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    1-Communication & Development Agencies

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    Swee May Wong
    Communication is important for development agencies to effectively carry out their roles and achieve their goals. As agencies that provide funds and assistance to economically distressed communities, development agencies rely on communication to help develop and support economic, social, and technological growth. Effective communication is key, as it allows development agencies to clearly define their campaigns, target appropriate audiences, and deliver their messages in a way that creates a good public image and achieves the desired results through their various investment programs.

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    1-Communication & Development Agencies

    Uploaded by

    Swee May Wong
    27 views9 pages
    Communication is important for development agencies to effectively carry out their roles and achieve their goals. As agencies that provide funds and assistance to economically distressed communities, development agencies rely on communication to help develop and support economic, social, and technological growth. Effective communication is key, as it allows development agencies to clearly define their campaigns, target appropriate audiences, and deliver their messages in a way that creates a good public image and achieves the desired results through their various investment programs.

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    Communication & Development Agencies

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    Communication is important for development agencies to effectively carry out their roles and achieve their goals. As agencies that provide funds and assistance to economically distressed communities, development agencies rely on communication to help develop and support economic, social, and technological growth. Effective communication is key, as it allows development agencies to clearly define their campaigns, target appropriate audiences, and deliver their messages in a way that creates a good public image and achieves the desired results through their various investment programs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    27 views9 pages

    1-Communication & Development Agencies

    Uploaded by

    Swee May Wong
    Communication is important for development agencies to effectively carry out their roles and achieve their goals. As agencies that provide funds and assistance to economically distressed communities, development agencies rely on communication to help develop and support economic, social, and technological growth. Effective communication is key, as it allows development agencies to clearly define their campaigns, target appropriate audiences, and deliver their messages in a way that creates a good public image and achieves the desired results through their various investment programs.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 9

    Why is communication

    important for Development


    Agencies?

    Nature of operation!!!

    Rely on COMMUNICATION.
    Good Communication
    VS
    Bad communication
    OR
    No communication = bad image
    What is Development Agency?

    An agency in the that provides funds


    and/or technical assistance to
    economically distressed communities in
    order to generate new employment, help
    retain existing jobs and stimulate
    agricultural and commercial growth
    through a variety of investment
    programs.
    Role of Development Agency

    Role of DA is to help develop and


    support economic, social and
    technological growth within a specified
    city, region or state by providing
    necessary resources and assistance.
    Role of Development Agency
    (A Case Study)

    Farmers' Organization Authority


    (http://www.lpp.gov.my)
    Mass Media
    VS
    New Media (Internet)

    From the outside in


    not the inside out
    Classical communication
    questions for DA
    What is a campaign?
    What is the subject of your campaign/site?
    What is it you want to achieve?
    Who are you targeting?
    How are you saying your message?
    When are you campaigning timing?
    Actions for the campaign?
    Political lobbying
    Media campaigning
    MESSAGE!!!
    Keep it short & simple!!!

    Good practice
    from good development
    agencies

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