Agricultural and construction equipment

Fiat Group owns CNH Global (which includes Case Construction, Case IH, Flexi-Coil, Kobelco, New
Holland, New Holland Construction, and Steyr); and Fiat-HitachiConstruction. CNH is the second largest
agricultural equipment manufacturer in the world after Deere & Company. It is also the third largest
producer of construction equipment after Caterpillar Inc. and Komatsu. CNH accounts for around 20% of
revenues.

As of December 31, 2009, CNH manufactures its products in 38 facilities throughout the world and
distributes its products in approximately 170 countries through approximately 11,600 full line dealers and
distributors.

CNH Global N.V. is incorporated in and under the laws of The Netherlands. The company was created on
November 12, 1999 though the merger of New Holland N.V. andCase Corporation.

Case Corporation (formerly J.I. Case Company) was a manufacturer of construction and agricultural

equipment. In 1999 it merged with New Holland to form CNH Global, a Fiat Group division. The name
Case lives on in two brands of the company:

 Under the Case CE (for Construction Equipment) brand, CNH Global is the third largest
manufacturer of construction equipment in the world.
 Under the Case IH (for International Harvester) brand, CNH Global is the second largest
manufacturer of agricultural equipment in the world.

 SHAPING OUR WORLD

 Case New Holland (CNH) is a world leader in the agricultural and construction equipment businesses.

 Created in 1999 through the merger of New Holland N.V. and Case Corporation, CNH today comprises the heritage and
expertise of three agricultural brands (Case IH; New Holland Ag; and Steyr) and three construction equipment brands
(Case Construction Equipment; New Holland Construction; and Kobelco).

 CNH employs approximately 30,000 people worldwide and has a network of 11,600 dealers in 170 countries. 

 Its 38 manufacturing facilities are located throughout Europe, North America, Latin America, and Asia. 
 
CNH's  product offerings encompass a full range of equipment to meet all needs in all regions; from its industry-leading
tractors to specialty grape harvesters and massive combine harvesters in agriculture, as well as agile skid steer loaders
and powerful hydraulic excavators in construction.

 Our customers are growing, and we are investing every day to help them grow, leveraging international resources to
provide constant quality and reliability improvements with dealer and customer support that is always one step ahead.
  Its brands are backed by the strength and resources of its worldwide commercial, industrial, product support (CNH Parts
& Service), and finance (CNH Capital) organizations.

 New Holland is a full range manufacturer of agricultural machinery. New Holland agricultural
products include tractors, combine harvesters, balers, haying tools, equipment used in lawn,
grounds and turf care, grape harvesters.

 The company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Ford in
1986 and by Fiat in 1991, becoming a full line producer. Since 1999, New Holland is a Brand
of CNH (NYSE: CNH) and part of the Fiat Group.

 New Holland equipments are built all around the world; the headquarter is situated
in Turin, Italy and with 18 plant spread globally, 6 joint ventures in the Americas, Asia and Middle
East, it is present in 170 countries worldwide[1].

 It was awarded several times throughout the year for its products, design and innovations;
recently New Holland presented the NH2, a hydrogen powered tractor farmers can refill
generating energy from renewable sources.

 New Holland also owns trademarks for specific innovation on its products such as ABS Super
Steer system, Opti Fan System, Intellifill system and others.

 The brand is also known to the wider public for being the Juventus F.C. main sponsor from 2007
to 2010.

Brands
CNH products are marketed globally through two brand families, Case and New Holland. Case IH (along
with Steyr in Europe) and New Holland make up the agricultural brand family. Case and New Holland
Construction (along with Kobelco in North America) make up the construction equipment brand family. [4]

[edit]Agricultural brands
In agricultural equipment, CNH is one of the leading global manufacturers of
agricultural tractors and combines based on units sold and it has leading positions in hay and forage
equipment and specialty harvesting equipment. For the year ended December 31, 2009, CNH sales of
agricultural equipment represented 84% of net sales of equipment. [5]
[edit]Case IH

