TEN PRINCIPLES OF THE BARRIO LOGAN/EAST VILLAGE (BL/EV) ARTS

DISTRICT

THE DISTRICT:

1. provoke and nurture creativity;

The synergy of arts production and performance in a concentrated
geographic area will provoke dialogue and experimentation especially if it
is coordinated by a central organization. Phased design and themed nodal
development will occur within the District allowing an ongoing
opportunity for creative dialogue about space and function.

2. achieve economic development for artists, businesses and residents;

The placement of public art on public space as well as private space
subsidized and master planned by local artists and residents/businesses
will establish a walking experience for nearby convention center events
and hotel visitors. Planned artistic and cultural development will establish
a new economic engine, as well as create job opportunities. New revenue
will result (cultural tourism)

3. encourage educational opportunityopportunities;

The proposed district includes City College, New School and Woodbury
Schools of Architecture, numerous arts production classes and venues.
Coordinated solicitation of new funds for joint production, residencies and
scholarships can focus the existing opportunities. Concentration of new
private and non-profit arts and culture organizations with a focus on
mentoring and apprenticeship will be encouraged in the District

4. facilitate live/work development for artists of all disciplines;

The artist is an untapped consumer base for mixed use development. New and
rehabbed affordable live/work space can be created through the use of data
bases, financial education and linkages between artists and developers.
Technical assistance to create artists co-ops, community development
corporations, mutual ownership strategies, pooled financing and materials
purchasing, bonding capabilities and self help strategies will allow artists to
permanently live and work in an arts/culture production and distribution
environment

5. establish independent financial resources for artists;

The formation of a Business Improvement District (AKA Arts
Improvement District) with a defined strategy of using arts and culture to
improve business growth will provide a self sustaining organization to
manage the District. This base assessment can be enhanced by grants, real
estate development (equity sharing), collaboration, sound administration
and fund management, etc.
6. establish new venues for the display, production and marketing of art;
The development of a Cultural Center to include performance, housing,
sculpture production, multi-media computer-based production, film
production and showing, will allow centralized access, production and
information. Identification of arts corridors and nodes will occur (e.g.Park
Blvd., 25th Street/Cesar Chavez Blvd, etc.) By researching economic
potential with clear development strategies along with comprehensive
marketing and financial incentives the District will be able to attract key
investors and arts related businesses.

7. support cross cultural creative dialogue;

Barrio Logans Chicano Park outdoor museum is an
unparralleledunparalleled anchor and starting point for dialogue with the
eclectic history of art and culture in East Village. The mapping of artists
who have produced art in the BL/EV geography can be catalogued and
expanded in time. The common production and living space will enhance
cross cultural dialogue as well.

8. protect and promote existing public and private art;

Clustered and new art and the promotion of art in all new development
will enhance the existing art and provide economic resources for
preservation and restoration, The destruction of existing public art can be
stopped by cataloging, coordinating and planning restoration, accessing
funds for maintenance, and appropriate promotion . preservation of
heritage of Barrio Logan and East Village (no gentrification with the
development of the District but ensuring respect and integration of its rich
historical culture)

9. strengthen the production of light industrial art oriented business;

The BL/EV Arts District provides the unique opportunity to combine the
production of art with the presentation and the opportunity to observe
artists at work in the District. The preservation of existing small-scale
production space (metal fabrication, light manufacturing, warehouse
storage), allows art to be produced at a scale not currently available in the
region.

10. establish mutual benefit marketing, distribution and production strategies;

The use of trained professional marketing agencies to promote the District,
the businesses, the art/culture and the individual artists will provide
economic opportunities for Barrio Logan and east Village. Promotion of
arts spaces in various areas throughout the District will allow multi-
faceted marketing and attract publicity. Collaboration with local
organizations e.g., ConVis and encourage collaboration with Baja artists