KDC - BCB Chao Ban 18tr CP

MC LC
I. CC NHN T RI RO.......................................................................................................................................................1
1. Ri ro kinh t .................................................................................................................................. 1
2. Ri ro lut php .............................................................................................................................. 1
3. Ri ro bin ng gi nguyn vt liu .............................................................................................. 1
4. Ri ro pha long gi c phiu ......................................................................................................... 2
5. Ri ro t gi hi oi ...................................................................................................................... 2
6. Ri ro sp nhp ............................................................................................................................... 2
7. Ri ro cnh tranh bi hng gi v hng km phm cht ................................................................ 3
8. Ri ro khc...................................................................................................................................... 3
II. NHNG NGI CHU TRCH NHIM CHNH I VI NI DUNG BN CO BCH.............4
1. T chc cho bn............................................................................................................................ 4
2. T chc t vn cho bn................................................................................................................. 4
III. CC KHI NIM ...................................................................................................................................................................5
IV. TNH HNH V C IM CA T CHC CHO BN ...............................................................................5
1. Tm tt qu trnh hnh thnh v pht trin ..................................................................................... 5
1.1. Lch s hnh thnh v pht trin ............................................................................................................. 5
1.2. Gii thiu v Cng ty .............................................................................................................................. 7
2. C cu t chc ................................................................................................................................ 8
2.1. C cu t chc ca Cng ty C phn Kinh ..................................................................................... 8
2.2. C cu t chc ca Cng ty .................................................................................................................... 9
3. C cu vn c phn ...................................................................................................................... 11
4. C cu b my qun l Cng ty ................................................................................................... 11
5. Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi im 11/05/2010 .. 11
6. Danh sch nhng cng ty m v cng ty con ca t chc pht hnh, nhng cng ty m t chc
pht hnh ang nm gi quyn kim sot hoc c phn chi phi .......................................................... 12
6.1. Danh sch cng ty con ca cng ty c phn Kinh ........................................................................ 12
6.2. Danh sch cc Cng ty m Cng ty C phn Kinh ang lin kt................................................ 12
7. Tnh hnh hot ng, c cu t chc, tnh hnh ti chnh, c cu s hu v qun tr ca Cng ty
C phn Kinh Min Bc v Cng ty C phn Kido (Cng ty b sp nhp) ..................................... 13
7.1. Cng ty C phn Kinh Min Bc................................................................................................... 13
7.2. Cng ty c phn KI DO ........................................................................................................................ 20
8. Hot ng kinh doanh .................................................................................................................. 42
8.1. Cc nhm sn phm chnh ca Cng ty............................................................................................... 42
8.2. Doanh thu, li gp qua cc nm ........................................................................................................... 46
8.3. Nguyn vt liu ...................................................................................................................................... 47
8.4. Chi ph sn xut ..................................................................................................................................... 48
8.5. Trnh cng ngh................................................................................................................................ 49
8.6. Tnh hnh nghin cu v pht trin sn phm mi.............................................................................. 50
8.7. Tnh hnh kim tra cht lng sn phm v dch v ........................................................................... 51
8.8. Hot ng Marketing ............................................................................................................................ 52
8.9. Nhn hiu hng ha v ng k bo h ............................................................................................... 54
8.10. Mt s hp ng ln thc hin trong nm 2008, 2009 v 9 thng u nm 2010 ........................... 55
9. Bo co kt qu hot ng kinh doanh trong hai nm gn nht ................................................... 56
9.1. Tm tt mt s ch tiu v hot ng sn xut kinh doanh ca Cng ty trong nm 2008, 2009 v 9
thng u nm 2010 ......................................................................................................................................... 56
9.2. Nhng nhn t nh hng n hot ng sn xut kinh doanh ca Cng ty trong nm 2008, 2009
v 9 thng u nm 2010 ................................................................................................................................. 56
10. V th ca Cng ty so vi cc doanh nghip khc trong cng ngnh ........................................... 57
10.1. V th ca Cng ty trong ngnh............................................................................................................ 57
10.2. Trin vng pht trin ca ngnh ........................................................................................................... 60
11. Chnh sch i vi ngi lao ng............................................................................................... 62
11.1. S lng ngi lao ng trong Cng ty .............................................................................................. 62
11.2. Chnh sch i vi ngi lao ng ...................................................................................................... 62
12. Chnh sch c tc ......................................................................................................................... 64
13. Tnh hnh hot ng ti chnh ....................................................................................................... 64
13.1. Cc ch tiu c bn ................................................................................................................................ 64
13.2. Cc ch tiu ti chnh ch yu ............................................................................................................... 66
14. Hi ng qun tr, Ban Tng gim c, Ban kim sot v K ton trng ................................. 67
14.1. Danh sch thnh vin Hi ng qun tr.............................................................................................. 67
14.2. Danh sch thnh vin Ban kim sot ................................................................................................... 71
14.3. Danh sch thnh vin Ban Tng Gim c v K ton trng ......................................................... 73
15. Ti sn........................................................................................................................................... 81
16. K hoch li nhun v c tc trong nm 2010 v 2011 ............................................................... 82
17. nh gi ca t chc t vn v k hoch li nhun v c tc ..................................................... 85
18. Thng tin v nhng cam kt nhng cha thc hin ca Cng ty................................................. 85
19. Cc thng tin tranh chp kin tng lin quan ti Cng ty c th nh hng n gi c phiu .... 85
V. C PHIU CHO BN RA CNG CHNG.......................................................................................................... 85
1. Loi c phiu: C phiu ph thng ........................................................................................... 85
2. Mnh gi: 10.000 ng .............................................................................................................. 85
3. Tng s CP cho bn: ................................................................................................................... 85
4. Phng thc pht hnh v tnh gi: .............................................................................................. 85
5. K hoch phn phi c phiu: ..................................................................................................... 86
6. Gii hn v t l nm gi i vi ngi nc ngoi:................................................................... 86
7. Cam kt tun th Lut Doanh nghip 2005 v sp nhp v sa i iu l sau sp nhp theo quy
nh hin hnh ........................................................................................................................................ 87
8. Cc loi thu c lin quan............................................................................................................. 87
VI. MC CH CHO BN.................................................................................................................................................... 87
1. Mc ch cho bn........................................................................................................................ 87
2. Cn c php l v hot ng sp nhp ......................................................................................... 87
3. Phng n kh thi ......................................................................................................................... 89
3.1. Li ch t vic sp nhp ........................................................................................................................ 89
3.2. C s xc nh t l hon i................................................................................................................ 92
VII. CC I TC LIN QUAN N T CHO BN ......................................................................................... 95
1. T chc t vn: Cng ty C phn Chng khon Bo Vit......................................................... 95
2. T chc kim ton: Cng ty TNHH Ernst&Young Vit Nam .................................................... 95
VIII. PH LC................................................................................................................................................................................... 95
1. Ph lc I: iu l T chc v Hot ng ca KDC ..................................................................... 95
2. Ph lc II: Bo co ti chnh c kim ton nm 2008, 2009 ca KDC ............................... 95
3. Ph lc III: Bo co ti chnh quyt ton qu III nm 2010 ca KDC ........................................ 95
4. Ph lc IV: Cc ti liu lin quan khc (Ngh quyt HC,...) ca KDC ............................... 95
5. Ph lc V: iu l T chc v Hot ng ca NKD ................................................................... 95
6. Ph lc VI: Bo co ti chnh c kim ton nm 2008, 2009 ca NKD ............................. 95
7. Ph lc VII: Bo co ti chnh quyt ton qu III nm 2010 ca NKD....................................... 95
8. Ph lc VIII: Ngh quyt HC thng nin thng qua phng n sp nhp NKD vo KDC95
9. Ph lc IX: iu l T chc v Hot ng ca KIDO................................................................. 95
10. Ph lc X: Bo co ti chnh c kim ton nm 2008, 2009 ca KIDO ............................. 95
11. Ph lc XI: Bo co ti chnh quyt ton qu III nm 2010 ca KIDO....................................... 95
12. Ph lc XII: Ngh quyt HC thng nin thng qua phng n sp nhp KIDO vo KDC95
Danh mc bng biu
Bng 1. Danh sch c ng sng lp (ngy 06/09/2002) ............................................................... 7

Bng 2. Danh sch cc cng ty thnh vin trong h thng Kinh (31/03/2010) ......................... 8
Bng 3. Danh sch c ng nm gi t 5% tr ln vo ngy 11/05/2010 .................................... 11
Bng 4.Danh sch c ng sng lp NKD (ngy 28/01/2000) ..................................................... 13
Bng 5. C cu vn c phn ca NKD (ngy 24/03/2010) .......................................................... 17
Bng 6. Danh sch c ng nm gi trn 5% ca NKD (ngy 24/03/2010) ................................. 17
Bng 7. Mt s ch tiu ti chnh ca NKD nm 2007, 2008, 2009 v 9 thng u nm 2010 ...... 18
Bng 8. C cu c ng KIDO (ngy 15/04/2010)...................................................................... 23
Bng 9. Danh sch c ng nm gi trn 5% vn c phn KIDO (ngy 15/04/2010) .................. 23
Bng 10. Danh sch c ng sng lp KIDO (ngy 14/04/2003) ................................................. 24
Bng 11. Doanh thu cc nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u nm 2010 .. 25
Bng 12. Li nhun theo tng nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u 2010 28
Bng 13. Danh sch mt s nh cung cp nguyn vt liu chnh cho KIDO ................................ 29
Bng 14. Chi ph sn xut KIDO nm 2008, 2009 v 9 thng u nm 2010 ............................... 30
Bng 15. T trng cc yu t chi ph ca KIDO so vi doanh thu thun...................................... 31
Bng 16. So snh s bin ng cc yu t chi ph trong 2 nm gn nht ..................................... 31
Bng 17. Danh sch cc dy chuyn/my mc thit b chnh ca KIDO (30/06/2010) ................. 33
Bng 18. Danh sch cc chi nhnh, vn phng i din v trung tm phn phi ca KIDO
(30/06/2010) ....................................................................................................................... 37
Bng 19. Cc hp ng ln KIDO thc hin 2009 ................................................................. 38
Bng 20. Tm tt mt s ch tiu ti chnh ca KIDO trong nm 2008, 2009 v 9 thng nm 2010.
........................................................................................................................................... 38
Bng 21. Sn lng tng nhm sn phm ca nm 2008, 2009 v 9 thng u nm 2010 ........... 46
Bng 22. Doanh thu theo nhm sn phm nm 2008, 2009 v 9 thng u nm 2010 ................. 46
Bng 23. Li gp ca KDC nm 2008, 2009 v 9 thng u nm 2010 ....................................... 47
Bng 24. Danh sch nh cung cp nguyn liu cho KDC ............................................................ 47
Bng 25. T trng cc khon mc chi ph so vi doanh thu thun KDC ...................................... 49
Bng 26. S bin ng cc khon mc chi ph trong 2 nm gn nht .......................................... 49
Bng 27. Cng sut thit k ca cc dy chuyn sn xut KDC .................................................. 49
Bng 28. Tng hp cc hp ng ln thc hin trong nm 2008, 2009 v 9 thng u nm 2010 55
Bng 29. H thng phn phi ca mt s cng ty trong ngnh bnh ko Vit Nam ..................... 58
Bng 30. Mt s ch tiu ngnh bnh ko Vit Nam giai on nm 2005 2010 (d bo) .......... 61
Bng 31. C cu lao ng theo chc nng qun l ...................................................................... 62
Bng 32. C cu lao ng theo trnh ...................................................................................... 62
Bng 33. S d cc qu ti thi im 31/12/2008, 31/12/2009 v 30/09/2010............................. 65
Bng 34. Vay ngn hn v di hn ti thi im 31/12/2008, 31/12/2009 v 30/09/2010 ............ 65
Bng 35. Cc khon phi thu ti thi im 31/12/2008, 31/12/2009 v 30/09/2010 ..................... 65
Bng 36. Cc khon phi tr ti thi im 31/12/2008, 31/12/2009 v 30/09/2010...................... 66
Bng 37. Ti sn c nh ti thi im 30/09/2010 ..................................................................... 81
Bng 38. Danh mc t ai, nh xng Kinh qun l ............................................................ 82
Bng 39. Mt s ch tiu trong k hoch ti chnh nm 2010 v 2011 ......................................... 82
Bng 40. C cu li nhun trc thu nm 2010 ......................................................................... 82
Bng 41. EPS ca KDC, NKD v KIDO nm 2009 v 2010 (d bo) ......................................... 89
Bng 42. Thu nhp trn mi c phiu (EPS) sau sp nhp giai on 2010 2012 ....................... 89
Bng 43. Sn lng bnh qun ca mt s nguyn liu chnh KDC sau sp nhp ........................ 90
Bng 44. H thng phn phi KDC sau sp nhp ........................................................................ 91
Bng 45. T l hon i theo phng php so snh .................................................................... 93
Bng 46. T l hon i theo phng php chit khu dng tin................................................. 93
Bng 47. T l hon i theo gi th trng 01/01/2010 05/05/2010 ........................................ 94
Danh mc s
S 1. C cu t chc ca h thng Kinh ............................................................................. 9

S 2. C cu t chc Cng ty C phn Kinh .................................................................... 10
S 3. C cu t chc ca NKD .............................................................................................. 16
S 4. C cu t chc ca KIDO ............................................................................................. 22
S 5. Quy trnh d bo v thc hin sn xut KIDO .............................................................. 32
S 6. H thng phn phi ca Kinh .................................................................................. 54
Danh mc th
th 1. Doanh thu ton ngnh kem 2007 2012 (t ng) ....................................................... 42

th 2. C cu doanh thu theo nhm sn phm nm 2009 ........................................................ 46
th 3. Doanh thu mt s cng ty bnh ko nm 2009 (t ng) .............................................. 58
th 4. Bin li nhun gp ca KDC, NKD, BBC v HHC (nm 2007 2009)........................ 59
th 5. Tng ti sn v ngun vn s hu ca mt s cng ty bnh ko nim yt 31/12/2009
(t ng) ............................................................................................................................. 60
th 6. Doanh thu bnh ko Vit Nam 2008 2012 (t ng) .................................................. 60
th 7. Mc tiu th bnh ko u ngi ca mt s nc trong khu vc ................................ 61
CNG TY C PHN KINH BN CO BCH
I . C C N H N T R I RO
1. Ri ro kinh t
Tc tng trng kinh t v thu nhp bnh qun u ngi c nh hng n vic tiu th
cc sn phm bnh ko. Khi nn kinh t tng trng mnh, thu nhp ca ngi dn cao, i
sng vt cht c m bo th cc nhu cu nng cao dinh dng, nhu cu biu tng cc loi
thc phm cao cp, trong c bnh ko cng tng. Nu nn kinh t lm vo tnh trng
khng hong, thu nhp ngi dn st gim, khng m bo nhng nhu cu sinh hot ti thiu
hng ngy th ngnh sn xut bnh ko chc chn b tc ng.
Nhng nm tr li y, Vit Nam c tc tng trng kinh t kh cao v n nh: nm nm
2005 t 8,4%, nm 2006 l 8,2% v nm 2007 l 8,5%, tuy nhin nm 2008 v 2009 do nh
hng ca cuc khng hong kinh t th gii, tc tng trng ch t ln lt 6,23% v
5,32%. Nm 2010 cng c nh gi l nm kh khn i vi kinh t th gii ni ring v
kinh t Vit Nam ni chung. Tc tng trng kinh t ca Vit Nam c th tm thi chng
li gy nh hng khng tt n hot ng sn xut kinh doanh ca cc doanh nghip trong
nn kinh t ni chung v Cng ty ni ring. Tuy nhin, theo nh gi ca cc chuyn gia,
nhng kh khn ca nn kinh t s sm c khc phc, kinh t th gii v Vit Nam s sm
phc hi v c tng trng n nh trong nhng nm tip theo. Nim tin lc quan v s pht
trin ca nn kinh t s l ng lc thc y s tng trng kinh t t cng s gip thc
y ngnh bnh ko pht trin.
2. Ri ro lut php
C th ni, bnh ko l mt trong nhng sn phm cn thit trong cuc sng hng ngy ca
con ngi, m bo c nhu cu dinh dng ca cc tng lp dn c trong x hi. Mt
khc, cc doanh nghip sn xut bnh ko nhn chung s dng nhiu lao ng v cc nng
sn do trong nc sn xut nh ng, trng, sa,... V vy, ngnh sn xut bnh ko c
Nh nc dnh cho nhng chnh sch u i nht nh, c th l nhng u i trong Lut
Khuyn khch u t trong nc v tin thu t, thu thu nhp doanh nghip, thu nhp
khu my mc thit b,...
Nhng rng buc php l i vi ngnh bnh ko ch yu lin quan n an ton thc phm
v bo v quyn li ca ngi tiu dng. y cng l nhng vn c Cng ty C phn
Kinh t nhiu nm nay rt ch trng v xem l chin lc lu di ca Cng ty.
V vy, xt ton cnh mi trng php l v tnh hnh thc t ca Cng ty, ri ro php lut t
c nh hng n hot ng ca Cng ty.
3. Ri ro bin ng gi nguyn vt liu
Do nguyn vt liu chim t trng ln trong gi thnh sn phm (khong 65% n 70%) nn
bin ng gi c nguyn vt liu s tc ng n li nhun ca Cng ty. Trong giai on
2007-2009, gi nguyn liu u vo c s bin ng mnh khin cc doanh nghip bnh ko
Vit Nam gp kh khn. C th, gi ng u nm 2010 tng ti 100% so vi cng k
nm 2009 v t gi tng 8.8% so vi thi im cui nm 2009. Hn na, thu nhp khu mt
s loi nguyn liu cn cao cng tc ng lm tng gi thnh sn xut.
Trang 1
Tuy nhin, nu tnh trng tng gi nguyn vt liu din ra trong thi gian di th th trng
s ng lot iu chnh gi bn ra sn phm, khi Cng ty c th tng gi bn ra, doanh thu
tng v trit tiu c nh hng ca ri ro tng gi nguyn vt liu n li nhun ca Cng
ty.
4. Ri ro pha long gi c phiu

S c phiu ang lu hnh ca Cng ty C phn Kinh trc khi sp nhp l 100.243.402
c phn (Ngun: Bn tin Th trng chng khon ngy 16/09/2010). Cng ty d kin pht
hnh thm 18.242.682 c phn hon i c phn ca Cng ty C phn Ch bin Thc
phm Kinh Min Bc v c phn ca Cng ty C phn Ki Do, t l s c phn pht hnh
thm bng 18,20% tng s c phn ang lu hnh ca Cng ty. Do c phiu pht hnh thm
c s dng hon i c phiu thc hin vic sp nhp nn th gi c phiu KDC khng
b iu chnh gim.
Mc d s lng pht hnh thm kh ln nhng vi kh nng qun l v khai thc tt li ch
sp nhp ca Ban qun tr Cng ty C phn Kinh , nn thu nhp trn mi c phiu sau sp
nhp d kin tng 9% so vi trc sp nhp, c th nh sau:
Sau sp nhp %
Khon mc Trc sp nhp
(KH) Tng/gim
Li nhun sau thu (t ng) 638 936 13%
EPS (ng/cp) 6.449 7.034 9%

V quyn biu quyt:
Quyn biu quyt ca c ng hin hu ca Cng ty c phn Kinh trc sp nhp s b
gim do s lng c phn ang lu hnh ch bng 81,80% tng s lng c phn sau pht
hnh.
Nh vy, ri ro pha long gi c phiu KDC do KDC pht hnh c phiu hon i c
phiu ca NKD v KIDO l khng c.
5. Ri ro t gi hi oi
Doanh thu t xut khu chim khong 10% tng doanh thu ca Cng ty C phn Kinh
nn t gi hi oi c xem l mt vn quan trng i vi s pht trin ca hot ng
xut khu ca Cng ty. S bin ng ca t gi hi oi cng nh hng n gi thnh sn
phm do mt s nguyn vt liu Cng ty phi nhp khu t nc ngoi. Ngoi ra, hu ht
my mc thit b ca Cng ty u mua t nc ngoi, do cc d n u t mi cng phi
gnh chu ri ro t nhng thay i trong t gi hi oi.
Trong nhng nm gn y do chnh sch n nh tin t ca Nh nc nn t gi gia ng
Vit Nam vi cc ngoi t mnh tng i n nh, mc dao ng gi kh thp, vic d bo
t gi trong ngn hn cng khng qu kh khn. V vy hot ng xut nhp khu ca Cng
ty khng b nh hng nhiu do bin ng t gi. Mt khc, Cng ty cng t cn i mt
phn ngun thu - chi ngoi t t vic xut khu sn phm v nhp khu my mc, nguyn
liu, do vy nhng thit hi do bin ng t gi gy ra cng c hn ch.
6. Ri ro sp nhp
Trang 2
Sau khi sp nhp Cng ty C phn Ch bin Thc phm Kinh Min Bc (NKD) v Cng
ty C phn Ki Do (KIDO) vo Cng ty C phn Kinh (KDC), ngoi nhng yu t tch
cc mang n t li ch sp nhp, KDC cng s phi gp mt s ri ro v thch thc t vic
sp nhp sau:
- nh hng n th gi ca c phiu KDC;
- Nhng kt qu tch cc t li ch sp nhp c th khng nh mong i ca cc c
ng.
7. Ri ro cnh tranh bi hng gi v hng km phm cht

Cng nh mt s th trng ang pht trin khc, th trng Vit Nam vn b nh hng
nng n bi nn hng gi. Hng gi, trong c bnh ko gi cc thng hiu ni ting nh
Kinh , Bibica, Hi H,... vi ngun gc xut pht t Vit Nam v Trung Quc c bn
ln vi hng tht, v i khi thng qua c h thng i l phn phi chnh thc ti tay ngi
tiu dng, gy nh hng khng nh ti nhng nhn hiu ni ting. Thm vo , bnh ko
sn xut t nhng c s sn xut nh khng nhn hiu, ngun gc, nin hn s dng, khng
qua c quan kim duyt thc phm, tuy khng nh hng trc tip ti nhng nhn hiu ni
ting, nhng li tc ng xu n sc khe ngi tiu dng. Th phn ca loi sn phm ny
c xu hng gim nhng hin vn cn kh ln v chim khong 15-20% th phn bnh ko
ca c nc.
Trn thc t, kin thc tiu dng ca x hi ngy cng c nng cao do ngi tiu dng
nht l ngi tiu dng thnh th hin nay c tip cn vi rt nhiu ngun thng tin t bo
ch, internet,... V vy hng gi sn phm ca Cng ty ch c th xut hin mt s vng
nng thn, vng su, vng xa. Cng ty tch cc trin khai cc chng trnh chng hng
gi thng qua vic nng cp bao b sn phm, t chc vic tip nhn thng tin t nhiu ngun
khc nhau v hng gi, phi hp vi cc c quan chc nng pht hin hng gi trn th
trng,... V vy thi gian gn y s lng hng gi nhn hiu Kinh c du hiu
gim.
8. Ri ro khc
Cc ri ro khc nh thin tai, ch ho, ho hon .v.v... l nhng ri ro bt kh khng, nu
xy ra s gy thit hi cho ti sn, con ngi v tnh hnh hot ng chung ca Cng ty.
Trang 3
I I . N H N G N G I C H U TR C H N H I M C H N H I V I N I
D U N G B N C O B C H
1. T chc cho bn
ng Trn Kim Thnh Chc v: Ch tch Hi ng qun tr Cng ty C phn Kinh

ng Trn L Nguyn Chc v: Ph ch tch HQT kim Tng Gim c Cng ty
C phn Kinh
ng Hunh Tn V Chc v: K ton trng Cng ty C phn Kinh
ng M Thanh Danh Chc v: Trng ban kim sot Cng ty c phn Kinh
Chng ti m bo rng cc thng tin v s liu trong Bn co bch ny l ph hp vi thc
t m chng ti c bit, hoc iu tra, thu thp mt cch hp l.
2. T chc t vn cho bn
ng Nh nh Ha Chc v: Tng Gim c Cng ty C phn Chng khon Bo
Vit
ng V Hu Tun Chc v: Ph Tng gim c cng ty kim Gim c Chi
nhnh Cng ty C phn Chng khon Bo Vit ti TP. H Ch
Minh
Bn co bch ny l mt phn ca h s xin php cho bn do Cng ty C phn Chng
khon Bo Vit tham gia lp trn c s Hp ng t vn vi Cng ty C phn Kinh .
Chng ti m bo rng vic phn tch, nh gi v la chn ngn t trong Bn co bch ny
c thc hin mt cch hp l v cn trng da trn c s cc thng tin v s liu do
Cng ty C phn C phn Kinh cung cp.
Trang 4
III. CC KHI NIM

