GRAPHIC STANDARDS MANUAL

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 INTRODUCTION

Rethreaded is a male clothing store that is based out of Manhattan

Kansas. The brand is centered around men between the ages of 25-45,
comprising mainly Generation X and Millennials, who are living in the
Manhattan metropolitan area. Rethreaded prides itself on having rustic
clothing that can be worn for any occasion. If you are presenting in front
of your coworkers or out for a night on the town Rethreaded will be able
to supply you with the needs to fulfill that occasion. Our company as a
whole takes clothing that is no longer used or sold in stores and sells it at
a more reasonable price for the public to take advantage of. As a brand
that is located in Manhattan we think that we stand out form the rest of
the pack and can bring something new and different to the this small and
humble town.

This manual will serve as a guide line

for this strong and one of a kind cloth-
ing brand. In this manual you will find
the correct ways to go about using
the identity system for Rethreaded.

Enclosed you will be provided with:

Rethreaded official logo and word mark

proper use

Guidelines for use of color with in the

brand

Examples of Rethreaded letterhead

Format for publication style and design

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GRAPHIC IDENTITY

In figure 1 you will see the standard layout for

the word mark of Rethreaded.

Figure. 1

Figure 2 shows a variation of layout by stack-

ing word mark elements to create a scale
within the mark.

Figure. 2

3 shows the word mark with a underline to

draw more attention to the mark when stand-
ing alone.

Figure. 3

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 GRAPHIC IDENTITY

Above figure 4 you will see the

proper and main way of ap-
plying the word mark with the
logo.

Figure. 4

For figure 5 the underline

comes into play to give the
word mark a sense of being
grounded.

Figure. 5

In figure 6 you will see the

proper use of a primary color in
the logo.

Figure. 6

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GRAPHIC ATTRIBUTES

Logo

Logo mark

Word mark

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 SPACING

14 pt.

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COLOR GUIDELINES

PRIMARY COLOR SET

# 87A097 # 155D5F

R:135 G:160 B:151 R:21 G:93 B:95

C:50% M:27% C:89% M:46%

Y:40% K:1% Y:55% K:26%

# CAC8C7 # 7D7774

R:202 G:200 B:199 R:125 G:119 B:116

C:20% M:17% C:52% M:47%

Y:17% K:0% Y:48% K:11%

Futura is used for call outs in ads and secondary

elements with in the brand. It can also be used as
in signage in and outside the store.

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 COLOR GUIDELINES

SECONDARY COLOR SET

# 6E2213 # A05D2F

R:110 G:34 B:19 R:160 G:93 B:47

C:33% M:91% C:29% M:67%

Y:98% K:46% Y:92% K:18%

# D0A87B # 6E2213

R:208 G:168 B:123 R:110 G:34 B:19

C:19% M:34% C:33% M:91%

Y:56% K:0% Y:98% K:46%

Futura is used for call outs in ads and secondary

elements with in the brand. It can also be used
as in signage in and outside the store.

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UNACCEPTABLE USES

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 SIGNAGE

Signs for Rethreaded store front will need to

have a window decal with the word mark along
with the time of hours. The stores will also
need a over head circular sign with the logo.

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LETTER HEAD SYSTEM

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 STYLE AND FORMAT PREFERENCES

Lie To Me
Lie To Me font is to be only used for the ABCDE F G H IJK L M
word mark for the company. Not to be
used for any call outs in ads or secondary NOPQRSTUVWX Y Z
elements. abcdefghijklmnopqrstuvwxyz
1234567890

FUTURA
Futura is used for call outs in ads and sec- ABCDEFGHIJKLM
ondary elements with in the brand. It can
also be used as in signage in and outside the N OPQRS TUVWXYZ
store. abcdefghi jklmnopqrstuvwxyz
1234567890

LATO
Lato is to be used for small print ABCDEFGHIJKLM
such as body text.
NOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

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ADS

Ads for Rethreaded will show fabric with a

piece of clothing made up of a single vector
line. The color choice may very within the
primary and secondary color set.

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PROMOTIONAL

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SOCIAL MEDIA

Rethreaded has a strong media presence

online. Shown here are many examples over
multiple platforms.

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WEBSITE

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BOXES AND BAGS

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