CORRELATION BETWEEN SOCIAL MEDIA USAGE AND HEDONIC PURCHASE

INTENTION AMONG MILLENNIALS

A Research Paper Presented to the Faculty of the

College of Business Education
Technological Institute of the Philippines
938 Aurora Boulevard, Cubao, Quezon City

In Partial Fulfillment of the Requirement of the Degree

Bachelor of Science in Business Administration
Major in Marketing Management

Ao, Alexander
Casilang, Angelica
De Jesus, Ricaella
Gan, Gerald
Loristo, Kenrick
Marigondon, Michaela
Medallada, Myra
Miranda, Angelo
Roxas, Kathrine Miles

Co-Authorship

Dr. Ma. Elena C. Estebal

MM41FC1

October 2017
 CERTIFICATION AND RECOMMENDATION

This research study entitled Correlation of Social Media Usage and Hedonic Purchase Intention
Among Millennials, prepared and submitted by Alexander Ao, Angelica Casilang, Ricaella De Jesus,
Gerald Gan, Kenrick Loristo, Michaela Marigondon, Myra Medallada, Angelo Miranda and Kathrine Miles
Roxas. In Partial Fulfillment for the degree of Bachelor of Science in Business Administration Major in
Marketing Management is recommended of oral examination.

MRS. ARLENE CHAN, MBA

Adviser
 APPROVAL SHEET

This research study entitled Correlation of Social Media Usage and Hedonic Purchase Intention
Among Millennials, prepared and submitted by Alexander Ao, Angelica Casilang, Ricaella De Jesus,
Gerald Gan, Kenrick Loristo, Michaela Marigondon, Myra Medallada, Angelo Miranda and Kathrine Miles
Roxas. In Partial Fulfillment for the degree of BACHELOR OF SCIENCE IN BUSINESS
ADMINISTRATION MAJOR IN MARKETING MANAGEMENT has been examined and recommended
FOR ORAL EXAMINATION.

__________________________
MRS. ARLENE B. CHAN, MBA
Adviser

APPROVAL

Approved by the CBE Research Panel Committee on Oral Examination conducted last _______
with a grade of ____%.

__________________________ __________________________

Panelist Panelist

______________________________

Panelist

Accepted in partial fulfillment of the requirements for the Degree of BACHELOR OF SCIENCE IN
BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT.

________________________
MS. JOEMY C. LOPEZ, MBA
Chair, Business Administration
______________________________
DR. ANGELES A. DE GUZMAN, CPA
Dean, College of Business Education