Angelica May B.

Zaldivar
4BSBA1

Wanderlust Travel Agency

Name of the Service

The service is classified as a travel agency business. The name of the company is
Wanderlust Travel and tours. The proponent came up with this name so that the clients would
be free to express themselves in travelling, confronting unforeseen challenges and getting to
know an unfamiliar culture that is driven by the desire to wander in different countries.

Uses of the Service

The service is available to all prospective customers who want to travel in and out of the
country for relaxation, business matters, or spiritual/self-actualization.

Location of the Business

The location of our proposed business is at Pulo, Cabuyao Laguna, Philippines.

Service Features
The travel agency offers a quality service to customers who are in need of assistance
regarding their travels. The customers will be entertained by a hospitable reservation officer in
the receiving area concerning their inquiries. Their reservations will be processed in the
database. Once the transaction is validated, it will be stored and the necessary information will
be given to the client (i.e. schedule, mode of payment, and etc.). The place has an
accommodating ambiance where customers wont feel anxious to express their thoughts. Each
customer will be accommodated with free shuttle service (Bus for Departure or Tour Travels).It
also includes ticketing, pass porting, and Visa Assistance.

Promotional Strategies

Before and during the operation of the travel agency there will be advertisements:

Television Ads
A television advertisement is a span of television programming produced and paid for by an
organization, which conveys a message, typically to market a product or service.

Online Ads
It is a form of marketing and advertising which uses the Internet to deliver promotional
marketing messages to consumers.

Press Ads
An advertisement that is printed on paper, newspapers, magazines, newsletters, booklets, flyers,
direct mail, or anything else that would be considered a portable printed medium, then it usually
comes under the banner of print advertising.

Pricing

For the services rendered by the agency to our clients, we charge fees to them as form of
payment. Based on the research conducted, we have concluded that the following charges are
appropriate for our services:

Domestic

Mark-up of P300 + service fee of P100 + insurance tax

International

Mark-up of P500 for walk-in clients + service fee of P100 + other taxes
Mark-up of P250 for recruitment agencies + service fee of P100 + other taxes

Assistance

a) Passport Documentation

1. Rush- P1200 cost of processing + P300 mark-up

2. Regular- P900 cost of processing + P300 mark-up

b) Visa assistance- P800 of service fee

Sales Personnel

Travel Agent

Travel agent is someone passionate about traveling. Manage travel requirements made for

business or holiday and provide tourism related services and package tours on behalf of the

suppliers. Its goal is to keep clients satisfied and loyal for future services.

Responsibilities

Plan and sell transportations, accommodations, insurance and other travel services

Cooperate with clients to determine their needs and advise them appropriate destination,

modes of transportations, travel dates, costs and accommodations

Provide relevant information, brochures and publications (guides, local customs, maps,

regulations, events etc.) to travelers

Book transportation, make hotel reservations and collect payment/fees

Use promotional techniques and prepare promotional materials to sell itinerary tour

packages.
Requirements

Proven work experience as a travel agent

Excellent knowledge of computer reservations systems, CRS and e-travelling

Fluency in English; multilingualism is a plus

Strong sales skills and commercial awareness

Ability to interact, communicate and negotiate effectively

Sound knowledge of domestic and international travel trends

Degree in Hospitality, Travel, Tourism, Business or relevant field

Personal travel experience will be considered an advantage

It also includes the Security Personnel.

Retailing Business:

This type of retailing business is a store-owned business consisting of 11 travel agents and 9
department staff.