BAHRAIN - 2008 Millions US$ 109 + 1%

Top Brands Y2008 (000 US$)

Tot 15 61 20 2.1 0.1 2.5
%Var'n Media Split % Television Top Spenders
Chapter Abbreviation Y2006 Y2007 Y2008 Sh% Y08/07 TV NP MG RD OD CN %Var'n
Government/Organization Advertising GOA 14 15 15 14 2 25 69 3 * 0 3 Rank Brand Y2008 Y08/07
Financial Services FS 10 11 11 10 6 13 76 6 5 * * 1 Supreme Cncl.w. 1026 94
Shopping Malls & Retail Stores SMR 9 10 11 10 3 3 58 35 3 * 1 2 Bahrain Tv Comp. 824 N
Entertainment ENT 9 10 10 9 3 45 39 12 3 * * 3 Bah.equest._h.r. 725 13
Insurance & Real Estate INR 4 6 9 8 52 12 76 12 * 0 0 4 Batelco 607 E
Hotel, Travel & Tourism HTT 10 9 8 7 -13 6 53 30 5 0 6 5 Al Ayam 605 231
Vehicles,Accessories & Supply VAS 8 9 8 7 -14 1 73 24 1 * * 6 Dilmunia 572 N
Publishig Media PUM 8 7 7 7 5 16 75 7 1 0 * 7 Zain 510 -58
Professional Services PRS 7 7 7 6 -3 4 64 31 2 0 * 8 Gulf Finan.house 398 N
Communications & Public Utilities CPU 7 6 6 5 -9 23 63 10 2 1 2 9 Lost Paradise D. 362 N
Business/Construct Equip. & Supply BCS 4 5 5 5 3 * 44 55 1 0 * 10 Bah.int`l Circuit 287 -67
Clothing,Jewellery & Personal Acs CJP 4 4 4 4 1 1 52 47 * * * 11 Arab Women Org. 281 N
Other Services SER 2 3 3 3 16 18 57 25 * 0 0 12 Poetry Popul.soc 261 N
Household Appliances HHA 5 2 2 2 -15 4 57 39 * * 0
Food Beverages And Tobacco FBT 5 3 2 2 -51 48 14 10 1 * 26
Toiletries Hygiene/ House Care Products THP 3 1 2 1 77 5 29 51 3 1 12 Newspapers Top Spenders
Total 109 108 109 100 1 15 61 20 2 0 3 %Var'n
Rank Brand Y2008 Y08/07

Annual Growth Y2006 - Y2008 1 Zain 1697 100

Y2008 Media Split %
(Millions US$ - Semi Logarithmic)
2 Batelco 1105 -39
100% 18 3 Seef/saar/jazira 1020 3
16 4 Marina West 780 248
80%
14 5 Ahli United Bank 750 -7
60% 12 6 Gulf Air 738 0
10 7 Dana Cinema 602 -6
40% 8 8 Star 518 66
6 9 Chevrolet 498 2
20%
4 10 Honda 479 81
0% 2 11 Kuwait Finan.house 474 16
0 12 Bah.int`l Circuit 469 -43
A

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FB
HT
EN

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GO

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CJ

HH

TH
CP

SE
IN
SM

PU

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S

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HH

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SE
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SM

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TV NP MG RD OD CN Y2008 Y2007 Y2006

Magazines Top Spenders
%Var'n
Rank Brand Y2008 Y08/07
Monthly Spend Analysis (Millions US$)Y2006 - 2008 1 Mercedes 261 12
2 Al Zain 254 E
(Millions US$) Var'n % 3 B.m.w. 196 -23
16 Period Y2006 Y2007 Y2008 Y08/07 4 Damas 188 26
14 Jan 9 7 7 -3 5 Bah.int`l Circuit 166 -45
Feb 7 7 8 6 6 Batelco 136 -20
12
Mar 9 9 10 11 7 Natuzzi 129 82
10
Apr 8 9 9 -6 8 Chanel 128 102
8 May 10 9 9 1 9 Gulf Int`l Ind.f 116 -54
6 Jun 10 8 8 5 10 Hempel 112 21
4 Jul 8 8 7 -9 11 Bvlgari 108 E
2 Aug 7 6 7 18 12 Proleads 107 100
Sep 8 12 15 21
0
Oct 13 12 10 -19
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Radio Top Spenders

Ju

Oc
Ap
Ma

Au
Ju

No
Ja

De
Ma
Fe

Se

Nov 10 11 11 1
Dec 11 11 10 -9 %Var'n
Y2008 Y2007 Y2006
Total 109 108 109 1 Rank Brand Y2008 Y08/07
1 Bahrain Islamic 408 E
2 U4 114 N
3 Toyota 73 E
Overall Media Split Analysis (Millions US$) 4 Bahrain Air 70 N
5 Lulu Hyper Markt 64 E
Y2006 Y2007 Y2008 Var'n % Growth Index* 6 Bah.int`l Circuit 50 -60
Media
Value Sh% Value Sh% Value Sh% Y2007/2008 Y08 Y07 7 Red Bull 45 N
Television 20 18 15 14 16 15 6 82 78 8 Tra 43 N
Newspaper 67 62 68 62 67 61 -1 100 101 9 Diplomat Radis.s 43 E
Magazine 17 16 22 20 22 20 -2 128 131 10 Gulf Hotel 37 -52
Others 5 5 3 3 4 4 32 83 63 11 Russell Peters 36 N
Total 109 100 108 100 109 100 1 100 99 12 Dana Cinema 36 64

Outdoor Top Spenders

%Var'n
Annual Growth & Media Split Y2006 - Y2008
(Millions US$ - Semi Logarithmic) Rank Brand Y2008 Y08/07
80 1 Batelco 20 61
Television 2 Zain 14 E
70

60
3 Ahli United Bank 8 N
Newspaper
4 Muslim Educ.soc. 5 -45
50
5 E.k.kanoo 3 N
40 Magazine
6 Allianz 3 N
30
Others
7 Bah.int`l Circuit 3 298
20 8 Jawad Group 3 99
10 9 Davidoff 2 200
10 Nissan 2 N
0
Y2006 Y2007 Y2008
11 Apparel 2 N
12 Home Store 2 N
E - Exceeding the limit >300% N - New

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