Shortlist (Direct)

Cat. No Entry Title Client Product Entrant Company Entrant Country Idea Creation Production Media
No

A01 (Fast Moving Consumer Goods)

A01/001 00106 THE LONG- I.P. TRADING HYGIENE BBDO BANGKOK THAILAND BBDO BANGKOK
LASTING
A01/011 00113 PANTENE HAIR P&G PANTENE GREYNJ UNITED Bangkok THAILAND GREYNJ UNITED
BRUSH Bangkok

A02 (Durable Consumer Goods)

A02/002 00077 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
WINDOW Seoul WORLDWIDE
A02/005 10420 THE RESPONSIVE DIESEL JOGGJEANS FRED & FARID SHANGHAI CHINA FRED & FARID FRED & FARID FRED & FARID
LOOKBOOK SHANGHAI SHANGHAI SHANGHAI

A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)

A04/003 00028 YOU'VE GOTTA FOOTBALL FOOTBALL BMF ADVERTISING Sydney AUSTRALIA BMF ADVERTISING BMF ADVERTISING
HAVE A TEAM FEDERATION FEDERATION Sydney Sydney / RUMBLE
A04/005 00033 PITCHING ALLIANCE CINE-CLUB ALLIANCE FRANAISE DE SINGAPORE OGILVY & MATHER JOINERY Los Angeles
FRENCH FILMS TO FRANAISE DE SINGAPOUR Singapore SINGAPORE

A05 (Media & Publications)

A05/001 00024 EMERGENCY KOBE SHIMBUN DISASTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ENGINE FILM Tokyo / DENTSU INC.
COLLECTIBLES PREVENTION J.C. SPARK Tokyo Tokyo

A06 (Financial Products & Services, Commercial Public Services, B2B Products &
Services)
A06/003 00160 ANZ #HOLDTIGHT ANZ ANZ BANK TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE LEVEL TWO MUSIC PHD Melbourne
Melbourne /

A08 (Corporate Social Responsibility)

A08/002 00016 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
A08/004 00021 AIR-INK HEINEKEN ASIA TIGER BEER HEINEKEN ASIA PACIFIC SINGAPORE MARCEL SYDNEY GOODOIL FILMS CURIOUS FEW /
PACIFIC PTE. LTD. Singapore Sydney / HECKLER FLORA&FAUNAVIS
A08/007 00198 SAFETY BAGS TESCO FRUIT & VEGGIE CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
PLASTIC BAGS Kong Hong Kong Hong Kong

A09 (Public Sector)

A09/001 00102 THE IMMUNITY MINISTRY OF PUBLIC ANALOGUE McCANN INDIA Mumbai INDIA McCANN HEALTH McCANN INDIA Mumbai McCANN HEALTH
CHARM HEALTH, WEARABLE Mumbai / McCANN INDIA New Delhi

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A10 (Charities & Non-profit)

A10/008 00061 THE RIDERLESS STEVE WAUGH THE CAPTAIN'S HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney / HAVAS HAVAS MEDIA
BIKE FOUNDATION RIDE Sydney AUSTRALIA Sydney / AUSTRALIA Sydney
A10/012 00255 CORRECTING THE CAMPAIGN THE CAMPAIGN TBWA\SANTIAGO MANGADA THE PHILIPPINES TBWA\SANTIAGO HOW'S EVERYTHING
HISTORY AGAINST THE AGAINST THE PUNO Makati City MANGADA PUNO Makati Makati City
A10/014 00261 SCHOOL FOR FREE A GIRL A SCHOOL AND FLEISHMANHILLARD INDIA INDIA J. WALTER THOMPSON J. WALTER THOMPSON
JUSTICE MOVEMENT INDIA EDUCATION Mumbai AMSTERDAM AMSTERDAM
A10/016 00268 DEAD WHALE GREENPEACE DEAD WHALE DENTSU JAYME SYFU THE PHILIPPINES DENTSU JAYME SYFU GREENROOM INC. DENTSU X Makati
PHILIPPINES Makati City Makati City Manila

