KINGDOM OF SAUDI ARABIA - 2008 Millions US$ 1101 + 13%

Top Brands Y2008 (000 US$)

Tot 8 75 6.7 2.3 8 0
%Var'n Media Split % Television Top Spenders
Chapter Abbreviation Y2006 Y2007 Y2008 Sh% Y08/07 TV NP MG RD OD CN %Var'n
Government/Organization Advertising GOA 168 170 196 18 15 2 95 1 1 1 0 Rank Brand Y2008 Y08/07
Communications & Public Utilities CPU 80 78 95 9 23 12 50 2 2 35 0 1 Saudi Telecomm 5304 84
Shopping Malls & Retail Stores SMR 70 73 87 8 19 * 85 7 2 6 0 2 Dettol 4740 168
Publishig Media PUM 74 76 84 8 10 0 81 11 7 1 0 3 Vanish 4465 184
Professional Services PRS 75 70 84 8 19 * 96 2 * 2 0 4 Harpic 2811 N
Vehicles,Accessories & Supply VAS 78 75 82 7 9 5 82 6 1 6 0 5 Al Safi Danone 2506 121
Toiletries Hygiene/ House Care Products THP 49 48 75 7 55 50 15 23 1 11 0 6 Pif Paf 1522 198
Financial Services FS 80 78 72 7 -8 2 92 4 1 2 0 7 Colgate 1427 E
Insurance & Real Estate INR 59 52 65 6 24 1 93 4 1 1 0 8 Strepsils 1304 167
Clothing,Jewellery & Personal Acs CJP 46 52 56 5 8 2 64 25 1 8 0 9 Veet 1259 N
Hotel, Travel & Tourism HTT 35 48 55 5 14 5 71 6 2 16 0 10 Saudi Arabia 1224 E
Food Beverages And Tobacco FBT 55 52 48 4 -8 34 23 8 4 32 0 11 Ford 1187 23
Business/Construct Equip. & Supply BCS 38 32 34 3 4 5 78 10 1 8 0 12 Lipton 1120 N
Entertainment ENT 23 24 28 3 16 6 83 3 5 2 0
Other Services SER 30 27 24 2 -12 0 90 7 2 2 0
Household Appliances HHA 19 17 17 2 -3 9 77 10 2 2 0 Newspapers Top Spenders
Total 980 974 1,101 100 13 8 75 7 2 8 0 %Var'n
Rank Brand Y2008 Y08/07

Annual Growth Y2006 - Y2008 1 Saudi Telecomm 19044 -10

Y2008 Media Split %
(Millions US$ - Semi Logarithmic)
2 Mobily 13646 1
100% 250 3 Toyota 10575 29
4 Emaar 8621 107
80% 200 5 Ncb 8512 -37
60% 6 Zain 8341 82
150
7 Samba 7248 -24
40% 8 Riyad Bank 6951 6
100
9 Sabb 6537 70
20%
50 10 Chevrolet 6349 15
0% 11 King Saud Univ. 5888 196
0 12 Ford 4556 102
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TV NP MG RD OD CN Y2008 Y2007 Y2006

Magazines Top Spenders
%Var'n
Rank Brand Y2008 Y08/07
Monthly Spend Analysis (Millions US$)Y2006 - 2008 1 Lancome 1152 64
2 Chanel 1064 114
(Millions US$) Var'n % 3 Dior 1018 55
120 Period Y2006 Y2007 Y2008 Y08/07 4 Givenchy 799 -26
Jan 55 66 76 15 5 Sayidaty English 765 N
100
Feb 68 72 78 8 6 Middle East 749 E
80 Mar 79 80 90 14 7 Rolex 747 107
Apr 89 83 88 7 8 Saudi Arabian 608 34
60 May 92 107 108 1 9 Gazzaz 599 121
40
Jun 101 86 109 27 10 Cartier 576 68
Jul 85 76 106 39 11 Nivea 549 49
20 Aug 55 55 81 47 12 Gucci 539 120
Sep 96 96 103 7
0
Oct 79 77 87 13
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Radio Top Spenders

Ju

Oc
Ap
Ma

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Ju

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Ja

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Nov 93 92 105 15
Dec 90 84 70 -17 %Var'n
Y2008 Y2007 Y2006
Total 980 974 1101 13 Rank Brand Y2008 Y08/07
1 Saudi Telecomm 1376 E
2 Platinum Records 683 N
3 Jeddah Festival 562 E
Overall Media Split Analysis (Millions US$) 4 Lipton 551 E
5 Mobily 546 96
Y2006 Y2007 Y2008 Var'n % Growth Index* 6 Supreme C.toursm 491 290
Media
Value Sh% Value Sh% Value Sh% Y2007/2008 Y08 Y07 7 Jungle Land 464 111
Television 61 6 57 6 84 8 48 139 94 8 Abu Kass 317 46
Newspaper 748 76 759 78 829 75 9 111 101 9 Tawuniya 304 E
Magazine 66 7 64 7 76 7 18 116 98 10 Lg 281 87
Radio 23 2 8 1 21 2 149 91 37 11 Pizza Hut 264 E
Outdoor 84 9 85 9 91 8 6 108 102 12 Al Andalus 237 N
Total 980 100 974 100 1,101 100 13 112 99

Outdoor Top Spenders

%Var'n
Annual Growth & Media Split Y2006 - Y2008
(Millions US$ - Semi Logarithmic) Rank Brand Y2008 Y08/07
900 1 Zain 15077 E
Television
800 2 Saudi Telecomm 7613 26
700 Newspaper 3 Mobily 5922 -48
600 4 Al Marai 5833 -43
Magazine
500 5 Mtc 3142 E
400 Radio 6 Al Tazaj-fakieh 2023 -1
300 7 Mcdonald`s 1617 -3
Outdoor
200
8 Toyota 1220 35
100
9 Nokia 1081 41
10 Al Rabie 1051 12
0
Y2006 Y2007 Y2008
11 Pizza Hut 994 18
12 Kentucky 954 109
E - Exceeding the limit >300% N - New

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