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Project Repport: Myk Laticrete India PVT - Ltd. Kolkata
Project Repport: Myk Laticrete India PVT - Ltd. Kolkata
ON
PRIST University
BY
SAGAR KUMAR
Reg. No- CM 2091860074
PRIST UNIVERSITY
Vallam, Thanjavur
2010
1
STUDENTS DECLARATION
SAGAR KUMAR
2
ACKNOWLEDGEMENTS
I extend my gratitude to MYK LATICRETE INDIA PVT. LTD. and the TSM
(Territory Sales Manager) MR. DIBYENDU DAS, and all my colleagues,
friends for their encouragement, support, guidance and assistance for
undergoing industrial training and for preparing the project report.
SAGAR KUMAR
3
Table of contents
3 Discussions on training 40
Students work profile 41
Description of live experience 42
Contribution to the organization 43
4
Study of research problem 44
Statement of problem 45
Objective & scope of study 46
Research design and methodology 47
Analysis of study 48
Summary of findings 49
5
Summary and conclusions 50
Summary of learning experience 51
Conclusions and recommendations 52
Annexure 53-55
Bibliography 56
4
General introduction
I have visited the different markets of Kolkata and many of them have
appreciated with thanks and have encouraged me to go ahead with courage and
honesty. I shall be ever grateful to the respectable staff of this company. I whole
heartily wish the prosperity of the company as well as by famous institution
where I have been studying now.
5
Profile of The organisation
6
Origin of the Organisation
Mission Statement
MYK LATICRETE is the first and only company in the industry of tile
and stone installation materials to have obtained the prestigious ISO 9001:2000
Company Certification, which exemplifies its commitment to provide the
customers with products of highest quality and standards.
For over 50 years and in more than 120 countries, LATICRETE has been
the world leader in high- strength, shock and weather resistant installation
systems for ceramic tiles, pavers, brick and stone.
7
GROWTH AND PRESENT STATUS
OF THE ORGANISATION
MYK LATICRTE India is the first and only company in the industry of tile and
stone installation materials to have obtained the prestigious ISO 9001:2000
Company Certification, which clearly shows its commitment to provide
customers with products of highest quality and
8
FUTURE PLAN OF THE
ORGANISATION
Higher the goals tougher the climb
In this fast growing world each and every company wants to stand
on the peak of the world by achieve their goals and by fulfil the customers
needs and wants. So to achieve this goal every company has their certain future
plans to attract their customers. In the same way MYK LATICRETE (I)
PVT.LTD has their own future plans to fulfil the wants and needs of their
respected customers and these are as follows:
4. Also wants to develop new techniques and tools for rapid and
better production.
9
ORGANISATIONAL HIERACHY
3 Executives 2 Executives
Executives
10
PRODUCT PROTFOLIO
1. Adhesives
2. Grouts
3. Waterproofing
4. Sound Control
5. Wall Putty
6. Sealers
7. Sealant
11
1. ADHESIVES
LATICRETE 290
LATICRETE 290 Floor and Wall Thin Set Adhesive is a high performance dry set
adhesive for use with water or latex for installing ceramic tiles, marble and stone using the
thin-set installation method. For use in floor and wall installations, it has high track and will
hang wall tile without slippage. Use with LATICRETE 73 Crete Admix for high
performance interior and exterior applications.
Applications:
Residential.
Commercial.
Facades & Swimming pools.
Advantages:
Dual use: For floors & walls.
Excellent non-sag formula.
Smooth, easy to use
Improved impact resistance.
Increased flexibility
Packaging: 20Kgs
12
LATICRETE 111
Applications:
For the installation of ceramic tile & stone over cement and masonry type
surfaces
Installation of tile & stone on interior exterior facades, wet & dry areas, walls,
floors and ceilings, new and remodel construction, residential & commercial
applications.
