LEBANON - 2008 Millions US$ 384 + 38%

Top Brands Y2008 (000 US$)

Tot 53 22 13 4 8 0
%Var'n Media Split % Television Top Spenders
Chapter Abbreviation Y2006 Y2007 Y2008 Sh% Y08/07 TV NP MG RD OD CN %Var'n
Toiletries Hygiene/ House Care Products THP 29 46 62 16 34 85 3 7 2 4 0 Rank Brand Y2008 Y08/07
Food Beverages And Tobacco FBT 34 37 46 12 24 74 2 3 4 17 0 1 Head & Shoulders 11656 122
Shopping Malls & Retail Stores SMR 26 24 43 11 82 27 41 16 5 12 0 2 Garnier 10806 41
Financial Services FS 22 25 34 9 36 55 18 14 2 11 0 3 Toyota 10644 92
Publishig Media PUM 27 33 33 8 -1 54 30 9 5 3 0 4 Zain 10396 N
Vehicles,Accessories & Supply VAS 8 12 28 7 144 29 53 10 2 6 0 5 Pantene 10142 28
Entertainment ENT 15 16 27 7 61 67 16 6 9 2 0 6 Byblos 8442 3
Clothing,Jewellery & Personal Acs CJP 10 12 20 5 69 10 45 34 2 9 0 7 Coca Cola 8069 5
Government/Organization Advertising GOA 15 20 20 5 -2 76 12 4 2 6 0 8 Banque Audi 8022 120
Hotel, Travel & Tourism HTT 14 13 16 4 29 44 23 18 5 11 0 9 Amana Care 7379 165
Professional Services PRS 12 10 15 4 39 31 19 37 6 6 0 10 Ariel 7170 37
Insurance & Real Estate INR 8 9 13 3 40 15 34 43 1 7 0 11 Pampers 6987 33
Communications & Public Utilities CPU 3 6 8 2 45 58 20 13 2 7 0 12 Bankmed 6219 147
Household Appliances HHA 5 7 8 2 20 41 16 17 2 24 0
Business/Construct Equip. & Supply BCS 4 4 7 2 63 28 23 33 4 11 0
Other Services SER 3 5 5 1 15 68 10 17 5 1 0 Newspapers Top Spenders
Total 234 278 384 100 38 53 22 13 4 8 0 %Var'n
Rank Brand Y2008 Y08/07

Annual Growth Y2006 - Y2008 1 Aishti 8677 E

Y2008 Media Split %
(Millions US$ - Semi Logarithmic)
2 Chevrolet 2837 E
100% 70 3 Cadillac 2806 E
60
4 Ulysse Nardin 2335 E
80%
5 Cartier 2030 E
50
60%
6 Plus Properties 1977 E
40 7 ABC 1487 E
40%
30 8 Bankmed 1468 99
9 Infiniti 1308 E
20% 20
10 Breguet 1299 E
10
0% 11 Hummer 1234 E
0 12 Lexus 1087 E
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HH
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CP

SE
IN
SM

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TV NP MG RD OD CN Y2008 Y2007 Y2006

Magazines Top Spenders
%Var'n
Rank Brand Y2008 Y08/07
Monthly Spend Analysis (Millions US$)Y2006 - 2008 1 M.E.A. 637 31
2 Breitling 593 183
(Millions US$) Var'n % 3 S.t.dupont 489 10
60 Period Y2006 Y2007 Y2008 Y08/07 4 A.lange & Sohne 370 29
Jan 19 19 21 11 5 Du 346 113
50
Feb 17 17 22 32 6 Patek Philippe 331 E
40 Mar 21 21 25 15 7 Cartier 326 81
Apr 22 22 28 30 8 Fransa Bank 297 29
30 May 23 23 28 21 9 Chanel 296 -4
20
Jun 26 23 31 34 10 Pantene 272 142
Jul 17 22 38 73 11 Nokia 212 46
10 Aug 7 21 33 56 12 Zoughaib 211 50
Sep 14 28 49 74
0
Oct 23 30 35 19
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Radio Top Spenders

Ju

Oc
Ap
Ma

Au
Ju

No
Ja

De
Ma
Fe

Se

Nov 18 20 35 74
Dec 26 33 40 22 %Var'n
Y2008 Y2007 Y2006
Total 234 278 384 38 Rank Brand Y2008 Y08/07
1 Buzz 245 19
2 Aishti 207 53
3 Zanoubia 204 N
Overall Media Split Analysis (Millions US$) 4 Jujuba 187 56
5 Abi Nasr 169 9
Y2006 Y2007 Y2008 Var'n % Growth Index* 6 Casino Du Liban 162 40
Media
Value Sh% Value Sh% Value Sh% Y2007/2008 Y08 Y07 7 Davidoff 156 N
Television 104 45 149 54 204 53 37 196 143 8 Instruments Gar. 155 140
Newspaper 36 15 36 13 83 22 130 233 101 9 Futuroscope 154 101
Magazine 39 17 42 15 51 13 23 132 108 10 Prebio 7 153 130
Radio 17 7 14 5 14 4 -2 79 81 11 Nokia 146 7
Outdoor 38 16 38 14 33 8 -13 85 98 12 Star Cafe 146 E
Total 234 100 278 100 384 100 38 164 119

Outdoor Top Spenders

%Var'n
Annual Growth & Media Split Y2006 - Y2008
(Millions US$ - Semi Logarithmic) Rank Brand Y2008 Y08/07
250 1 Winston 970 34
Television 2 Bhv 815 -21
200
Newspaper
3 Sgbl 543 N
4 Byblos 539 -41
150 Magazine 5 Pepsi 488 -18
Radio 6 Bledina 468 E
100
7 Kentucky 445 -18
Outdoor 8 Samsung 426 292
50
9 Homeline 419 11
10 Jammal Trust 416 E
0
Y2006 Y2007 Y2008
11 Marlboro 388 E
12 Ksara 385 298
E - Exceeding the limit >300% N - New

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