B02 (Dimensional Mailings)

B02/003 00022 AIR-INK HEINEKEN ASIA TIGER BEER HEINEKEN ASIA PACIFIC SINGAPORE MARCEL SYDNEY GOODOIL FILMS CURIOUS FEW /
PACIFIC PTE. LTD. Singapore Sydney / HECKLER FLORA&FAUNAVIS

B03 (Use of Ambient Media: Small Scale)

B03/006 00056 THE EDIBLE SAGA CITY SAGA NORI GEOMETRY GLOBAL Tokyo JAPAN GEOMETRY GLOBAL GEOMETRY GLOBAL
BUSINESS CARD (SEAWEED) / CITY Tokyo Tokyo / SAGA AD
B03/008 00199 SAFETY BAGS TESCO FRUIT & VEGGIE CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE CHEIL WORLDWIDE
PLASTIC BAGS Kong Hong Kong Hong Kong
B03/018 00115 PANTENE HAIR P&G PANTENE GREYNJ UNITED Bangkok THAILAND GREYNJ UNITED
BRUSH Bangkok

B04 (Use of Ambient Media: Large Scale)

B04/002 00079 LIFE PUMP SAMSUNG C&T CARIBBEAN BAY CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
CORPORATION WATER PARK Seoul WORLDWIDE
B04/005 00075 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE
B04/012 00249 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS

B05 (Use of Broadcast)

B05/003 00235 THE HEARING COCHLEAR COCHLEAR CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney NOISE INTERNATIONAL CHE PROXIMITY
TEST IN DISGUISE IMPLANTS Sydney / Sydney

B06 (Use of Print or Outdoor)

B06/001 00025 EMERGENCY KOBE SHIMBUN DISASTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ENGINE FILM Tokyo / DENTSU INC.
COLLECTIBLES PREVENTION J.C. SPARK Tokyo Tokyo
B06/002 00081 HEAT TECH UNIQLO HEAT TECH CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE CHEIL
WINDOW Seoul WORLDWIDE

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B07 (Use of Technology)
B07/001 00052 GREEN LIGHT ADIDAS JAPAN PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TBWA\HAKUHODO
RUN Tokyo Tokyo /
B07/004 00062 THE RIDERLESS STEVE WAUGH THE CAPTAIN'S HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA FINCH Sydney / HAVAS HAVAS MEDIA
BIKE FOUNDATION RIDE Sydney AUSTRALIA Sydney / AUSTRALIA Sydney
B07/005 00090 GLICODE EZAKI GLICO CO., CORPORATE DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BIRDMAN Tokyo /
LTD. COCONOE Okayama /
B07/008 00250 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS

C01 (Use of Digital Platforms)

C01/001 00130 ALERT AD VICTORIAN FIRE READY BWM DENTSU Melbourne AUSTRALIA BWM DENTSU BWM DENTSU DENTSU
GOVERNMENT VICTORIA Melbourne / COLUMBUS Melbourne / COLUMBUS MITCHELL
C01/003 00089 GEEKS GO FOR GENERAL TECHNOLOGY CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO CLEMENGER BBDO
#CC9900 ELECTRICS SYDNEY SYDNEY MELBOURNE
C01/008 00273 THE RESPONSIVE DIESEL JOGGJEANS FRED & FARID SHANGHAI CHINA FRED & FARID FRED & FARID FRED & FARID
LOOKBOOK SHANGHAI SHANGHAI SHANGHAI

C02 (Use of Mobile)

C02/003 00017 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
C02/005 00091 GLICODE EZAKI GLICO CO., CORPORATE DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BIRDMAN Tokyo /
LTD. COCONOE Okayama /
C02/011 10133 POCKET PATROL SAMSUNG SAMSUNG POCKET LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY RAPID FILMS Sydney / STARCOM Sydney
PATROL SONAR MUSIC Sydney /

C03 (Use of Social Platforms)

