BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides

Introducing the BlackBerry® Torch™
9800 and the BlackBerry 6

Operating System
Brent Thornton
RIM
Ed Schmit
AT&T Developer Program
August 12, 2010
© 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Agenda
•AT&T Developer Program and Live Chat
•Device Overview
•AT&T Marketing Effort
•Why Port Now?
•Research In Motion
•Wrap-up and Contest Question
The AT&T Developer Program
Commitment to Developers – support for each step of the

wireless application development process
• Access to the latest information on building solutions for the AT&T
wireless network
– Detailed Device & Modem Specifications
– APIs, Toolkits, and Sample Code
– Developer Gateways
• Technical support and educational opportunities

– Webcasts
– Developer Forums (new forum – application ideas)
– Documentation and FAQs
Follow us on Twitter: attdeveloper
http://developer.att.com
Live Chat Tool
A tech support person will answer your questions in real time
9am- 5pm, PDT, weekdays
Win a BlackBerry Torch!
Answer the question at the

end of the webcast and get a
chance to win this new
device!
World Premier Exclusively from AT&T
Introducing So Many New Firsts:
• World premier BlackBerry w/touch screen, qwerty keyboard & touch pad
• First BlackBerry with BlackBerry 6 next generation interface
• First BlackBerry with a full, rich webkit browser
• Tabbed browsing plus pinch-to-zoom
• First BlackBerry with next generation messaging
• Group messaging, add pictures, videos and locations
• New integrated searching from home screen
• Featuring the latest Wi-Fi “N”
• Access to 20K+ domestic hotspots
• First 5 Megapixel Camera on BlackBerry with flash & autofocus
• First carrier billing integration to BlackBerry AppWorld
• Impressive app memory of 512 MB Flash/512 MB RAM
• Included 8GB* memory, expandable to 32GB
• Next generation BlackBerry media player
• New included informational apps for news, stocks, weather & more
• International coverage support in over 220 countries
*4 GB eMMc + 4 GB MicroSD included
BlackBerry Torch 9800 Specifications
Worldphone GSM/GPRS/EDGE: 850/900/1800/1900MHz

UMTS: 2100/1900/850/800 MHz
HSDPA Category 6 (3.6Mbps)
OS / Browser New BlackBerry OS 6.0 with webkit browser
Wi-Fi 802.11 b/g/n
GPS Autonomous & A-GPS
Display 3.2” · 360x480 · HVGA+
light sensor · proximity detection · accelerometer
Memory 512 MB Flash; 512 MB SDR RAM
8 GB (4GB eMMc + 4GB microSD)
Hot swap, MicroSD expandable up to 32GB
Camera 5 MP · Flash · Image Stabilization
Connectivity Micro USB · Bluetooth 2.1
Navigation Touchscreen + trackpad navigation
Hard Keys Volume · Mute · Lock · Camera (configurable)
Battery 1300 mAH
Talk Time: 5.5 hours
Standby Time: 18 days
http://developer.att.com/Torch
Why Port Now?
•Broad Customer Base Paid vs. Free, BlackBerry Apps
•Enhanced Purchase Experience

•Redesigned AT&T AppCenter
•New Functionality and APIs
•New WebKit Browser
•Excellent Discoverability Strategy Analytics, The Top 10 Apps, July 2010 (15 wk
period, thick apps)
Apps
250000
200000
150000
100000
50000
Best Discoverability 0
BlackBerry OS 1 OS 2
8
An Overview of
BlackBerry 6
Presented by: Brent Thornton
BlackBerry 6 Overview
Fresh new OS that builds upon the tradition and addictive
ease of BlackBerry
Simplified app discovery and usage – new UI & App World
WebKit and Web Application Platform empower web developers
Premier services platform – new monetization opportunities for
developers
New BlackBerry 6 UI elements, deep integration APIs, services and easy-
to-use development tools
Why Develop For BlackBerry
# 1 Smartphone USA
Nielsen Smartphone Market #2 Smartphone Worldwide

Share Q1 2010
90 million+ BlackBerry® devices sold
Other
Android OS 9% Different
9% Platform OS 10.5 million+ Devices sold in last fiscal
28%
Windows quarter alone (Q4 FY10)
OS
19%
41 million+ Active subscribers
BlackBerry
OS
35% 550+ Carriers and distribution
250,000+ Active BlackBerry

Enterprise Servers
>50% Current subscriber base
Non enterprise
$4.08 billion Revenue in Q4 FY10
(Dec 2009-Feb 2010)
Why BlackBerry 6
BlackBerry 6 is an extremely open platform
Platform access to a total of over 20,000 APIs
Adoption of open-source WebKit and other web HTML5

technology standards
CSS3
Developers have deep access to core native apps
− PIM (phone, contacts, calendar, address, email)
− BlackBerry Maps
− Can add and integrate 3rd-party data
Embed rich functionality in 3rd-party apps

− Browserfield, Mapfield, Unified Search Framework
and Locate Service APIs (cell-site and WiFi geolocation
and Travel Time real-time ETA APIs)
New BlackBerry 6 Platform
We have dramatically simplified app discovery and
usage
App World is now preloaded

Unified search framework enables application and
application content discovery
The application downloads folder is a main part of the
home screen for easy user access
New menu options including the Graphical Context Menu
and Sub Menus enable intuitive application feature
navigation
We are committed to bringing Web Content and
Web Application Developers to BlackBerry
WebKit Browser + Web Applications Platform
Great looking applications that have full platform
access
Familiar standards based technologies (HTML5,
CSS3, JavaScript etc…)
Both Web Application and Java apps

can leverage the new WebKit Browser’s
powerful new rendering engine
We are committed to enabling app developers to
integrate to the addictive, fun, and easy-to-use
BlackBerry experience
New attractive pre-built UI elements and services that
developers can quickly incorporate into their
applications
Industry-standard development tools and deep
integration APIs for fast Super App development
We are committed to making BlackBerry a premier
commercial platform for developers
Advertising and Payment Services* enable developers

to easily monetize their applications and content
*Will be launched separately in 3Q10. Not part of new device launch.
Unified Search Framework,
Content Discovery,
and App World
Unified Search Framework
Device application for quick search of app
and multimedia content; Unified Search
Framework API for developers
Searches for content on the device, off the device
(web), and within App World
Developers can register their app to be searchable;
3rd-party app data also can be searched
Extend search
Type to search Click to search
Extend search
Type to search Click to search
Content Discovery and Sharing
Now easier than ever!
Get to the Desired Content Faster!
− Simple URL and Search Entry
− Save Bookmarks to Homescreen
Access and Manage More Content

− Multiple Sessions (i.e. Tabbed Browsing)
− Send RSS to Social Feeds app
Share Content with Friends &

Colleagues
− Easily share sites with others via email, SMS,
BBM, Instant Messengers, and Social
Networks
App World and BlackBerry 6
Application distribution portal for developers; a
wealth of compelling Super Apps for BlackBerry
users
Pre-loaded experience
Current average of 1.1 million
downloads per day of apps
BlackBerry ID / MyWorld
New Payment options (carrier billing,
credit card)
Top 25 switcher
Top 25 Free Apps
Top 25 Paid Apps
Top 25 Themes
25 Newest Apps
25 Recently Updated Apps
BlackBerry 6 Web Application
Platform
Introducing BlackBerry 6 WebKit Browser
A “New” BlackBerry Browser
This is a Revolutionary Change, not an Evolutionary Change
− Significant enhancements in almost every element of the BlackBerry
Browser – Fidelity, performance, UI, etc.
Going Forward, WebKit is the Rendering Engine Within

BlackBerry
− RIM acquired Torch Mobile - leading contributor to WebKit
− WebKit is an open source standard used by most mobile
platforms
− WebKit will power Browser, HTML Email, and BlackBerry Web Applications
It’s All New, But its Still BlackBerry!

− We made significant changes, but we did not abandon what we do best!
− All the benefits of WebKit, coupled with the efficiency and security of
BlackBerry
Fidelity
A Leader in Standards Support
and Rendering Fidelity
− Acid3 Score: 100/100
− CSS3 Selectors Test: Pass 578 of 578
tests
− HTML5 Test: 208/300
Committed to Driving New

Standards
− Extensive HTML5 support, including
Canvas, App Cache, Geolocation, etc.
− Advanced CSS3 support
Performance
BlackBerry 6 Loads Pages >50% Faster than 5.0!
BlackBerry 6 Has Significant Improvement in JavaScript
and HTML Performance
Improved Content Interaction

Quick and Seamless Panning and
Zoom
− Panning and zoom
− Minimized viewable “grey space”, due
to fast repaint after pan or zoom
− Pinch zoom controls for touch screen
devices
Refined Reading Experience, With
Font Size Adjustment
− Simple controls to increase font size,
contain text within page width, and
reflow content vertically
− Eliminates the need to scroll
horizontally to read text
BlackBerry 6 Web Development Platform
BlackBerry Web Application Platform Framework

and APIs
Web Application Platform BlackBerry Web Application
framework for designing complete
apps in web languages
− Wrapping and deploying of HTML,
JavaScript, CSS (same code
signing, security model, .cod format
as for Java apps
Web Application Platform APIs
1.1* enable deep integration with
core native apps
− Phone, contacts, address book, SMS
and text messages, camera, and
accelerometer
*Available 3Q10
BlackBerry 6 Web Development Platform
Industry-standard Development Tools
Updated performance-
enhanced BlackBerry Web
Plug-ins 2.5 for Eclipse and
Visual Studio*
− Web Application caching
enables faster, more
responsive browsing of web
pages
− Multiple entry points for

seamless multitasking of
background web applications,
similar to what is possible with
native Java apps today.
*Available 3Q10
BlackBerry 6 Platform UI
Elements , Device Integration
APIs, and Tooling
BlackBerry 6 UI Elements
New UI elements and gestures support

enable developers to create polished,
intuitively-structured, and vibrant new
BlackBerry 6 apps
UI Richness – Java SDK has prebuilt UI elements that
developers can quickly leverage
Buttons Sub menus
New UI elements enable easy app
customization and feature selection, similar
to native core BlackBerry 6 apps
Graphical Context Menus

provide quick access to
important functions with
intuitive icons (default action in
center)
Graphical Context Menus
Title bar with app name, time
display, and icon signals
provide real-time notifications
Title Bar
and indicators for app
customization
Many pre-built elements to choose from,
for quicker and easier development and
consistent look and feel
Tabs and Scroll Bars

Inertial Scrolling
Natural Gestures Support
Pinch-to-zoom
Track pad gestures
Natural, intuitive, and quick ways to manipulate content
on device
BlackBerry 6 Device Integration APIs
Device Integration APIs to build Super Apps
1D and 2D Barcode support Camera Autofocus Enhancement
BlackBerry 6 Device Integration APIs
Device Integration APIs to build Enterprise-

centric Apps
Message List Enhancements
− Splat overlay support for apps
integrating with message list
− Ability to work with folders created by
integration
PIM API Enhancements

− Multiple Contact Lists
− Local Event Update
− New Address Book Fields
− Contact Lookup
BlackBerry 6 Java Development Platform
Industry-standard Development Tool

Support
BlackBerry Java Plug-in 1.1 for
Eclipse
− Develop, test, profile, and
simulate Java apps in widely-
used familiar development
environment
− Supports Java 6 SDK
BlackBerry 6 Java Development Platform
GUI Builder (Coming Soon)
BlackBerry Java Plug-in 2.0 for Eclipse
− Drag and drop pre-built UI components onto design
surface
− Generates Java code automatically for increased
productivity
− Visualization of existing source code
− Changes in Designer update Java code
− Changes in code update Designer
− Multiple BlackBerry skins (device resolutions) supported
Services Platform
Advertising Service*
Easy SDK integration, single business
partner (RIM), deep app integration, and
open to all developers, advertisers, and
content providers
With a few lines of code, developers can insert ads
and monetize their apps
Deep integration click to ads (calendar reminders,
business address, link to App World, and rich media)
Integrated analytics and management console
RIM provides developer access to growing list of premium
and specialty, ad networks to maximize ad fill rate
*Available in 3Q10.
Payment Service*
Easy, flexible way for developers to
monetize their apps through in-app
purchase of virtual goods and upgrades
Multiple familiar payment options to BlackBerry users
(credit card, PayPal, carrier
billing) for in-app payments
Enables developers to sell inventory updates or
upgrades of virtual goods for new recurring
revenue stream without having to re-submit their app
Developers have flexibility to innovate and create their
own unique business models for virtual goods sales
− E.g., time recurrence charge, subscription model, upgrade
from free game, etc.
*Available in 3Q10.
Locate Service
Developers can choose from different locate
service technologies based on their needs
(e.g., GPS-accuracy, cell-site geolocation –
speed)
New Mapfield look and feel plus panning
and zooming features
Geocoding latitude/longitude and reverse
geocoding address lookup with zipcodes
now possible with BlackBerry 6
Cell-site geolocation service, WiFi API,
and Travel Time APIs now available
− Travel Time API will enable apps that give
Estimated Time of Arrival (ETA) from
crowd-sourced real-time traffic data as well
as historical databases.
Push Service
Content providers can securely and reliably
push information to millions of BlackBerrys
at once
Industry-leading push content size
− Images, text, and audio up to 8KB available
immediately (no subsequent download time needed)
BlackBerry Push Essentials Program
− Free tier (up to 100,000 pushes per day)
− Easy and free way for developers and content
providers to push time-sensitive information
BlackBerry Push Plus
− Paid tier that provides higher level of visibility and
reliability
− Ability to receive notifications of delivered pushes
and cancel requests that are queued for delivery
BlackBerry 6 Developer
Workflow
© 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Distributed under NDA
Port Existing Web Content to BlackBerry 6
Add support for BlackBerry 6 User-Agent string if you
do browser detection
User
− Mozilla/5.0 (BlackBerry; U; BlackBerry 9800; en) Agent
User Agent
AppleWebKit/534.1+ (KHTML, Like Gecko) Version/6.0.0.101 String
String
Mobile Safari/534.1+
Link to full site from mobile site Browse

r
Use viewport tag to ensure content designed for larger Browser
Detecti
Detection
desktop screen sizes is scaled to BlackBerry 6 screen Android, on Logic
webOS, & Logic

size BlackBerry 6
− <meta name="viewport" content="initial-scale=1.0"/> Optima
use WebKit
l
Optimal
Mobile
Mobile Site
Site
Port Existing Web Content to BlackBerry 6
Optimize a website for BlackBerry6 mobile device display
Use JavaScript, CSS3 styles, images, and HTML5 support in
WebKit to optimize a website’s look and feel
Ensure support for BB6 browser user agent is added to site’s

existing detection logic
Mobile friendly doesn’t mean your page can’t look good
Add an icon to user’s home screen
Standard mobile site Optimized mobile site
Example:
http://www.mlb.com
Create BlackBerry Web Applications
r
User Agent Web
Build using BlackBerry Web Plug-in - Eclipse or Web Plug-ins
String
Detecti
Application
Eclipse or
Visual Studio Visual Studio
on
Platform
APIs
Logic
Use Web Application Platform JavaScript APIs to Debug, test
profile and
access device features and services simulate
Access HTML5 features in WebKit to add additional

desired functionality
− Canvas 2D, SQL database, offline apps, geolocation, and al
forms Web
Mobile
Application
Use BlackBerry Web Application Packager to convert Packager
Site
to .cod format
r
Distribute through App World, BlackBerry Desktop Detecti
BlackBerry
Web
Manager, BlackBerry Enterprise Server, and OTA on
Application
(.cod file)
Logic
Create a Java App for BlackBerry 6
Secure, standalone, deeply integrated, apps created
with Java Plug-in for Eclipse and new Java 6 SDK r
User Agent
Java Plug-in
String Detecti
Java
For
on 6.0
SDK
Use Java Plug-in for Eclipse to create, debug, test, Eclipse
Logic
Debug, test
profile and simulate a Java app. profile and
r simulate
Use new APIs (UI, barcode, etc) Detecti
BlackBerry
Integrate Unified Search to help get your content on App

Java
(.cod file)
discovered Logic
Enable application for touch
Finish the app and create a .cod file using the Java
Plug-in for Eclipse
Distribute through App World, BlackBerry Desktop

Manager, BlackBerry Enterprise Server and OTA
Super Apps
Always-on experience
Seamless integration with native
apps and 3rd party apps
Proactive, notification-driven
Contextualized
Social and connected
Efficient and intelligent
Super App Examples
http://na.blackberry.com/eng/developers/started/super_apps.jsp
BlackBerry 6 Summary
It is now easier than ever before to get started developing applications for the
BlackBerry platform
Simplified app discovery and usage
WebKit and Web Application Platform empower web developers
Premier service platform – carrier billing, advertising and payment
services
Fresh new UI elements, deep integration APIs, and easy-to-use
development tools enable fun and addictive Super Apps
Learn More
Upcoming RIM BlackBerry® 6 Developer Webcast – Thursday
August 26, 2:00 PM EST
• Deep technical review of BlackBerry® 6 and BlackBerry® Torch®
• Presenter: Brian Zubert, Team Lead, Developer Relations
• Register at:
http://webcast.streamlogics.com/audience/index.asp?eventid=92758904
Don’t Miss Out on BlackBerry DEVCON 2010
• September 27-30, 2010 in San Francisco, California
• Connect with other developers, meet RIM experts, and dig deeper into
development tools for the BlackBerry platform including BlackBerry 6. For
more information and to register, visit www.blackberrydevcon.com.
• Save $150 with the AT&T Developer Discount Code: DD6GDS
50
Contest!
Win a BlackBerry Torch 9800!
Question: How much memory in BlackBerry Torch?

A: 256 MB RAM + 256 MB Flash
B: 512 MB RAM + 512 MB Flash
C: 512 MB RAM + 256 MB Flash
D:None of the above
Send answers to:

developer.program@att.com
Winners will be selected
randomly from correct responses
51
Introducing the BlackBerry® Torch™ 9800
and the BlackBerry 6 Operating System
QUESTION & ANSWERS
Webcast slides will be posted shortly on

http://developer.att.com/webcasts

BlackBerry 6 &amp; Torch 9800 AT&amp;T Developer Webcast Slides

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BlackBerry 6 &amp; Torch 9800 AT&amp;T Developer Webcast Slides

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Introducing the BlackBerry® Torch™

9800 and the BlackBerry 6

August 12, 2010

Commitment to Developers – support for each step of the

• Technical support and educational opportunities

Follow us on Twitter: attdeveloper

A tech support person will answer your questions in real time

9am- 5pm, PDT, weekdays

Answer the question at the

*4 GB eMMc + 4 GB MicroSD included

Worldphone GSM/GPRS/EDGE: 850/900/1800/1900MHz

•Broad Customer Base Paid vs. Free, BlackBerry Apps

•Enhanced Purchase Experience

Presented by: Brent Thornton

Nielsen Smartphone Market #2 Smartphone Worldwide

250,000+ Active BlackBerry

Adoption of open-source WebKit and other web HTML5

Embed rich functionality in 3rd-party apps

App World is now preloaded

Both Web Application and Java apps

Advertising and Payment Services* enable developers

*Will be launched separately in 3Q10. Not part of new device launch.

Access and Manage More Content

Share Content with Friends &

Going Forward, WebKit is the Rendering Engine Within

It’s All New, But its Still BlackBerry!

Committed to Driving New

Improved Content Interaction

BlackBerry Web Application Platform Framework

Industry-standard Development Tools

− Multiple entry points for

New UI elements and gestures support

Graphical Context Menus

Tabs and Scroll Bars

Device Integration APIs to build Super Apps

1D and 2D Barcode support Camera Autofocus Enhancement

Device Integration APIs to build Enterprise-

PIM API Enhancements

Industry-standard Development Tool

− Supports Java 6 SDK

Link to full site from mobile site Browse

webOS, & Logic

Ensure support for BB6 browser user agent is added to site’s

access device features and services simulate

Access HTML5 features in WebKit to add additional

Integrate Unified Search to help get your content on App

Enable application for touch

Distribute through App World, BlackBerry Desktop

Win a BlackBerry Torch 9800!

Question: How much memory in BlackBerry Torch?

Send answers to:

QUESTION & ANSWERS

Webcast slides will be posted shortly on

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BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides

BlackBerry 6 & Torch 9800 AT&T Developer Webcast Slides