Cng ty: Cng ty c phn Kinh
T chc cho bn: Cng ty c phn Kinh
Kinh : Tn vit tt ca Cng ty c phn Kinh
KDC: Cng ty c phn Kinh
NKD: Cng ty c phn Ch bin Thc phm Kinh Min Bc
KIDO: Cng ty c phn Ki Do
UBCKNN: U ban Chng khon Nh nc
HoSE: S Giao dch Chng khon Thnh ph H Ch Minh
BHXH: Bo him x hi
CNKKD: Chng nhn ng k kinh doanh
HQT: Hi ng Qun tr
HC: i Hi ng C ng
IV. T N H H N H V C I M C A T C H C C H O B N
1. Tm tt qu trnh hnh thnh v pht trin
1.1. Lch s hnh thnh v pht trin
Cng ty C phn Kinh tin thn l Cng ty TNHH Xy dng v Ch bin thc phm
Kinh , c thnh lp nm 1993 theo Quyt nh s 216 GP-UB ngy 27/02/1993 ca
Ch tch UBND Tp. H Ch Minh v Giy php Kinh doanh s 048307 do Trng ti Kinh t
Tp. H Ch Minh cp ngy 02/03/1993. Nhng ngy u thnh lp, Cng ty ch l mt
xng sn xut nh din tch khong 100m2 ti Qun 6, Thnh ph H Ch Minh, vi 70
cng nhn v vn u t 1,4 t ng, chuyn sn xut v kinh doanh bnh snack - mt sn
phm mi i vi ngi tiu dng trong nc.
n nm 1994, sau hn mt nm kinh doanh thnh cng vi sn phm bnh snack, Cng ty
tng vn iu l ln 14 t ng v nhp dy chuyn sn xut snack tr gi 750.000 USD t
Nht. Thnh cng ca bnh snack Kinh vi gi r, mi v c trng ph hp vi th hiu
ca ngi tiu dng trong nc tr thnh bc m quan trng cho s pht trin khng
ngng ca Cng ty Kinh sau ny.
Nm 1996, Cng ty u t xy dng nh xng mi ti s 6/134 Quc l 13, Phng Hip
Bnh Phc, Qun Th c v u t dy chuyn sn xut bnh cookies vi cng ngh v
thit b hin i ca an Mch tr gi 5 triu USD. Lc ny, s lng cng nhn ca Cng ty
ln ti 500 ngi.
Nm 1997 v 1998, Cng ty u t dy chuyn sn xut bnh m, bnh bng lan cng
nghip tr gi 1,2 triu USD vi cng sut 25 tn bnh/ngy. Cui nm 1998, Cng ty a
dy chuyn sn xut ko chocolate vo khai thc vi tng u t l 800.000 USD.
Nm 1999, Cng ty nng vn iu l ln 40 t ng, ng thi thnh lp trung tm thng
mi Savico - Kinh ti Qun 1, nh du mt bc pht trin mi ca Kinh sang cc
lnh vc kinh doanh khc ngoi bnh ko. Cng trong nm 1999, Cng ty khai trng h
Trang 5
thng bakery u tin, m u cho mt chui h thng ca hng bnh ko Kinh t Bc

vo Nam sau ny.
Nm 2000, Cng ty tip tc tng vn iu l ln 51 t ng, m rng din tch nh xng
ln hn 40.000 m2. Tip tc chin lc a dng ha sn phm, Cng ty u t mt dy
chuyn sn xut bnh crackers t chu u tr gi trn 2 triu USD, y l mt trong s cc
dy chuyn sn xut bnh crackers ln nht khu vc.
Nm 2001, Cng ty nhp mt dy chuyn sn xut ko cng v mt dy chuyn sn xut ko
mm cng sut 2 tn/gi tr gi 2 triu USD. Cng trong nm 2001, Cng ty cng nng cng
sut sn xut cc sn phm crackers ln 50 tn/ngy bng vic u t mi dy chuyn sn
xut bnh mn crackers tr gi 3 triu USD. Ngy 5/1/2001, Cng ty nhn Giy chng nhn
h thng qun l cht lng ph hp tiu chun ISO 9002 do t chc BVQI cp. Nm 2001
cng l nm sn phm ca Cng ty c xut khu mnh sang cc nc M, Php, Canada,
c, i Loan, Singapore, Nht Bn, Lo, Camphuchia, Thi Lan,...
m bo hiu qu qun l trong iu kin quy m sn xut kinh doanh ngy cng ln,
thng 9 nm 2002, Cng ty C phn Kinh c thnh lp vi chc nng sn xut kinh
doanh bnh ko tiu th cc tnh min Nam, min Trung v xut khu. Cng ty C phn
Kinh c vn iu l l 150 t ng, trong vn gp ca Cng ty TNHH Xy dng v
Ch bin Thc phm Kinh l 50 t ng. Trc , vo nm 2001, Cng ty C phn Ch
bin Thc phm Kinh Min Bc ti Hng Yn cng c thnh lp sn xut bnh
ko cung ng cho th trng cc tnh pha Bc.
Cng trong nm 2002, nhm tng hiu qu sn xut kinh doanh, nhanh chng hi nhp vi
cc nc khu vc v th gii, h thng qun l cht lng theo tiu chun ISO 9002 c
thay th bng h thng qun l cht lng theo tiu chun 9001:2000.
Nm 2003, Cng ty C phn Kinh nhp dy chuyn sn xut chocolate tr gi 1 triu
USD v tng vn iu l ln 200 t ng.
Thng 8 nm 2005, Cng ty pht hnh thm 5.000.000 c phiu v nng vn iu l ln 250
t ng.
Thng 5 nm 2006, Cng ty pht hnh thng 4.999.980 c phiu cho c ng hin hu
nng tng vn iu l ln 299.999.800.000 ng.
Thng 6 nm 2007, Cng ty pht hnh thng 5.999.685 c phiu cho c ng hin hu
nng tng vn iu l ln 359.996.650.000 ng.
Thng 11 nm 2007, Cng ty thc hin cho bn ra cng chng 11.000.000 c phiu nng
tng vn iu l ln 469.996.650.000 ng
Thng 10 nm 2008, Cng ty pht hnh 10.115.211 c phiu thng cho c ng hin hu
nng vn iu l ln 571.148.760.000 ng.
Thng 03 - 04 nm 2010, Cng ty pht hnh 22.431.383 c phiu thng cho c ng hin
hu v 1.682.450 c phiu cho cn b cng nhn vin nng vn iu l ln 812.287.090.000
ng.
Thng 6 nm 2010, Cng ty pht hnh 20.047.879 c phiu thng cho c ng hin hu
nng vn iu l ln 1.012.765.880.000 ng.
Trang 6
1.2. Gii thiu v Cng ty

Tn Cng ty: Cng ty C phn Kinh
Tn ting Anh: Kinh Do Corporation
Tn vit tt: KIDO CORP
Biu tng ca Cng ty:
Vn iu l: 1.012.765.880.000 VN (Mt ngn mi hai t by trm

su mi lm triu tm trm tm mi ngn ng)
Tr s chnh: 141 Nguyn Du, Phng Bn Thnh, Qun 1, Tp.HCM.
in thoi: (84-8) 3827 0838 Fax: (84-8) 3827 0839
Email: info@kinhdo.vn
Website: www.kinhdo.vn
Giy CNKKD: S 0302705302 do S K hoch v u t Thnh ph H
Ch Minh cp, ng k ln u ngy 06/09/2002, ng k
thay i ln th 12 ngy 06/04/2010. Vn iu l ti thi
im thnh lp l 150.000.000.000 ng.
C cu s hu ti thi im thnh lp Cng ty:
Bng 1. Danh sch c ng sng lp (ngy 06/09/2002)
Gi tr vn gp
Stt Tn c ng sng lp T l s hu Loi c phn
(ng)
Cng ty TNHH Xy dng
1 v Ch bin Thc phm 50.000.000.000 33,33% C phn ph thng
Kinh
2 Trn Kim Thnh 20.000.000.000 13,33% C phn ph thng
3 Trn L Nguyn 20.000.000.000 13,33% C phn ph thng
4 Vng Bu Linh 15.000.000.000 10,00% C phn ph thng
5 Vng Ngc Xim 15.000.000.000 10,00% C phn ph thng
6 Trn Vinh Nguyn 7.500.000.000 5,00% C phn ph thng
7 Trn Quc Nguyn 7.500.000.000 5,00% C phn ph thng
8 Trn Quc Dng 2.500.000.000 1,67% C phn ph thng
9 C Gia Th 2.500.000.000 1,67% C phn ph thng
10 M Thanh Danh 2.500.000.000 1,67% C phn ph thng
11 Trnh Hiu T 2.500.000.000 1,67% C phn ph thng
12 Vng Bu Dinh 2.500.000.000 1,67% C phn ph thng
13 Vng Thu Bnh 2.500.000.000 1,67% C phn ph thng
Trang 7
Tng cng 150.000.000.000 100,00%
Cn c quy nh ti Khon 5 iu 84 Lut doanh nghip c Quc hi nc Cng Ho

X Hi Ch Ngha Vit Nam kho XI k hp th 8 thng qua ngy 29/11/2005: Trong thi
hn ba nm, k t ngy cng ty c cp Giy chng nhn ng k kinh doanh, c ng
sng lp c quyn t do chuyn nhng c phn ph thng ca mnh cho c ng sng lp
khc, nhng ch c chuyn nhng c phn ph thng ca mnh cho ngi khng phi l
c ng sng lp nu c s chp thun ca i hi ng c ng. n thi im hin
nay, cc quy nh v hn ch chuyn nhng c phn ph thng ca cc c ng sng lp
ht hiu lc.
Ngnh ngh kinh doanh ca Cng ty:
- Ch bin nng sn thc phm;
- Sn xut ko, nc ung tinh khit v nc p tri cy;
- Mua bn nng sn thc phm, cng ngh phm, vi si, hng may mc, giy dp, ti
xch, ng h, mt knh, m phm, kim kh in my, in lnh, th cng m ngh,
dng c hc tp v ging dy, vn phng phm, vt t ngnh nh, rau qu ti sng;
- Dch v thng mi;
- i l mua bn, k gi hng ha;
- Dch v qung co;
- Mua bn hng in t-in gia dng, vt liu xy dng, lng thc thc phm, thc
phm cng nghip, ha m phm, chi (tr chi c hi cho gio dc nhn
cch, sc khe ca tr em, nh hng n an ninh trt t v an ton x hi), gia
dng, my n p, thit b in gia dng, hng trang tr ni tht, thit b vn phng,
vng, bc, qu, ru, bia, thuc l iu sn xut trong nc (khng kinh doanh
dch v n ung), my tnh, my in v thit b ph tng,...v mt s dch v khc th
hin trong Giy ng k kinh doanh.
Thi hn hot ng ca Cng ty: V thi hn.
2. C cu t chc
2.1. C cu t chc ca Cng ty C phn Kinh

Cc thnh vin trong h thng Cng ty C phn Kinh :
Bng 2. Danh sch cc cng ty thnh vin trong h thng Kinh (31/03/2010)
Stt Tn Cng ty a ch
CNG TY C PHN KINH S 141 Nguyn Du, P. Bn Thnh,

1
Vn iu l: 1.012.765.880.000 ng Qun 1, Tp. H Ch Minh
Khu Cng nghip Ty Bc C Chi,
CNG TY C PHN KI DO
2 p Cy Sp, x Tn An Hi, huyn
Vn iu l: 69.000.000.000 ng
C Chi, Tp. H Ch Minh
CNG TY C PHN KINH BNH Khu Cng nghip Vit Nam -
3 DNG Singapore, huyn Thun An, tnh
Vn iu l: 100.000.000.000 ng Bnh Dng
Trang 8
CNG TY C PHN VINABICO 436 N Trang Long, Phng 3, Q.

4
Vn iu l: 90.000.000.000 ng Bnh Thnh, TP.H Ch Minh
6/134 Quc L 13, Phng Hip
CNG TY TNHH TN AN PHC
5 Bnh Phc, Qun Th c, TP.H
Vn iu l: 500.000.000.000 ng
Ch Minh
(Ngun: KDC)
S c cu t chc ca h thng Kinh :
S 1. C cu t chc ca h thng Kinh
CNG TY C PHN KINH
80%
Cng ty C phn Kinh Bnh Dng
28,3%
Cng ty C phn Ki Do
51,2%
Cng ty C phn bnh ko Vinabico
49%
Cng ty TNHH Tn An Phc
2.2. C cu t chc ca Cng ty

Cng ty C phn Kinh c t chc v hot ng tun th theo Lut doanh nghip
c Quc hi nc Cng ho X hi Ch ngha Vit Nam kho X k hp th V thng qua
ngy 12/06/1999. Cc hot ng ca Cng ty tun th Lut doanh nghip, cc Lut khc c
lin quan v iu l Cng ty. iu l Cng ty bn sa i c i hi ng c ng
thng qua ngy 20/10/2009 l c s chi phi mi hot ng ca Cng ty.
S c cu t chc Cng ty C phn Kinh : (xem s 2)
Trang 9
S 2. C cu t chc Cng ty C phn Kinh
HI NG QUN
TR
VN PHNG
BAN TNG
GIM C
- Php ch
BAN TNG GIM - u T
- Chin lc
C - PR
- Kim ton ni b
KHI DOANH KHI CHI PH KHI H TR

THU
- Sales - Sn xut - K ton
- Marketing - Nhn s
- Mua hng
- R&D - IT
- Logistic
- o to
SBU
Cookies
Cracker
Snack
Cakes
Buns
(Ngun: KDC)
Candies
Trang 10
3. C cu vn c phn
C cu vn c phn ca KDC tnh n ngy 11/05/2010 nh sau:
S lng c S c phn nm
Stt C ng T l (%)
ng gi
1 Trong nc 5.407 74.777.040 73,8%
T chc 82 16.676.757 16,5%
C nhn 5.325 58.100.283 57,4%
2 Nc ngoi 543 25.466.362 25,1%
T chc 69 23.354.021 23,1%
C nhn 474 2.112.341 2,1%
3 C phiu qu 1 1.033.186 1,0%
Tng cng 5.951 101.276.588 100,0%
(Ngun: KDC)
4. C cu b my qun l Cng ty
i hi ng c ng: i hi ng c ng l c quan quyn lc cao nht ca Cng ty, bao
gm tt c cc c ng c quyn biu quyt v ngi c c ng y quyn.
Hi ng qun tr: Hi ng qun tr do i hi ng c ng bu ra, l c quan qun l cao
nht ca Cng ty, qun tr Cng ty gia 2 k i hi. Hin ti Hi ng qun tr Cng ty c 5
thnh vin, nhim k mi thnh vin l 5 nm.
Ban kim sot: Ban kim sot do i hi ng c ng bu ra, c nhim v kim tra tnh hp
l, hp php trong iu hnh hot ng kinh doanh v bo co ti chnh ca Cng ty. Hin ti
Ban kim sot Cng ty gm 3 thnh vin, mi thnh vin c nhim k 5 nm.
Ban Tng Gim c: Ban Tng Gim c do Hi ng qun tr b nhim, c nhim v t
chc iu hnh v qun l mi hot ng sn xut kinh doanh hng ngy ca Cng ty theo
nhng chin lc v k hoch c Hi ng qun tr v i hi ng c ng thng qua.
5. Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi im

11/05/2010
Bng 3. Danh sch c ng nm gi t 5% tr ln vo ngy 11/05/2010
S c phn T l s
Stt Tn c ng a ch
s hu hu
650/13 in Bin Ph, P.11,
1 Trn Kim Thnh 9.646.458 9,52%
Q.10, Tp.HCM
203 Ph Gia, Ph M Hng,
2 Trn L Nguyn 9.631.085 9,51%
P.Tn Phong, Q.7, Tp.HCM
Cng ty TNHH 141 Nguyn Du, P.Bn Thnh,
3 11.529.000 11,38%
u t Kinh Q1, Tp. CM
Tng cng 30.806.543 30,42%
Trang 11
6. Danh sch nhng cng ty m v cng ty con ca t chc pht hnh, nhng cng ty m
t chc pht hnh ang nm gi quyn kim sot hoc c phn chi phi
6.1. Danh sch cng ty con ca cng ty c phn Kinh

a. Cng ty C phn Kinh Bnh Dng
Tn cng ty: Cng ty C phn Kinh Bnh Dng
a ch: Khu Cng nghip Vit Nam - Singapore, huyn Thun
An, tnh Bnh Dng
in thoi: (84-8) 3726 9474 Fax: (84-8) 3726 9472
Vn iu l: 100.000.000.000 ng (Mt trm t ng)
Giy CNKKD s: 4603000129 do S K hoch v u t Bnh Dng cp
ngy 13 thng 10 nm 2004.
Ngnh ngh kinh doanh: Ch bin nng sn thc phm; Sn xut bnh, ko, nc
ung tinh khit, nc p tri cy, kem n cc loi. Mua
bn nng sn thc phm, cng ngh phm, vi si, hng
may mc, giy dp, ti xch, ng h, mt knh, m
phm, kim kh in my, in lnh, th cng m ngh,
dng c hc tp v ging dy, vn phng phm, vt t
ngnh nh, rau qu ti sng; Mi gii thng mi; i
l mua bn, k gi hng ha; Dch v qung co.
T l c phn do Cng ty C phn Kinh nm gi: 80,00%.
b. Cng ty C phn Vinabico
Tn cng ty: Cng ty C phn Bnh ko Vinabico
a ch: 436 N Trang Long, Q Bnh Thnh, TP HCM
in thoi: (84-8) 3553 3347 Fax: (84-8) 3553 3440
Vn iu l: 90.000.000.000 ng (Chn mi t ng)
Giy CNKKD s: 4103001904 do S K hoch v u t Thnh ph H
Ch Minh cp ngy 03 thng 11 nm 2003.
Ngnh ngh kinh doanh: Sn xut, kinh doanh cc sn phm bnh ko v thc
phm; Kinh doanh dch v gii kht (khng kinh doanh
ti tr s); Sn xut, mua bn: nc tinh lc, nuc ung
tinh khit, nc gii kht, ru, gia v, nc tng,
tng t, chao (khng sn xut ti tr s); i l k gi
hng ha; Mua bn: thc phm, kim kh in my, ho
m phm (tr ho cht c hi mnh); Cho thu: nh,
kho bi, vn phng.
6.2. Danh sch cc Cng ty m Cng ty C phn Kinh ang lin kt
a. Cng ty C phn KIDO
Tn cng ty: Cng ty C phn KI DO
a ch: Khu Cng nghip Ty Bc C Chi, p Cy Sp, x Tn
An Hi, huyn C Chi, Tp. H Ch Minh
in thoi: (84-8) 3847 5605 Fax: (84-8) 3847 7246
Vn iu l: 69.000.000.000 ng (Su mi chn t ng)
Trang 12
Giy CNKKD s: 4103001557 do S K hoch v u t Tp.HCM cp

ngy 14 thng 4 nm 2003, thay i ln th 6 ngy
15/10/2007
Ngnh ngh kinh doanh: Sn xut thc phm, ung ( kh, kem n cc loi);
Sn xut v mua bn ung cc loi, sa v cc sn
phm t sa.
b. Cng ty TNHH Tn An Phc (Cng ty TNHH 2 thnh vin tr ln)
Tn cng ty: Cng ty TNHH Tn An Phc
a ch: S 6/134 Quc L 13, Phng Hip Bnh Phc, Qun
Th c, TP.H Ch Minh.
in thoi: (84-8) 37269 472 Fax: (84-8) 3726 9474
Vn iu l: 500.000.000.000 ng (Nm trm t ng)
Giy CNKKD s: 0309403269 do S K hoch v u t Tp.HCM cp
ngy 24 thng 9 nm 2009.
Ngnh ngh kinh doanh: Kinh doanh bt ng sn.
T l c phn do Cng ty C phn Kinh nm gi: 49%.
Vo ngy 31/12/2009, Cng ty TNHH Tn An Phc vn cn ang trong giai on
xy dng/trc hot ng.
7. Tnh hnh hot ng, c cu t chc, tnh hnh ti chnh, c cu s hu v qun tr ca

Cng ty C phn Kinh Min Bc v Cng ty C phn Kido (Cng ty b sp nhp)
7.1. Cng ty C phn Kinh Min Bc