C03/003 00029 YOU'VE GOTTA FOOTBALL FOOTBALL BMF ADVERTISING Sydney AUSTRALIA BMF ADVERTISING BMF ADVERTISING
HAVE A TEAM FEDERATION FEDERATION Sydney Sydney / RUMBLE
C03/010 00181 SHACKLETON'S HYUNDAI MOTOR HYUNDAI MOTOR INNOCEAN WORLDWIDE SOUTH KOREA INNOCEAN ASAP Seoul / EDITIN INNOCEAN
RETURN BRAND CAMPAIGN Seoul WORLDWIDE Seoul Seoul / LOVE AND WORLDWIDE
C03/013 00256 CORRECTING THE CAMPAIGN THE CAMPAIGN TBWA\SANTIAGO MANGADA THE PHILIPPINES TBWA\SANTIAGO HOW'S EVERYTHING
HISTORY AGAINST THE AGAINST THE PUNO Makati City MANGADA PUNO Makati Makati City
C03/015 00262 SCHOOL FOR FREE A GIRL A SCHOOL AND FLEISHMANHILLARD INDIA INDIA J. WALTER THOMPSON J. WALTER THOMPSON
JUSTICE MOVEMENT INDIA EDUCATION Mumbai AMSTERDAM AMSTERDAM

C05 (Co-Creation & User Generated Content)

C05/002 00030 YOU'VE GOTTA FOOTBALL FOOTBALL BMF ADVERTISING Sydney AUSTRALIA BMF ADVERTISING BMF ADVERTISING
HAVE A TEAM FEDERATION FEDERATION Sydney Sydney / RUMBLE
C05/006 10160 SNAPLICATIONS MCDONALD'S HR / EMPLOYMENT VML Sydney AUSTRALIA VML Sydney VML Sydney OMD SYDNEY
AUSTRALIA

D01 (Use of Data)

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D01/004 00053 GREEN LIGHT ADIDAS JAPAN PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TBWA\HAKUHODO
RUN Tokyo Tokyo /
D01/005 00018 AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA
SMARTPLATES Melbourne Melbourne Melbourne
D01/006 00133 ALERT AD VICTORIAN FIRE READY BWM DENTSU Melbourne AUSTRALIA BWM DENTSU BWM DENTSU DENTSU
GOVERNMENT VICTORIA Melbourne / COLUMBUS Melbourne / COLUMBUS MITCHELL

E01 (Acquisitions)
E01/001 00045 CHILD PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
REPLACEMENT Auckland Auckland
E01/006 00236 THE BILLION VELOCITY VELOCITY CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney GOODOIL FILMS CHE PROXIMITY
POINT GIVEAWAY FREQUENT FLYER FREQUENT FLYER Sydney Sydney

E02 (Retention)
E02/001 00105 THE IMMUNITY MINISTRY OF PUBLIC ANALOGUE McCANN INDIA Mumbai INDIA McCANN HEALTH McCANN INDIA Mumbai McCANN HEALTH
CHARM HEALTH, WEARABLE Mumbai / McCANN INDIA New Delhi
E02/006 00237 THE BILLION VELOCITY VELOCITY CHE PROXIMITY Sydney AUSTRALIA CHE PROXIMITY Sydney GOODOIL FILMS CHE PROXIMITY
POINT GIVEAWAY FREQUENT FLYER FREQUENT FLYER Sydney Sydney

E03 (Launch / Re-launch)

E03/002 00096 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU TAPROOT DENTSU
Mumbai Mumbai

F01 (Copywriting)
F01/002 00098 ADIDAS TALE OF ADIDAS ADIDAS SHOE TAPROOT DENTSU Mumbai INDIA TAPROOT DENTSU
TWO Mumbai

F03 (Experience Design)

