Unit 1- Important Concepts

The activities undertaken by the consumer- Psychological & Physical

Three important roles of a consumer
Organisational Orientations- Production, Product, Sales & Marketing
Concept of Customer Culture in the entire organisation in all functional areas
Competitive Advantages through Customer Satisfaction resulting in profit & growth
Customer Orientation & Employee Morale
Origin of Needs & Wants in a Consumer- Traits & Context- Market & Individual
Marketing Myopia & Consumer Behaviour
Market Value- Universal Values & Personal Values
Characteristics of Customer Value
Value Synergy