Thng tin chung
Tn Cng ty : Cng ty C Phn Ch bin thc phm Kinh Min Bc.
Tn ting Anh: North Kinhdo Food Processing Joint-stock Company
Tn vit tt: Kinh Min Bc
i ch: Km 22, Quc l 5, th trn Bn Yn Nhn, huyn M Ho, Tnh
Hng Yn, Vit Nam.
in thoi: (84-321) 3942 128 Fax: (84-321) 3943 146
Vn iu l : 151.242.160.000 ng (Mt trm nm mi mt t hai trm bn
mi hai triu mt trm su mi ngn ng)
Giy CNKKD: s 0503000001 do S K hoch u t tnh Hng Yn cp ngy
28/01/2000, ng k thay i ln th 11 ngy 08/06/2010. Vn iu
l ti thi im thnh lp l 10.000.000.000 ng.
Ngnh ngh kinh doanh ca Cng ty: Sn xut, ch bin thc phm, thc phm cng
ngh v bnh cao cp cc loi; Mua bn lng thc, thc phm
C cu s hu ti thi im thnh lp cng ty:
Bng 4.Danh sch c ng sng lp NKD (ngy 28/01/2000)
Trang 13
Gi tr vn gp T l s
Stt Tn c ng sng lp Loi c phn
(ng) hu
Cng ty TNHH Xy dng
1 v Ch bin Thc phm 6.000.000.000 60,0% C phn ph thng
Kinh
2 Vng Bu Linh 1.000.000.000 10,0% C phn ph thng
3 Vng Ngc Xim 1.000.000.000 10,0% C phn ph thng
4 Trn Vinh Nguyn 500.000.000 5,0% C phn ph thng
5 Trn Quc Nguyn 500.000.000 5,0% C phn ph thng
6 Bi Thanh Tng 500.000.000 5,0% C phn ph thng
7 Trnh Hiu T 500.000.000 5,0% C phn ph thng
Tng cng 10.000.000.000 100%
(Ngun: NKD)
Gii thiu s lc lch s hnh thnh v nh hng pht trin Cng ty
Cng ty C phn Ch bin thc phm Kinh min Bc (sau y gi tt l Kinh
Min Bc) c thnh lp nm 2000 trn c s k hoch m rng sn xut kinh doanh
ti khu vc pha bc ca Cng ty TNHH Xy dng v Ch bin thc phm Kinh .
Kinh hin l mt thng hiu c ting trong lnh vc bnh ko ca Vit Nam, sn
phm ca cng ty ny c mt ti rt nhiu nc pht trin bao gm M, Php,
Canada, c, i Loan, Singapore, Nht, Thi Lan, Vi tc tng trng rt cao v
doanh thu v li nhun m him c mt doanh nghip bnh ko no khc ti th trng
Vit Nam c th t c.
Sau khi khng nh v tr hng u th trng cc tnh pha Nam, Cng ty TNHH
Xy dng v Ch bin Thc phm Kinh xc nh th trng Min Bc l mt th
trng c tim nng ln v u t thnh lp Cng ty C phn Ch bin thc phm
Kinh min Bc vo ngy 28/01/2000.
Ngay sau ngy thnh lp, cc hot ng xy dng nh xng, mua sm v lp t dy
chuyn sn xut, nghin cu th trng v xy dng knh phn phi, xy dng i ng
nhn s ch cht, tuyn dng v o to lao ng gp rt c tin hnh a Cng
ty i vo hot ng sn xut kinh doanh v n ngy 01 thng 09 nm 2001 Kinh
min Bc chnh thc i vo hot ng sn xut kinh doanh vi cc sn phm chnh l
bnh m, bnh Sandwich v bnh Bng lan cng nghip.
Nm 2003, Cng ty u t xy dng dy chuyn sn xut bnh Solite vi tng vn
u t ln ti 27 t ng. y l dy chuyn sn xut hin i nht ca Italia v am
Mch. Sn phm bnh Solite c ngi tiu dng a chung v c th thay th hng
nhp khu.
Cng trong nm 2003, h thng Kinh Bakery c ra i nh du bc pht trin
mnh m ca nhn hng Kinh . H thng Kinh Bakery c thit k v xy dng
theo m hnh cao cp hin i ca cc nc pht trin. Kinh Bakery l knh bn hng
trc tip ca cng ty vi hng trm loi bnh ko vi mu m bao b hp v sinh, tin li
Trang 14
v p mt, l ni khch hng c th n la chn mt cch t do v thoi mi. Ngoi ra

h thng Kinh Bakery cng l knh tip nhn kin ng gp cng nh phn hi
ca ngi tiu dng nhm hon thin v ci tin sn phm p ng nhu cu ngy
cng cao ca ngi tiu dng.
Nm 2004 nh du bc pht trin mnh m ca Kinh Min Bc vi vic m rng
nh xng sn xut t 2,8 ha ln 11,8 ha, ng thi thng 12/2004 c phiu ca Kinh
Min Bc cng chnh thc c nim yt trn th trng chng khon, nh du mt
bc mi trong qu trnh qung b thng hiu Kinh .
n nay, sau 10 nm i vo hot ng Cng ty c nhng bc pht trin vt bc,
khng nhng chim lnh th trng cc tnh pha Bc m vn ra th trng xut
khu, doanh thu tng trng bnh qun ca Cng ty hng nm trn 30%. c bit, nm
2009 mc d c xc nh l mt nm c nhiu kh khn i vi cc doanh nghip
trong nc do tc ng ca tnh hnh khng hong ti chnh v nhng kh khn chung
ca nn kinh t. Tuy nhin vi s quyt tm cao, Cng ty Kinh Min Bc vn duy tr
c tc tng trng trn 30%/nm; li nhun trc thu t 105 t ng. Mc
tng trng doanh thu v li nhun m Cng ty t c trong cc nm qua c nh
gi l mt trong nhng Cng ty hot ng hiu qu nht trong cc doanh nghip sn xut
bnh ko.
Vi nhng n lc ca mnh, Kinh Min Bc nhn c nhiu bng khen v gii
thng :
- Sn phm ca cng ty Kinh c ngi tiu dng bnh chn l Hng Vit Nam
cht lng cao trong nhiu nm.
- Gii thng cht lng vit Nam nm 2005
- Sn phm t gii vng cht lng V sinh an ton thc phm
- Bng khen ca Th Tng Chnh ph n v dn u phong tro thi ua nm 2007
- Lnh o Kinh Min Bc vinh d c n nhn danh hiu Doanh nhn Vit
Nam tiu biu.
- Bng khen ca UBND tnh Hng Yn v vic n v c thnh tch xut sc thc
hin ngha v np thu.
- Tng gim c Kinh Min Bc c tng thng danh hiu doanh nhn Hng
Yn tiu biu nm 2007 v k nim chng Ph Hin
- Nm 2008, Kinh Min Bc c Phng Thng mi v Cng nghip Vit Nam
phi hp cng vi ACNielsen xp hng l 1 trong 10 thng hiu ni ting.
- Nm 2009, Kinh Min Bc nhn chng ch ISO 9001:2008 h thng qun l
cht lng tin tin nht.
- Nm 2010, Kinh Min Bc c B Cng thng tng bng khen Thng
hiu uy tn sn phm & dch v cht lng vng nm 2010
Trang 15
C cu t chc
S 3. C cu t chc ca NKD
Trang 16
C cu s hu
Bng 5. C cu vn c phn ca NKD (ngy 24/03/2010)
S lng c S c phn nm T l
STT C ng
ng gi (%)
1 Trong nc 2.156 11.831.648 80,19%
T chc 45 5.039.303 34,15%
C nhn 2.111 6.792.345 46,03%
2 Nc ngoi 239 2.922.139 19,80%
T chc 34 2.345.486 15,90%
C nhn 205 576.653 3,91%
3 C phiu qu 01 1.575 0,01%
Tng cng 2.396 14.755.362 100%
(Ngun: NKD)
Danh sch c ng nm gi trn 5%
Bng 6. Danh sch c ng nm gi trn 5% ca NKD (ngy 24/03/2010)
S c
T l s
STT Tn c ng a ch phn s Gi tr (ng)
hu
hu
141 Nguyn Du, P.Bn
Cng ty TNHH u
1 Thnh, Qun 1, Tp. 3.942.964 39.429.640.000 26,7%
t Kinh
HCM
650/13 in Bin Ph,
2 Vng Bu Linh 829.669 8.296.690.000 5,6%
P.11, Q.10, Tp. HCM
203 Ph Gia, Ph M
3 Vng Ngc Xim Hng, P.Tn Phong, 829.669 8.296.690.000 5,6%
Q.7, Tp.HCM
VIETNAM 115 Nguyn Hu, Q.1,
4 757.604 7.576.040.000 5,1%
ENTERPRISE LTD Tp.HCM
Tng cng 6.359.906 63.599.060.000 43,1%
(Ngun: NKD)
Tnh hnh hot ng
Hot ng sn xut ng vai tr l knh to ngun thu ch yu cho NKD. Hin nay, sn
phm kinh doanh ca NKD c chia lm 7 ngnh hng l: bnh cookies, bnh
Crackers, bnh m cng nghip, bnh bng lan, bnh Snack, Chocolate v bnh trung
thu.
NKD c mt nh my t ti Km 22- Quc l 5 Th trn Bn Yn Nhn Huyn M
Ho - Tnh Hng Yn, din tch hn 19 hcta, trong 10 hcta ang c s dng lm
nh xng, vn phng phc v cho hot ng sn xut kinh doanh.
Trang 17
Nh my nm trn ng Quc l 5, trc chnh i Hi phng, H Ni, Hi Dng, y

l v tr rt thun li cho vic vn chuyn thu mua nguyn vt liu v phn phi sn
phm i cc tnh pha Bc, Qung Ninh, Hi Phng, Hi Dng, H Ni v cc tnh pha
Nam.
Hu ht cng ngh NKD ang p dng u l cng ngh tin tin, nng sut cao, cht
lng n nh, linh hot v c th sn xut nhiu loi sn phm trn cng mt thit b.
Hin trng thit b th a phn cc thit b u c bo qun tt, gi tr cn li trn s
sch cn kh ln. i vi dng sn phm bnh ti, hn s dng ngn ngy: s dng
my mc cng ngh Nht bn, Malayxia. i vi dng sn phm di ngy th s dng
my mc cng ngh H Lan, an Mch, Italia.
Cng ngh hin i nht m NKD ang s dng l cng ngh sn xut bnh trung thu:
Cng ngh ca v c, nh m sn phm bnh trung thu ca NKD ang c sn
xut v tiu th mt lng ln trong dp trung thu.
Nm 2009, dng bnh cakes v bnh m cng nghip ng gp 36% v 19%, bnh
crackers, bnh cookies, bnh trung thu ng gp ln lt 13% v 11% v 10% trong
tng doanh thu ca NKD. Trong 3 nm ti, NKD tp trung u t thm my mc thit b
cho nh my sn xut bnh cakes, cookies, crackers (nhng dng sn phm ang trong
giai on tng trng tt) ch ng cung cp cho th trng vo ma cao im nh
Tt.
Hin nay, 90% doanh s bn hng ca NKD n t knh phn phi truyn thng vi 51
i l cp 1, tri rng trn khp cc tnh min Bc t H Tnh tr ra, th trng t H
Tnh tr vo thuc Kinh min Nam. Vi vic h thng cc nh phn phi bao ph
c th trng hot ng, NKD c th tn dng li th ny duy tr v gia tng th
phn.
Tnh hnh ti chnh
Bng 7. Mt s ch tiu ti chnh ca NKD nm 2007, 2008, 2009 v 9 thng u nm 2010
n v tnh: 1.000 ng
9 thng u
Stt Ch tiu Nm 2007 Nm 2008 Nm 2009
2010
1 Vn iu l 100.797.850 122.967.320 147.553.620 151.242.130

2 Tng ti sn 628.507.724 585.345.546 599.059.101 644.231.578
3 Doanh thu thun 561.516.227 689.337.522 767.652.395 660.314.398
4 Gi vn hng bn 429.413.750 526.246.363 542.600.425 457.051.059
5 Chi ph bn hng 43.666.444 62.425.621 90.930.447 100.500.161
Chi ph qun l doanh
6 24.592.903 25.964.439 38.286.394 23.842.737
nghip
Li nhun k ton trc
7 96.017.268 1.517.608 100.259.964 61.283.757
thu
Trang 18
9 thng u
Stt Ch tiu Nm 2007 Nm 2008 Nm 2009
2010
Thu thu nhp doanh
8 23.697.243 538.858 20.665.012 10.553.620
nghip
Li nhun k ton sau
9 72.320.025 978.749 79.643.955 50.730.137
thu
(Ngun: NKD)
Doanh thu thun ca NKD nm 2008 tng 20% v doanh thu nm 2009 tng 16% so vi
nm trc nhng t l li nhun gp/doanh thu tng t 23.6% nm 2008 ln 29.4% nm
2009 do Cng ty c hng li t xu hng gi nguyn liu thp trong nm 2009. Li
nhun k ton sau thu nm 2008 ca NKD ch t xp x 1 t ng l do Cng ty phi trch
lp d phng u t ti chnh ln ti 44 t ng. Li nhun k ton sau thu nm 2009 tng
cao mt phn do chi ph li vay ca Cng ty mc rt thp t gi h tr li sut ca Chnh
ph v khon hon nhp d phng ti chnh 14 t.
Chi ph gi vn hng bn ca NKD c kim sot cht ch v t trng Gi vn hng
bn/Doanh thu thun bin ng theo xu hng gim dn qua cc nm tng ng qua ba nm
2007, 2008 v 2009 l 74,4%, 75,0% v 70,6%. Gi vn hng bn c xc nh bao gm:
Chi ph nguyn vt liu, chi ph nhn cng v chi ph sn xut chung. Ngoi ra, Trong nm
2009, gi cc nguyn vt liu bin ng theo xu hng tng dn theo thi gian. V vy, vi
li th tch tr c mt lng hng tn kho gi vn thp vo thi im u nm (nh cng
tc d bo tt v chn c knh nhp khu thay th tm thi t nc ngoi), NKD tit
kim c kh tt chi ph nguyn vt liu.
T l li nhun gp/doanh thu ca NKD trong nm 2007 v 2008 t khong 23.6% doanh
thu thun. Tuy nhin t l ny c s tng ln ng k trong nm 2009, t ti 29.4% doanh
thu thun. L gii cho s tng ln ny, yu t quan trng nht phi k n l vic kim sot
chi ph u vo ca gi vn hng bn. Nguyn vt liu chnh sn xut ca cng ty bao
gm trng g bt m, ng v hng liu. Trong giai on u nm 2009, NKD d tr
c lng kh ln nguyn vt liu gi vn thp (trong bi cnh gi nguyn vt liu 2009
tng tng i nhanh theo thi gian). Chnh yu t ny gp phn gip NKD tng kh cao
t sut li nhun gp trong nm 2009.
C cu chi ph bn hng & chi ph qun l doanh nghip c nhiu thay i trong giai on
2007 - 2009. T trng Chi ph bn hng bin ng theo hng tng dn vi tc ngy
cng nhanh khi tng t 7,9% (2007) ln 9,4% (2008) v tng mnh ln 12,5% (2009).
Vic tng ln ca t trng chi ph bn hng so vi doanh thu thun mt phn l do trong ba
nm qua, NKD y mnh cng tc tip th, khuyn mi. Cng ty thc hin khuyn mi
i vi khch hng ton quc (theo chnh sch chung ca Kinh ) v c khuyn mi ti
im bn hng i l cp 1. Mt khc, vic t trng chi ph bn hng nm 2009 tng nhiu
so vi nm 2008 l do k t nm 2009, NKD thc hin hch ton chi ph bao b ca Bnh
trung thu vo chi ph bn hng (trong khi cc nm trc chi ph bao b ny c hch ton
vo gi vn hng bn ca bnh trung thu). Chnh s khc bit ny to nn s tng mnh
ca t trng chi ph bn hng so vi tng doanh thu ca NKD. Trong nhng nm ti, nu
khng c yu t t bin th vic thay i t trng ca chi ph bn hng ca NKD l khng
Trang 19
mnh. Bn cnh , chi ph qun l doanh nghip ca NKD trong ba nm qua khng thay
i nhiu v gi tr tuyt i, thm ch cn gim i tng i trong khi xt v t trng doanh
thu. iu ny cho thy NKD lun ch trng kim sot chi ph qun l ca mnh.
7.2. Cng ty c phn KI DO
Thng tin chung
Tn Cng ty: CNG TY C PHN KI DO
Tn giao dch: KIDO CORPORATION
Tn Cng ty vit tt: KIDO CORP.
Biu tng ca Cng ty:
Vn iu l (31/03/2010): 69.000.000.000 VN (Su mi chn t ng).

Tng s lng c phn: 6.900.000 c phn.
Mnh gi c phn: 10.000 ng
Loi c phn: c phn ph thng
Tr s chnh: KCN Ty Bc C Chi, p Cy Sp, x Tn An Hi, huyn
C Chi, Tp.HCM.
in thoi: (84-8) 8921 326
Fax: (84-8) 8921 327
Giy CNKKD: S 4103001557 do S K hoch v u t TPHCM cp
ng k ln u ngy 14/04/2003, ng k thay i ln th 6
ngy 15/10/2007.
Ngnh ngh kinh doanh ca KIDO:
Cn c giy chng nhn ng k kinh doanh s 4103001557 do S K hoch v u t
TPHCM cp ng k ln u ngy 14/04/2003, ng k thay i ln th 6 ngy
15/10/2007, ngnh ngh hot ng ca KIDO nh sau:
- Sn xut thc phm, ung ( kh, kem n cc loi).
- Sn xut v mua bn: ung cc loi; sa v cc sn phm t sa.
- Sn xut v mua bn nc gii kht (khng kinh doanh dch v n ung).
- Sn xut, mua bn nc p, sa chua, thc phm, sn phm t sa, rau cu,
bnh./.
Gii thiu s lc lch s hnh thnh v nh hng pht trin Cng ty
Cng ty C phn Ki Do tin thn l Nh my kem Walls ca Cng ty TNHH
Unilever Bestfoods Vit Nam c thnh lp nm 1997 nm trong Khu cng
nghip Ty Bc C Chi vi tng din tch 23.728m2, tng vn u t l 20 triu
USD v cng sut hot ng 9 triu lt/nm.
Giai on t nm 1998 n nm 2003, Walls l thng hiu hng u trn th
Trang 20
trng kem cao cp ca c nc. u nm 2003, Cng ty C phn Kinh v

Cng ty TNHH Unilever Bestfoods Vit Nam bt u nhng bui thng lng
u tin v vic Kinh s mua li ton b nh my sn xut kem Walls ca
Unilever. Sau khi t c nhng tha thun ban u, ngy 14/04/2003, Cng
ty C phn Kem Ki Do c thnh lp vi vn iu l ban u l 30 t ng,
trong Cng ty C phn Kinh nm gi 70% vn iu l. n thng 07/2003,
hp ng c chnh thc k kt, Walls c chuyn giao cho Cng ty C phn
Kem Ki Do gm cng ngh ch bin kem theo tiu chun quc t cng vi i ng
nhn vin chuyn nghip (trn 80% c gi li c o to bi bn).
Sau 3 thng nhn chuyn giao t nh my kem Walls ca tp on Unilever,
thng 11/2003, nhng sn phm mi ca Cng ty C phn Kem Ki Do chnh
thc ra mt khch hng. Ngy 18/04/2005, Cng ty C phn Kem Ki Do c i
tn thnh Cng ty C phn Ki Do. Ngy 16/11/2005, Cng ty C phn Ki Do tng
vn iu l t 30 t ng ln 40 t ng.
Trong nm 2006 & 2007: Cng ty tip tc u t thm 2 dy chuyn sn xut sa
chua n (yogurt) v rau cu nhm a dng ha sn phm phc v nhu cu th
trng. Cng trong nm 2007, KI DO tng vn iu l t 40 t ng ln 69 t
ng.
KI DO hin ang chim 21% th phn kem hp, 39% th phn kem bnh/kem c
qu v 55,4% th phn kem que/kem cy.
Trong qu trnh hot ng v pht trin, Cng ty C phn Ki Do t c
nhng thnh tch sau:
Thng hiu kem hng u trong th trng kem que/kem cy, chim
55,4% th phn kem c nc, trong nhn hng Merino chim n 49,5%
th trng trn.
Chng ch quc t ISO 9001:2000, OHSAS 18001, ISO 14001 do t chc
BVQI cp ngy 02/07/2005.
Hng Vit Nam Cht lng Cao nm 2006, 2008 v 2009 do Bo Si Gn
t chc v ngi tiu dng bnh chn.
Giy chng nhn C s t tiu chun V sinh an ton thc phm s
07/2004/SYT do S Y t Thnh ph H Ch Minh cp.
Giy chng nhn n v t Danh hiu thng hiu mnh nm 2004 do Cc
Xc Tin Thng Mi B Thng Mi v Thi Bo Kinh T Vit Nam
cp ngy 15/11/2004.
Cp vng Thng hiu An Ton V Sc Khe Cng ng do Cc An Ton
V Sinh Thc Phm ca B Y t trao tng
Chng ch quc t HACCP do t chc Quacert cp ngy 03/07/2005
Trang 21
Chng nhn 42 sn phm khng cha Melamine (nm 2008)

Thng hiu vng An Ton V sinh Thc phm (nm 2008)
Gii II (nm 2007) v gii I (nm 2008) Doanh nghip Xanh do UBND
thnh ph trao tng.
Gii I (nm 2009) Doanh nghip Xanh do UBND thnh ph v Bo Si
Gn t chc.
Thng hiu An ton v sinh thc phm do B Y T trao tng (nm 2009)
Thc hin thnh cng chng trnh Sn xut sch hn (nm 2009) gim
15% lng in tiu th/tn sn phm, gim 25% lng nc tiu th so
vi nm 2008.
C cu t chc ca KIDO
S 4. C cu t chc ca KIDO
my
Trang 22
C cu s hu tnh n ngy 15/04/2010

a) C cu c ng ca KIDO
Bng 8. C cu c ng KIDO (ngy 15/04/2010)
Stt C ng S c phn T l
A Tng s c phn 6.900.000 100,00%
1 C ng s hu trn 5% vn iu l 5.037.000 73,00%
2 C ng s hu t 1% n di 5% vn
629.615 9,12%
iu l
3 C ng s hu di 1% vn iu l 1.232.695 17,87%
4 C phiu qu 690 0,01%
B Trong
1 C ng trong nc 6.851.680 99,30%
C nhn 2.934.760 42,53%
T chc 3.916.920 56,77%
2 C ng nc ngoi 48.320 0,70%
C nhn 48.320 0,70%
T chc - 0,00%
Tng cng 6.900.000 100,00%
(Ngun: KIDO)
b) Danh sch c ng nm gi t trn 5% vn c phn ca KIDO ti thi im
15/04/2010
Bng 9. Danh sch c ng nm gi trn 5% vn c phn KIDO (ngy 15/04/2010)
T l s
Stt Tn C ng a ch S c phn
hu
Cng ty C phn 141 Nguyn Du, P. Bn Thnh,
1 1.955.000 28,33%
Kinh Qun 1, Tp. HCM
Vietnam Investment Tng 17, Sun Wah Tower, 115
2 1.518.000 22,00%
Property Limited Nguyn Hu, Qun 1, Tp. HCM
650/13 in Bin Ph, Phng
3 Vng Bu Linh 805.000 11,67%
11, Qun 10, Tp. HCM
53 Nguyn Tiu La, P.5, Q.10,
4 Vng Ngc Xim 759.000 11.00%
Tp. HCM
Tng cng 5.037.000 73.00%
(Ngun: KIDO)
c) Danh sch c ng sng lp
Cn c giy chng nhn ng k kinh doanh s 4103001557 do S K hoch v
Trang 23
u t TPHCM cp ng k ln u ngy 14/04/2003, ng k thay i ln th 6

ngy 15/10/2007, danh sch c ng sng lp ca KIDO nh sau:
Bng 10. Danh sch c ng sng lp KIDO (ngy 14/04/2003)