Case IH logo
Main article:  Case IH

Case IH has more than 160 years of heritage and experience in the agricultural industry; its range
includes agricultural tractors, balers, coffee harvesters, combines, cotton pickers, planters, sugar cane
harvesters, and tillage equipment, sold through a global network of dealers. [6]
[edit]New Holland

New Holland Agriculture logo

Main article:  New Holland Agriculture

New Holland Agriculture offers a full line of equipment, including agricultural tractors, balers, combines,
forage harvesters, grape harvesters, hay tools, material handlers, planters, seeders, sprayers, tillage
equipment and groundscare. New Holland has a worldwide presence in terms of manufacturing facilities,
offices and its distribution network.[7]
[edit]Steyr

Steyr logo

Main article:  Steyr

Steyr is a more than 60-year-old agricultural brand from Austria and is specialized in tractors for the
agricultural, forestry and municipal sectors.[8]

[edit]Construction brands
In construction equipment, CNH has a leading position in backhoe loaders and a strong position in skid
steer loaders in North America and crawler excavators in Western Europe. In addition, each brand
provides a complete range of replacement parts and services to support its equipment. [9] For the year
ended December 31, 2009, CNH sales of construction equipment represented 16% of net sales of
equipment.[10]
[edit]Case

Case logo

Main article:  Case

Case Construction Equipment offers a full line of construction equipment, including backhoe loaders,
articulated trucks, crawler and wheeled excavators (including compact), telehandlers, motor graders,
wheel loaders (including compact), vibratory compaction rollers, crawler dozers, skid steers, compact
track loaders, tractor loaders and rough-terrain forklifts. [11]
[edit]New Holland Construction

New Holland Construction logo

Main article:  New Holland Construction

New Holland Construction is a global, full-line construction equipment brand. The product range includes
crawler and wheeled excavators, wheel loaders, backhoes loaders, skid steer loaders, dozers,
telehandlers, mini-wheel loaders compact track loaders, mini and midi excavators and graders.[. [7]
[edit]Kobelco

Kobelco logo

Main article:  Kobelco

Kobelco Construction Machinery America is a joint venture between subsidiaries of CNH and Kobelco
Construction Machinery. It manufactures and markets a full line of compact, mid-size and full-size
excavators ranging from 1.9 tons to 88 tons. Kobelco excavators are sold through over 250 distribution
outlets in North America.[12]

[edit]Financial services

CNH Capital logo

CNH offers financial services under the brand name CNH Capital. CNH Capital offers financial
products and services to dealers and customers in North America, Australia,Brazil and Western Europe.
The principal products offered are retail financing for the purchase or lease of new and used CNH
equipment and wholesale financing to its dealers. Wholesale financing consists primarily of floor plan
financing and allows dealers to purchase and maintain a representative inventory of products. [13] The retail
financing is offered in North America, Brazil, Australia and Europe through wholly-owned subsidiaries and
in Western Europe through the joint venture with BNP Paribas Lease Group.[14] As of December 31, 2009,
Financial Services managed a portfolio of receivables of approximately $17.3 billion. [3]

[edit]Parts and Service

CNH Parts & Service logo

CNH brands provide after-sales parts, service and support to their customers, both at the dealerships and
in the field. Parts support is offered for items in their current product lines and past products, up to 20
years. Parts distribution is operated through parts depots present on all five continents. [3]

[edit]CNH history
Case Construction equipment milestones[15]

For full history see Case

1842: Case is founded
1912: Case manufactures a complete line of road-building equipment, including graders and
compaction units
1957: Case Model 320 is launched - the first backhoe loader to be produced in a fully integrated
factory
1969: Case CE begins production of skid steer loaders
1988: Fortune Magazine lists the Case loader/backhoe among “100 Products America Makes
Best”
1998: Case is the first manufacturer to offer ride control on backhoe loaders and skid steer
loaders
2000: the 100,000th skid steer loader is manufactured
2005: the 500,000th loader/backhoe is manufactured
2008: Jerome I Case inducted into the Construction Hall of Fame by the Association of
Equipment Manufacturers

Case IH milestones [16]

