JORDAN - 2008 Millions US$ 103 - 14%

Top Brands Y2008 (000 US$)

Tot 18 72 10 0 0 0
%Var'n Media Split % Television Top Spenders
Chapter Abbreviation Y2006 Y2007 Y2008 Sh% Y08/07 TV NP MG RD OD CN %Var'n
Communications & Public Utilities CPU 21 24 17 17 -28 25 73 2 0 * 0 Rank Brand Y2008 Y08/07
Financial Services FS 18 19 14 14 -23 15 81 4 0 * 0 1 Housing Bank 1226 271
Shopping Malls & Retail Stores SMR 9 10 10 10 0 4 76 20 0 * 0 2 Sama Telecom 1215 -34
Hotel, Travel & Tourism HTT 11 10 8 8 -24 3 86 10 0 0 0 3 Queen Rania Cntr 646 E
Government/Organization Advertising GOA 6 9 8 8 -13 57 40 3 0 * 0 4 Nat`l Employ & T. 636 E
Insurance & Real Estate INR 6 10 8 7 -20 4 86 10 0 * 0 5 Pepsi 618 49
Vehicles,Accessories & Supply VAS 7 7 7 6 2 4 90 6 0 * 0 6 Taqarob 612 -33
Food Beverages And Tobacco FBT 7 5 5 5 6 57 30 13 0 * 0 7 Aqaba Sp.econ.z. 584 -42
Publishig Media PUM 7 6 5 5 -14 4 78 19 0 0 0 8 Umniah 512 N
Professional Services PRS 5 4 5 4 11 21 72 6 0 * 0 9 Zain 462 -13
Clothing,Jewellery & Personal Acs CJP 4 3 4 3 13 * 51 49 0 0 0 10 Jordan Lottery 446 149
Business/Construct Equip. & Supply BCS 4 3 3 3 -16 1 85 15 0 * 0 11 Coca Cola 364 6
Entertainment ENT 3 2 3 3 13 32 64 5 0 0 0 12 Industrial City 319 N
Household Appliances HHA 4 4 3 3 -23 5 82 13 0 0 0 13 B.of Jordan Ltd 305 256
Toiletries Hygiene/ House Care Products THP 3 4 3 3 -30 41 29 29 0 1 0 14 Tkiyet Um Ali 287 136
Other Services SER 1 1 2 2 53 10 75 15 0 0 0 15 Orange 284 -79
Total 116 121 103 100 -14 18 72 10 0 0 0

Y2008 Media Split % Annual Growth Y2006 - Y2008

(Millions US$ - Semi Logarithmic)
100% 30 Newspapers Top Spenders
25 %Var'n
80%
Rank Brand Y2008 Y08/07
60% 20
1 Orange 4331 -5
40%
15 2 Zain 3363 35
3 Umniah 3131 0
10
20% 4 Jordan National 2424 -16
5 5 Housing Bank 1756 -12
0%
6 Arab Bank 1708 -57
M
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R

R
FS

S
t

0
T

T
P

P
T
To

7 Cairo Amman Bank 1191 -20

FB
VA

EN
HT

PR

BC

TH
CJ
GO
SM

IN

HH
CP

SE
PU

A
S

S
T

P
U

R
T

T
FS

P
R

8 B.of Jordan Ltd 1116 15

FB
HT

VA

BC

EN
GO

PR

CJ

HH

TH
CP

SE
IN
SM

PU

TV NP MG RD OD CN 9 Tameer 716 -19

Y2008 Y2007 Y2006
10 Kia 612 68
11 King Hus.cancer 543 202
12 Royal Jordanian 509 -40
Monthly Spend Analysis (Millions US$)Y2006 - 2008 13 C Town 508 -8
14 Next 465 -9
(Millions US$) Var'n % 15 Sport Land 458 -33
16 Period Y2006 Y2007 Y2008 Y08/07
14 Jan 6 6 6 -2
12
Feb 7 7 7 -4
Mar 8 9 10 12
10
Apr 8 10 9 -16 Magazines Top Spenders
8 May 11 13 9 -27 %Var'n
6 Jun 10 11 10 -13 Rank Brand Y2008 Y08/07
4 Jul 13 14 9 -36 1 Tala Bay 146 E
2 Aug 10 11 8 -28 2 Shawkat Shami 146 156
Sep 11 11 12 5 3 Orange 134 23
0
Oct 12 9 6 -31 4 Cairo Amman Bank 130 53
g
n

n
r

c
b

p
r

Ju

Oc
Ap
Ma

Au
Ju

No
Ja

De
Ma
Fe

Se

Nov 8 9 9 -1 5 Time Center 124 E

Y2008 Y2007 Y2006
Dec 10 10 9 -12 6 Nivea 122 4
Total 116 121 103 -14 7 Zain 117 196
8 Kurdi Jewelry 115 8
9 Pantene 113 82
10 Roche Bobois 106 E
Overall Media Split Analysis (Millions US$) 11 Kia 102 274
12 Imseeh Jewellery 96 38
Y2006 Y2007 Y2008 Var'n % Growth Index* 13 Fashiontv Arabia 88 E
Media
Value Sh% Value Sh% Value Sh% Y2007/2008 Y08 Y07 14 Maxim`s 88 15
Television 14 13 20 17 19 18 -6 129 138 15 Housing Bank 86 64
Newspaper 85 79 92 77 74 72 -19 87 108
Magazine 8 7 8 7 11 10 38 135 98
Total 108 100 119 100 103 100 -14 96 111

Annual Growth & Media Split Y2006 - Y2008

(Millions US$ - Semi Logarithmic)
100
90 Television
80
70
60 Newspaper
50
40
Magazine
30
20
10
0
Y2006 Y2007 Y2008

E - Exceeding the limit >300% N - New

PARC Url: www.arabiandemographics.com I Email: parcmain@emirates.net.ae I Tel: +9714 337 6696 I Fax: +9714 334 4456