CHANGHONG RUBA
CHANGHONG RUBA ELECTRIC COMPANY (PRIVATE) LIMITED
Overview
Ruba Group has collaborated with Changhong group to establish new innovative brand Changhong
Ruba for the Pakistani Market. Changhong Ruba has recently stormed the market with their state-
of-the-art products ranging from LEDs, Air Conditioners, Water Dispensers and Refrigerators and
more products coming in the future.
History
RUBA Group Established in 1971, since then it has grown to become a leader in the electronics
industry by investing in the latest technology, setting up state of the art local manufacturing base
and providing innovative products to the Pakistani market Ruba Group serves in diversified
industries such as electronics, textile and construction. The group has operations based outside
Pakistan in the Middle East, Far East and Africa.Ruba Group is committed towards providing quality
products and services to improve the living standards of Pakistani consumers thus becoming No. 1
Group in Pakistan.
Changhong was established in 1958, since then it has developed as the largest TV production base
in China, known as the King of color TVin China and one of the most famous home appliance brand.
with over 56 years of development. Changhong has been shaped as a comprehensive multinational
corporation integrated with R&D, production, sales and services for TV sets, alr conditioners,
refrigerators, IT communication network, digital products, chips, energy , commercial electronics,
electronic products home appliances and new flat panel display devices ete. Changhong is a large
scale consumer electronics enterprise integrated with R&D, production of flat panel TV (LED, PDP).
Changhong has the honor of receiving award of No 1 TV brand in China and among the world’s top
500 brands.
Ruba group and Changhong through a joint venture established Changhong Ruba Companies in
August 2011 to carry out the purpose of local manufacturing and marketing of the Changhhong
Ruba brand, Changhong Ruba is currently producing flat panel TV (LED, PDP), Air Conditioners,
Water dispensers, Micro wave ovens and Refrigerators.
“hddress Facory Plot No, 440-444, Sundar Industrial Estate Lahore Pakistan Ph: +92 42 35298561-2
FAX: 492 42-35298563