Professional Documents
Culture Documents
MARA
MARA
1. Introduction
Development means a good or 'improvement' and lead to a better quality of life for
individuals and communities. It is a process that led to the growth and economic progress
that can change the condition or the situation of an area or community. According to Meier
(1960), development is a process by which a country's income per capita rose in the period.
Same goes to Hagen (1978), stated that development should emphasize on increasing the
production and productivity of the country.
The development agency that have been selected is MARA. Majlis Amanah Rakyat
(MARA) is an agency under the Ministry of Entrepreneur and Cooperative Development
of Malaysia. MARA has been formed and established on 1 March 1966 under an Act of
Parliament as a statutory and autonomous body as the results of the first Bumiputera
Economic Congress resolution on the previous year. It is the duty of the Council to
promote, stimulate, facilitate and conduct economic and social development in the federal
and particularly in rural areas.
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a) Structure
MARA Management operates via the operation centres found throughout the
country and overseas. These operation centres include:
Divisions In Headquarters 25
MARA State Offices 14
MARA District Offices 117
MARA Offices Abroad 8
Institut Latihan Kecemerlangan 1
MARA (ILKM)
MARA Ketengah International 1
College (MKIC)
Pusat Kepimpinan Pelajar 1
(PUSKEP)
Kolej Profesional MARA 6
Kolej MARA 5
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b) Objective
There are also a few objectives of MARA. The first objective is developing
successful and innovative entrepreneurs. Innovative refers to doing something outside the
box. Innovative also can be related to reform, improvements, inventions and discoveries.
This innovative concept is wide and can be applied in various fields and conditions,
including the business sector. The business world is closely linked to the innovative.
Without innovation, the business world will remain static without any reform and change.
Therefore, it is one of the objectives of the MARA which is to develop a successful and
innovative entrepreneurs. This is because, the entrepreneurs that embrace innovative in
their business model will be more advanced and successful than entrepreneurs who remain
with the traditional business model that is only concerned about their sales.
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transferred from one person to another, but one has to strive to get it. Therefore, it is
important for to have a global human capital and integrity in business. If the global human
capital and integrity were not born in the fields of business, and they were armed only with
their talent, their business cannot grow and may even end. To prevent the matter from
occurring, MARA has organized various programs to a global human capital and integrity
in business.
The last objective of MARA is facilitating the delivery system. With the
introduction of the establishment of MARA, it will facilitate the delivery system of
business information. This would facilitate the interaction between businesses and
governments. Through this, businessman will be easier to lodge complaints about their
businesses to the government such as complaints about lack of facilities provided by the
government. Not only that, the submission of information on any program organized on
the business will be easier and faster with the establishment of MARA.
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c) Functions
MARA has some of its own function. Among these functions is to create and
increase the number of Bumiputera entrepreneurs. This is to attract people to venture into
the field of business can be extremely profitable to them and working for their daily lives.
It is also to improve their trade and industrial activities towards the establishment of a
strong business community. This situation can prevent the occurrence of poverty. Through
the business, a family can support their daily lives through business profits earned.
Besides. MARA also serves to take an active part in business and industry specific.
This is done through investment and management in companies. This is intended as a step
provide protection to increase indigenous participation in the business world. With these
steps, the number of Bumiputeras who engage in the business world will increase.
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exposure to companies Trade. MARA has conducted courses for the creation of
entrepreneurs since 1976 again.
Exercise Formation of Entrepreneurs (LPU) aims to create entrepreneurs who have
and low self-insight and wisdom in finding a viable business opportunity. The target
audience open to interested bumiputera into a business. The aged between 18 and 60 years
old and holds at least SPM. Promotion and strengthening of courses undertaken is aimed
at improving knowledge and skills of entrepreneurs to become more competition. In
conclusion, Training and guidance provided is intended to create new entrepreneurs among
bumiputera entrepreneurs and improve existing capabilities in line with goal bumiputera
commercial and Industrial Community (BCIC).
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application and requires the approval of the BPU, shall support PMN and submitted to the
CPP for the BPU assessment and approval / disapproval thereof.
For promotional activities in Hypermarkets, selection of participants will be made
together and with the consent of the hypermarket involved. There are several conditions
which entrepreneur should follows. Companies must have a product / service that is ready
to marketed to customers. Companies must registered with the Companies Commission of
Malaysia (Business Registry of Companies) owned Bumiputera completely. The company
also must has the product / service of existing, new or potential launch / market. Priority
will be given to entrepreneurs / Bumiputera companies ranking producers. Products /
Services qualifying standards such as: Products: Halal, Barcode, Nutrition Fact, Expired.
Service: Not violate Islamic law / ethics / norms of society.