Advantages:
Packaging: 20Kgs
13
LATICRETE 252 AG silver
Applications:
Design for interior & exterior floor and wall installation of all types of glass mosaic.
Advantages:
Single component , just add water
High strength, polymer fortified
Easy to use
Economical
Bonds to various substrates
Exceeds ANSI A118.4 sheer bond strength requirements
Water resistant
Shock resistant
14
LATICRETE 307
LATICRETE 307 Floor and Wall Thin-Set Adhesive is a smooth and creamy, sanded
thin-set adhesive for installing many types of ceramic wall and floor tiles. For improved
performance and exterior use, fortify with LATICRETE 73 Crete Admix.
Advantages:
Can be use for interior applications on floors and walls over masonry, concrete,
mortar beds and cement plaster.
Packaging: 20Kgs
15
LATICRETE 73
Advantages:
High shear bond strength
increased flexibility
improved shock & impact resistance
Secure bond for vitrified tiles
Available colours: -
16
2. GROUTS
LATICRETE 1776
LATICRETE 1776 Grout Admix Plus is specially designed Latex Admix to be used
with Sanded & un-sanded Grout.
Applications:
It improves the performance of Portland cement grouts for all types of ceramic tile,
brick, marble, natural, stone and agglomerate stone installations.
Advantages:
Colour-fast
Flexibility
Compressive strength
Shock and chemical resistance
Reduce water absorption
Easy to clean
17
LATICRETE 500
LATICRETE Sanded Grout is made of blended Portland cement, graded aggregates,
fortifiers and colour fast pigments. It is mixed with LATICRETE 1776 Grout Admix Plus to provide
a tile joint that is strong, hard, durable & colourfast. It is designed for joint width 3mm to 12mm for
non-absorbent & vitreous type tiles
Applications:
Residential, commercial and external facades.
Advantages:
Colour-fast
Weather resistant
Easy maintenance
Non-shrinking.
Non-cracking
Easy application and clean up
No wet curing required when used with latex
Packaging: 10Kgs
18
LATICRETE 600
Applications:
Residential, Commercial and external facades.
Advantages:
Colour-fast
Weather resistant
Easy maintenance
Non-shrinking,
Non-cracking
Easy application and clean up
No wet curing required when used with latex
19
LATICRETE sp100
Applications:
Kitchens, bathrooms, swimming pools, fountains, hospitals, operations
theatres, sterilizations rooms, restaurants, cafeterias, light industrial
application and high traffic areas.
Advantages:
Stain free
Colour-fast
Easy to install and clean
Chemical and temperature resistant
Non-cracking or powdering
Water cleanable when fresh
20
3. Water Proofing
LATICRETE 9235
Suitable Substrates:
Include concrete, masonry, cement, backer board, existing, ceramic tile and for
interior applications, gypsum wall board or exterior grade plywood.
Applications:
Residential and commercial areas such as bathrooms, showers, kitchens,
fountains, suspended pools, terrace gardens etc.
Advantages:
Fast and easy installation
Load bearing and anti-fracture properties
Eco- friendly: No solvents or flammable materials
Proven performance
21
LATICRETE 9237
Suitable Substrates:
Concrete, Brick masonry, cement plaster, Cement terrazzo, gypsum wall board,
cements mortar beds, cement baker boards, exterior grade ply wood.
Applications:
Residential and commercial areas such as bathrooms, kitchens, swimming pools,
terrace gardens etc.
Advantages:
Fast and easy to install- applies like paint
proven performance
Water cleanable when fresh
Non-flammable
22
4. Sound Control
LATICRETE QT
Applications:
Ideal for residential and light applications, Apartments, Condominiums, offices,
Hotels, Schools, Hospitals, libraries etc.
Advantages:
Easy to install with LATICRETE polymer modified thin-set, rolls out quickly.
100% recycled rubber.
5 mm thickness LATICRETE QT sound control underlayment performs better
than similar materials as per ASTM E2179.
Suitable for residential and light commercial applications.