For full history see Case IH

1834: Cyrus Hall McCormick Sr. patents the McCormick reaper
1842: J.I. Case founds Racine Threshing Machine Works
1902: McCormick, Deering Harvester Company, Plano Manufacturing Company, Champion Line
and Milwaukee Harvester Company merge together to create International Harvester (IH)
1923: Farmall, the “little red tractor”, is introduced to the market
1942: Case first self-propelled combine is produced
1977: The first Axial-Flow rotary combine is produced
1985: Case and IH merge, creating Case IH
1988: Case IH introduces the Magnum tractor – the first all-new machine to come from the
combined engineering of International Harvester and Case.
1996: Steiger Quadtrac tractor is introduced.
2006: Case IH introduces the Case IH Module Express 625, the first commercial cotton picker

New
Holland
Agricult
ure
milesto
nes [17]

For full history see New Holland Agriculture

1895: Abe Zimmerman produces a feed mill to help the Pennsylvania farming community
 1903: New Holland Machine Company is founded by Abe Zimmerman in New Holland,
Pennsylvania
1906: A Belgian mechanic, Leon Werkhuizen Leon Claeys, starts to build threshing machines and
three years later builds his factory in Zedelgem, Belgium
1907: Ford comes out with a prototype of mass produced tractor; the Fordson Model F is actually
produced 10 years later
1919: Fiat starts production of Model 702 tractor
1964: New Holland buys a major interest in Claeys
1975: Braud launches the first grape harvester, model 1020
1980s: Fiat acquires Braud
1986: Ford buys New Holland and forms Ford New Holland Inc.
1991: Fiat purchases 80 percent of Ford New Holland and New Holland brand becomes a global
full liner producer
2001: New Holland introduces the CX combine series
2006: New Holland celebrates 100 years of its Zedelgem plant
2007: New Holland sponsors Turin's Juventus football club
2009: New Holland introduces its Hydrogen-powered tractor NH2 and the Energy Independent
Farm concept

New Holland Co

For full history see New Holland Construction

1931: Fiat builds the first tractor with crawler tracks
1947: First hydraulic excavators are built in Turin by Bruneri, which will join the company in 1970
1966: Ford, which will become part of the company, builds its first backhoe loader
1972: First New Holland skid-steer loader is produced
1974: Fiat and Allis-Chalmers merge, creating FiatAllis
2002: A global alliance with Kobelco is signed to bring Kobelco’s 40-year expertise in crawler
excavator design
2005: New Holland Construction is launched as a global full-line brand
2007: New Holland Construction produces the 200,000th skid steer loader, 35 years after its first
one came off the line
2008: New Holland Construction launches the E215B crawler excavator with a new low emissions
engine

NH2 Hydrogen Powered Tractor and Energy Independent Farm

The concept of NH2 Hydrogen Tractor.

NH2 Hydrogen Tractor.

New Holland has developed the Energy Independent Farm, a new approach, where farmers are meant to
be able to generate their own energy to run their farm and agricultural equipment. The basis of this is the
usage of Hydrogen generated from renewable sources which farmers have at their disposal: wind, solar,
waste or biomass, according on its availability in each particular farming area. The electricity is then
converted into Hydrogen using an electrolyser; this technology is used to split water into hydrogen
and oxygen gases. Basically, it needs water and electricity as inputs; the hydrogen is then stored at the
farm in high-pressure tanks and it is ready to be used as a free and clean fuel which can be used directly
in farm machinery or in generators to provide electrical power and heat for buildings and numerous
applications. Hydrogen was chosen because it is an efficient energy carrier, it works like a battery,
accumulating energy and it is more advantageous and cleaner than a conventional battery. The hydrogen
powered NH2 tractor is based on a model of the T6000 range; it has 106 hp and is able to perform all of
the jobs of a tractor of this type, while operating virtually silently and emitting only heat, vapour and
water[33]. Its internal combustion engine has been replaced with fuel cells that generate electricity. The
compressed hydrogen stored in a special tank reacts with the oxygen in the air inside the cell to generate
water and electricity. This powers the electric motors which drive the main transmission and the auxiliary
systems of the tractor. The fuel cell generates less heat than an internal combustion engine, offers a
consistent output of power and does not produce polluting nitrogen oxides, soot particles or carbon
dioxide. It is quicker to refuel, it takes 5 minutes to fill a tank compared to hours required by batteries.
Product specification

 Power: 75 kW (106 hp)[34]

 Transmission: CVT through electrical motor
 PTO : CVT through electrical motor

NH2 Hydrogen Powered Tractor was awarded with Gold Medal for technical innovation at SIMA in
2009[35].