Marketing and Promotion Program in the country is important and require the
support and involvement of all parties involved. Product Bumiputera SMI output will only
be meaningful if there are a number of reasonable requests to be forwarded. Even though
this is realized, but we find Bumiputera SME entrepreneurs still at unsound to invest and
the success of promotional efforts consistently and through various without the support of
government activities.
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and Government policies that form the basis of the implementation of the Program MARA
Techno is National Industrial Master Plan (PIP), National Science and Technology Policy
II, Association of Bumiputera Trade and Industry Community (MPPB), National Key
Economic Areas (NKEA) and Economic Transformation Plan (ETP).
The key strategies of Technopreneurs Program are enhancing the capacity and
capability of entrepreneurs through academic approaches, technologies, technical, generic
and entrepreneurship. Concatenates technopreneurs with industry through business
matching, adaptation and technology cooperation strategic alliances with industry leaders.
Complete preparation for entering technopreneurs MARA market through schemes such
as financing facilities Business, Infrastructure Leasing Business Support Scheme Packaged
Industrial & Business, and Business Consultation Marketing Development. Measuring
performance Performance Indicator (KPI) through an increase in the size of capital, sales
and number of employees according to the definition of SMEs established by Council
Small and Medium Enterprise Development (NSDC).
The concept of technoprenuership can be classified into two (2) main concepts.
First, Techno Entrepreneurship Degree Program (STK). This program is implemented
through partnerships between MARA Higher Education Institutions (IPTA) and Higher
Education Institutions (IPTS) like Universiti Utara Malaysia (UUM), Universiti Teknologi
Malaysia (UTM) and Management Science University (MSU). They are responsible for
supplying inputs to participants through academic approach, provision of infrastructure and
facilities learning, practical exposure through the concept of "teaching factory" and
industry involvement through the concept of "mentoring". The duration of study for
students in universities are for two (2) years / four (4) semesters and participants pass and
meet requirements will be awarded a Master's Degree Technopreneurs.
Second, the strategic Technology Upgrading Program (PPTS). This program is
implemented through partnerships between MARA Agency and Agency for Technology
Providers Government or Private Sector has the expertise and technology-based research
strategic such as SIRIM Berhad (SIRIM), the Institute of Research and Malaysian
Agricultural Development Institute (MARDI), Universiti Putra Malaysia (UPM),
Multimedia Development Corridor (MDeC), Healing Chamber of Asia Co., Ltd. (COA),
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4. Discussion
a) Issues
i. Problems faced by MARA in dealing with Bumiputera entrepreneurs
The major problems faced by the MARA entrepreneurs sector involve the attitude
and the behaviour of the entrepreneurs sector. It is because, the major problems lie in the
attitude and behaviour of the entrepreneurs. Even though the government has come up with
considerable effort such as programmes, activities and allocation of huge subsidies for the
Bumiputera entrepreneurs through various government agencies such as MARA,
Bumiputera entrepreneurs still do not know how to make full use of the training, activities
and allocation of loans that have been given to them.
Apart from that, the majority of the Bumiputera entrepreneurs, after getting the
loans or rental of the machine, have gone missing and have failed to pay back their loans
or settle their loans and the rental of the machine from MARA. From the beginning, when
the Bumiputera entrepreneurs apply for loans, they already had the mentality of not paying
back the loans as they perceive the loans given to them as free and they looked at them as
subsidies from the government. Therefore, problems occur when these Bumiputera
entrepreneurs fail to pay back their loans. Consequently, it will affect the other Bumiputera
entrepreneurs chances in getting loans as the existing Bumiputera entrepreneurs fail to
settle their debts.
Table 1 shows the total amount of loans that have been approved and given out to
Bumiputera entrepreneurs in various sectors such as wholesale, trade, services
manufacturing, transportation and agriculture under the Ninth Malaysian Plan.
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Huge amounts of money have been allocated for the Bumiputera entrepreneurs
every year but the borrowers tend to ignore their responsibility in the repayment of the
loans. This reflects the attitude and behaviour of the Bumiputera entrepreneurs that tend to
neglect their responsibilities and to rely heavily on the government subsidies by not setting
their loans repayments. According to the interview that made by Nurliyana with the
Director of the MARA entrepreneurs sector, there were entrepreneurs who had succeeded
in their businesses but at the end of the day, they failed to settle their debts with MARA
due to the poor attitude and behaviour among Bumiputera entrepreneurs.
