BAHRAIN - 2008 Millions US$ 109 + 1% Millions US$ 109

Thousand SESU 55 + 12% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 2802 3094 -9 1174 -8 572 14 848 997 -15 10

9
February 4728 3371 40 1354 5 538 -6 2562 ### 140
8
March 4846 4227 15 1560 12 734 22 2039 ### 29
7
April 3694 4396 -16 1580 -5 646 -8 1102 ### 3
6
May 4042 3393 19 1362 -16 746 0 1546 391 295
5
June 3942 3058 29 1481 1 648 6 1071 343 212
4
July 3420 3361 2 1383 -1 535 -12 623 883 -29
3
August 3516 2744 28 1514 42 433 -10 771 521 48
2
September 9332 6206 50 1735 3 663 11 6102 ### 79
1
October 4783 5961 -20 1675 -6 768 6 1082 ### -63
0
November 5003 5107 -2 1835 -4 911 7 1339 ### -29

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December 5065 4471 13 1857 -9 688 -7 507 ### -64
2008 2007
55175 49390 12 18510 0 7881 2 19593 ### 19
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 13 20 15 22 -13 Back Cover 1 6 1 6 0 Morning 2 14 1 9 52
Page 2/3 3 4 2 3 22 Front Page 1 5 2 8 -45 Midday 1 9 1 9 12
Inside 51 76 50 74 2 Inter Page 19 89 19 86 2 Afternoon 2 12 1 8 54
Supplement 0 0 0 0 -33 22 100 22 100 -2 Early Evng 3 22 5 34 -32
67 100 68 100 -1 Evng News 3 19 2 11 93
Prime Evng 3 16 4 26 -33
Spend by Position 2008
Spend by Position 2008 Overnight 1 8 0 3 150
2007 2007 16 100 15 100 6
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

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Spend by Daypart 2008
2007
(Millions US$ - Semi Logarithmic)
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TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Zain 2,342 2,164 4,506 2,253 21.79 72.47 4.08 1.68
2 Batelco 2,042 2,226 4,268 2,134 29.75 54.10 6.64 9.49
3 Supreme Cncl.w. 1,125 576 1,701 851 91.21 8.80 0.00 0.00
4 Bahrain Islamic 1,101 609 1,710 855 16.63 41.57 4.73 37.08
5 Seef_saar_jazira 1,020 995 2,015 1,008 0.00 100.05 0.00 0.00
6 Bah.int`l Circuit 995 2,127 3,122 1,561 28.89 47.14 16.71 7.30
7 Ahli United Bank 908 857 1,765 883 13.43 82.61 0.88 3.09
8 Dilmunia 893 0 893 447 64.02 32.56 3.42 0.00
9 Bahrain Tv Comp. 824 0 824 412 99.97 0.00 0.00 0.00
10 Marina West 819 243 1,062 531 0.00 95.28 4.74 0.00
11 Gulf Air 759 843 1,602 801 0.00 97.24 2.29 0.40
12 Al Ayam 746 290 1,036 518 81.03 18.95 0.00 0.00
13 Bah.equest._h.r. 725 643 1,368 684 100.00 0.00 0.00 0.00
14 Al Zain 703 108 811 406 0.00 63.98 36.08 0.00
15 Gulf Finan.house 652 353 1,005 502 60.99 38.95 0.00 0.00
16 Dana Cinema 646 662 1,308 654 0.00 93.12 1.24 5.62
17 Kuwait Finan.house 596 459 1,055 527 9.97 79.60 10.27 0.13
18 Star 543 369 912 456 0.00 95.33 4.59 0.00
19 Bahrain Air 539 7 546 273 0.00 85.96 0.79 13.20
20 Toyota 527 806 1,333 666 0.00 65.97 20.17 13.81
21 Honda 506 310 816 408 0.00 94.64 5.38 0.00
22 Chevrolet 505 670 1,175 588 0.00 98.70 0.00 1.31
23 Pepsi 500 1,234 1,734 867 24.55 4.00 0.00 71.41
24 B.m.w. 493 441 934 467 0.00 56.50 39.68 3.87
25 Shamil Bank 474 465 939 470 0.00 96.31 3.70 0.00
26 Khaleeji Com.b. 470 66 536 268 39.80 59.11 1.13 0.00
27 Arcapita 469 186 655 327 0.00 84.80 15.15 0.00
28 Rolex 462 457 919 459 0.00 99.99 0.00 0.00
29 Star Int`l 442 0 442 221 0.00 99.21 0.72 0.00
30 Lost Paradise D. 441 12 453 226 82.12 12.66 5.16 0.00
*OT=Radio+OutDoor+Cinema

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