[edit]100% Biodiesel equipment

Today 85% of the entire product range - tractors, telehandlers and harvesting equipment - can run on
pure biodiesel, including Common Rail electronic injection models[36].

[edit]Partnership with British Beekeepers’ Association

New Holland has formed a partnership with the British Beekeepers’ Association (BBKA) which has led the
campaign to raise funds for research to fully understand the reason why British bee colonies are being
wiped out. New Holland will provide funding and will have stands at key agricultural shows and events –
where it can raise awareness of the work of the BBKA amongst farmers, land-owners and contractors

Trademarks
New Holland introduced several innovation and patents on his products.

[edit]ABS SuperSteer system

ABS SuperSteer is an application of ABS technology to tractors, which offers an increased safety,
especially when operating on steep hills, and increased tractor manoeuvrability. [38] ABS SuperSteer uses
ABS technology to manage each wheel’s brake individually. Using a single foot pedal, the ABS
SuperSteer allows the tractor to be steered by the brakes. Two orange pedal extensions either side of a
single pedal replace the conventional, independent two-pedal arrangement. At low speed, this provides
the driver with the same single-wheel steering as a conventional tractor, but automatically disables at
higher speeds to prevent accidental application. The ABS SuperSteer function includes tyre slip control
and automatic coupling with the steering angle. This allows the tractor to perform tight turning
manoeuvres without driver intervention on brakes by pivoting on a braked rear wheel, reducing the turning
circle to that of a tractor fitted with a SuperSteer front axle. A driver-selectable amount of slip on the
pivoting wheel is allowed to prevent soil damage. The hill holder function improves tractor control on
slopes, automatically engaging the brakes to prevent the machine rolling back during hill starts and
easing clutch engagement.[39].

[edit]Opti-Fan system
The Opti-Fan system.

Opti-Fan system compensate automatically continuous uphill or downhill gradients in combines. When

driving downhill, material moves against gravity and therefore more slowly over the grainpan and top
sieve, causing it to remain longer in the cleaning shoe and the layer thickness to increase. More ‘material
other than grain' (MOG) remains in the cleaning shoe as the set cleaning fan speed is insufficient to clear
the crop. Driving uphill causes the material layer to decrease as it moves more quickly out of the shoe
under gravity. The air flow from the fan is too high for the thin layer of material which results in the
material travelling too quickly over the top causing increased grain losses. The fan speed control system
senses the combine’s angle of ascent or descent and automatically adjusts the cleaning fan speed to
compensate. The operator sets the level-field fan speed and the system reduces the speed when
travelling uphill and increases it downhill to optimise the material layer thickness on the cleaning shoe. [40].
Opti-fan system was awarded with a Silver Medal at Agritechnica in 2009 [41].

[edit]IntelliFill system
The FR9000’s IntelliFill system allows the operator to fill a trailer accurately and with minimal losses, even
when visibility is limited. Following a front-to-rear or rear-to-front pattern, the automatic trailer tracking
system uses a specialised 3D camera mounted under the spout to guide the crop flow into the trailer. The
system ensures a uniform fill whether the trailer is alongside the forage harvester, or following, in the case
of starting new fields. The system can accurately control the crop flow trajectory even when operating at
night. The spout-mounted sensor creates a distance image of the trailer and its surroundings, based on
NIR (near infra red) technology.[40]. Unlike conventional mono or stereo camera systems, which have poor
depth perception, the New Holland tracking system can accurately position the crop flow to a distance of
20 metres.[42]. IntelliFill system was awarded with a Gold Medal at Agritechnica in 2009 [41].