Suitable subtraction:
Concrete
Cement Motor beds
Ceramic Tile & Stone
Cement Backer Board
Exterior Glue Plywood
Other Wood Substrate
Cement Terrazzo.
23
5. Wall putty
Advantages:
Protect paints from moisture & flaking.
Does not require curing.
Strong adhesion strength between LATAFINISH Wall Putty & base surface.
Long lasting & more coverage for costly paints.
It prevents the growth of fungus & algae.
Available in dry from-very easy to mix & apply.
24
6. Sealers/ Cleaners
Grout and Concrete Film Remover is a fast acting, heavy duty acid cleaner for
textured, non-polished, natural and manmade surfaces. GCFR removes sanded grout and
mortar residue, joint cement, lime and hard water deposits, efflorescence, rust and other
heavy dirt and grime.
Advantages:
Fast acting
interior & exterior
Easy to use
Cost effective
25
511 Impregnator
511 Impregnator is a penetrating sealer for the protection of all medium to dense
porous stone, grout and tile surfaces. 511 Impregnator penetrates into the surface and forms
an invisible barrier that is resistant to moisture and stains, while allowing vapour to escape. It
is not a surface coating and will not alter the natural look. All surfaces are harder and less
slippery.
Areas of Application:
Interior & Exterior, Floor & Wall, Bathrooms, Patios, Drive ways.
Advantages:
Stain resistant
Water resistant
Easy to use
Non-yellowing
UV transparent
26
Miramatte
Mira Matte is a unique product designed to enhance the natural colour of all flamed,
sand blasted, split faced, tumbled and textured surfaces. It seals and protects while leaving a
beautiful, low maintenance colour enhanced satin sheen. It allows vapour to escape while
offering a scuff (scratch) and weather resistant surface.
Flamed granite
Flamed Limestone
Cleft faced slate
textured natural stone
Advantages:
Interior & exterior
Stain resistant
Easy to use
Non-yellowing
Water resistant
UV transparent
27
EPOXY GROUT FILM REMOVER
Epoxy Grout Film Remover is a unique product designed for the removal of epoxy
grout film tile, concrete & stone surfaces. It will eliminate most residues left behind after an
epoxy grout has been used. It will remove a variety of epoxies, acrylic, gym finish, shellac,
varnish & lacquer.
Advantages:
Fast acting
Easy to use
Rinses with water
Cost effective
Less colour
No Methylene chloride
28
7. Sealants
OTTOSEAL S70
Ottoseal S70 Natural Stone sealant is a high performance, one component silicone
sealant. It is based on a neutral cross linking system and vulcanizes at room temperature
(RTV). Especially designed for marble, granite & other natural stone applications and does
not stain natural stone.
Fields of application:
Sealing of expansion joints and connection joints as well as floor joints in
marble and other natural stones such as granite, gneiss, porphyry, quartzite
etc.
Also suitable for terrazzo.
For exterior and interior use such as kitchens, bathrooms, sanitary areas,
entrance lounges, stairs and staircases.
Advantages:
Non-staining' of natural stone in contrast to conventional sealants
Available in a range of colours
Equipped with fungicides
Excellent weather ability and very good temperature resistance
Excellent resistance to ageing, UV radiation & chemicals
Very good tooling and smoothing properties
Primer less adhesion to many substrates
Ready to use
Fast curing and short tack-free time
Low odour
High tensile strength and high shore-A- hardness
Contains no solvents, formaldehyde, CFC, PCB & PCP
Suitable for expansion joints in residential & commercial applications
Available colours: Available in Range of Colours
29
Thick Bed Adhesive
APPLICATIONS:
PRODUCTS:
30
Thin Set Adhesive
31
Industrial applications
Joint filling of tile/stone with highly chemical & temp resistant grout-
LATAPOXY 2000
32
TECHNICAL SERVICES providing by
Myk laticrete india pvt.ltd are:
On site help
Mason meets
33
COMPETITORS
34
Mathematical Representation of the
Strong Competitors of MYK
LATICRETE (I) PVT.LTD is as follows:
35
DISTRIBUTION NETWORK /
CHANNEL
Factory
Branch Goodown
Stockist
Dealer
Inducer
36
Sales by myk laticrete India pvt.ltd
(Per year)
37
Swot analysis
a) STRENGTH :
b) WEAKNESS :
c) OPPORTUNITY :
38
Public sector projects through Public Private Partnerships will
bring further opportunities.