Gi tr vn gp T l s
Tn C ng S c phn
(ng) hu (%)
Cng ty C phn Kinh
21.000.000.000 2.100.000 75%
(i din: Trn Kim Thnh)
Vng Bu Linh 4.500.000.000 450.000 15%
Vng Ngc Xim 4.500.000.000 450.000 15%
Tng cng 30.000.000.000 3.000.000 100%
(Ngun: KIDO)
Danh sch nhng cng ty m v cng ty con ca t chc nim yt, nhng cng ty t chc nim
yt gi quyn kim sot, chi phi v nhng cng ty gi quyn kim sot, chi phi vi t chc
nim yt.
Nhng Cng ty nm gi quyn kim sot, chi phi vi KI DO:
1) Cng ty c phn Kinh
Tn Cng ty: Cng ty C phn Kinh
Tn ting Anh: Kinh Do Corporation
Tn vit tt: KIDO CORP
Vn iu l: 1.012.765.880.000 VN (Mt ngn mi hai t by trm su mi
lm triu tm trm tm mi ngn ng)
Tr s chnh: 141 Nguyn Du, Phng Bn Thnh, Qun 1, Tp.HCM.
in thoi: (84-8) 3827 0838 Fax: (84-8) 3827 0839
Giy CNKKD v KT: S 0302705302 do S K hoch v u t Thnh ph H Ch Minh
cp, ng k ln u ngy 06/09/2002, ng k thay i ln th 12 ngy 06/04/2010. Vn iu
l ti thi im thnh lp l 150.000.000.000 ng.
T l s hu c phn ti Cng ty c phn Ki Do: 28,33%
2) Vietnam Investment Property Ltd.
Tn Cng ty: Vietnam Investment Property Ltd.
Tr s chnh: Tng 17, Sun Wah Tower, 115 Nguyn Hu, Qun 1, Tp. HCM
in thoi: (84-8) 3821 9930
Fax: (84-8) 3821 9931
Giy CNKKD: 547565 cp ngy 10/06/2003 ti British Virgin Islands
T l s hu c phn ti Cng ty C phn Ki Do: 22,00%
Trang 24
Tnh hnh hot ng

a) Cc nhm sn phm chnh ca KIDO
Sn phm ca Kido c chia thnh hai nhn chnh l Merino kem thng thng
v Celano - kem cao cp vi 4 chng loi l kem hp, kem ly (hay cn gi l kem
h), kem bnh v kem que. C tng cng gn 42 sn phm thuc 4 chng loi trn.
Kem Merino c 3 chng loi: kem que (Merino Stick), kem ly (Merino Cup) v
kem hp (Merino Tub). Ring kem que c chia thnh 3 loi l Merino X,
Merino Core v Masuni.
Kem Celano c 3 chng loi: kem bnh (Celano Cone), kem hp (Celano Cup) v
kem h (Celano Tub).
KIDO ang thc hin chin lc a dng ha sn phm ph hp vi khu v ngi
Vit nh: kem xoi, kem mng cu, u xanh, khoai mn.... bn cnh nhng khu
v quc t nh: kem chocolate, kem du v kem vani. Cc sn phm mi ca Kido
cng c a phng ha, chng hn cc loi kem bn H Ni c thm sn
phm kem cm, khu vc pha Nam tng cng thm sn phm kem Merino Yeh,
Cone Extra....
Bng 11. Doanh thu cc nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u nm 2010
9 thng u
2008 2009
ST 2010
Sn phm
T Gi tr Gi tr Gi tr
% % %
(t ng) (t ng) (t ng)
I Nhm Merino 146,7 67% 181,4 63% 220,2 60%
NHM MERINO X 81,0 37% 100,0 34% 116,7 32%
NHM MERINO CORE 25,6 12% 27,3 9% 27,3 7%
NHM MERINO CUP 25,3 12% 30,4 10% 34,0 9%
NHM MERINO TUB 14,7 7% 20,7 7% 25,8 7%
NHM MERINO YEAH 3,1 1% 16,4 4%
II Nhm Celano 48,2 22% 58,8 20% 57,6 16%
NHM CELANO CONE 40,4 18% 50,9 18% 51,1 14%
NHM CELANO TUB 4,2 2% 4,7 2% 5,1 1%
NHM CELANO CUP 3,5 2% 3,3 1% 1,5 0%
III Khc (Masuni, kem kilo) 4,2 2% 4,8 2% 5,6 2%
IV Sa chua 20,5 9% 44,8 15% 83,3 23%
Tng cng 219,6 100% 289,9 100% 366,8 100%
(Ngun: KIDO)
Trong c cu sn phm hin ti ca KIDO, kem Merino l nhm kem chim u th v doanh
Trang 25
s so vi kem Celano do loi kem ny c gi c ph hp vi s ng ngi tiu dng, v vy

c tnh i tr cao hn kem Celano.
Nhm kem Merino
MERINO STICK (KEM QUE MERINO)
Merino X: Gm cc mi chnh l khoai mn, u xanh, cacao socola, u , Multipack X,
su ring, Merino Yeh. Merino X l dng sn phm tiu th
mnh nht trong nhm Merino v ng thi cng chim t trng
doanh thu ln nht trong ton cng ty (35% - 37%). Sn phm
ny ang trong giai on pht trin nhanh v chun b bc sang
giai on trng thnh trong chu k sng. V y l sn phm c
hiu qu sinh li cao nht trong tt c cc nhn hng hin ti ca
Cng ty vi t sut li nhun sau thu t 23% nn Kido v
ang nh v Merino X l nhn hng kem ch lc ca Cng ty.
Merino Core: Gm cc mi: socola, tri cy, vani nhn socola, tri cy
rng, kem que sa chua du. T trng doanh thu ca nhn hng ny
trong ton Cng ty nm trong khong 9% - 12%.
MERINO CUP (KEM H MERINO):
Gm cc mi chnh: chui socola, sa da, vani du, cm sa. Kem Merino

Cup chim 11% - 12% tng doanh thu ton Cng ty.
MERINO TUB (KEM HP MERINO):
Gm cc mi chnh khoai mn, vani socola, sa da, cm sa, vani trng, su
ring.
So vi bao b bt mt ca cc sn phm ca Vinamilk, Monte Rosa, bao b li
thi ca nhn hng ny l 1 im yu trong cnh tranh. Do vy, nhn hng ny hin ch chim 7%
doanh thu ton cng ty.
Nhm kem Celano:
Celano l nhn hng cao cp, dnh cho khch hng mc tiu l
ngi tiu dng thu nhp cao. Celano l nhn hng thay th cho
nhn hng Premium trc y ca KIDO, chnh thc c tung ra
th trng vo thng 8 nm 2007. Nh h thng phn phi su rng
sn c ca Kido v chin lc marketing ph hp, Celano t c mc tng trng
doanh thu kh cao, nm 2009 so vi nm 2008 l 22%.
Nhn hng kem Celano gm 4 dng sn phm chnh l: Kem bnh, kem bnh extra, kem
ly cao cp, v kem hp cao cp
CELANO CONE (KEM BNH HAY KEM C QU ): Gm 4 mi chnh l Vani
Socola, Vani Du, Vani, Multipack, Socola Extra, Vani Du Extra. Kem Celano Cone l
loi sn phm tiu biu cho nhm sn phm cao cp ca Kido. Doanh thu t kem Celano
Trang 26
Cone chim 18% tng doanh thu nm 2009.
CELANO CUP
Bao gm cc mi v chnh sau: sa chua Nam Vit Qut, Vani ht d, Scla, Du.Doanh
thu mi ch t khong 1% tng doanh thu nm 2009.
CELANO TUB (Kem hp Celano cao cp): Gm 4 mi chnh l Socola, Du, Vani
Thanh du v Cream ht socola. Cng nh kem hp Merino, kem hp Premium khng c
sn lng tiu th cao bng cc loi kem que, kem h hay kem bnh. Mt l do na l i
tng tiu th kem hp Celano b gii hn, ch yu l cc khch hng c thu nhp trung
bnh kh tr ln. T trng doanh thu ca kem hp Celano nm 2009 ch l 2%.
Nhm kem kilo, Masuni

Ngoi ra Cng ty cn sn xut kem kilo nhm ti cc knh nh HORECA v knh ny rt
c tim nng vi cc hng v vani, da, taro, khoai mn, socola, cam, vani trng, sa
da, du, tri cy, su ring.
Trang 27
Nhm Sa chua WELL YO:

Well Yo Home:
Gm 3 hng v: t nhin, xoi, nha am.
Nm 2008, nhm Sa chua WellYo-Home ci thin cht
lng sn phm bng cch b sung thm Vitamin E lm
tng gi tr dinh dng cho sn phm gip cho ngi tiu
dng sn phm cng a thch hn.
i tng khch hng mc tiu: dnh cho ngi ln v gia
nh.
Well Yo Kidz:
Gm 2 hng v: t nhin, du. Sn phm ny dnh cho
khch hng l tr em.
Li nhun hot ng kinh doanh theo nhm sn phm qua cc nm.

Bng 12. Li nhun theo tng nhm sn phm ca KIDO nm 2008, 2009 v 9 thng u 2010
9 thng u
2008 2009
2010
Sn phm
Gi tr Gi tr Gi tr
Stt % % %
I Nhm Merino 15,5 87% 35,0 65% 41,4 57%
NHM MERINO X 8,4 47% 20,9 39% 18,5 26%
NHM MERINO CORE 3,0 17% 4,5 8% 5,1 7%
NHM MERINO CUP 2,3 13% 6,4 12% 10,1 14%
NHM MERINO TUB 1,8 10% 2,9 5% 4,9 7%
NHM MERINO YEAH - 0% 0,4 1% 2,9 4%
II Nhm Celano 2,3 13% 11,1 20% 11,4 16%
NHM CELANO CONE 2,2 12% 7,2 13% 10,4 14%
NHM CELANO TUB 0,0 0% 3,2 6% 0,8 1%
NHM CELANO CUP 0,1 0% 0,6 1% 0,2 0%
III Khc (Masuni, kem kilo) 0,2 1% 0,8 2% 3,0 4%
IV Sa chua (0,1) -1% 7,3 13% 16,5 23%
Tng cng 17,8 100% 54,2 100% 72,4 100%
(Ngun: KIDO)
Trang 28
Nhm Merino l nhm sn phm mang li li nhun nhiu nht cho KIDO, chim 65% li
nhun sau thu nm 2009.
Sau 2 nm c mt trn th trng, nm 2009 sn phm Sa chua bt u mang li li
nhun cho KIDO. Li nhun sau thu ca Sa chua t 7,3 t ng, chim 13% li nhun
2009. Trong 9 thng u nm 2010, li nhun nhm sn phm Sa chua t 16,5 t ng,
chim n 23% tng li nhun. Vi t sut li nhun sau thu t 20%, Sa chua s l
dng sn phm ng gp t l ng k vo li nhun ca KIDO trong thi gian ti.
Nguyn vt liu.
Ngun nguyn vt liu.
Nguyn vt liu chnh sn xut sn phm bao gm: bt sa, ng, chocolate, u,
hng liu khc. ng, bt c cung cp t trong nc. Bt sa, nguyn liu sn xut
chocolate c nhp khu. Cc loi hng liu ch yu c cung cp t cc doanh
nghip trong nc.
Vt liu ph gm cc loi bao g ng gi sn phm t cht liu g (dng lm que kem,
polypropylene, KOP,..). Cc loi bao b ny cng c cung cp bi cc doanh nghip ln
v c uy tn trong nc.
S n nh ca cc ngun cung ng nguyn vt liu
Cc nguyn vt liu sn xut sn phm ca Cng ty hu ht u c mua thng qua h
thng mua hng ca Cng ty C phn Kinh . Khi c nhu cu v nguyn vt liu, Cng ty
s xut nguyn vt liu cn dng thng qua n t hng, Cng ty C phn Kinh s
chn nh cung cp v hp ng c k vi Cng ty C phn Ki Do. Vic thc hin quy
trnh mua nguyn vt liu ny lm cho gi c nguyn vt liu u vo ca Cng ty lun n
nh do nguyn vt liu t hng ca cc cng ty thuc tp on Kinh thng c s
lng ln.
Cc nh cung cp nguyn vt liu trong nc cho Cng ty u c nh my ng trn a
bn Thnh ph H Ch Minh v cc vng ln cn, v vy ngun nguyn liu lun c sn,
chi ph vn chuyn khng ng k.
Sa b l sn phm c sn xut vi quy m ln v tiu th rng ri ti th trng Vit
Nam. Nhng nm va qua, do nhu cu tiu dng ni a tng nhanh nn s lng b c
chn nui ti h gia nh, trang tri v cc doanh nghip chn nui quy m ln cng tng
mnh. Nhn chung ngun cung cp sa l tng i n nh.
Nguyn liu ng c cung cp bi cc cng ty sn xut kinh doanh ng c uy tn
trong nc nn kh n nh. Tuy nhin gi mua nguyn liu ng hin ang b nh hng
bi nhng bin ng v gi ng trn th trng th gii v trong nc.
Bng 13. Danh sch mt s nh cung cp nguyn vt liu chnh cho KIDO
Stt Nh cung cp Nguyn Liu
1 C s n Thi Bt m
2 Cng ty Khoai M Ty Ninh Mch Nha
3 Cng ty C phn NIVL ng
4 Cng ty TNHH Giang Minh Que g
Trang 29
Stt Nh cung cp Nguyn Liu

5 Cng ty C phn Bao b nha Tn Tin Bao b
6 Cng ty TNHH Tn Thng Carton
7 Cng ty C phn i Tn Vit Bt sa
8 Cng ty TNHH SX TM Vit Thnh Bao b nha
9 Cng ty C phn Du Thc Vt Tng An Du da
10 Phn Vin C in Nng Nghip sau Thu Inclusion cc loi
Hoch
11 Cng ty LD SX Bao B Tong Yuan Thng Carton
12 Cng ty TNHH CN Bao B Visingpack Bao b
13 Cng ty C phn Nam Yang Bt mu
(Ngun: KIDO)
nh hng ca gi c nguyn vt liu n doanh thu v li nhun.
Trong giai on 01/01/2008 n 30/06/2010, chi ph nguyn vt liu chim bnh qun 38% chi
ph sn xut kinh doanh. Nh vy, trong ngn hn, nhng bin ng ca gi c nguyn vt liu
nu xy ra s nh hng n li nhun ca Cng ty, do gi bn sn phm khng th thay i
ng thi theo bin ng ca gi nguyn vt liu.
Bng 14. Chi ph sn xut KIDO nm 2008, 2009 v 9 thng u nm 2010

9 thng u nm
Nm 2008 Nm 2009
2010
Stt Yu t chi ph
Gi tr Gi tr Gi tr
% % %
1 Chi ph nguyn vt liu 77,7 37% 94,3 40% 111,6 38%
2 Chi ph nhn cng 31,8 15% 33,8 14% 31,1 10%
Chi ph khu hao v
3 6,4 3% 7,0 3% 7,8 3%
phn b
Chi ph dch v mua
4 26,9 13% 30,1 13% 71,9 24%
ngoi
5 Chi ph khc 67,2 32% 69,9 30% 74,1 25%
Tng cng 210,1 100% 235,0 100% 296,6 100%
(Ngun:KIDO)
Trang 30
Chi ph
Bng 15. T trng cc yu t chi ph ca KIDO so vi doanh thu thun
9 thng u nm
Nm 2008 Nm 2009
2010
Stt Yu t chi ph
Gi tr Gi tr Gi tr
% DTT % DTT % DTT
1 Gi vn hng bn 105,5 46% 120,1 42% 149,0 41%
2 Chi ph bn hng 90,9 40% 93,0 32% 126,8 35%
3 Chi ph QLDN 13,7 6% 21,9 8% 20,9 6%
4 Chi ph HTC 27,7 12% 9,9 3% 3,2 1%
Tng cng 237,8 105% 244,9 85% 299,9 82%
(Ngun:KIDO)
Bng 16. So snh s bin ng cc yu t chi ph trong 2 nm gn nht
n v tnh: t ng.
Chnh lch tng/gim
Stt Yu t chi ph Nm 2008 Nm 2009
Gi tr %
1 Gi vn hng bn 105,5 120,1 14,6 13,8%
2 Chi ph bn hng 90,9 93,0 2,1 2,3%
3 Chi ph qun l doanh nghip 13,7 21,9 8,2 60,2%
4 Chi ph hot ng ti chnh 27,7 9,9 (17,8) -64,3%
Tng cng 237,8 244,9 7,1 3,0%

(Ngun:KIDO)
Gi vn hng bn nm 2009 tng 14,6 t, tng ng tng 13,8% so vi nm 2008 do gi

nguyn vt liu bin ng tng 8% so vi nm 2008. Tc tng gi vn hng bn thp hn so
vi tc tng trng doanh thu thun (27%), cho thy cng tc d bo v kim sot chi ph
nguyn vt liu ca KIDO kh tt.
Xt theo t trng trong doanh thu thun, chi ph hot ng (chi ph bn hng + chi ph qun l)
c xu hng gim trong giai on 01/01/2008 n 30/09/2010. Nm 2008 t trng chi ph hot
ng chim 46%. Trong 9 thng u nm 2010 nh tit kim chi ph trong cng tc c cu li
knh phn phi, t chc li lc lng bn hng,...nn t trng chi ph hot ng gim mnh,
ch t 41% doanh thu thun.
Chi ph hot ng ti chnh nm 2009 bin ng mnh, gim 64% so vi nm nm 2008 do
Trang 31
vic trch lp gim gi cc khon u t di hn. Chi ph d phng gim gi cc khon u t

trong nm 2009 l 10,59 t ng, gim 57% so vi mc 24,65 t ng nm 2008.
Tm li, tnh hnh kim sot chi ph ca KI DO tng i tt nh vo h thng qun l chc
ch v thc tit kim chi ph ca ton th cn b cng nhn vin.
Tnh hnh nghin cu v pht trin sn phm mi
Hot ng nghin cu pht trin ca Cng ty c tin hnh kh a dng, bao gm:
- Nghin cu sn xut sn phm mi
- Nghin cu bin php ci tin cc sn phm hin c
- Nghin cu vic s dng cc nguyn vt liu mi vo qu trnh sn xut.
- Nghin cu sn xut sn phm trn cc my mc thit b mi u t
i ng nhn s trong hot ng nghin cu v pht trin ca Cng ty hu ht c trnh
chuyn mn kh, tnh chuyn nghip cao, nhiu ngi trong s ny c b dy kinh nghim
c tch ly sau thi gian di lm vic cho nhn hiu Walls. Hot ng nghin cu pht trin
cng c s h tr ca nhng chuyn gia nhiu kinh nghim trong lnh vc thc phm t Tp
on Kinh . Thi gian pht trin sn phm mi kh ngn l l do khin Cng ty sn xut
c nhiu sn phm mi.
Trnh Cng ngh
Quy trnh sn xut
S 5. Quy trnh d bo v thc hin sn xut KIDO
D bo bn hng Yu cu cung cp thnh phm
Tnh hnh bn hng thc t, tn kho

thnh phm
K hoch sn xut
K hoch khuyn mi
Chng trnh qung co
Cc hot ng h tr bn hng...
K hoch sn xut chi tit hng tun
Thc hin sn xut
nh gi tnh hnh thc hin k

hoch
Trnh Cng ngh
Nm 2003, Cng ty k hp ng mua li ton b nh xng, my mc thit b sn xut kem
t Cng ty TNHH Unilever Bestfoods Vit Nam. c thit k theo tiu chun chu u, nh
my sn xut ca Cng ty c xem l nh my sn xut kem hin i nht khu vc ng
Trang 32
Nam vi cng sut 9 triu lt kem/nm.

Nh xng bao gm khu vc sn xut, trm x l nc thi, trm cung cp nc sch, trm
pht in c t ti Khu cng nghip Ty Bc C Chi.
My mc thit b sn xut kem bao gm 2 h thng: h thng ILF dnh cho sn xut kem cy
v h thng RIA dnh cho sn xut kem hp v kem ly. H thng sn xut kem c bn bao
gm cc loi thit b chnh nh sau:
- H thng lm lnh
- Bn v trn nguyn liu
- H thng bm ly tm
- H thng thanh trng
- H thng ng ha
- Cc thit b khc
Bng 17. Danh sch cc dy chuyn/my mc thit b chnh ca KIDO (30/06/2010)
Nm Nm s Cng sut
Stt Tn dy chuyn/my mc thit b Nc sn xut
sn xut dng thit k
Dy chuyn sn xut kem que gm dy
1 chuyn khun RIA 10.2 v thit b i an Mch 1997 1997 300 que/pht
km
Dy chuyn sn xut kem ly, kem ng
2 an Mch 1997 1997 150 ly/pht
ILF M09
3 Dy chuyn sn xut kem hp an Mch 2001 2001 30 hp/pht
4 Dy chuyn ng gi kem Thi Lan 1999 1999 40 bch/pht
5 My bnh cone c 1997 1997 2.800 ci/gi
9.000.000
6 H thng ch bin kem an Mch 1997 1997
lt/nm
7 My cp ng kem (4 ci) an Mch 1997 1997 800 lt/gi/ci
8 H thng lnh trung tm Chu u (Anh) 1997 1997 800 KW
9 Ni hi Anh 1997 1997 2 tn/h
10 My nn kh Chu u (B) 1997 1997 3,7 m3/pht
11 Dy chuyn sn xut sa chua Malaysia 2006 2006 54.000 lt/tun
(Ngun: KIDO)
Tnh hnh kim tra cht lng sn phm.
H thng qun l cht lng ang p dng.
Hin nay, Cng ty ang p dng h thng qun l cht lng theo tiu chun ISO 9001:2000.
H thng qun l cht lng ISO 9001:2000 c Cng ty tun th nghim ngt. Nh my sn
xut c xy dng theo tiu chun GMP (Good Manufacturing Practices), trong cc bin
php, thao tc thc hnh u tun th nguyn tc bo m sn xut ra nhng sn phm t yu
Trang 33
cu cht lng v sinh an ton thc phm. Bn cnh , Cng ty cn p dng h thng qun l
mi trng ISO 14001; h thng qun l an ton sc kho ngh nghip OHSAS 18001.
Nm 2004, Cng ty C phn Ki Do l n v u tin ca thnh ph H Ch Minh c S Y

t thnh ph H Ch Minh cp Giy Chng Nhn C S t Chun V Sinh An Ton Thc
Phm. Cng trong nm ny, Cng ty cng c Cc V Sinh An Ton Thc Phm ca B Y
T trao tng Cp Vng Thng Hiu An Ton V Sc Kho Cng ng.
Ngy 03/07/2005, Cng ty C phn KI DO c t chc Quacert cp chng ch HACCP -

h thng phng nga kim sot cc mi nguy. HACCP l chng ch cao nht v an ton v
sinh thc phm do t chc Quacert gim st v chng nhn. y l chng ch c gi tr quc t
cho h thng phng nga kim sot cc mi nguy mang tnh hu c trong sn xut thc
phm, gim thiu ti a v nguy c ng c cho cc sn phm thuc ngnh thc phm. Chng
ch HACCP l mt trong nhng tiu chun bt buc i vi doanh nghip sn xut ch bin
thc phm khi gia nhp th trng th gii. Vi s kin ny, Cng ty tr thnh doanh
nghip sn xut kem u tin Vit Nam c cp chng ch HACCP. S kin ny cng nh
du mt bc tin mi cho cc sn phm kem ca KIDO trong vic khng nh cht lng i
vi th trng trong nc cng nh m ng cho qu trnh tham gia vo th trng th gii.
Ngoi ra, nng cao hiu qu qun l KIDO p dng v vn hnh chng trnh qun l
SAP. y l mt chng trnh qun l tin tin trong doanh nghip ang c rt nhiu cc tp
on ln trn th gii s dng. Ti Vit Nam, ch c mt s t doanh nghip ln trong nc
trin khai thc hin chng trnh SAP, trong Cng ty C phn Sa Vit Nam (Vinamilk) l
v d in hnh.
B phn kim tra cht lng sn phm.
Vic kim tra cht lng sn phm c thc hin bi b phn Qun l Kim sot m bo
Cht lng (Q&A) v b phn Nghin cu v Pht trin (R&D). Qu trnh kim tra cht lng
sn phm bao gm nhiu cng on:
o Kim tra cht lng nguyn vt liu: Cht lng nguyn vt liu ng gi c kim
sot cht ch v c chn la t cc nh cung cp c uy tn cao. Cht lng nguyn
vt liu cng c nh gi nh k t cc nh cung cp.
o Kim tra cht lng bn thnh phm: Kim tra vi sinh, l ha, nh gi cm quan.
o Kim tra cht lng thnh phm:
- Kim tra sn phm ngay trn dy chuyn sn xut.
- Ly mu trn dy chuyn sn xut kim tra nh k.
- Ly mu kim tra cht lng trong sut qu trnh phn phi sn phm.
Trang 34
Khng t
Nguyn vt liu Tr nh cung cp
t
Khng t
Bn thnh phm Rework
Khng t
Thnh phm
t
Xut
Hot ng Marketing
Marketing
Hot ng Marketing ca Cng ty c ch trng thc hin, vi mc tiu t ra l: tng doanh
s, tng gi tr nhn thc thng qua s khc l ca sn phm v nhn hiu. t c mc
tiu , Cng ty trin khai nhiu hot ng a dng, bao gm:
- Thc hin cc chng trnh khuyn mi hng thng cho ngi bn l;
- nh k thc hin cc chng trnh khuyn mi i tr cho ngi tiu dng ton quc;
- Qung co thng mi trn truyn hnh;
- Qung co bng hiu ngoi tri v ti cc im bn;
- Qung co trn bo ch;
- Tham gia y cc t hi ch trin lm hng Vit Nam cht lng cao trn phm vi c
nc;
- Tham d v t chc cc bui hi tho chuyn , hi ngh, bo co chuyn ;
- Lin kt vi cc hip hi doanh nghip;
- Vit bi chuyn trn bo;
- Tham gia cc chng trnh gio dc sc kho cng ng v ng gp cho qu h tr hc
bng, tham gia cc hot ng t thin;
- T chc cc s kin lin quan n vic pht trin thng hiu v thc y bn hng.
Chnh sch qung co sn phm c Cng ty thc hin kh nht qun, theo Cng ty ch
chn cc sn phm ch lc qung co mnh, cc sn phm khc c qung co nhng t
hn, mc d so vi Walls th s lng sn phm mi hng nm ca KIDO l nhiu hn.
Chnh sch ny s m bo tnh hiu qu ca qung co, va gi cho chi ph qung co mc
hp l khng lm tng gi thnh sn phm
Th trng tiu th
Th trng tiu th sn phm ca KI DO c mt tt c cc tnh, thnh trn c nc thng qua

