LEVANT* MEDIA MARKETS Millions US$ 1670 + 23%

Top Brands Y2008 (000 US$)

Tot 27 42 8 4 19 0
%Var'n Media Split % Television Top Spenders
Chapter Abbreviation Y2006 Y2007 Y2008 Sh% Y08/07 TV NP MG RD OD CN %Var'n
Communications & Public Utilities CPU 258 189 221 13 17 39 36 3 8 15 0 Rank Brand Y2008 Y08/07
Insurance & Real Estate INR 43 89 152 9 71 10 58 7 1 24 0 1 Head & Shoulders 12306 101
Government/Organization Advertising GOA 101 114 139 8 22 41 44 2 3 9 0 2 Pepsi 11613 25
Food Beverages And Tobacco FBT 104 115 139 8 20 51 7 4 6 32 0 3 Coca Cola 11288 7
Financial Services FS 81 110 127 8 15 24 50 7 2 17 0 4 Pantene 11144 25
Publishig Media PUM 91 111 126 8 13 19 60 7 4 10 0 5 Zain 10858 E
Shopping Malls & Retail Stores SMR 85 103 125 7 22 11 52 13 4 20 0 6 Garnier 10806 41
Vehicles,Accessories & Supply VAS 64 90 122 7 36 11 64 7 3 15 0 7 Toyota 10644 89
Toiletries Hygiene/ House Care Products THP 59 79 95 6 20 68 6 8 5 14 0 8 Byblos 8442 3
Entertainment ENT 46 60 76 5 28 40 46 4 4 5 0 9 Ariel 8027 23
Business/Construct Equip. & Supply BCS 34 66 76 5 15 17 31 8 4 40 0 10 Banque Audi 8022 106
Hotel, Travel & Tourism HTT 51 71 73 4 2 14 49 13 5 19 0 11 Pampers 7773 33
Household Appliances HHA 39 63 70 4 12 14 36 8 2 41 0 12 Amana Care 7379 165
Professional Services PRS 53 48 61 4 26 11 57 16 3 13 0
Clothing,Jewellery & Personal Acs CJP 26 36 45 3 27 6 40 33 3 19 0
Other Services SER 16 19 23 1 24 28 43 11 5 14 0 Newspapers Top Spenders
Total 1,151 1,361 1,670 100 23 27 42 8 4 19 0 %Var'n
Rank Brand Y2008 Y08/07

Y2008 Media Split % Annual Growth Y2006 - Y2008 1 Vodafone 12295 26

2 Mobinil 11839 -24
100% 300 3 Etisalat 10944 11
4 Telecom Egypt 9151 -2
80% 250
5 Aishti 8677 E
60% 200 6 Talaat Moustaf Group 7971 20
7 Nat`l B.egypt 7411 -6
150
40% 8 Theatre Art.hse. 6840 -2
100 9 Chevrolet 6539 102
20%
10 Amer Group 5274 233
50
0% 11 Degla Real S.inv 5187 52
0 12 Short Numb._s.d. 4893 E
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TV NP MG RD OD CN
Y2008 Y2007 Y2006
Magazines Top Spenders
%Var'n
Rank Brand Y2008 Y08/07
Monthly Spend Analysis (Millions US$)Y2006 - 2008 1 Vodafone 1233 44
2 Mobinil 965 -14
Var'n % 3 Telecom Egypt 850 98
250 Period Y2006 Y2007 Y2008 Y08/07 4 Comm.int`l Bank 833 280
Jan 82 69 112 61 5 Sodic 751 E
200 Feb 81 76 118 54 6 Breitling 730 71
Mar 99 91 132 44 7 Etisalat 716 34
150 Apr 89 107 131 22 8 Kiriazi 697 80
May 96 117 129 10 9 Degla Real S.inv 645 17
100
Jun 98 111 143 29 10 M.E.A. 638 32
Jul 111 114 161 41 11 Nokia 636 35
50
Aug 83 129 161 24 12 Pantene 592 155
Sep 104 163 212 30
0
Oct 121 139 122 -13
g
n

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Radio Top Spenders

Ju

Oc
Ap
Ma

Au
Ju

No
Ja

De
Ma
Fe

Se

Nov 88 120 130 8

Y2008 Y2007 Y2006
Dec 100 129 125 -3 %Var'n
Total 1151 1361 1670 23 Rank Brand Y2008 Y08/07
1 Vodafone 2718 1
2 Pepsi 2594 116
3 Etisalat 2076 0
Overall Media Split Analysis (Millions US$) 4 Mobinil 1907 -30
5 Telecom Egypt 1035 78
Y2006 Y2007 Y2008 Var'n % Growth Index* 6 Nokia 884 24
Media
Value Sh% Value Sh% Value Sh% Y2007/2008 Y08 Y07 7 Amer Group 769 E
Television 429 37 348 26 454 27 30 106 81 8 President 590 -3
Newspaper 497 43 577 42 709 42 23 143 116 9 Coca Cola 520 -19
Magazine 98 9 101 7 127 8 25 130 104 10 Link Dot Net 491 2
Radio 70 6 73 5 68 4 -7 96 103 11 Mcdonald`s 461 -11
Outdoor 56 5 262 19 312 19 19 557 468 12 Kentucky 428 -39
Total 1,151 100 1,361 100 1,670 100 23 145 118

Outdoor Top Spenders

%Var'n
Annual Growth & Media Split Y2006 - Y2008
Rank Brand Y2008 Y08/07
800 1 Etisalat 9791 35
Television
700 2 Vodafone 9408 50
600 Newspaper 3 Mobinil 7655 14
4 Talaat Moustaf Group 4829 35
500 Magazine
5 Palm Hills 3984 E
400
Radio 6 Nouval 3584 31
300 7 Damac Properties 3450 227
Outdoor
200 8 Kiriazi 3059 52
100 9 Sodic 2944 E
10 Pepsi 2635 38
0
Y2006 Y2007 Y2008
11 I2 2546 16
12 Misr Insurance 2462 53
E - Exceeding the limit >300% N - New

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