Developing supply chain through involvement in large projects is
likely to enhance the chances in construction.
Renewable energy projects will offer opportunities to develop
skills and capacity in new markets.
More flexible training delivery techniques are now available.
Financial supports like loan and insurance and growth in income
of people is in support of construction industry.
d) THREAT :
39
Discussions on training
40
STUDENTS WORK PROFILE
41
DESCRIPTION OF LIVE EXPERIENCE
This project rather job was my first experience to the hard core reality of
the real world. Before joining the organization there was many curiosities and
queries in my mind about the corporate world and life style.
First few days were very much challenging because fresh the college I
was in the organisation so it took me some time to keep pace with them. But
again thanks to the college, which had cultivated us in such a manner that, in
the few days I was amalgamated with organisation and its culture.
My BOSS told me learns as fast as possible and the main stream from
next week. I was very eager to do some work and handle some responsibility.
To my surprise I was assigned to the job with the full responsibility to represent
the organisation.
It was a responsible job for me to give all the answer of the respected
customers queries. But I accepted the challenge. My Boss on the very first day
told me its a very responsible job; do your best and do not let me down. It gave
me some sorts of confidence and very soon I began to enjoy the job and it gave
to me a better result.
42
CONTRIBUTION TO THE
ORGANIZATION
43
Study of Research problem
44
Statement of the problem
1) Every organisation needs to maximise its customers base and to retain it.
2) The present study is to find out the different and possible methods to
attract the customers towards the organisation.
45
Objectives of study
1) To find out the drawbacks and limitation in the present scenario of MYK
LATICRETE INDIA PVT. LTD
SCOPE OF STUDY
1) It gives a huge idea in the field of REAL ESTATE.
46
Research design & methodology
47
Analysis of Data
48
Summary of the Findings
3) Due to time constraint a small sample size was used which may be
limitation of this project.
49
Summary and Conclusion
50
Summary of Learning Experience
Before joining the organisation I was very much susceptible about it but
very much relevant to the industry also.
51
Conclusions and Recommendation
What I concluded from the project was that theory and practical life is
something different. We need to apply that theory in our practical life for better
and effective results. I can say it confidently because there were many of my
colleagues who were/are working with the organisation from a long time and
they are also doing well but what they lack is the art that we learn in the
classroom. The same job that we can do with a greater fineness they are unable
to do because of organised management learning. In sort we are moulded in
such an environment that we enjoy work which may not be true for others.
The Company is doing well it has a handsome share of customer in its hand
but it needs to improve in certain areas like:
52
ANNEXURES
Questionnaire
4. Competitors: i)
ii)
iii)
iv)
v)
5. Competitors Activities-
Pack Monthly Performance
Company Packaging Price
Size Sale Good Excellent Average Poor
6. Are you ever being customer of MYK LATICRETE INDIA PVT. LTD.?
Yes No
53
Yes No
9. Customers Satisfaction :
Good Excellent Average Poor
1.
2.
3.
4.
5.
Date:
Place:
54
Project Name
Address of the Site
Name of the contact person (Number & e-mail)
Architect & Consultant (Name & Address)
Detail of competitors :
BIBLIOGRAPHY
55
WEBSITE :
www.myklaticrete.com
www.google.com
BOOKS :
Marketing Research Dhruv Grewal
Consumer Behavior- Joseph Wisenblit
56
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