h thng bn l su rng. Doanh thu ca KIDO phn chia theo 2 khu vc min Nam v min
Bc vi t l 50% : 50%.
Trang 35
H thng phn phi sn phm ca Cng ty C phn KI DO c chia thnh 3 cp: nh phn
phi cp 1, nh phn phi cp 2 v mng li im bn l.
Nh phn phi cp 1
Nhn hng trc tip t Cng ty l cc nh phn phi cp 1, cc nh phn phi ny c nhim v
phn phi sn phm ti cc nh phn phi cp 2. Vic tp trung hng vo mt s u mi phn
phi ln gip Cng ty qun l hng ha v cng n tt hn.
Nh phn phi cp 2
Cc nh phn phi cp 2 m nhn vic tip nhn v phn phi sn phm Cng ty ti cc im
bn l. Mi tnh thnh c t 2 n 5 nh phn phi cp 2. mi nh phn phi u c i ng
nhn vin bn hng ca Cng ty m nhn nhim v bn hng cho cc im bn l, h tr nh
phn phi trong vic trng by sn phm. Nh phn phi cng m trch vic cp cc t kem
cho cc im bn l. Ngoi vic phn phi hng cho cc im bn l, cc nh phn phi l ni
t chc bn hng bng cc xe y lu ng.
im bn l
Hin Cng ty c 15.000 im bn l kem trn a bn c nc. Cc im bn l trc tip phn

phi sn phm ca Cng ty n tn tay ngi tiu dng cui cng, bao gm ca hng chuyn
bn thc phm, ca hng bch ha, ca hng tin li khu dn c, qun gii kht. Cc im
bn l ny c chn lc, u t cc trang thit b, bng hiu v c Cng ty h tr v mt
qung b v bn hng.
Cng ty cng thit lp mt knh phn phi trc tip t Cng ty n cc siu th trn a bn Tp.
H Ch Minh nh h thng Metro, Coopmart, Cora, Maximark, Bnh An, Bnh Dn, Super
Bowl,...
So vi h thng phn phi ca Walls, th h thng phn phi ca KIDO c s thay i ng

k. Trc y, cc nh phn phi phn b t kem xa thnh ph, dn ti chi ph vn chuyn gia
tng. Ngoi ra, lng sn phm bn ra c ch yu l cc sn phm c gi tr thp. Cn hin
nay, KIDO tng hoa hng chit khu cho nh phn phi, tp trung phn phi ti cc th ln.
Cng ty cng tng lng bn lu ng ti cc tnh xa tng sn lng.
Ngoi ra, Cng ty cn da vo mng li phn phi bnh ko ca Cng ty C phn Kinh
vi 75.000 im bn l v t cng gia tng ng k lng bn ra. H thng cc Bakery Kinh
trn ton quc l mt knh bn hng kh tt, gp phn lm tng doanh s cng nh thng
hiu v hnh nh ca Cng ty.
Mt knh phn phi khc c Cng ty quan tm l bn ti cc hi ch. Nhng hi ch ln

u c Cng ty tham gia tch cc, knh phn phi ny gip ngi tiu dng bit n thng
hiu ca Cng ty nhiu hn.
Trang 36
Bng 18. Danh sch cc chi nhnh, vn phng i din v trung tm phn phi ca KIDO
(30/06/2010)
Nm bt
Tn Chi nhnh, vn Tnh
STT a ch u hot
phng i din Trng
ng
Kho Ch Bin Thy c Sn Xut nhp khu H
Chi nhnh Cng Ngng
1 Ni, V Trng Phng - P. Nhn Chnh - Qun 2005
Ty C Phn Ki Do hot ng
Thanh Xun - H Ni
Chi nhnh Cng L CN3 Khu Cng Nghip Q.Hong Mai - ang
2 2010
Ty C Phn Ki Do Phng Vnh Hng Q.Hong Mai Tp.H Ni hot ng
Chi nhnh Cng 183 - 184 ng 2/4 - P. Vnh Phc Tp.Nha ang
3 2008
Ty C Phn Ki Do Trang, Khnh Ha hot ng
Trung Tm Phn KCN H Vn Hu - P.9 - Q. Ph Nhun Tp.H Ngng
4 2003
Phi Pha Nam Ch Minh hot ng
Trung Tm Phn D4 - D5 KDC Trung- P.11 - Q. G Vp Tp.H ang
5 2008
Phi Pha Nam Ch Minh hot ng
Vn phng i
170B Tm Vu - P. Hng Li - Q. Ninh Kiu - Tp ang
6 din v kho trung 2005
Cn Th hot ng
chuyn Cn Th
KCN Ty Bc C Chi - p Cy Sp - X Tn ang
7 Nh my sn xut 2003
An Hi - H. C Chi - Tp H Ch Minh hot ng
(Ngun: KIDO)
Chnh sch gi.
i vi tng knh bn l: Cng ty thc hin gi bn l thng nht trn ton quc.
i vi nh phn phi: KI DO thc hin bn theo gi chit khu theo tng i tng khch
hng.
Nhn chung, chnh sch gi ca Cng ty kh hp l. Li th cnh tranh cch bit so vi nhng
sn phm cng loi chnh l li th tuyt i trong vic p ng a s cc nhu cu ca ngi
tiu dng mi ni, mi gii v mi tng lp.
Nhn hiu thng mi, ng k pht minh sng ch, bn quyn.
Logo ca KIDO:
Nhn hiu thng mi m Cng ty ang s dng cho tt c cc sn phm kinh doanh l nhn
hiu KIDO. Nhn hiu ny c ng k theo Giy Chng nhn ng k Nhn hiu
Hng ha s 61960 do Cc S hu Tr tu - B Khoa hc Cng ngh cp ngy 18/04/2005.
Trang 37
Cc Hp ng ln ang c thc hin.

Bng 19. Cc hp ng ln KIDO thc hin 2009
Gi tr H
Stt S H Ngy k H Tn i tc Ni dung
(ng)
29/HD-NV09 10/03/2009 Cty CP i Tn Mua bt sa 6.020.000.000
1
Vit
315/HKHCN 17/03/2009 Cty CP Du Thc Du Da 3.000.000.000
2
2009 Vt Tng An
02/01/09/K- 01/09/2009 Cty CP Ct An Cht n nh 1.372.685.600
3
CA sa chua
02/22/06/2009 22/06/2009 Phn vin C in Paste u 2.004.560.800
Nng Nghip & xanh, u
4
Cng Ngh sau
Thu Hoch
02/03/09/09/K 01/09/2009 Cty TNHH TM Cht n nh 764.000.000
5
-NG DV Nam Giang
07/11/03/09/H 11/03/2009 Cty TNHH SX Ly nha, hp Ch quy nh
6 KT-VT &TM Vit Thnh nha, mung n gi bn
nha trong 1 nm
(Ngun: KIDO)
Tnh hnh ti chnh
Bng 20. Tm tt mt s ch tiu ti chnh ca KIDO trong nm 2008, 2009 v 9 thng nm 2010.
n v tnh: triu ng
% +/- so 9 thng
Stt Ch tiu Nm 2008 Nm 2009 u nm
vi 2008
2010
1 Tng ti sn 206.469 266.897 29% 374.859
2 Doanh thu thun 227.106 288.661 27% 366.804

3 Li nhun t HKD (3.343) 50.650 72.280
4 Li nhun khc 1.053 63 -94% 78
5 Li nhun trc thu (2.289) 50.714 72.359

6 Li nhun sau thu (4.035) 44.754 63.709
7 T l li nhun tr c tc 32%
8 C tc tr 15.870 14.488,7
(Ngun: KIDO)
Trang 38
Nhng nhn t nh hng n hot ng sn xut kinh doanh ca KIDO trong

nm 2008, 2009 v 9 thng u nm 2010
Thun li.
Ban Tng Gim c c nhiu nm kinh nghim trong ngnh thc phm tiu dng.
KIDO nhn c h tr t KDC, c bit v nhn lc v ti chnh.
M hnh qun l tinh gn ph hp vi quy m hot ng v linh hot thch ng vi
nhng thay i nhanh chng ca mi trng kinh doanh, cnh tranh ca ngnh.
Mi trng lm vic tt v chnh sch lng thng hp l to ng lc nhn vin lm
vic v gi chn cc nhn vin gii.
Kh khn.
Vi tc tng trng bnh qun 25%-30%/nm, KIDO lun gp p lc t vic
nghin cu sn phm, marketing n vic o to v pht trin ngun nhn lc nhm
pht trin n nh v bn vng.
V th trong ngnh, trin vng pht trin ngnh kem Vit Nam
V th ca KIDO trong ngnh.
Ngoi KIDO, th trng kem n cn c cc cng ty sau y:
Cng ty C phn Sa Vit Nam (Vinamilk): Kem l mt trong nhng dng sn phm t sa
ca Vinanmilk, v chim t trng rt nh v sn lng v doanh thu ca cng ty ny. Vinamilk
gn nh ch sn xut kem hp (loi 1 lt v 450ml), gn y mi c thm nhn hiu kem h v
kem cy Dinno dnh cho thiu nhi. Vinamilk cng kh ch trng n vic a dng ha cc
hng v cho kem ca mnh. Hin nay kem hp Vinamilk c nhiu hng v nh du, su
ring, cm, da, khoai mn, u xanh, chocolate, sa tr xanh, rum nho,... Nh vy Vinamilk
l i th cnh tranh trong nhm sn phm kem hp ca KIDO, tuy nhin phn khc th trng
ca hai bn c hi lch nhau. Kem hp Merino ca KIDO c cht lng v gi bn nhnh hn
kem hp Vinamilk. Ring kem hp Celano ca KIDO ch nhm ti phn khc th trng cao
vi cht lng vt tri v gi bn kh cao.
Cng ty c phn Thng mi Phan Nam: Cng ty TNHH Thng mi Phan Nam l doanh
nghip chuyn sn xut kem v bt lm kem vi sn phm l kem vin cao cp, kem ti, kem
h, kem hp nhn hiu Monte Rosa. Kem Monte Rosa cng c rt nhiu hng v, t cc
hng v truyn thng nh vanilla, chocolate, hnh nhn, cacao, du, cam.n nhng hng
v mi nh tr sa, u xanh, da, khoai mn, c ph sa,... Gn y Monte Rosa cn tung ra
th trng loi kem c hng v c o l kem sa chua. Th mnh ca Monte Rosa l cc
loi kem n ti ch nh kem vin v kem ti, cn kem hp v kem h th ch xp th 3 sau
KIDO v Vinamilk.
Cng ty C phn Thy T: Cng ty C phn Thy T l mt doanh nghip thng mi dch
v c a bn hot ng H Ni v cc tnh pha Bc. Thy T hin sn xut kh nhiu loi
kem nh kem n ti ch (kem vin, kem cy n ngay) v kem mang v nh (kem cy , kem
c qu, kem h, kem hp) vi rt nhiu mi v. Tuy nhin kem Thy T ch c bit n
cc tnh pha Bc v y cng l th trng tiu th ca loi kem ny.
Ngoi ra, cn c thm mt s nhn hng kem ca cc cng ty trong v ngoi nc nh: Kem
Bn Ma, Kem Walls, Kem Fanny (Php), kem ,...
Trang 39
Nh vy Cng ty C phn Ki Do ang v tr dn u th trng kem, c bit th trng kem

trung v cao cp. Cng ty c bit c th mnh nhm sn phm kem cy, kem h vi nhn
hiu Merino.
Nm 2008 l nm c nhiu kh khn i vi cc cng ty thc phm ni chung v KIDO ni
ring v phi i mt vi tnh trng suy gim kinh t, cc vn v v sinh an ton thc phm
nh: sa c melamin, nc tng cha 3-MCPD,...gy mt lng tin ca ngi tiu dng i
vi cc sn phm thc phm. Tuy nhin, nm 2008 cng l nm m KIDO chng t c
uy tn thng hiu v cht lng sn phm khi nhn c nhiu gii thng uy tn v thng
hiu v v sinh an ton thc phm nh: Chng nhn hng Vit Nam Cht lng cao nm 2008,
chng nhn 42 sn phm khng cha Melamine, Thng hiu vng an ton v sinh thc phm.
Nhng li th cnh tranh ni bt ca KIDO so vi cc doanh nghip khc trong ngnh:
- Vi cng ngh sn xut c chuyn giao t Walls, c th ni KIDO ang s hu mt
dy chuyn sn xut vt tri so vi cc doanh nghip trong ngnh.
- H thng phn phi chuyn nghip ca ngnh lnh rng khp c nc, tn dng c
h thng c nhiu hnh thc bn l a dng.
- So vi cc doanh nghip sn xut kem khc, kem KIDO c cht lng kh ni bt,
c thng xuyn b sung cc hng v mi ph hp vi th hiu ngi tiu dng,
mu m cng thng xuyn c ci tin.
- Mc d mi ch ra i gn 7 nm nhng thng hiu KIDO tr thnh thng hiu
ln nht trn th trng kem trong nc, nh vo uy tn sn c ca thng hiu Walls
trong 9 nm c mt trn th trng Vit Nam, cng ngh sn xut, h thng phn phi,
i ng nhn s (gn 80%) m KIDO tip nhn t Walls cng nh nhng n lc ca
chnh Kido trong vic xy dng thng hiu ring cho mnh.
- Khc vi cc i th cnh tranh thng hot ng trong nhiu lnh vc khc nhau,
trong c kem ch l mt chuyn ngnh ph, KIDO l mt doanh nghip n ngnh
(chuyn ngnh kem v trng ming ng lnh). Vic tp trung mi ngun lc cho
kem lm cho hot ng sn xut kinh doanh ca KIDO c vn hnh rt chuyn
nghip v bi bn, t khu nghin cu sn phm n sn xut, marketing, phn phi v
bn hng.
- KIDO c u th c bit v kem que, kem h v chim hu ht th phn kem que, kem
h phn khc th trng trung cao (khu vc ngi tiu dng c thu nhp trung bnh
tr ln). i th ca KIDO v kem que ch yu l cc c s sn xut kem th cng. Do
cht lng v v sinh khng m bo, nn kem ca cc c s ny ch chim phn khc
th trng thp. Hn na, cht lng v v sinh m bo cng vi h thng phn phi
rng khin kem que v kem h Merino ca KIDO khng ch tiu th mnh khu
vc th m cn xm nhp thnh cng vo th trng nng thn v khai thc c hiu
qu th trng ny
Trin vng pht trin ca ngnh kem Vit Nam
Theo bo co ca Euromonitor, tng doanh s nm 2008 ca th trng kem (bao gm kem,
sa chua) Vit Nam l 1.117,50 t ng (s c tnh) v tc tng trng kp bnh qun
hng nm (CAGR) giai on 2003 2008 t 10,7%/nm. Con s ny cho thy y l mt th
Trang 40
trng khng nh vi tc pht trin kh cao.

Tuy nhin, cho n nay, trong th trng trn 1.000 t ng ny, loi kem c tn tui ca cc
hng ln ch chim khong 1/3 tng doanh thu, cn li l phn ca cc loi kem r tin, kem
ca cc c s nh, kem khng tn tui. Do dy chuyn sn xut khng khp kn nn loi kem
ny thng khng m bo v sinh. Kem sch, v th, hin ang l vn rt ng quan tm
ca ngi tiu dng v chnh iu ny s gip cho cc loi kem c nhn hiu, tn tui vi cht
lng v sinh an ton thc phm c m bo tm c ch ng vng chc trn th trng.
Vi tc pht trin kinh t - x hi cng nh thu nhp ca ngi dn ngy cng tng, nhu cu
s dng cc sn phm cao cp, cht lng cao, sn phm c bo qun tt cng tng ln
tng ng v iu ny s to ra s phn khc v th trng cc nhm sn phm th v
nng thn.
S tng trng ca th trng kem Vit Nam nh vo cc yu t sau:
Th nht, nn kinh t Vit Nam ang trong giai on tng trng vi tc tng trng bnh
qun GDP giai on 2003 2008 l 7,7%. Mc tng trng cao ko theo s tng trng
trong thu nhp ca ngi dn (thu nhp bnh qun u ngi Vit Nam tng bnh qun
24,5%/nm giai on 2004 2008), v vy dn n s tng trng nhu cu v sn phm
trng ming ng lnh, trong c kem.
Th hai, s gia tng dn s v tc th ha ngy cng tng trong nhng nm gn y
cng tc ng lm tng mc tiu th kem n. n thi im nm 2008, dn s Vit Nam l
86,8 triu ngi, tc tng dn s trung bnh t nm 2004 n 2008 l 1,63%/nm. Theo c
tnh ca IMF, nm 2009 dn s Vit Nam l 88 triu ngi, tng 1,4% so vi nm 2008. Tc
th ha ca Vit nam tng mnh, t l th ha nm 1999 l 23,6%, nm 2004 l 25,8%
v d bo nm 2010 s l 33%.
Th ba, mc tiu th kem bnh qun u ngi ca Vit Nam ch mc 0,5 lt/ngi/nm
(nm 2008), rt thp so vi cc nc trong khu vc v trn th gii.
Theo d bo ca t chc nghin cu kinh t Business Monitor International (BMI), nn kinh t
Vit Nam trong 8 nm sp ti (giai on 2011 - 2018) c th t c tc tng trng kinh
t t 7,0% n 8,0%/nm, dn s tip tc gia tng vi tc 1%/nm. V vy ngnh kem n
Vit Nam hon ton c th duy tr c tc tng trng cao so vi th gii, trin vng pht
trin ca ngnh kem n Vit Nam l rt kh quan. Theo t chc nghin cu th trng
Euromonitor, tc tng trng kp bnh qun hng nm (CAGR) 2007 2012 ca ngnh
kem Vit Nam s t 7,02%/nm (Ngun: Euromonitor).
Trang 41
th 1. Doanh thu ton ngnh kem 2007 2012 (t ng)
1.600
1.400
1.200
1.000
800
600
400
200
0
2007 2008 e 2009F 2010F 2011F 2012F
(Ngun: Euromonitor)
Nh vy, c th thy th trng kem Vit Nam cn rt nhiu tim nng pht trin.
8. Hot ng kinh doanh
8.1. Cc nhm sn phm chnh ca Cng ty

Hin nay Cng ty ang sn xut 7 nhm sn phm: bnh cookies, bnh crackers, bnh qu,
bnh snack, bnh trung thu, bnh m cng nghip, ko cng mm v chocolate.
a) Bnh cookies (bnh b)
Bnh cookies l loi bnh c thnh phn ch yu l bt, trng, ng. Vi cng sut 843
tn/thng, sn phm cookies Kinh chim ti 45% th phn bnh cookies trong nc v cng
l sn phm truyn thng ca Cng ty. Cc chng loi bnh cookies ca Cng ty kh a dng
gm:
- Cc loi nhn hiu bnh b v bnh mn c ng gi hn hp: More, Yame, Amara,
Besco, Bisco up, Bosca, Celebis, DoReMi, Dynasty, Gold time, Famous, Lolita, Rhen,
Spring time, Sunny, Year Up,....
- Cc loi bnh b nhn mt: Fruito, Cherry cookies nhn cacao & coffee, Fine, Fruit &
cookies, Ki-Ko, Kidos, Fruit treasure, Big day, Tropika, TFC, Fruitelo, ....
- Cookies IDO (Bnh trng)./
- Bnh b lm giu Vitamin: Vita, Marie,..
- Bnh b thp cm: Fine, Always, Angelo, Big day, Cookie town, Elegent, Heart to heart,
Legend, The house of cookies, Twis, Good time, Lets party,...
b) Bnh crackers
Bnh crackers l loi sn phm c ch bin t bt ln men (bt ). y l sn phm c cng
Trang 42
sut tiu th ln nht ca Cng ty, vi tng cng sut ln ti 1.484 tn/thng. Do u th v
cng ngh, hin nay Kinh l nh sn xut bnh crackers ln nht Vit Nam. Vi thng
hiu ch lc AFC, bnh crackers ca Kinh chim ti 55% th phn bnh crackers trong
nc. Sn phm crackers ca Kinh c xut i nhiu nc, trong c c th trng
M. Cc loi crackers m Cng ty hin ang sn xut gm:
- Bnh mn, bnh lt original crackers: AFC, Hexa, Cosy,...
- Bnh crackers kem: Cream Crackers, Romana,....
- Bnh crackers c hm lng calcium cao: Cracks, Bis-cal, Hexa,....
- Bnh quy nhiu hng v: Deli, VIP, Creature of the sea, Round, Marie, Merio, Lulla,....
- Bnh crackers cheese: Mini butter cheese, Cheese flavor, Creature of the sea,.....
c) Bnh qu
Bnh qu l loi bnh c dng hnh ng, xp, d v. Mc d khng c doanh thu ln nh
crackers v cookies, song bnh qu do Kinh sn xut c mi v thm ngon vi 14 loi bnh
khc nhau v nhiu hng v khc bit nh: Love Rolls, Fest, Ole!Ole!, Sera Sera, Twistik,
Paris Treat,...
d) Snack
Snack l mt trong nhng sn phm u tin ca Kinh , c p dng cng ngh hin i
ca Nht t nm 1994. Bnh snack Kinh c u t nghin cu vi nhiu chng loi,
hng v mang tnh cch tn, ph hp vi th hiu ca ngi tiu dng Vit Nam nh cc loi
snack hi sn (tm, cua, mc, s...), cc loi snack g, b, tht nng, hnh, hng Sambal, sa
da, chocolate...
Cc nhn hiu bnh snack ca Kinh : Sachi, Bon-Bon, 9 Holes, Big Sea, Crab, Crocodile,
Curry Chicken Snack, Dino,...
e) Bnh m cng nghip
Bnh ti ng gi cng nghip: bnh m ti & bnh bng lan ti
Bnh m ti ng gi cng nghip l loi bnh m ti c sn xut v ng gi trn dy
chuyn sn xut hin i c thi hn s dng t 07-09 ngy. p ng nhu cu n sng v n
lt d tin li ca ngi tiu dng ngy cng tng. Hin nay Bnh m ti Aloha ca Kinh
ang dn u th trng bnh m ti ng gi cng nghip v th phn v ph nh vo yu
t cht lng sn phm, gi c phi chng v tnh tin li ca n (d tm mua v d lu tr).
Ngoi ra, ngnh hng bnh ti ng gi cng nghip ca Kinh cn c sn phm bnh
bng lan ti ng gi cng nghip c hn s dng t 9 -12 ngy.
Bnh bng lan hn s dng di ngy (9 thng) nhn Solite
Bnh bng lan hn s dng di ngy c ch bin t cc nguyn liu ho hng nh bt m
nguyn cht, trng g ti v nhn kem. Bnh bng lan di ngy (trn, cun, tng) c nhiu
loi nh b sa, du, da, socola v tiramisu. c bit, bnh bng lan di ngy cn c loi 2
nhn mi gm du-sa v socola-sa tht thm ngon.
Bnh bng lan di ngy hin l dng sn phm ng gp chnh c v doanh s v li nhun
cho cng ty.
Trang 43
f) Bnh trung thu

