Professional Documents
Culture Documents
1.1 Company & Brand Profile
1.1 Company & Brand Profile
1.2 STEEPLE
1. Social analysis
Cement is important materials and be required in infrastructures
process, it means that the demand of cement probably high.
2. Technology
Using online media such as TVC (advertising) on TV media to promote
Tiga roda.
Using website to help customer to reach Tiga Roda easily and inform
distribution place, address and telephone through their own website.
3. Education
Lack of education and lack of knowledge about cements materials could
determine customers option to buy the products.
People who have good education can choose the right product because
they understand the product. Usually they are constructors who have
enough experiences in infrastructure.
4. Political
When the government regulations change, it will affect to the industry
sales because new regulations may be different, such as regulations of tax,
custom, business license and pricing policy. The price will not be stable
and may rise anytime.
5. Legal
Every companies need to register business license as an evidence that
firm is legal and also a proof for ownership but if we didnt register our
brand to SIUP (Surat Izin Usaha Perdagangan ) there is a chance
competitor will duplicate product or brand.
6. Environmental
Because of its proximity to equator, Indonesia has tropical climate. The
weather is hot and humid. In order to reduce the tropical climate, there
are eco-friendly cement which can help to reduce global warming. The
image of this segment will turn to be good and people will not hesitate to
use cement.
1.3 SWOT
Tiga Roda has an image that they are the most popular brand and best cement in
customer perception.
Weakness:
Tiga Roda still going through difficulties on the producing budget which make
the price of Tiga Roda more expensive that the other competitor with Rp. 52.000
/ per sac
Opportunities:
Semen Tiga Roda/PT. Indocement has registred their company to Indonesia
Stock Exhanges. With opening their account in IDX, people will put they money
to invest on Tiga roda, so automatically makes Tiga Roda have more capital to
expand their company.
Infrastructure in Indonesia currently are expanding and have a good progess
where the demand of cement will high because cements are needed as important
materials in constructors process.
Threat:
Tiga Rodas price still higher than competitors, there will be many chance of
competitors with the same quality offer lower price that Tiga Rodas
There may be a chance for people to duplicate the products or fake cement
undername Tiga Rodas
Weakness:
Tiga Rodas just clean Kanal River as a CSR for a once only, It should be repeadtly
to be cleaningup.
CSR program didnt passed smoothly because on the CSR program there is just
scavangers and gonverment cleaner join in the program.
Tiga Rodas didnt supply any facilities to make a better change, they just
cleaning up the river but they didnt change the WARGA mental
Opportunities:
This CSR can motivate people and make some awareness about our
environment so they can change they lifestyle from trash anything wherever I
want to trash anything only in trash bin.
Threat:
When the CSR is on progress suddenly the Kanal River get raining and flood. The
CSR progress also had been unrest
Weakness:
Will spend a lot expense in many areas such as cement production expense,
transportation expense, labour wage expense. This CSR also makes Tiga Rodas
spend a lot of money for the program and couldnt get any income.
Opportunities:
Create the credibility to change customers decision to choose what products
they want to buy and use.
Threat:
CSR will be not smooth as we expect if the weather is not good such theres have
been flood, so Tiga Rodas cant send cement to the places that got flood.
2.1 Objective
We think that this CSR is not relevant because the activity had been done only
once. Therefore they dont get to achieve what they wanted. Until now, as we can
see, the truth is no transformations from the society to living healthy life or to
not throw trash carelessly.
NEW CSR: 12.000 sacs for a better place.
2.2 SMART
Specific:
The areas that Tiga Rodas will distribute cement:
KS Tubun
Binaan Rawa Buaya, West Jakarta
Rawa Bebek
Cakung Barat
Jatinegara Kaum
Bekasi Road Km 2
Pinus Elok, East Jakarta
Marunda , North Jakarta
Measurable:
Achievable:
Relevant: