Professional Documents
Culture Documents
City of Malabon University
City of Malabon University
LEADER:
ASSISTANT LEADER:
MEMBERS:
Presented to:
Presented by:
Group 2
Brgy. Concepcion
CITY OF MALABON UNIVERSITY
Maya-maya corner Pampano Street
Brgy. Longos, Malabon City
Presented to the
Malabon City
By:
LEADER:
Mary Joy C. Bedos BSA 4A
ASSISTANT LEADER:
Marie Pearl N. Gozon BSA 4A
MEMBERS:
Eugene G. David BSMA 4B
Vangie F. Palabino BSMA 4B
Donna May D. Gordoncillo BSMA 4C
Endorsement Sheet
LEADER:
Mary Joy C. Bedos BSA 4A
ASSISTANT LEADER:
Marie Pearl N. Gozon BSA 4A
MEMBERS:
Eugene G. David BSMA 4B
Vangie F. Palabino BSMA 4B
Donna May D. Gordoncillo BSMA 4C
________________________
Dr. Jaime A. Santos, MBA
Professor-in-charge
Approval Sheet
________________________ _____________________
________________________ _____________________
________________________ _____________________
_________________________
Prof. Melandro Gimpaya
the opportunity to make this study as part of our endless search for
knowledge.
Great thanks to our parents for all the love and support in doing this
this study.
To Almighty God,
For all the glory belongs to Him.
To our parents,
For their undying love and support throughout this study.
Preface
We, the students of City of Malabon University, College of Business
(COSS).
beloved city. During the research, we have found out that there is
residents for items that depicts the identity of the city. To cater this
Appendices
Lease Contract
Employment Contact
Proponents Resum
Project Summary
Chapter 1: Social Significance
benefactor.
business that employs two (2) helpers who lives in Malabon primarily
sector and are willing to be trained before they start to work. This
a business. This chapter also includes the polies and procedure and
The marketing aspect of this study shows the survey result we have
gathered around the vicinity of Malabon City and other nearby cities.
Association Inc. We believe that this study will help the entrepreneurs
225,000 which came from the own savings of the owner as a sole
proprietor.
Mission
The business commit itself in promoting home-based products and
Vision
To be the first one-stop shop in Malabon that caters home-made
SOCIAL SIGNIFICANCE
Introduction
business next to tea shops and any other food place because it will
reselling their products in our shop, rest assured that as long as our
and other licenses plus the tax levied to the business will be paid
The business can help them enhance their communication skills and
help them gain work experience and we believe that our business
can help them change the nature of their business since one of the
business they need not to collect garbage and went to other city just
to earn money we can provide them a job near where they live. For
they can bring the products they cooked and baked in our shop to
sell.
This research can enhance our way of thinking that we should not
make our research our very own not just copy-pasted from the
our environment and the effort of our government in helping the city
constituents. We can learn in dealing and maintaining the profitability
tourist. We can also apply all the learnings in the future as a we are
Introduction
they can get during their stay in the entity, the personnel working
attire, the working schedule and the proposed Gantt Chart before the
business is implemented.
Form of Ownership
Advantages
corporations;
the sole proprietor or the owner alone is the responsible for all
the decisions;
business; and
Disadvantages
may claim not only the assets and properties of the business
properties;
The start-up capital is only limited to the owner's savings; and
Organizational Chart
Organizational chart is a flow chart that lists the positions of all the
It makes the planning easier for the owner since the chart
Bookkeeper
Helper 1 Helper 2
FIGURE 1: Proposed Organizational Chart
CHAIN OF COMMAND
MODE OF FINANCING
the business.
PERSONNEL
HIRING PROCEDURE
The owner will review the contents of the resume and will give
One-Stop Shop.
The applicants will be asked to return after three days for the
Medical Examination
Drug Test
Working Permit
JOB DESCRIPTION
Manager/Owner
subordinates.
them.
JOB QUALIFICATION
Male or female;
therein are the mission, vision, policies, rules and regulation, duties
products to be consigned.
All newly hired employees before they undertake the actual work field
they must undergo to two weeks training wherein they will be taught
the owner.
CONTRACT OF EMPLOYMENT
All newly hired employees shall sign, perform and fulfill the Contract
which are issued by the business and shall be worn during working
hours.
15th and 30th. Cut-off for payroll computation is every 10th and 25th.
For Regular Employees:
Semi-Monthly Computation:
Monthly Computation:
of delivery or miscarriage:
employer; and
PATERNITY LEAVE
husband to give support to his wife after the childbirth nursing their
newborn child. Paternity leave shall not exceed seven (7) ordinary
working days with full payment of basic daily salary. A married male
suffer miscarriage;
business; and
this basic salary earned within a year. It shall be given not later than
regular employees
or rest days after six (6) consecutive days of ordinary working days.
Rest days are not paid. Regular Employee is entitled to have seven
(7) days of leave for every year of employment. In case of not availed
PHILHEALTH BENEFIT
employees.
BEREAVEMENT ASSISTANCE
requirements needed.
MANAGEMENT RULES AND REGULATION
ATTENDANCE
work, he/she shall give notice to the owner two hours before
absence slip.
the business.
salary.
PUNCTUALITY
It also means not going back to work after the break time.
Only three (3) consecutive late are allowed within one month.
Two (2) hours late from work is considered absent for half-
day.
must comply with all the clearance requirements before leaving the
work. He/she must at least give two (2) weeks before leaving or until
rehired.
PROPER ATTIRE
Employees can wear any shoes provided that they are comfortable.
The uniforms will be worn during store hours. The uniform cost will
PENALTIES
business.
Offenses WR 3D 6D 9D T
property
owner
TABLE 1: Penalties
WORKING CONDITION
Space: make sure work place have enough floor area, height and
unoccupied space.
safety risks. They must be kept free from obstructions likely to cause
accessible places.
SANITATION
continue with their work, wearing clean and proper attire. The term
fingernails, and hands are always properly washed. The term "proper
uniform and shoes and proper and complete uniform worn properly.
WORK SCHEDULE
LEGENDS:
CL CL CL CL CL
CL CL CL CL CL
CL CL CL CL CL CL
Lunch break:
A. CONDUCTING
RESEARCH
B. SEARCHING FOR
POSSIBLE CONSIGNOR
C. SIGNING OF
CONTRACT WITH
POSSIBLE CONSIGNOR
D. SITE SELECTION
E. FILING OF BUSINESS
LEGAL REQUIREMENTS
F. CANVASSING OF
EQUIPMENT NEEDED IN
THE STORE
G. INSTALLATION OF
EQUIPMENTS N THE
STORE
H. HIRING OF EMPLOYEES
I. ORIENTATION OF HIRED
EMPLOYEES
J. TRAINING OF HIRED
EMPLOYEES
K. PROMOTIONAL
ACTIVITIES
L. START OF BUSINESS
OPERATION
TABLE 4: Proposed Gantt Chart
Chapter 3:
Marketing
Aspect
CHAPTER 3:
MARKETING ASPECT
INTRODUCTION
This chapter will help to know the marketing aspect of the business
population of the qualified area of study, the SWOT analysis and four
P's of marketing.
IMPORTANCE OF MARKETING
the potential buyers. Without the marketing your customer will never
MARKETING OBJECTIVES
PRODUCT
need.
entities.
owner and the consignors. In general, the business will receive sixty
PROMOTION
Tours, giving out flyers, posting posters and online promotion such
as Facebook advertisement.
PLACE
SWOT ANALYSIS
competitors or customers.
STRENGTHS
These are the attributes of the business that will help in achieving its
objectives.
Malabon;
WEAKNESSES
These are the attributes of the business that could hurt the progress
OPPORTUNITIES
These are the external factors that may help the business achieve
its objectives.
These are the external conditions that may damage the business
MARKET
INTERNAL FACTORS
Strategic risks can affect your firms ability to reach the goals in the
business plan. These factors could pose as threats as they can alter
systems.
EXTERNAL FACTORS
After you line up financing, find a suitable location, hire staff and
Economy is one of the biggest external factors that will, at some time,
control.
that attracts more singles or young renters can affect your business.
HISTORICAL AND PROJECTED POPULATION
MALABON CITY
2010 353,337
2015 365,525
2010 249,131
2015 249,463
2010 1,489,040
2015 1,583,978
2010 575,356
2015 620,422
2010
AGE GROUP BOTH SEXES MALE FEMALE
1-4 35,584 18,195 17,389
5-9 35,921 18,679 17,242
10-14 35,197 18,063 17,134
15-19 34,608 17,364 17,244
20-24 33,970 16,925 17,045
25-29 32,081 15,890 16,191
30-34 29,774 15,008 14,766
35-39 25,043 12,689 12,354
40-44 22,473 11,282 11,191
45-49 18,966 9,324 9,642
50-54 16,195 7,895 8,300
55-59 11,978 5,831 6,147
60-64 8,887 4,190 4,697
65-69 4,829 2,063 2,766
70-74 3,533 1,414 2,119
75-79 2,020 703 1,317
80-84 1,139 365 774
85-ABOVE 692 193 499
TOTAL 352,890 176,073 176,817
2010
AGE GROUP BOTH SEXES MALE FEMALE
1-4 248,952 128,599 120,353
5-9 241,482 125,023 116,459
10-14 235,782 120,869 114,913
15-19 229,681 113,674 116,007
20-24 224,922 110,698 114,224
25-29 213,566 105,615 107,951
30-34 193,701 97,522 96,179
35-39 163,489 82,641 80,848
40-44 145,334 72,929 72,405
45-49 122,907 61,111 61,796
50-54 99,987 49,545 50,442
55-59 72,226 35,229 36,997
60-64 50,870 23,768 27,102
65-69 28,078 12,523 15,555
70-74 19,999 8,083 11,916
75-79 11,050 4,057 6,993
80-84 5,630 1,856 3,774
85-ABOVE 3,260 897 2,363
TOTAL 2,310,916 1,154,639 1,156,277
SLOVEN'S FORMULA
Where:
n= N___
1 + Ne2
= 370,292______
1 + 370,292 (0.05)2
= 399.56
n= N___
1 + Ne2
= 249,613________
1 + 249,613 (0.05)2
= 399.36
CALOOCAN CITY RESIDENTS
n= N
1 + Ne2
= 1,621,580_______
1 + 1,621,580 (0.05)2
= 399.90
n= N
1 + Ne2
= 638,545______
1 + 638,545 (0.05)2
= 399.74
NON-MALABON:
Formula:
R= N
n
Where:
R = ratio of respondents
N = number of population
R= N
n
= 370,292
399
= 928
1:928
NON-MALABON RESIDENTS
R= N
n
= 836,579
400
= 2,091
1:2,091
1ST
2ND
86,776 / 5 = 17,355
3RD
17,355 x 1 = 17,355
5TH
produce 14,910.
6TH
going or willing to buy the products that we cater in our shop. This
100% is multiplied to 14,910 to get the number of potential market in
Malabon, 14,910.
NON-MALABON RESIDENTS
1ST
2ND
167,777 / 5 = 33,555
The 5% CaNaVa (Caloocan, Navotas, Valenzuela) population is
household.
3RD
33,555 X 2 = 67,111
in our store.
4TH
5TH
produce 48,697.
6TH
are going or willing to buy the products that we cater in our shop.
EVALUATION SHEET
MALABON RESIDENTS
Dear Customers,
products and services that will meet your needs and demands.
I. PERSONAL INFORMATION
Name: ________________________
Age: _________________________
Gender: ______________________
answer.
1. From what barangay do you reside?
( ) Acacia ( ) Baritan
( ) Bayan-bayanan ( ) Catmon
( ) Concepcion ( ) Dampalit
( ) Ibaba ( ) Longos
( ) Maysilo ( ) Niugan
( ) Muzon ( ) Panghulo
( ) Taong ( ) Tinajeros
( ) Santulan ( ) Tonsuya
( ) Tugatog
( ) Yes ( ) No
5. If no, are you willing to try?
( ) Yes ( ) No
( ) Yes ( ) No
( ) Price
( ) Quality
( ) Packaging
( ) Customer Service
( ) Meringue ( ) Empanada
( ) Bagoong ( ) Atsara
( ) T-shirts ( ) Bagtags
9. Are you willing to buy the items that you choose above?
( ) Yes ( ) No
10. How much is your budget in buying souvenir?
21 25 91 22.81%
26 30 40 10.03%
31 35 51 12.78%
36 40 29 7.26%
41 55 63 15.79%
Table 13
Figure 3
GENDER
. Table 14
Figure 4
ACACIA 6 1.5%
BARITAN 11 2.76%
BAYAN-BAYANAN 6 1.5%
CATMON 46 11.53%
CONCEPCION 17 4.26%
DAMPALIT 11 2.76%
FLORES 6 1.5%
HULONG DUHAT 11 2.76%
IBABA 11 2.76%
LONGOS 57 14.26%
MAYSILO 11 2.76%
NIUGAN 6 1.5%
MUZON 6 1.5%
PANGHULO 17 4.26%
POTRERO 46 11.53%
SAN AGUSTIN 11 2.76%
SANTULAN 17 4.26%
TAONG 17 4.26%
TINAJEROS 17 4.26%
TONSUYA 40 10.03%
TUGATOG 29 7.27%
TOTAL 399 100%
Table 15
Figure 5
Which do you prefer in buying food products?
Figure 6
made products and only 12.78% have responded that they prefer
Table 17
Figure 7
crafted souvenirs and only 12.78% have responded that they prefer
machine made.
Have you tried Malabon Tricycle Tours?
YES 23 5.76%
NO 376 94.24%
Table 18
Figure 8
have not tried of the Malabon Tricycle Tours yet, and 5.76% have
already tried.
If no, are you willing to try?
NO 10 2.51%
Table 19
Figure 9
the Malabon Tricycle Tours, 2.51% are not willing to try and 5.76%
NO 6 1.50%
Table 20
Figure 10
Malabon made products and 1.50% are not going to patronize it.
In buying souvenirs, what are the things do you consider?
Table 21
Figure 11
82.96% for the taste, 59.90% for the packaging and 51.38% for the
customer service
Which of the following do you prefer to buy?
Table 22
Figure 12
NO 0 0%
Table23
Figure 13
Table 24
Figure 14
allocating Php 200 400 in buying souvenirs, 10.03% for 400 600,
EVALUATION SHEET
NON-MALABON RESIDENTS
Dear Customers,
quality products and services that will meet your needs and
demands.
I. PERSONAL INFORMATION
Name: ________________________
Age: _________________________
Gender: ______________________
answer.
1. From what city do you reside?
( ) Yes ( ) No
( ) Yes ( ) No
( ) Yes ( ) No
( ) Yes ( ) No
( ) Yes ( ) No
9. In buying souvenirs, what are the things do you consider?
( ) Price
( ) Quality
( ) Packaging
( ) Customer Service
( ) Meringue ( ) Empanada
( ) Bagoong ( ) Atsara
( ) T-shirts ( ) Bagtags
11. Are you willing to buy the items that you choose above?
( ) Yes ( ) No
21 25 120 30%
26 35 53 13.25%
Table 25
Figure 15
GENDER
Table 26
Figure 16
Table 27
Figure 17
33.50% reside in Navotas and both 33.25% for those who reside in
NO 133 33.08%
Table 28
Figure 18
Table 29
Figure 19
Table 30
Figure 20
products and only 40% have responded that they prefer factory
manufactured goods.
Which do you prefer in buying souvenir items?
Table 31
Figure 21
crafted souvenirs and only 10% have responded that they prefer
machine made.
Have you tried Malabon Tricycle Tours?
YES 0 0%
NO 400 100%
Table 32
Figure 22
NO 0 0%
Table 33
Figure 23
NO 13 3.25%
Table 34
Figure 24
Malabon made products and 3.25% are not going to patronize it.
In buying souvenirs, what are the things do you consider?
SERVICE
Table 35
Figure 25
56.75% for the taste, 23.25% for the packaging and 43.25% for the
customer service.
Which of the following do you prefer to buy?
Table 36
Figure 26
and pouches.
Are you willing to buy the items that you choose above?
NO 0 0%
Table 37
Figure 26
Table 38
Figure 27
allocating Php 200 400 in buying souvenirs, 40% for 400 600,
Demand is the economic term for the cumulative wants and desires
souvenirs
Table 39
souvenirs
Table 40
souvenirs
Table 41
souvenirs
Table 42
RESIDENTS RESIDENTS
MALABON RESIDENTS
(%)
2015 17.52
233,549 192639 40,910 7166
2016 17.56
235,481 194134 41,347 7260
2017 17.60
237,427 195640 41,787 7354
2018 17.64
239,369 197146 42,223 7448
2019 17.68
241,334 198664 42,670 7544
2020 17.72
243,314 200194 43,120 7642
2021 17.76
245,308 201736 43,572 7739
Table 43
SUPPLY CAPACITY
TO SUPPLY
THE MARKET
2015
192639 617
2016
194134 622
2017
195640 627
2018
197146 632
2019
198664 637
2020
200194 642
2021
201736 647
POTENTIAL DEMAND OF MALABON AND NON-MALABON
RESIDENTS
Hand-crafted souvenirs
RESIDENTS RESIDENTS
Table 44
Hand-crafted souvenirs
RESIDENTS RESIDENTS
Table 45
DEMAND SUPPLY
GAP
Table 46
Chapter 4:
Technical
Aspect
CHAPTER 4:
TECHNICAL ASPECT
INTRODUCTION
because this chapter discusses the logo description and its tagline,
Logo
the Malabon Tricycle Tours. 'One' may also refer as the first one-stop
literally means that in one shop you can buy all the home-based
Tagline
CONCEPCION ONE-STOP SHOP (COSS): Coss
the first store to sell souvenir product that are made in Malabon.
Products to be Consigned
FLOWER PASTILLAS
MERINGUE
MACAROONS
BROWNIES
EMPANADA
BAGOONG
ATSARA
BEADED WALLETS
ZIPPER WALLETS
KEYCHAINS
T-SHIRTS
BAG TAGS
Parameter and Location
Concepcion One-Stop Shop (COSS) will be located at 255 2nd floor
Glass Stand
Comfort Room
POS System
Doors
Shelves Television
Display Hooks
Printer
Air
Conditioner Refrigerator
Frames
Cabinet
17,950 1 17,950
Refrigerator
37,000 1 37,000
Glass Stand
29,499 1 29,499
23,990 1 23,990
Printer
POS
17,261 1 17,261
System
10,900 1 10,900
Computer Set
Fire
1,198 1 1,198
Extinguisher
Total 141,798
Store Supplies
Description Unit Cost Qty. Total Cost
10
46.10 461
rolls
Thermal Paper
239 1 239
Stapler
12
50 600
box
Staple wire
2
480 960
set
Ink
2
135 270
ream
Coupon Bond
2
100 200
pcs
Log book
1
80 80
Box
Pen
150 1 150
Calculator
Total 2960
Furniture and Fixtures
Description Unit Cost Qty. Total Cost
200 20 4000
Hanger
100 15 1500
Display Hooks
400 4 1600
Hanger Rod
5000 1 5,000
Ceiling Fan
3000 2 6000
Shelves
1121.49 1 1121.49
Chime
3500 1 3500
350 10 3500
Frames
Total 26,221.49
Sanitary Supplies
Description Unit Total
Quantity
Cost Cost
250 1 250
Mop
350 1 350
150 1 150
Trash can
80 2 160
Alcohol
100 2 200
Hand soap
210 1 210
Detergent
20 5 100
Sponge
25 5 125
Cleaning towels
100 12 1200
Air freshener
10 30 300
Tissue
Total 3045
DTI
BIR FORM 1901
Chapter 5:
Financial
Aspect
SCHEDULES
Sales
Cost of Goods Sold
Salaries Expense
Depreciation Expense (Store Equipment)
Depreciation Expense (Furniture and Fixtures)
Utilities Expense
Rent Expense
Taxes and Licenses
Sanitary supplies Expense
Store Supplies Expense
Percentage Tax
Withholding Tax on Rent
Appendices
LEASE CONTRACT
-AND-
WITNESSETH; That
to be leased);
premises, the LESSOR leases unto the LESSEE and the LESSEE
the following:
at any time the premises are used for other purposes, the LESSOR
shall have the right to rescind this contract without prejudice to its
2. TERM: This term of lease is for ONE (1) YEAR. from (Date) to
served to the LESSOR not later than seven (7) days prior to the
the rent for TWO (2) MONTHS or the sum of PESOS: Twelve
payment of the rent, such as when the checks are dishonored, the
LESSOR at its option may terminate this contract and eject the
LESSEE. The LESSOR has the right to padlock the premises when
the LESSEE is in default of payment for One (1) month and may
LESSEE.