Bnh trung thu l mt hng c tnh ma v nht, tuy nhin li c doanh thu chim t trng ln
trong tng doanh thu ca Cng ty (trung bnh 15%). Sn lng bnh trung thu ca Cng ty
cng c tc tng trng rt cao: Sn lng nm 1999 l 150 tn, sn lng nm 2009 l
1.600 tn, nh vy giai on t 1999 n 2009 sn lng bnh trung thu tng 967%. Cng
sut hin ti l 1.485 tn/thng. Nm 2009, Cng ty a vo sn xut hn 60 loi bnh trung
thu khc nhau, chia thnh 2 dng chnh l bnh nng v bnh do. Hin nay, Kinh , ng
Khnh, c Pht, H Lm Mn, Bibica l nhng nh sn xut bnh trung thu ln nht Vit
Nam, trong Kinh hin chim v tr s mt v sn lng, doanh s v cng ngh.
g) Ko cng, mm
Hai dng ko chnh hin nay ca Cng ty l ko cng Crundy v ko mm Milkandy. Crundy -
s kt hp mi v tri cy ti mt cng vi Milkandy - s ha quyn mi v sa thm ngon
to s hp dn vi ngi tiu dng p ng nhu cu trn th trng. i ng R&D chuyn
nghip lin tc nghin cu pht trin to ra nhng sn phm cht lng mang tnh c trng
v khc bit nhm khng nh v th ngnh ko Kinh trn th trng trong thi gian ti
h) Chocolate
Cng ty ch yu sn xut cc sn phm chocolate theo dng vin trn c nhn gm: nhn
snack, nhn nho, nhn u phng,... c sn xut theo dy chuyn cng ngh hin i,
chocolate Kinh c cht lng n nh, thit k bao b sang trng, hp dn.
Trang 44
MT S HNH NH SN PHM KINH
Cookies Crackers Bnh Qu
Bnh m Bnh trung thu Slide v layer cakes
Trang 45
8.2. Doanh thu, li gp qua cc nm

a) Sn lng tng nhm sn phm qua cc nm 2008, 2009 v 9 thng u nm 2010
Bng 21. Sn lng tng nhm sn phm ca nm 2008, 2009 v 9 thng u nm 2010
2008 2009 9 thng u nm 2010
Khon mc Gi tr T Gi tr Gi tr
T trng T trng
(thng) trng (thng) (thng)
Cookies 8.939.894 45,2% 10.204.640 53,9% 11.265.954 64,6%
Cracker 2.194.922 11,1% 2.170.897 11,5% 1.531.145 8,8%
Snack 1.289.042 6,5% 639.203 3,4% 617.368 3,5%
Bun & cakes 7.113.721 35,9% 5.756.496 30,4% 3.890.504 22,3%
Nhm ko 255.753 1,3% 151.089 0,8% 41.402 0,2%
Khc - 0,0% - 0,0% 84.178 0,5%
Tng cng 19.793.332 100,0% 18.922.325 100,0% 17.430.551 100,0%
(Ngun: KDC)
b) Doanh thu tng nhm sn phm qua cc nm 2008, 2009 v 9 thng u nm 2010
Bng 22. Doanh thu theo nhm sn phm nm 2008, 2009 v 9 thng u nm 2010
2008 2009 9 thng u nm 2010
Khon mc Gi tr T Gi tr T Gi tr T
(tr. ng) trng (tr. ng) trng (tr. ng) trng
Cookies 379.046 26,6% 450.533 30,0% 456.514 34,5%
Cracker 281.220 19,7% 307.242 20,4% 229.576 17,4%
Snack 97.348 6,8% 68.450 4,6% 71.416 5,4%
Bun & cakes 557.039 39,1% 587.651 39,1% 473.104 35,8%
Nhm ko 46.141 3,2% 29.626 2,0% 10.847 0,8%
Khc 63.653 4,5% 59.741 4,0% 79.872 6,0%
Tng cng 1.424.447 100% 1.503.242 100% 1.321.330 100,0%
(Ngun: KDC)
th 2. C cu doanh thu theo nhm sn phm nm 2009
Nhm ko Khc
2% 4% Cookies
30%
Bun & cakes

39%
Cracker
Snack 20%
5%
(Ngun: KDC)
Trang 46
c) Li gp qua cc nm 2008, 2009 v 9 thng u nm 2010

Bng 23. Li gp ca KDC nm 2008, 2009 v 9 thng u nm 2010
9 thng u nm
2008 2009
2010
Khon mc Gi tr Gi tr T Gi tr
T trng T trng
(triu (triu trng (triu
ng) (%) ng) ng) (%)
(%)
Li nhun gp 377.727 100% 486.539 100% 488.173 100%
(Ngun: KDC)
8.3. Nguyn vt liu
Nguyn liu chnh c Cng ty s dng trong sn xut bnh kh bao gm bt m, ng,
trng, sa, du n, b shortening, hng liu khc.
Nguyn liu chnh c s dng sn xut bnh trung thu bao gm: bt m Trung Quc SPIII,
bt np, ng knh trng c bit, trng vt mui, nc ct da, ht sen, tr xanh, khoai mn,
u xanh, hng liu khc.
Vt liu ph gm cc loi bao b ng gi sn phm t cht liu polypropylene, KOP,...
a) Ngun nguyn vt liu
Cc nguyn liu c bn nh ng, trng, bt c mua trong nc theo phng thc u
thu chn gi.
Mt s loi nguyn liu nh sa bt, nguyn liu sn xut chocolate c nhp khu.
Cc ph gia nh du, mui, hng liu hu ht c mua t cc doanh nghip trong nc.
Bao b c cung cp bi cc doanh nghip ln v c uy tn.
Bng 24. Danh sch nh cung cp nguyn liu cho KDC
STT Nguyn liu Nh cung cp
1 ng Cng ty TNHH Quc t Nagajuna
2 Bt m Cng ty Bt m Bnh ng
3 Sa Cng ty c phn Sa Vit Nam (Vinamilk)
4 Trng Tng Cng ty Nng nghip Si Gn
5 Du n cc loi Cng ty C phn Du thc vt Tng An
6 Gia v Cng ty Vianco
7 Carton Cng ty Cng nghip Tn
8 Giy cun Cng ty Bao b Nha Tn Tin
9 H nha, khay Cng ty TNHH Nha i ng Tin
10 Du DO Cng ty Xng du Khu vc II
11 Gas Cng ty Gas Cng nghip
(Ngun: KDC)
Trang 47
b) S n nh ca cc ngun cung ng nguyn vt liu

Cc nh cung cp nguyn vt liu chnh cho Cng ty u c nh my ng trn a bn Thnh
ph H Ch Minh, v vy ngun nguyn liu lun c sn, chi ph vn chuyn khng ng k.
Trng v sa l nng sn t gia cm v b, ang c sn xut vi quy m ln v c s
dng rng ri ti th trng Vit Nam. Nhng nm va qua, do nhu cu tiu dng ni a tng
nhanh nn s lng gia cm v b c chn nui ti h gia nh, trang tri v cc doanh
nghip chn nui quy m ln cng tng mnh. Nhn chung ngun cung cp trng, sa l tng
i n nh.
Bt m c cung cp bi cc cng ty trong nc (Cng ty Bt M Bnh ng, Cng ty c
phn Vit Nam K ngh Bt M,...)
Hin nay nc ta c rt nhiu cng ty sn xut ng v cc loi gia v (du n, mui, hng
liu,...), cc sn phm ngoi cng trn ngp th trng vi mc gi cnh tranh. V vy khng c
s hn ch v lng i vi loi nguyn liu ny.
c) nh hng ca gi c nguyn vt liu n doanh thu v li nhun
Chi ph nguyn vt liu chim khong 65% - 75% gi thnh sn phm, do vic tng hoc
gim gi nguyn vt liu s c nh hng ti kt qu kinh doanh ca Cng ty. Do th trng
sn phm ca Cng ty c tnh cnh tranh cao, nn Cng ty khng th iu chnh ngay gi bn
ra sn phm khi gi nguyn vt liu tng, dn n li nhun gp gim trong ngn hn. Trong
di hn, nu th trng ng lot iu chnh gi bn sn phm do nh hng ca gi nguyn
vt liu, th vic tng gi bn ca Cng ty c th thc hin c, lm tng doanh thu v trit
tiu c nh hng ca vic thay i gi nguyn vt liu n li nhun ca Cng ty.
8.4. Chi ph sn xut
Cng ty thc hin kim sot cc chi ph bng vic kim sot qu trnh sn xut. Quy trnh sn
xut ca Kinh c thit lp c th, cht ch v ng b, bo m thc hin cng vic
ng mi khu ngay t ban u ngn nga pht sinh cc sai st, h hng. Hng thng b
phn K ton qun tr v gi thnh lp bo co kim sot chi ph sn xut, bo co ny c
lun chuyn qua nhiu cp khc nhau, t K ton trng, Gim c ti chnh n Tng Gim
c iu hnh.
Hn na, do dy chuyn sn xut ca Cng ty hu ht u cn mi v hin i nn mc tiu
hao nguyn vt liu cho mt n v sn phm mc thp.
Qun l chi ph tt, mc tiu hao nguyn vt liu thp, v vy chi ph sn xut ca Cng ty c
tnh cnh tranh cao so vi cc doanh nghip cng ngnh.
Trang 48
Bng 25. T trng cc khon mc chi ph so vi doanh thu thun KDC

9 thng u nm
Nm 2008 Nm 2009
2010
STT Yu t chi ph
Gi tr % Gi tr % Gi tr %
(1.000 ng) DT (1.000 ng) DT (1.000 ng) DT
1 Gi vn hng bn 1.085.979.565 75% 1.023.962.679 67% 829.593.471 63%
2 Chi ph bn hng 133.177.719 9% 164.175.052 11% 230.590.351 17%
Chi ph qun l
3 121.882.153 8% 112.089.615 7% 96.748.074 7%
DN
Chi ph hot ng
4 313.378.932 22% (8.807.083) -1% 232.539.832 18%
ti chnh
Tng cng 1.654.418.369 114% 1.291.420.263 84% 1.389.471.729 105%
(Ngun: KDC)
Bng 26. S bin ng cc khon mc chi ph trong 2 nm gn nht
% +/- so
Nm 2008 Nm 2009
Stt Yu t chi ph vi nm
(1.000 ng) (1.000 ng)
2008
1 Gi vn hng bn 1.085.979.565 1.023.962.679 -6%
2 Chi ph bn hng 133.177.719 164.175.052 23%
3 Chi ph qun l DN 121.882.153 112.089.615 -8%
Chi ph hot ng ti
313.378.932 (8.807.083) -103%
4 chnh
Tng cng 1.654.418.369 1.291.420.263 -22%
(Ngun: KDC)
Nu ch tnh ring phn chi ph hot ng (= chi ph bn hng + chi ph qun l doanh nghip)
th t trng chi ph hot ng chim bnh qun 20% doanh thun trong giai on 2008, 2009 v
9 thng u nm 2010. V s bin ng ln ca chi ph ti chnh l nguyn nhn chnh lm cho
t trng tng chi ph trong doanh thu thun trong giai on trn bin ng mnh. Trong 9 thng
u nm 2010, chi ph ti chnh chim 18% doanh thu thun, tng t bin so vi mc -1%
nm 2009 l do khon chi ph thanh l khon u t trong Cng ty C phn Si Gn Kim
Cng 144,6 t ng.
8.5. Trnh cng ngh
Hin nay Kinh ang s hu nhng dy chuyn sn xut bnh ko hin i nht ti Vit
Nam, trong c nhiu dy chuyn thuc loi hin i nht khu vc chu - Thi Bnh
Dng v th gii. Ton b my mc thit b ca Cng ty c trang b mi 100%, mi dy
chuyn sn xut tng dng sn phm l mt s phi hp ti u cc my mc hin i c xut
x t nhiu nc khc nhau.
Bng 27. Cng sut thit k ca cc dy chuyn sn xut KDC
Cng sut
Dy chuyn sn xut
(tn/thng)
Cookies 843
Trang 49
Cng sut
Dy chuyn sn xut
(tn/thng)
Trung Thu 1.485
Cracker 1.484
Bnh qu 345
Cakes 1.172
Buns 2.331
Snacks 780
Chocolate 325
Ko cng, mm 354
(Ngun: KDC)
8.6. Tnh hnh nghin cu v pht trin sn phm mi
Cng ty c bit ch trng n cng tc nghin cu v pht trin sn phm mi, xem y l
nhim v khng ch ca ring b phn Nghin cu Pht trin (R&D) m cn l trch nhim
ca Hi ng qun tr v Ban Tng Gim c.
Hot ng nghin cu pht trin ca Cng ty c tin hnh kh a dng, bao gm:
- Nghin cu sn xut sn phm mi, t khu s ch nguyn vt liu, ch bin, nh hnh
n khu ng gi, bo qun sn phm.
- Nghin cu bin php ci tin cc sn phm hin c v cht lng, kiu dng, bao b.
- Nghin cu vic sn xut sn phm trn cc dy chuyn Cng ty mi u t hoc d kin
u t.
- Nghin cu vic s dng cc nguyn vt liu mi vo qu trnh sn xut sn phm.
- Nghin cu vic sn xut cc sn phm xut khu nhm m bo yu cu ca khch hng
nc ngoi i vi cc ch tiu cht lng sn phm.
i vi hot ng nghin cu pht trin, yu t con ngi ng vai tr rt quan trng. Hin
nay b phn R&D ca Cng ty c hn 20 chuyn gia v lnh vc ch bin thc phm c
o to c bn t cc trng i hc trong v ngoi nc, c nhiu kinh nghim thc t v
gn b vi Cng ty t nhng ngy u thnh lp. Ngoi vic c nhn vin sang nc ngoi
tham gia cc kha hc ngn hn, hng nm, Cng ty cn m cc kha o to ngn hn v
cng ngh sn xut mi cho i ng nhn vin R&D vi s ging dy ca cc chuyn gia
nc ngoi. Cng ty lun to iu kin tt nht cho nhn vin R&D tip cn vi nhng thng
tin mi nht v sn phm mi, cng ngh mi, xu hng mi ca th trng,...
Trong nm 2009, hot ng nghin cu v pht trin sn phm phn theo ngnh hng nh sau:
Ngnh Cracker:
Khai thc tnh nng u vit ca dy chuyn mi bng vic nghin cu v pht trin thnh cng
ra th trng dng sn phm biscuit coconut butter vi cht lng hp dn, ln u tin c mt
Vit Nam. Bn cnh , Kinh tp trung nng cao cht lng cc dng sn phm ch lc
AFC, Cosy, Marie nhm duy tr cht lng n nh. Cht lng ngnh hng ny c duy tr
Trang 50
n nh v lun c ci thin l mt trong nhng yu t to ra s khc bit trong cnh tranh

vi cc sn phm cng loi trn th trng ni a v hng nhp khu.
Ngnh Cookies:
u t v nng cp cng ngh, cht lng cho ton b dng sn phm cookies t cc sn phm
tiu dng hng ngy (daily food) n cc sn phm lm qu biu trong cc dp l, Tt.
Bnh Trung thu:
Nm bt kp thi xu hng tiu dng thc phm t ng, b phn nghin cu v pht trin
thnh cng cc sn phm gim ngt, gim bo, to ra s khc bit r rt v hng v ca sn
phm. Bnh Trung thu Tuyt, Trung thu pha l c o, mi l l cc sn phm c tung ra
trong nm 2009.
Ngnh Cakes:
Nghin cu v pht trin thnh cng dng sn phm bng lan 02 nhn trn dy chuyn sn
xut mi, hin i vi k thut, cht lng mi l, c o, c bit an ton v sinh thc phm
cao.
Ngnh Bun:
Trong nm 2009, Kinh tung pht trin thnh cng dng sn phm bnh m ti c nhn
mn ch bng v G Quay cht lng hp dn, p ng cc iu kin v v sinh an ton thc
phm v c ngi tiu dng chp nhn, a thch.
8.7. Tnh hnh kim tra cht lng sn phm v dch v

a) H thng qun l cht lng ang p dng
Hin nay, Cng ty ang p dng h thng qun l cht lng theo tiu chun ISO 9001:2000,
do t chc BVQI ca Anh Quc chng nhn thng 10/2002.
H thng qun l cht lng ISO 9001:2000 c Cng ty tun th nghim ngt. T nm 2002
n nay, Cng ty c t chc BVQI tin hnh ti nh gi h thng qun l cht lng ca
Cng ty 16 ln (theo chu k c 6 thng ti nh gi mt ln) vi kt qu tt.
b) B phn kim tra cht lng sn phm
Vic kim tra cht lng sn phm c thc hin bi b phn Qun l Kim sot m bo
Cht lng (Q&A)v b phn Nghin cu v Pht trin (R&D).
c) Vn an ton v sinh thc phm
An ton v sinh thc phm l vn c Cng ty ht sc ch trng, xem y l mt trong
nhng tiu ch to nn sc cnh tranh ca sn phm Kinh . Vic m bo an ton v sinh
thc phm c thc hin lin tc t khu nguyn liu n khu bn hng rt cht ch nh sau:
i vi nguyn liu:
Cng ty lun cp nht cc quy nh ca B Y t Vit Nam v ca cc nc thuc th
trng xut khu ca Cng ty khng ch lng ph gia s dng trong sn phm nhm
khng gy bt k nh hng no n sc kho ca ngi tiu dng.
S dng ngun nguyn liu nhp t nhng nh cung cp c tn tui, uy tn nhm m
bo ngun gc v cht lng ca nhng loi nguyn liu s dng.
Trang 51
Kim tra cht ch nguyn liu u vo v cht lng v sinh, tnh trng bao gi, giy t
chng nhn cht lng t nh cung cp.
Trong qu trnh sn xut:
t ra cc quy nh cht ch v v sinh trong qu trnh sn xut. Cc cng nhn tip xc
trc tip vi sn phm u c trang b nhng kin thc v v sinh an ton thc phm,
tt c u phi mang gng tay, khu trang, i m trm u. Cc dng c sn xut v
cha nguyn liu c v sinh thng xuyn v nh k theo ch ring cho tng b
phn trn dy chuyn sn xut.
Lun c mt i ng nhn vin kim sot cht lng (nhn vin QC) m nhn vic
theo di, gim st vic chp hnh cc quy nh v v sinh trong qu trnh sn xut.
Thc hin vic ly mu sn phm kim tra vi sinh ti phng Th nghim ca Cng ty.
Trong trng hp cn kim tra cc ch tiu phc tp, mu sn phm s c gi ti
Trung tm Dch v Phn tch Th nghim S Khoa hc v Cng ngh Tp. H Ch Minh
tin hnh phn tch.
i vi thnh phm:
Thnh phm c ng gi trong bao b kn, m bo v sinh.
Cng ty t chc hng dn nhn vin bn hng v nh phn phi cch bo qun, trng
by sn phm theo ng yu cu ca tng loi sn phm trnh tnh trng sn phm b h
hng trc hn s dng.
Cng ty khuyn khch ngi tiu dng i, tr sn phm nu sn phm c du hiu h
hng.
8.8. Hot ng Marketing
a) Hot ng nghin cu th trng
Cng ty trin khai hot ng nghin cu th trng di nhiu hnh thc khc nhau, c th l:
Tin hnh thu thp kin ngi tiu dng trong qu trnh bn hng thng qua i ng nhn
vin tip th ca Cng ty v nh phn phi, t Cng ty lun nhn c nhng thng tin
phn hi ci tin sn phm v sn xut nhng sn phm mi.
Thng qua cc cng ty t vn chuyn nghip, Cng ty t chc kho st nhu cu th trng,
kho st thm d hiu qu cc chin dch qung co ca Cng ty i vi ngi tiu dng, kho
st cho mc ch xy dng thng hiu Cng ty,.....
Cc hot ng nghin cu th trng c nhng tc ng rt tch cc n chin lc sn
phm v chin lc kinh doanh ni chung ca Cng ty, gp phn khng nh n s tng
trng doanh thu v li nhun ca Cng ty.
b) Hot ng qung co, tip th v quan h cng ng (PR)
Chnh sch qung co tip th ca Cng ty c thc hin kh nht qun vi mc tiu va
m bo tnh hiu qu ca qung co, va gi cho chi ph qung co mc hp l khng
lm tng gi thnh sn phm. Trn thc t, Cng ty thng tin hnh cc chin dch qung co
theo ma i vi nhng sn phm mang tnh ma v nh bnh trung thu, bnh cookies lm qu
biu vo dp l Tt; cc chin dch qung co sn phm mi trc khi tung sn phm mi ra th
trng; qung co trong cc chng trnh do Cng ty ti tr,...
Trang 52
Cng ty p dng nhiu chng trnh khuyn mi. Cc chng trnh ny thng gn lin vi
cc dp l, Tt nh Trung thu, Quc t Thiu nhi, Quc t Ph n,... Cc chng trnh khuyn
mi ca Cng ty thng thu c hiu qu nhanh chng do c tc ng n ngi tiu dng
cui cng sn phm ca Cng ty. Cng ty cng rt ch xy dng nhng hnh thc khuyn
mi mi l, hp dn thu ht ngi tiu dng.
Cng ty tham gia nhiu hi ch thng mi trong nc v quc t, hi ch Hng Vit Nam
cht lng cao hng nm vi mc tiu qung bo thng hiu.
Bng vic tham gia hng lot cc hot ng x hi, ti tr cho nhiu hot ng vn ha, th
thao, Cng ty to nn hnh nh p ca Kinh trong lng ngi tiu dng, trong ni
bt nht l cng tc t thin x hi. Trong nm 2009, Kinh tham gia nhiu hot ng ti
tr t thin, x hi nhm tip tc khng nh vi cng ng s quan tm n li ch x hi ca
Kinh , c th mt s hot ng chnh nh sau:
Kinh ti tr kinh ph trang b phng my tnh cho trng THCS Thnh An huyn Cn
Gi. y l mt trong nhng hot ng x hi trng tm m Kinh lun hng n: chm lo
cho th h tr.
Trong cc dp l Tt, Trung thu, Quc t thiu nhi,...Kinh phi hp cng Qu Bo Tr Tr
em Vit Nam, y ban Mt trn T chc Tp. HCM, Hi ch thp v cc c quan hu quan
t chc thm v tng qu cho cc h gia nh v c bit l hc sinh, tr em ngho trn a bn
c nc.
Kinh phi hp Bo Tui Tr t chc thm, tng qu v ng vin cc em hc sinh ti
cc tnh min Trung b nh hng nng n bi cn bo s 9 qua chng trnh Gip hc sinh
vng bo l tr li trng.
Bn cnh , Kinh tham gia ti tr cho cc s kin x hi ngha: L hi Tn vinh v
trao danh hiu Doanh nhn Si Gn tiu biu 2009 nhn ngy Doanh nhn Vit Nam
13/10, Hi cho Thc phm ung do S Cng thng Tp.HCM phi hp cng Hi Lng
thc Thc phm, Hi ch Ch Ln 2009 do Ban Cng tc ngi Hoa t chc.
c) H thng phn phi
Kinh hin phn phi sn phm ch yu qua knh bn hng truyn thng (GT). Bn cnh ,
Kinh cng ch trng a dng ha knh phn phi bng vic phn phi qua nhiu knh khc
nh h thng siu th, h thng bakery, knh thi v, knh trng hc, khu vui chi gii tr,..
H thng i l, nh phn phi: Cng ty l doanh nghip bnh ko c h thng i l trong
nc ln nht vi khong hn 200 nh phn phi, 75.000 im bn l v trn 1.000 nhn
vin bn hng trn ton quc th h thng ny tiu th khong 72% doanh s ca Cng ty.
H thng siu th: Cc sn phm ca Cng ty tr thnh mt hng quen thuc trong hu
ht h thng siu th trong cc thnh ph ln c nc, ch yu tp trung ti Tp.HCM v H
Ni. Doanh thu t knh phn phi hin i chim khong 5% doanh thu thun Cng ty.
H thng Bakery: Thng qua h thng chui ca hng ngi tiu dng c th mua c
sn phm ca Kinh mt cch thun li nht thng qua 40 ca hng c qui m ln trn
cc con ng chnh ca Tp.H Ch Minh v H Ni. H thng phn phi ny c trin vng
Trang 53
pht trin mnh khng ch Tp.HCM v H Ni m cn cc a phng khc do vic