F03/001 00026 EMERGENCY KOBE SHIMBUN DISASTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo ENGINE FILM Tokyo / DENTSU INC.
COLLECTIBLES PREVENTION J.C. SPARK Tokyo Tokyo
F03/005 00095 KIBO SCIENCE GOOGLE JAPAN G.K. GOOGLE DENTSU TEC Tokyo JAPAN DENTSU INC. Tokyo / D2C Tokyo / KAYAC
360 - A SPACE DENTSU TEC Tokyo / Kanagawa / N AND R

G01 (Integrated Campaign Led by Direct)

G01/002 00046 CHILD PEDIGREE DOG ADOPTION COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO EXIT FILMS Auckland STARCOM
REPLACEMENT Auckland Auckland
G01/003 00076 MADE POSSIBLE UNIVERSITY OF UNIVERSITY OF McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AIRBAG McCANN
BY MELBOURNE MELBOURNE MELBOURNE PRODUCTIONS MELBOURNE
G01/004 00183 SHACKLETON'S HYUNDAI MOTOR HYUNDAI MOTOR INNOCEAN WORLDWIDE SOUTH KOREA INNOCEAN ASAP Seoul / EDITIN INNOCEAN
RETURN BRAND CAMPAIGN Seoul WORLDWIDE Seoul Seoul / LOVE AND WORLDWIDE
G01/006 00253 MEET GRAHAM TRANSPORT TRANSPORT CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO AIRBAG
ACCIDENT ACCIDENT MELBOURNE MELBOURNE PRODUCTIONS

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G02 (Low Budget / High Impact Campaign)

G02/003 00112 WARDROBE SOCIETY FOR NON-PROFIT BBDO PROXIMITY HONG HONG KONG BBDO HONG KONG BBDO HONG KONG
APARTMENT COMMUNITY KONG
G02/010 00257 CORRECTING THE CAMPAIGN THE CAMPAIGN TBWA\SANTIAGO MANGADA THE PHILIPPINES TBWA\SANTIAGO HOW'S EVERYTHING
HISTORY AGAINST THE AGAINST THE PUNO Makati City MANGADA PUNO Makati Makati City

Total Entries: 59

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PR Additional

CHEIL WORLDWIDE
Seoul
FRED & FARID DIESEL Glendale
SHANGHAI

FRANK PR Pyrmont

OGILVY PUBLIC
RELATIONS

PLATINUM Tokyo

ELEVEN PR DIGITAL ARTS

Melbourne / NETWORK

OGILVY PUBLIC
RELATIONS
BRAYA New York / GRAVIKY LABS
EDELMAN Bangalore

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RED AGENCY
Sydney

FLEISHMANHILLAR FREE A GIRL

D INDIA Mumbai MOVEMENT
DENTSU X Makati

BRAYA New York / GRAVIKY LABS

EDELMAN Bangalore

GEOMETRY
GLOBAL Tokyo

CHEIL WORLDWIDE
Seoul

CLEMENGER BBDO TRANSPORT

MELBOURNE ACCIDENT

CHE PROXIMITY
Sydney

PLATINUM Tokyo

CHEIL WORLDWIDE
Seoul

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RED AGENCY
Sydney
DENTSU PUBLIC GOOGLE ZOO
RELATIONS Tokyo Tokyo
CLEMENGER BBDO TRANSPORT
MELBOURNE ACCIDENT

FRED & FARID DIESEL Glendale

SHANGHAI

OGILVY PUBLIC
RELATIONS
DENTSU PUBLIC GOOGLE ZOO
RELATIONS Tokyo Tokyo
EDELMAN Sydney

FRANK PR Pyrmont

FLEISHMANHILLAR FREE A GIRL

D INDIA Mumbai MOVEMENT

FRANK PR Pyrmont

ELEVEN PR Sydney

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OGILVY PUBLIC
RELATIONS

IMPACT PR
Auckland

TAPROOT DENTSU
Mumbai

PLATINUM Tokyo

AT LINKAGE INC.
Tokyo / CINQ

IMPACT PR
Auckland

CLEMENGER BBDO TRANSPORT

MELBOURNE ACCIDENT

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