[edit]Super Steer system

The Super Steer

The SuperSteer front axle reduces the turn radius of the tractor. The front axle beam turns with the
wheels to give an effective turn angle of 65°. The tractor turns tighter and faster so it spends less time
turning and more time working. The SuperSteer front axle also increases the wheelbase, with the weight
of the front ballast resting directly on the front axle beam. Traction is enhanced in certain conditions
without need for extra ballast.[43]

[edit]Moisture sensing system

Two star wheels are penetrating the bale and provide an accurate measurement of the moisture
content[44]; the information about the condition of the crop being baled prevents processing a crop which is
not really ready and allows precise application of additives. [45]

[edit]Sensitrak 4WD management

Sensitrak traction management monitors the speed differential between the front and rear wheels. If the
system detects that the front wheels are slipping, power is automatically directed to the rear wheels. The
system reduces wheel slip but not the manoeuvrability. The operator can select permanent 4WD and a
manually applied front axle differential lock further boosting traction.

[edit]On the move bale weighting system

The weight data is transmitted instantaneously to the monitor in the tractor cab, enabling the operator to
keep a constant and accurate check on the progress of baling operations and optimize the performance
of the baler to suit harvesting conditions. This automatic system bale weighing system has an accuracy of
+/- 2% and can easily handle different able size in any kind of crop condition. It is available as a dealer
installed accessory.[46]

[edit]Edgewrap system
The Edgewrap system

With the New Holland EdgeWrap system, net is brought to the bale by a duckbill net applicator. The
system penetrates in the bale chamber for positive wrapping material delivery. The duckbill net applicator
is wider than the bale chamber, providing coverage of the bale edge. The use of wide net provides over
the edge coverage.

[edit]Grain Cam system

A camera recognises the concentration of chaff and broken grain in the sample as it is transferred through
the grain elevator to the grain tank; this information is shown on the IntelliView III monitor in the form of a
graph, allowing the operator to fine tune adjustments, further boosting grain purity. Grain Cam was
awarded by the Gold Medal for innovation at Agritechnica in 2007.

[edit]Opti-Clean cleaning shoe

The Opti Clean Cleaning Shoe.

The Opti-Clean system optimize the strike and the throwing angles of each of the main components in
CR9000 Elevation models. The grain pan is not coupled with the pre-sieve and top sieve so that each
element can operate as its optimum efficiency. The cascade distance between the grain pan and the pre-
sieve is increased for greater capacity, while a long sieve stroke and a steep throwing angle keep more
material airborne, for even a higher cleaning efficiency. The opposing motion of the grain pan and bottom
sieve to the pre-sieve reduces overall machine vibrations and increases operator comfort. [47]
[edit]Further reading
Stuart Gibbard: The Ford Tractor Story: Basildon to New Holland, 1964 to 1999 (2000)
William Dozza, Massimo Misley: Fiat Trattori. Dal 1918 ad oggi, Giorgio Nada Editore (2008)
Micro De Cet: Tractors (Complete Encyclopedia Series) (2009)
C. Otero: Creating the future of the countryside. The European Estate (2009)
Homer K. Luttinger: The Innovators: The New Holland Story, Hoster Bindery Inc.: Lancaster,
Penn. (1990)
Robert N. Pripps, Andrew Morland: Ford Tractors (Farm Tractor Color History), MBI Publishing
Company (2004)
Chester Peterson, Rod Breemer: Ford N Series Tractor, MBI Publishing Company (1997)
Andrew Morland: Farm Tractors, MBI Publishing Company (1993)
Nick Baldwin: Farm Tractors, Board Book (1983)
Andrew Morland, Robert N. Pripps: Vintage Ford Tractors: The ultimate tribute to Ford, Fordson,
Ferguson and New Holland tractors (2004)
[edit]References

CNH milestones

1999: CNH was c

2000: CNH Glob

Saskatchewan. T
company over tim
and tillage equipm

2000: Paolo Mon

2001: CNH Glob

development and
equipment in Jap

2002: CNH Glob

partnership acros

2002: CNH Glob

Construction Mac
2005: In Europe
Construction.[18]

2005: CNH Boar

2006: Sergio Ma

2007: Case Cons

April 2010: Fiat a

Milan stock exch