trin khai m hnh kinh doanh nhng quyn v ang c p dng.
S 6. H thng phn phi ca Kinh
Kinh
i l phn phi
i l bn s Siu th,...
im bn l
Ngi tiu dng
d) Chnh sch gi
Cng ty lun thc hin chnh sch gi ph hp cho tng phn khc th trng. Gi cung cp
cho cc nh phn phi l gi bn s tr i chit khu cho tng loi sn phm. T l chit khu
dnh cho nh phn phi ca Kinh kh cao so vi cc i th cnh tranh, v vy vic m
rng mng li phn phi ca Kinh tng i d dng.
8.9. Nhn hiu hng ha v ng k bo h
Nhn hiu hng ha m Cng ty C phn Kinh ang s dng:
Nhn hiu hng ha m Cng ty ang s dng cho tt c sn phm kinh doanh l nhn hiu
"KINH " ca Cng ty TNHH Xy dng v Ch bin Thc phm Kinh . Nhn hiu ny
c Cng ty TNHH Xy dng v Ch bin Thc phm Kinh ng k v bo h ti
Vit Nam theo Giy Chng nhn ng k Nhn hiu hng ha s 43960 Cc S hu Tr tu
thuc B Khoa hc - Cng ngh cp ngy 11/11/2002. Nhn hiu ny cng c ng k
bo h ti cc nc M, Nht, Trung Quc, i Loan, n , Campuchia v Nigeria.
Nhn hiu "KINH " l ti sn c nh v hnh tr gi 50.000.000.000 ng (Nm mi t
ng) thuc vn gp c phn ca Cng ty TNHH Xy dng v Ch bin Thc phm Kinh
Trang 54
vo Cng ty C phn Kinh . V thng hiu Kinh l ti sn c nh v hnh nn Cng ty

khng phi tr ph lixng s dng thng hiu (trong khi Kinh Min Bc phi tr ph lixng
s dng thng hiu l 1% doanh thu hng nm), chi ph thng hiu hng nm chnh l khon
trch khu hao trong 20 nm. Do chi ph thng hiu l khon chi ph mang tnh cht c nh
hng nm, nn Cng ty c iu kin rt thun li trong vic qun l chi ph, khai thc thng
hiu, m rng th phn v tng doanh thu.
8.10. Mt s hp ng ln thc hin trong nm 2008, 2009 v 9 thng u nm 2010
Bng 28. Tng hp cc hp ng ln thc hin trong nm 2008, 2009 v 9 thng u nm 2010
Gi tr hp
S Hp Ngy k ng
STT Tn i tc Ni dung
ng hp ng
(1.000 ng)
Cng ty TNHH Ch Bin
04/3/2008/ Cung cp bt m
1 04/03/2008 Bt M Mkong 11.812.500
K-MK cc loi
CN.TPHCM
46/KD- Cng ty CP In v Bao B Cung cp hp
2 22/04/2008 20.949.757
HKT/08 M Chu thic cc loi
Cung cp milk
25/3/08/K Cng ty TNHH TM & DV
3 25/03/2008 powder Belcolac 11.642.400
MN-PS Ph S
50%
14/06/208/
Cng ty TNHH SX TM DV Cung cp trng
4 HKT/K 14/06/2008 20.328.000
Nguyn Phan ht vt mui
-NP
22/06/2009
Cung cp
5 /HKT/K 26/06/2009 Cng ty TNHH Ba Hun 19.404.000
nguyn liu
-BH
01/06/09/K Cng ty TNHH TM-DV Cung cp
6 01/06/2009 12.311.453
T-NG Nam Giang nguyn liu
Cng ty TNHH SX Bao B
Cung cp hp
7 903019 01/04/09 Kim Loi & In Trn Kim 11.814.000
thic rng
Loi
30/HTC/2 Thi cng tho
Doanh nghip T nhn
8 009/K- 02/11/2009 d cng trnh nh 8.000.000
Thin Ngc
TN xng
0100200/20 Cng ty Xng du Khu vc Cung cp nhin
9 01/01/2010 34.000.000
0-VC II liu du DO, FO
01/03/2010
Cng ty TNHH Cung cp bt m
10 /KBD_U 01/03/2010 6.280.000
Uni_President Vit Nam chuyn dng
NI
(Ngun: KDC)
Trang 55
9. Bo co kt qu hot ng kinh doanh trong hai nm gn nht
9.1. Tm tt mt s ch tiu v hot ng sn xut kinh doanh ca Cng ty trong nm

2008, 2009 v 9 thng u nm 2010
n v tnh: triu ng
9 thng
% +/- so
STT Ch tiu Nm 2008 Nm 2009 u nm
vi 2008
2010
1 Tng ti sn 2.983.409,7 4.247.601,0 42,4% 3.793.620,9
2 Doanh thu thun 1.455.768,3 1.529.355,5 5,1% 1.317.766,9
Li nhun t hot ng kinh
3 (80.111,9) 301.788,8 559.804,1
doanh
4 Li nhun khc 19.566,0 257.840,1 1217,8% 9.438,2
5 Li nhun trc thu (61.689,2) 572.309,3 587.293,3
6 Li nhun sau thu (60.602,0) 522.943,0 489.088,2
Li nhun sau thu thuc v c
7 ng KDC ( tr i li ch c (85.315,6) 480.523,9 450.886,4
ng thiu s)
8 T l li nhun tr c tc 28,01%
(Ngun: KDC)
9.2. Nhng nhn t nh hng n hot ng sn xut kinh doanh ca Cng ty trong
nm 2008, 2009 v 9 thng u nm 2010
a) Thun li
Thng hiu Kinh ngy cng c uy tn trong v ngoi nc.
Cng ty thc hin kh thnh cng chin lc sp nhp, lin doanh, lin kt, hp
tc v a dng ha ngnh ngh do tip cn c vi cng ngh mi, kinh
nghim lm n ca i tc nht l cc i tc quc t.
H thng Bakery ca Kinh ngy cng m rng vi nhiu hnh thc khuyn mi
hp dn gp phn tng doanh thu v li nhun cho cng ty.
Cc sn phm bnh Trung thu ca Kinh trong nm 2009 rt phong ph v c
nhiu i mi nn doanh thu ca mt hng ny tip tc tng cao so vi nm 2008.
b) Kh khn
Cnh tranh trong ngnh ngy mt gay gt hn, c bit s cnh tranh n t cc
cng ty nc ngoi, trong ng ch l Cng ty TNHH Thc phm Orion Vit
Nam.
Trang 56
10. V th ca Cng ty so vi cc doanh nghip khc trong cng ngnh
10.1. V th ca Cng ty trong ngnh

Hin Kinh l cng ty dn u ngnh bnh ko Vit Nam. Kinh to c li th
cnh tranh v ang tng trng bn vng trong th trng bnh ko nh cc yu t sau:
Danh mc sn phm a dng. KDC s hu danh mc a dng vi hn 500 chng loi sn
phm bao gm tt c cc mng kinh doanh trong ngnh bnh ko, bao gm bnh cookies, bnh
trung thu, bnh cracker, bnh qu, bnh m cng nghip, bnh bng lan, ko v snack..., phc
v cho nhu cu tiu dng hng ngy cng nh dng lm qu tng biu. Sn phm ca Cng
ty hng n mi nhm khch hng bao gm tr em, thanh nin, ngi ln tui cng nh ti
tt c cc thnh phn t ngi lao ng, hc sinh, vn phng, ni tr...
iu ny cho php KDC xm nhp vo tt c cc phn khc trn th trng bnh ko, gip
Cng ty tr thnh mt trong nhng cng ty dn u trn th trng. Cc cng ty bnh ko khc
hin ch c th mnh mt s nhm sn phm nht nh nh Orion Vit Nam vi bnh
Chocopie Orion, Cng ty c phn Thc phm Hu Ngh (Hu Ngh) vi bnh m cng
nghip (nhn hng Staff v Lucky) v bnh trng nng Tipo, Cng ty c phn Bnh ko Bin
Ha (Bibica) vi sn phm bnh bng lan v ko, Cng ty c phn bnh ko Hi H (HHC)
vi sn phm ko Chew Hi H v cc cng ty nc ngoi ch yu mnh v bnh cookies v
cracker. Cc cng ty ny c th mnh hn mt vi phn khc no nhng rt kh cnh
tranh vi KDC tt c cc dng sn phm ca th trng.
H thng phn phi su v rng to li th cnh tranh
KDC l mt trong nhng cng ty c h thng phn phi su v rng nht trong ngnh thc
phm hin nay. 100 nh phn phi v 75.000 im bn l v hn 1.000 nhn vin bn hng
to nn h thng phn phi mnh ca KDC, gip KDC c c li th cnh tranh cng nh to
ra ro cn gia nhp ngnh ca cc cng ty i th cnh tranh khc.
C th thy kh r tm quan trng v mi tng quan mt thit ca h thng bn l i vi
kt qu hot ng kinh doanh ca KDC. S lng cc im bn l ca cng ty tng nhanh
chng qua cc nm, vi tc tng trng kp hng nm giai on 2005 2009 (CAGR 2005-
2009) l 26%/nm. i cng vi s gia tng s lng im bn l, doanh thu ca KDC tng
trng rt tt trong giai on ny (CAGR 2005 - 2009 l 17,1%).
So snh vi cc cng ty khc trong ngnh nh Bibica (BBC), Hu Ngh, h thng phn phi
ca KDC t ra hn hn. BBC hin c khong 40.000 im bn l trn ton quc, Cng ty
TNHH Thc phm Orion Vit Nam (Orion Vit Nam) v Hu Ngh ln lt l 78.292 v
45.000 (xem bng 29). Nh vy, KDC c nhiu u th v thun li hn trong vic tip cn
khch hng v thc hin cc chng trnh tung cc sn phm mi.
Theo xu hng tt yu, knh thng mi hin i ngy cng ph bin v ng vai tr quan
trng hn trong phn phi. Tuy nhin, t trng doanh thu qua knh ny hin vn cn rt thp
KDC do cng ty cha mun ph thuc qu nhiu vo cc chnh sch bn hng ca cc siu th.
Trong tng lai, chng ti cho rng cng ty s phi c cc chnh sch ph hp y mnh
thng mi qua knh phn phi ny.
Trang 57
Bng 29. H thng phn phi ca mt s cng ty trong ngnh bnh ko Vit Nam
S lng
Cng ty im bn l Khu vc phn phi
nh phn phi
KDC 200 75.000 T Qung Bnh tr vo
NKD 46 18.000 T H Tnh tr ra
BBC 75 50.000 C nc
Orion Vit Nam 229 78.292 C nc
Hu Ngh 100 45.000 C nc
HHC 100 N/A C nc
Ngun: BVSC tp hp
Chim lnh th trng hng u trong ngnh. Vi doanh thu nm 2009 t hn 1.500 t
ng, KDC l cng ty bnh ko ln nht nc hin nay (xem th 3). So vi cc doanh
nghip sn xut bnh ko ni a, Kinh (KDC v NKD) hin chim gn 28% th trng,
trong khi cc i th cnh tranh chnh ch chim cha n 50% th phn ca KDC (Orion Vit
Nam: 11,6%, BBC: 7,4%, HHC: 5,4%, Hu Ngh 9,1%). C th ni, vi th phn hin c,
nhng chnh sch ca KDC mang tnh dn dt th trng kh ln. Do vy, cng ty gp thun
li hn trong vic ch ng a ra nhng thay i v gi v phng thc bn hng.
Hin KDC hon ton thng lnh trong ngnh bnh trung thu (gn 80% th phn) v rt mnh
trong mt s nhm sn phm khc nh cracker (bnh AFC chim 50% th phn), bnh bng
lan, bnh cookies,... iu ny to iu kin thun cho KDC trong vic iu chnh gi bn khi
thc hin chin lc n nh li nhun trong iu kin gi nguyn liu u vo bin ng bt
li.
Thc t l trong nm 2008, khi gi cc loi nguyn vt liu nh la m, du n, sa... tng
mnh, bin li nhun ca KDC vn duy tr mc kh tt ( mc 25% - 26% nh cc nm
trc). Sang nm 2009, khi gi nguyn vt liu gim, gi bn vn khng gim nh vy gip
KDC c mc bin li nhun gp cao nht t trc n nay (33%).
th 3. Doanh thu mt s cng ty bnh ko nm 2009 (t ng)
(Ngun: BVSC tng hp)
Trang 58
Thng hiu mnh c h tr bi cc hot ng marketing hiu qu. Vi hn 17 nm c

mt trn th trng ni a, thng hiu Kinh tr nn quen thuc vi ngi tiu dng
t thnh th n cc vng nng thn. c bit, sn phm bnh trung thu Kinh xut hin
trong mi ma Tt Trung Thu gip cho thng hiu Cng ty c nhn din mnh m bi
hu ht cc ngi tiu dng Vit. Thng hiu ca KDC cn c khng nh qua hng lot
cc gii thng uy tn: ng th 4 trong danh sch cc thng hiu ni ting nht Vit Nam, v
lin tc c bnh chn l hng Vit Nam cht lng cao trong nhiu nm lin.
Chin lc ca KDC ch trng tp trung vo thng hiu duy tr nhn bit ca ngi
tiu dng v pht trin gi tr thng hiu. Ngn sch u t cho hot ng ny tng ln ng
k trong nhng nm qua v thc y doanh thu cng ty tng trng nhanh chng. y l th
mnh cnh tranh ca KDC so vi cc cng ty i th khc v l ro cn quan trng khi cc
cng ty khc xm nhp vo lnh vc ny.
Tit kim chi ph thng qua quy m sn xut ln. Vi quy m mua hng ln nn KDC c
nhiu li th trong vic m phn gi cng nh tng cng cc iu khon c li cho mnh,
trong khi , cc Cng ty khc khng c c li th ny. y l mt li th gip KDC c
bin li nhun gp cao hn so vi cc cng ty khc nh BBC, HHC (xem th 4).
th 4. Bin li nhun gp ca KDC, NKD, BBC v HHC (nm 2007 2009)
33%
26% 30%
25%
26% 23%
KDC
16%
18% 16% BBC
HHC
2007 2008 2009
(Ngun: BVSC tng hp)

a dng ha th trng. Cnh tranh gay gt trong ngnh hng tiu dng, c bit i vi
ngnh bnh ko i hi cc cng ty lun tm kim nhng th trng mi c trong v ngoi
nc duy tr v thc y tng trng. Mt th trng mi pht trin s gip cng ty gim
bt ri ro suy gim hot ng khi mt th trng hin ti b nh hng tiu cc t cnh tranh.
Hin nay, KDC tri rng cc i l bn hng t Qung Bnh n C Mau. Trong , tp
trung ch yu khu vc min ng, Ty v TP. H Ch Minh. Khu vc t H Tnh tr ra
thuc v NKD.
Doanh thu xut khu ca KDC mi chim khong 8% tng doanh thu cng ty. Trong tng
lai, cng ty s n lc c v tr tt hn ti cc th trng Nht, M v Campuchia.
Trang 59
V th v ti chnh
th 5. Tng ti sn v ngun vn s hu ca mt s cng ty bnh ko
nim yt 31/12/2009 (t ng)
4.248
2.418
737
523
192 118
KDC HHC BBC

Tng ti sn Ngun vn ch s hu
(Ngun: Bo co kim ton 2009 KDC, HHC, BBC)
Tnh ti thi im 31/12/2009, tng ti sn v ngun vn s hu ca KDC l 4.248 t v 2.418 t

ng (trong , thng d vn l 1.395,5 t ng), ln hn rt nhiu so vi cc cng ty bnh ko
nim yt (BBC, HHC) xem th 5.
Trong giai on phc hi kinh t sau khng hong, tim lc ti chnh mnh s to iu kin thun
li cho Kinh thc hin cc chin lc u t tng trng thng qua vic mua bn, sp nhp
cc cng ty trong ngnh thc phm vo Tp on Kinh .
10.2. Trin vng pht trin ca ngnh
Vi dn s hn 86 triu ngi, Vit Nam c coi l mt trong nhng nc y tim nng pht
trin trong lnh vc hng tiu dng v bn l. Theo nghin cu ca Cng ty T chc v iu phi
IBA d bo, sn lng bnh ko ti Vit nam n nm 2012 s t khong 706.000 tn v tng
doanh thu ton ngnh t 27.000 t ng.
th 6. Doanh thu bnh ko Vit Nam 2008 2012 (t ng)
27.000
23.000
20.000
16.000
13.000
2008 2009 2010 2011 2012
(Ngun: IBA)
Trang 60
Ngnh bnh ko c nhiu tim nng tng trng do cc yu t sau:

Th nht, mc tiu th bnh ko bnh qun u ngi ca Vit Nam hin mc thp so vi cc
nc trong khu vc. C th, mc tiu th bnh ko u ngi ca Vit Nam nm 2007 ch mc
4,8 USD/ngi/nm, thp hn rt nhiu so vi mc tiu th bnh qun u ngi n , Trung
Quc v Phillippines (xem th 7).Vy nn, th trng bnh ko trong nc cn nhiu c hi
c th t tc tng trng cao trong nhng nm ti.
th 7. Mc tiu th bnh ko u ngi ca mt s nc trong khu vc
1600 16 18
1400 16
1200 14
11
10 12
triu ngi
1000
10
USD
800
8
600 4,8 6
400 4
200 2
0 0
Vit Nam n Trung Quc Philippines
Dn s (triu ngi)
Mc tiu th bnh qun u ngi (USD/ngi/nm)
(Ngun: BVSC tng hp)

Th hai, quy m dn s ln v mc thu nhp bnh qun u ngi ang tng trng nhanh trong
thi gian gn y. Mc chi tiu cho sn phm bnh ko s tng ln cng vi mc tng thu nhp
bnh qun u ngi. Theo d bo ca BMI, trong vng 5 nm ti thu nhp bnh qun u ngi
ca Vit Nam c th s tng trng vi mc trung bnh l 8%/nm.
Bng 30. Mt s ch tiu ngnh bnh ko Vit Nam giai on nm 2005 2010 (d bo)
Ch tiu n v 2005 2006 2007 2008 2009F 2010F

Sn lng bnh ko trong Ngn tn 152 174 205 240 278 319
nc
Tc tng trng % 14,1% 14,9% 17,7% 16,9% 15,9% 14,6%
Tiu th bnh qun/ngi kg/ngi 1,8 2,1 2,4 2,8 3,2 3,6
Quy m th trng T ng 4.573 5.414 6.483 7.997 9.587 11.258
Tiu th bnh qun/ngi USD/ng 3,5 4,0 4,8 5,3 5,9 6,5
(Ngun: Tng cc thng k, BMI, Euromonitor v c tnh ca BVSC)
Trang 61
11. Chnh sch i vi ngi lao ng
11.1. S lng ngi lao ng trong Cng ty

