
 Visual Arts

Appoint a senior Evolve Glenbows In year two of the Work with all levels
visual artist to the Building Committee plan, develop a of
Board of theBoard to master planfor a government,corpor
position the new facility which ate funders and
institution for a reflects individuals to
building Glenbowsgrowth obtain financial
and Calgarys needs support
campaign

Identify staffing
requirements for
the project to
manage daily
operations as the
new building
project evolves and
By year three,
finalize the master By year four, a
plan, develop a site design is chosen
selection plan and and a firm hired
determine a site for
the building

Take a leadership Be an advocate for

role in art senior regional and
education for a national Canadian
broad audience artists
and support the
work of artists from
our region
 Workforce

Ensure our Board, Review and Develop policies and

volunteers, staff and collaboratively develop processes to support a
management have a clear institutional values as reinvigorated workforce
and consistent part of the new strategic and our institutional
understanding of their plan values
work in relation to the
strategic plan

Develop an employee Foster a performance Increase professional

engagement strategy management program development
that enables staff and opportunities through
organizational growth allocation of funds or
opportunities and training time
promotes excellence

Build Glenbows
partnering capability to
ensure the institution has
the appropriate Link Board and Ensure our Board,
community relationships committee recruitment volunteers, staff and
and resources to deliver to the strategic plan management have a clear
on the strategic plan and consistent
understanding of their
work in relation to the
strategic plan

Recruit a senior artist to Redevelop terms of

the Board reference for the
Collections and Access
Committee
Expand the Development
Committee to include
increased community
representation