LESSEE assign its rights hereunder to any other person or entity and
association dues and other public services and utilities during the
substantially unfit for use and occupation of the LESSEE, then this
agent shall after be giving due notice to the LESSEE shall have the
compliance with the terms of this clause by the LESSEE will give the
penalty until the LESSEE shall have complied with the terms
compelled to seek judicial relief against the other, the losing party
LESSOR LESSEE
____________________ ______________________
CONTRACT OF EMPLOYMENT
the benefits of the services of the Employee and the employee aims
hereto.
I.EMPLOYEE DUTIES
them; and
3. Performs any combination of duties such as cashier, stocking
the shelves, cleaning the store and discussing the featured heritage
to the customers.
II.DURATION OF CONTRACT
The duration of this contract shall only be effective for six (6) months
The Employee shall work on probation period not exceeding six (6)
Employee is not qualified for the job assigned, the Employer may
pm. The Employee is expected to work for ten (10) hours a day, six
(Php 50.00) daily or Three hundred pesos (Php 300.00) weekly food
V.REST DAY
The Employee is entitled to twenty-four (24) hours or one (1) day rest
duties;
c. Fraud or willful breach by the employee of the trust
representative;
least one (1) month in advance. The employer upon whom no such
notice was served may hold the employee liable for damages.
serving any notice on the employer for any of the following just
causes:
a. Serious insult by the employer or his representative on
VII. OTHER
Philippines.
_________________ ___________________
Objectives:
Skills:
Affiliation:
Personal Data:
Marlon F. Daduya
Service Supervisor
Novaliches, Quezon City
09478928940
I hereby certify that the above information is true and correct to the best of
my knowledge and belief
____________________________________________________________
Objectives:
Shan Valencia
Office Staff
The Net Service Provider Incorporation
09426729768
Lean Sanches
CEO/President
LJS SECURITY SOLUTIONS
09364018084
Jennylyn Pedroso
Daycare Teacher
Taong Child Development Center
09423146603
I hereby certify that the above information is true and correct to the best of
my knowledge and belief
EUGENE G. DAVID
MARIE PEARL N. GOZON
38 A. Luna St., Concepcion, Malabon City
Mobile Number: 09477115426
Email: mariepearlgozon@yahoo.com
____________________________________________________________
Objectives:
KEY SKILLS
Communication and teamwork
Ability to meet deadlines and work under pressure
Enthusiastic, hard- working and eager to learn
TECHNICAL SKILLS
Proficient use of Internet
Familiar with applications like Microsoft Word, PowerPoint and
Excel
Can adapt in new environment and ability to work under pressure
____________________________________________________________
Educational Attainment:
Personal Data:
Victoria Bagtas
Professor
Longos, Malabon City
Elmer Tamaa
Professor
Malabon City
I hereby certify that the above information is true and correct to the best of
my knowledge and belief
____________________________________________________________
Objectives:
Barzem Burger
Waitress
May July 2015
Personal Data:
References:
Ailyn Ortoyo
Administrative Staff at EasyPC Computing Inc.
09355588232
I hereby certify that the above information is true and correct to the best of
my knowledge and belief
____________________________________________________________
Objectives:
Working Experience:
Personal Data:
Adrian M. Santiago
09166675393
2nd Assistant Manager
I hereby certify that the above information is true and correct to the best of
my knowledge and belief
VANGIE F. PALABINO