Besides that, there have some problems from the entrepreneurs who have never
registered with MARA. They mentioned that it is difficult to get the financial loans from
MARA as the procedure in financial loan applications had created problems from the
applicants. They also mentioned that there were too many bureaucratic procedures in
MARA management that caused dissatisfactions among the entrepreneurs. They also
mentioned that the business premises locations provided by MARA were not located at
the strategic places and it would slow their business. So, the entrepreneurs turned to other
government agencies due to the privileges and facilities such as grants offered to them or
softer loans offered by the government agencies such as MATRADE, SIRIM and MOSTI.
Besides that, the entrepreneurs said that they have difficulties in competing in the
same business field such as wedding boutique, restaurants and textiles. There are too many
entrepreneurs operating in the same kind of business at the same MARA building premises
and this in a way created high competition among the entrepreneurs in the MARA building
premises. This situation creates an unhealthy environment where business becomes slow
and uncompetitive. Every business premise will compete with one another in making
promotional sales to attract customers.
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b) Suggestions
The first strategy employed by MARA in overcoming all the uprising problems
faced by the entrepreneurs is to set up a financial division is knowns as the Credit Control
Division (CCD). The majority of the Bumiputera face problems when dealing with finance
where they fail to pay back their loans while some have limited financial sources for
starting a business. Therefore, the CCD is responsible for monitoring the collection of
repayment of the business loans, rental of MARA business premises and also to provide
financial assistance to those entrepreneurs who have problems dealing with financial
capital. This CCD functions as the main body in monitoring all matters pertaining to the
entrepreneurs financial loans. MARA has its own financial division that will monitor all
the problems faced by Bumiputera entrepreneurs.
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Last but not least, there have some suggestions or solutions to overcome the
problems faced by the entrepreneurs in ensuring the success of the entrepreneurs business.
Firstly, MARA need to improve on its effort in promoting the Bumiputera products and
services. Next, MARA has to be more informative and has to give more training guidance
to the Bumiputera entrepreneurs in becoming successful and competitive entrepreneurs. In
terms of financial loans and assistance, MARA has to be more selective in giving and
approving loans to the Bumiputera entrepreneurs. It is because, MARA should only
approve the financial loans to those entrepreneurs who are really qualified. Apart, from
that, MARA should expose the entrepreneurs to promotional techniques so that they will
be able to promote and export their products at the international level. This promotional
technique should be taught at the first stage during the entrepreneurship training
development. The last suggestion is MARA should give some of the entrepreneurs the
ultimate chance in doing business in the MARA premises and buildings. Moreover, MARA
should not put too much pressure on the new entrepreneurs with small business premises.
Guidance and assistance are much needed from these types of new Bumiputera
entrepreneurs.
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5. Conclusion
Entrepreneurial process is a major factor in economic development of the country
and the entrepreneur is the key to economic growth. Entrepreneurship is an approach to
management that can be applied in start-up situations as well as within more established
businesses. Even though, MARA have many problems with the entrepreneurs such as
MARA have lack in terms of consult and gives advices from time to time to the
entrepreneurs, but the entrepreneurs should not put determination solely to MARA only.
With the programmes that conducted by MARA, the entrepreneurs should be more
initiatives towards by the programmes. Entrepreneurs cannot just rely on the programs
carried out by MARA, but they should strive to strengthen with their own to compete with
other entrepreneurs. Moreover, they also be creative and innovative towards how to
promote the businesses in order to attract more customers. So, with more entrepreneurs in
development, it can provides immediate large-scale employment. Thus, it helps to reduce
the unemployment problem in the country.
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6. References
Abd. Jalil bin Abd. Hamid. (1999). Effectiveness of MARA training and development
program for entrepreneurship. Kuala Lumpur : International Islamic University
Malaysia.
Majlis Amanah Rakyat (MARA). (2016). Official Portal of Majlis Amanah Rakyat :
Ministry of Rural and Regional Development. Retrieved on 25 April 2017, from
http://www.mara.gov.my/en
Nurliyana Fatin. (2011). Developing malay entrepreneurs in Malaysia : The role of Majlis
Amanah Rakyat (MARA) and Tabung Ekonomi Kumpulan Usaha Niaga
(TEKUN). Unpublished degrees thesis, Kuala Lumpur : Universiti Islam
Antarabangsa.
Saiful Nordin. (2014). Pengajian Malaysia : Majlis Amanah Rakyat. Retrieved on 24 April
2017, from http://pengajianmalaysiaikmtsya.blogspot.my/2014/09/bab-12-majlis-
amanah-rakyat.html
Wikipedia. (2016). Majlis Amanah Rakyat (MARA). Retrieved on 25 April 2017, from
https://ms.wikipedia.org/wiki/Majlis_Amanah_Rakyat
Zarini Mohd Idris. (1996). Keberkesanan program latihan keusahawanan dan bimbingan
MARA ke atas usahawan Bumiputera. Sintok : Universiti Utara Malaysia.
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