Tng s lao ng chnh thc ca Cng ty ti thi im 30/09/2010 l 2.781 ngi, c cu
lao ng theo chc nng qun l v trnh c th hin cc bng sau:
Bng 31. C cu lao ng theo chc nng qun l
Stt Khon mc S lng T trng (%)
1 Ban Tng Gim c 14 0,50%
2 Lnh o phng ban, Phn xng 48 1,72%
3 Cn b, nhn vin vn phng, pht trin kinh doanh 777 27,94%
4 Cng nhn 1.804 64,89%
5 Tp v, Bo v, ti x, kho 138 4,99%
Tng cng 2.781 100,00%
(Ngun: KDC)
Bng 32. C cu lao ng theo trnh
Stt Khon mc S lng T trng (%)
1 Trn i hc 19 0,68%
2 i hc 213 7,69%
3 Trung cp, Cao ng 244 8,77%
4 Khc 2.304 82,85%
Tng cng 2.781 100,00%
(Ngun: KDC)
11.2. Chnh sch i vi ngi lao ng
a) Ch lm vic
Thi gian lm vic: Cng ty t chc lm vic 8h/ngy, 5,5 ngy/tun, ngh tra 1h. Khi c yu
cu v tin sn xut, kinh doanh th nhn vin Cng ty c trch nhim lm thm gi v
Cng ty c nhng quy nh m bo quyn li cho ngi lao ng theo quy nh ca nh nc
v i ng tho ng cho ngi lao ng.
Ngh php, ngh l, Tt: Nhn vin c ngh l v Tt 9 ngy theo quy nh ca B Lut Lao
ng v c hng nguyn lng v bo him x hi. Nhng nhn vin c thi gian lm vic
ti Cng ty t 12 thng tr ln c ngh php 12 ngy mi nm, nhng nhn vin c thi gian
lm vic ti Cng ty cha 12 thng th s ngy c ngh php trong nm c tnh theo t
l thi gian lm vic. Ngoi ra, c 05 nm lm vic ti Cng ty nhn vin li c cng thm
01 ngy php.
Ngh m, thai sn: Nhn vin Cng ty c ngh m 03 ngy (khng lin tc) trong nm v
c hng nguyn lng v bo him x hi. Trong thi gian ngh thai sn, ngoi thi gian
ngh 04 thng vi ch bo him theo ng quy nh, cn c hng thm 04 thng lng
c bn do Bo him x hi chi tr.
Trang 62
iu kin lm vic: Vn phng lm vic, nh xng khang trang, thong mt. i vi lc

lng lao ng trc tip, Cng ty trang b y cc phng tin bo h lao ng, v sinh lao
ng, cc nguyn tc an ton lao ng c tun th nghim ngt.
b) Chnh sch tuyn dng, o to
Tuyn dng: Mc tiu tuyn dng ca Cng ty l thu ht ngi lao ng c nng lc vo lm
vic cho Cng ty, p ng nhu cu m rng sn xut kinh doanh. Ty theo tng v tr c th
m Cng ty ra nhng tiu chun bt buc ring, song tt c cc chc danh u phi p ng
cc yu cu c bn nh: c trnh chuyn mn c bn, cn b qun l phi tt nghip i hc
chuyn ngnh, nhit tnh, ham hc hi, yu thch cng vic, ch ng trong cng vic, c
tng sng to. i vi cc v tr quan trng, cc yu cu tuyn dng kh kht khe, vi cc tiu
chun bt buc v kinh nghim cng tc, kh nng phn tch v trnh ngoi ng, tin hc.
Chnh sch thu ht nhn ti: Cng ty c chnh sch lng, thng c bit i vi cc nhn
vin gii v nhiu kinh nghim trong cc lnh vc lin quan, mt mt gi chn nhn vin lu
di, mt khc chiu hin i s, thu ht nhn lc gii t nhiu ngun khc nhau v lm
vic cho Cng ty.
o to: Cng ty ch trng vic y mnh cc hot ng o to, bi dng, c bit l trnh
chuyn mn nghip v v ISO 9001:2000. Vic o to thng c tin hnh ti Trung
tm o to Kinh (KTC). Trong nm 2009, trung tm ny t chc o to cho 3.685
lt ngi, tng 17% so vi nm 2008. Cc chng trnh o to ca KTC ch trng vo nng
cao nhn thc ca cn b cng nhn vin v an ton lao ng v an ton v sinh thc phm,
ISO,...t nng cao nng sut lao ng v cht lng sn phm u ra. Cng tc o to bi
dng cn b cng c ch trng v chiu su. Nm 2009, KTC cng thc hin 3 kha
o to bi dng cn b qun l cho hn 100 cn b qun l s v trung cp. Ngoi ra, Cng
ty cng thng xuyn c cn b cng nhn vin i hc ti cc trng i hc, Trung hc dy
ngh trong v ngoi nc.
c) Chnh sch lng, thng, phc li
Chnh sch lng: Cng ty xy dng chnh sch lng ring ph hp vi c trng ngnh
ngh hot ng v bo m cho ngi lao ng c hng y cc ch theo quy nh
ca Nh nc, ph hp vi trnh , nng lc v cng vic ca tng ngi. Cn b cng nhn
vin thuc khi vn phng v gin tip c hng lng thng, cng nhn sn xut trc tip
c hng lng cng nht, h s lng c xt da theo cp bc v tay ngh.
Chnh sch thng: Nhm khuyn khch ng vin cn b cng nhn vin trong Cng ty gia
tng hiu qu ng gp, Cng ty c chnh sch thng hng k, thng t xut cho c nhn
v tp th.
Bo him v phc li: Vic trch np bo him x hi, bo him y t c Cng ty trch np
ng theo quy nh ca php lut.
T chc Cng on, on Thanh nin: Cng on v on Thanh nin Cng ty hot ng
kh hiu qu, cc phong tro th dc th thao, vn ngh ca cng nhn vin din ra hng nm
rt si ni, to iu kin cho cng nhn vin Cng ty c nng cao i sng tinh thn v rn
luyn sc kho. Ngoi ra hng nm cn b cng nhn vin Cng ty cn c t chc i ngh
mt vo cc dp l.
Chnh sch u i c phiu cho cn b cng nhn vin: Nhm to s gn b lu di ca nhn
Trang 63
vin vi Cng ty v to ng lc khuyn khch cho cn b cng nhn vin lm vic, Cng ty
thc hin chnh sch u i c phiu cho cn b cng nhn vin di hai hnh thc: thng c
phiu v bn c phiu vi gi u i so vi gi th trng.
12. Chnh sch c tc

Trong hn 8 nm hot ng di hnh thc Cng ty c phn, Cng ty u duy tr mc li
nhun cao v mc c tc n nh cho c ng. T l c tc trong cc nm 2004, 2005 v 2006
ln lt l 1.600 ng/cp, 1.600 ng/cp v 1.800 ng/cp. Nm 2007, t l chi tr c tc l
40%, trong 18% bng tin (tng ng 1.800 ng/cp) v 22% bng c phiu. Nm 2008,
KDC tr c tc 1.800 ng/cp. Nm 2009, KDC tr c tc 1.400 ng/cp.
13. Tnh hnh hot ng ti chnh
13.1. Cc ch tiu c bn
Nm ti chnh ca Cng ty bt u t ngy 01 thng 01 v kt thc vo ngy 31 thng 12 hng
nm. Bo co ti chnh ca Cng ty trnh by bng ng Vit nam, c lp v trnh by ph
hp vi cc chun mc v ch k ton Vit Nam.
a) Trch khu hao ti sn c nh
T nm 2003 tr v trc, Cng ty p dng trch khu hao theo Quyt nh s 166/1999/Q-
BTC ngy 30/12/1999 ca B Ti chnh. K t nm 2004, ti sn c nh c khu hao theo
phng php khu hao ng thng tr dn nguyn gi ti sn c nh theo thi gian s
dng c tnh, ph hp vi Quyt nh s 206/2003/Q/BTC ngy 12/12/2003 ca B trng
B Ti chnh v ban hnh ch qun l, s dng v trch khu hao TSC.
Thi gian khu hao p dng ti Cng ty:
Nh ca v vt kin trc: 10 nm
My mc, thit b: 05-10 nm
Phng tin vn chuyn, truyn dn: 06-10 nm
Thit b vn phng: 03 - 05 nm
Quyn s dng t 46 nm
Thng hiu 20 nm
Phn mm k ton 03 nm
Li th quyn thu t 55 nm
b) Mc lng bnh qun
Thu nhp bnh qun hng thng ca ngi lao ng trong Cng ty nm 2008 v 2009 ln lt
l 4.400.000 ng/ngi v 5.000.000 ng/ngi.
c) Thanh ton cc khon n n hn
Cng ty thc hin tt cc khon n n hn. Cn c vo cc bo co kim ton nm 2008-2009
v bo co quyt ton Qu III/2010, Cng ty thanh ton ng hn v y cc khon n.
d) Cc khon phi np theo lut nh
Cng ty thc hin nghim tc vic np cc khon thu VAT, thu thu nhp doanh nghip theo
quy nh ca Nh nc.
Trang 64
e) Trch lp cc qu
Cng ty thc hin vic trch lp cc qu theo quy nh ti iu l t chc v hot ng ca
Cng ty v php lut hin hnh.
Bng 33. S d cc qu ti thi im 31/12/2008, 31/12/2009 v 30/09/2010
n v tnh: 1.000 ng
STT Khon mc 31/12/2008 31/12/2009 30/09/2010
1 Qu u t pht trin 25.370.281 25.370.281 25.370.281
2 Qu d phng ti chnh 25.792.636 25.792.636 25.792.636
3 Qu khen thng phc li - 4.891.165 26.819.248
Tng cng 56.054.082 51.162.917 77.982.164
(Ngun: KDC)
f) Tng d n vay ngn hng
Ti thi im 31/12/2008, 31/12/2009 v 30/09/2010, tnh hnh n vay ca Cng ty nh sau:
Bng 34. Vay ngn hn v di hn ti thi im 31/12/2008, 31/12/2009 v 30/09/2010
n v tnh: 1.000 ng
Ch tiu 31/12/2008 31/12/2009 30/09/2010
Vay v n ngn hn 335.922.102 407.352.637 143.592.508
Vay v n di hn 156.028.455 119.394.033 119.394.033
Tng cng 491.950.557 526.746.670 262.986.541
(Ngun: KDC)
g) Tnh hnh cng n hin nay

Bng 35. Cc khon phi thu ti thi im 31/12/2008, 31/12/2009 v 30/09/2010
n v tnh: 1.000 ng
31/12/2008 31/12/2009 30/09/2010
Ch tiu N N N
Tng s qu Tng s qu Tng s qu
hn hn hn
1. Phi thu ca khch hng 96.532.749 127.092.644 - 150.791.633 -
2. Tr trc cho ngi bn 93.075.617 34.334.430 - 22.813.140 -
3. Phi thu ni b ngn hn - - - - -
4. Phi thu theo tin
- - - - -
KHHXD
5. Cc khon phi thu khc 300.513.284 664.678.109 - 917.532.178 -

6. D phng cc khon
(714.449) (922.345) - (401.943) -
phi thu kh i
Tng cng 489.407.201 825.182.838 - 1.090.735.007 -
Trang 65
(Ngun: KDC)
Bng 36. Cc khon phi tr ti thi im 31/12/2008, 31/12/2009 v 30/09/2010
n v tnh: 1.000 ng
31/12/2008 31/12/2009 30/09/2010
Ch tiu N N N
Tng s qu Tng s qu Tng s qu
hn hn hn
Vay v n ngn hn 335.922.102 - 407.352.637 - 143.592.508 -
Phi tr cho ngi bn 106.664.785 - 127.404.030 - 157.508.779 -
Ngi mua tr tin trc 9.827.695 - 35.447.325 - 16.384.617 -
Cc khon thu phi np 8.037.812 - 65.170.040 - 5.793.849 -
Phi tr CB CNV 1.501.382 - 9.889.841 - 1.042.720 -
Chi ph phi tr 4.832.030 - 55.718.177 - 131.496.704 -
Phi tr phi np khc 197.099.046 - 931.701.095 - 186.001.216 -
Qu khen thng, phc
26.819.248 -
li
N di hn 172.041.069 - 134.756.667 - 132.538.704 -
Tng cng 835.925.921 - 1.767.439.812 - 801.178.344 -
(Ngun: KDC)
13.2. Cc ch tiu ti chnh ch yu

9 thng
Nm Nm
Stt Ch tiu u nm
2008 2009
2010
1 Ch tiu v kh nng thanh ton
- H s thanh ton ngn hn (ln): TSL/N NH 2,22 1,54 3,63
H s thanh ton nhanh: (TSL-Hng Tn Kho)/N
- 1,95 1,44 3,38
NH
2 Ch tiu v c cu vn
- H s n / Tng ti sn 0,28 0,42 0,21
- H s n / Vn ch s hu 0,40 0,73 0,28
3 Ch tiu v nng lc hot ng
- Vng quay tng ti sn (DT thun/Tng TS) 0,49 0,36 0,35
- Vng quay TSC (DT thun/TSC) 0,96 0,88 0,96
- Vng quay vn lu ng (DT thun/TSL) 0,99 0,61 0,54
Vng quay cc khon phi thu (DT thun/ Phi thu
- 5,95 2,33 1,67
bnh qun)
Vng quay cc khon phi tr (Gi vn hng bn/ Phi
- 2,60 0,79 0,64
tr bnh qun)
Trang 66
9 thng
Nm Nm
Stt Ch tiu u nm
2008 2009
2010
Vng quay hng tn kho (Gi vn hng bn/Hng tn
- 11,96 5,95 4,83
kho bnh qun)
4 Ch tiu v kh nng sinh li
- H s LN sau thu / DT thun (%) -4,2% 34,2% 37,11%
- H s LN sau thu / Vn ch s hu (%) -2,9% 21,6% 17,01%
- H s LN sau thu / Tng ti sn (%) -2,0% 12,3% 12,89%
- H s LN t hot ng SXKD / DT thun (%) -5,5% 19,7% 42,48%
(Ngun: KDC)
14. Hi ng qun tr, Ban Tng gim c, Ban kim sot v K ton trng
14.1. Danh sch thnh vin Hi ng qun tr

a) Ch tch HQT - ng Trn Kim Thnh
H v tn: Trn Kim Thnh
Gii tnh: Nam
Ngy thng nm sinh: 07/07/1960
Ni sinh: Thnh ph H Ch Minh
CMND: 022007873, ngy cp: 12/11/1997, ni cp: Tp. HCM
Quc tch: Vit Nam
Dn tc: Hoa
Qu qun: Trung Quc
a ch thng tr: 650/13 in Bin Ph, Phng 11, Qun 10, Tp. HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: Qun tr kinh doanh
Qu trnh cng tc:
+ T 1967 - 1977: i hc
+ T 1978 - 1993: Kinh doanh c s bnh ko
+ T 1993 - nay: Ch tch HTV kim Tng Gim c Cng ty TNHH Xy
dng v Ch bin Thc phm Kinh
Chc v hin ti: Ch tch HQT Cng ty C phn Kinh
Cc chc v hin ang nm ti t chc khc:
Tng Gim c Cng ty TNHH u t Kinh
Ch tch HQT kim Tng Gim c Cng ty C phn Ch
bin Thc phm Kinh Min Bc
Ch tch HQT Cng ty c phn Ki Do
Ch tch HQT Cng ty c phn Nc gii kht Si Gn -
Tribeco
Thnh vin HQT Cng ty c phn Tp on Thin Long
Thnh vin HQT Cng ty c phn Thc phm Dinh dng
Trang 67
ng Tm
S c phn nm gi (11/05/2010): 21.175.458 c phn, chim 20,90% vn iu l, trong :
+ i din s hu ca Cng ty TNHH u t Kinh : 11.529.000 c phn, chim 11.38% vn
iu l
+ C nhn s hu : 9.646.458 c phn, chim 9,52% vn iu l
Nhng ngi c lin quan nm gi c phiu ca t chc pht hnh ti thi im ngy 11/05/2010:
S lng c phn T l s hu
Tn c nhn Mi quan h
(cp) (% VL)
Vng Bu Linh V 3.297.441 3,26%
Trn L Nguyn Em trai 9.631.085 9,51%
Trn Vinh Nguyn Em trai 440.605 0,44%

Trn Quc Nguyn Em trai 333.956 0,33%
Hnh vi vi phm php lut: Khng

Quyn li mu thun vi Cng ty: Khng
b) Ph Ch tch thng trc HQT kim Tng Gim c - ng Trn L Nguyn
H v tn: Trn L Nguyn
Gii tnh: Nam
CMND: 023062528, ngy cp: 26/02/2007, ni cp: Tp.HCM
Quc tch: Vit Nam
Dn tc: Hoa
Qu qun: Trung Quc
a ch thng tr: 203 Ph Gia, Ph M Hng, P.Tn Phong, Q.7, Tp.HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: Qun tr kinh doanh
Qu trnh cng tc:
+ T 1985 - 1990: Lm k thut sn xut bnh ngt C s Thnh, va i
hc n i hc
+ T 1990 - 1991: Cng tc ti X nghip ch bin thc phm Qun 1
+ T 1992 n nay: Tng gim c Cng ty C phn Kinh
- Chc v cng tc hin nay: Thnh vin HQT kim Tng Gim c Cng ty c phn
Kinh
- Cc chc v hin ang nm gi ti t chc khc:
Thnh vin HQT Cng ty c phn ch bin thc phm
Kinh Min Bc
Thnh vin HQT Cng ty c phn Tp on Thin Long
Trang 68
Ph Ch tch thng trc HQT Cng ty c phn nc gii

kht Si Gn Tribeco
Ch tch HQT Cng ty c phn thc phm dinh dng
ng Tm
+ i din s hu: 0 c phn
+ C nhn s hu: 9.631.085 c phn
Nhng ngi c lin quan nm gi c phiu ca t chc pht hnh ti thi im 11/05/2010:
Tn c nhn Mi quan h
(cp) (% VL)
Vng Ngc Xim V 3.297.441 3,26%
Trn Kim Thnh Anh trai 9.646.458 9,52%
Trn Vinh Nguyn Em trai 440.605 0,44%
Trn Quc Nguyn Em trai 333.956 0,33%

c) Thnh vin HQT kim Ph Tng Gim c- ng Wang Ching Hua
H v tn: Wang Ching Hua (Vng Cm Sang)
Gii tnh: Nam
Ni sinh: Vit Nam
H chiu: 300189578,
Quc tch: i Loan
Dn tc: Hoa
Qu qun: Qung ng - Trung Quc
a ch thng tr: 41/28 ng S 13, Phng 5, Qun G Vp, Tp.HCM.
S in thoi lin lc: 0903808965
Trnh vn ha: i hc
Trnh chuyn mn: Cng ngh thc phm
Qu trnh cng tc :
+ T 1984 - 1993: Lm vic ti Cng ty Wang Hua - i Loan
+ T 1993 - 2003: C vn k thut - Cng ty C phn Kinh
+ T 2003 n nay: Ph Tng gim c Sn xut - Cng ty C
phn Kinh
Chc v cng tc hin nay: Thnh vin HQT, Ph Tng gim c Sn xut Cng ty
C phn Kinh
Cc chc v hin ang nm gi ti t chc khc: khng
S c phn nm gi: 652.176 c phn, chim 0,64% vn iu l, trong :
Trang 69

+ C nhn s hu: 652.176 c phn
Khng
d) Thnh vin HQT B Vng Bu Linh
H v tn: Vng Bu Linh
Gii tnh: N
Quc tch: Vit Nam
Dn tc: Hoa
Qu qun: Trung Quc
a ch thng tr: 650/13 in Bin Ph, Phng 11, Qun 10, Tp.HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: Qun tr doanh nghip
Qu trnh cng tc:
+ T 1988 - 1993 : Lm vic ti C s sn xut bnh Kinh
+ T 1993 - 2007: Lm vic ti Cng ty TNHH Xy dng & Ch bin Thc
phm Kinh
Chc v cng tc hin nay ti t chc pht hnh: Thnh vin HQT kim Ph Tng Gim c
Cng ty C phn Kinh
Cc chc v hin ang nm gi ti t chc khc:
Ph Tng Gim c Cng ty C phn CBTP Kinh Min Bc
Ph Gim c Cng ty TNHH u t Kinh
Thnh vin HQT Cng ty c phn Ki Do
Thnh vin HQT Cng ty c phn a c Kinh
+ C nhn s hu: 3.297.441 c phn
Tn c nhn Mi quan h
(cp) (% VL)
Trn Kim Thnh Chng 9.646.458 9,52%
Vng Quc Tr Em trai 3.029.048 2,99%
Vng Bu Ngc Em gi 166.720 0,16%
Trang 70
Hnh vi vi phm php lut : Khng

e) Thnh vin HQT - ng C Gia Th
H v tn: C Gia Th
Gii tnh: Nam
Ni sinh: Tp. H Ch Minh
Quc tch: Vit Nam
Dn tc: Hoa
Qu qun: Qung ng Trung Quc
a ch thng tr: S 7, ng s 10, P. Bnh Tr ng B, Qun Bnh Tn, Tp.HCM
S in thoi lin lc : (84 - 8) 3750 5555
Trnh hc vn: 9/12
Trnh chuyn mn: Qun tr Kinh doanh cao cp
Qu trnh cng tc :
+ T 1981 Thng 11/1996: Ch c s sn xut Bt bi Thin Long
+ T thng 12/1996 2003: Ph Ch tch Hi doanh nghip tr Tp.HCM
+ T 2003 - Thng 02/2008: Ch tch HQT kim Tng Gim c Cng ty c phn Sn
xut Thng mi Thin Long
+ T thng 03/2008 - nay: Ch tch HQT Cng ty c phn Tp on Thin Long
Khng
14.2. Danh sch thnh vin Ban kim sot
a) Trng Ban Kim sot - ng M Thanh Danh
H v tn: M Thanh Danh
Gii tnh: Nam
Quc tch : Vit Nam
Dn tc: Kinh
Qu qun: Vnh Long
a ch thng tr: 138/25 Nguyn Tri, Phng 3, Qun 5, Tp. H Ch Minh
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trang 71
Trnh chuyn mn: C nhn Qun tr kinh doanh, K s in

Qu trnh cng tc:
+ T 1994 -1998: Trng phng Kinh doanh Tip th Cng ty Lin doanh
Thc phm v Nc gii kht DONANEWTOWER
+ T 1998 - 2000: Kinh doanh ngnh xy dng
+ T 2000 - nay: Ch tch Cng ty TNHH Sng to Vina
Chc v cng tc hin nay: Trng Ban Kim sot Cng ty C phn Kinh
Cc chc v ang nm gi ti t chc khc: Ch tch Cng ty TNHH Sng to Vina
+ i din s hu : 0 c phn
+ C nhn s hu : 9.477 c phn
Nhng ngi c lin quan nm gi c phiu ca t chc pht hnh:
Tn c nhn Mi quan h
(cp) (% VL)
Vng Bu Dinh V 149.537 0,15%

b) Thnh vin Ban kim sot - ng V Long Nguyn
H v tn: V Long Nguyn
Gii tnh: Nam
Quc tch: Vit Nam
Dn tc: Kinh
Qu qun: Bn Tre
a ch thng tr: 451/42 Hai B Trng, Phng 8, Q.3, Tp. HCM
S in thoi lin lc: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: C nhn Kinh t
Qu trnh cng tc :
+ T 1999 - 2003: Chuyn vin t vn u t Cng ty c phn T vn Ti
chnh TVH.
+ T 2003 - 2004: Gim c chi nhnh Tp.HCM Cng ty c phn chng
khon M Kng
+ T 2004 - 2008: Chuyn vin chng khon Cng ty c phn Kinh
+ T 2008 n nay: Gim c u t Cng ty c phn Qun l Qu u t
Thnh Vit
Chc v cng tc hin nay ti t chc pht hnh: Thnh vin Ban Kim sot Cng ty C phn
Trang 72
Kinh
Cc chc v ang nm gi ti t chc khc: Gim c u t Cng ty c phn Qun l Qu u
t Thnh Vit
S c phn nm gi: 1.881 c phn, trong :
Khng
Hnh vi vi phm php lut (nu c) : Khng
Quyn li mu thun vi li ch cng ty: Khng
c) Thnh vin Ban kim sot - B Lng M Duyn

H v tn: Lng M Duyn
Gii tnh: N
Ni sinh: Tp. H Ch Minh
Quc tch : Vit Nam
Dn tc: Hoa
Qu qun: Qung ng - Trung Quc
a ch thng tr: H20 Quang Trung, Phng 11, Qun G Vp, Tp. HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: C nhn Ti chnh K ton
Qu trnh cng tc:
+ T 1986-1993: Cng tc ti Cng ty Nng sn Qun 1
+ T 1993 - 2005: Ph phng K ton Cng ty TNHH XD & CBTP Kinh
Chc v cng tc hin nay ti t chc pht hnh: Khng
Cc chc v ang nm gi ti t chc khc: K ton trng Cng ty C phn a c Kinh
Khng
Hnh vi vi phm php lut (nu c): Khng
14.3. Danh sch thnh vin Ban Tng Gim c v K ton trng
a) Tng Gim c - ng Trn L Nguyn
L lch trnh by ti phn b ca Hi ng qun tr.
b) Ph Tng Gim c iu hnh - ng Nguyn Khc Huy
H v tn: Nguyn Khc Huy
Trang 73
Gii tnh: Nam

Ni sinh: Vit Nam
H chiu: 300259598
Quc tch: M
Dn tc: Kinh
a ch thng tr: C05-3 Hoang Anh Gia Lai II, Q7, TPHCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: 12/12
Trnh chuyn mn: Tin s Lut (1997), MBA Kinh t
Qu trnh cng tc:
+T 1988 2001: Lm vic ti M v Singapore
+T 2001 2002: Gim c Saigon Asset Management
+T 2003- 2009: Gim c Darwin Management Consultants
+ T 2009 - nay: Ph Tng Gim c iu hnh Cng ty C phn Kinh
Chc v cng tc hin nay ti t chc pht hnh: Ph Tng Gim c iu hnh Cng ty C
phn Kinh
Cc chc v ang nm gi ti t chc khc: Khng
Nhng ngi c lin quan nm gi c phiu ti t chc pht hnh ti thi im 11/05/2010:
Khng
c) Ph Tng Gim c Kim ton - B Vng Ngc Xim:
H v tn: Vng Ngc Xim
Gii tnh: N
Ngy/thng/nm sinh: 25/11/1962
CMND: 021829287, ngy cp: 26/02/2007, ni cp: Tp. HCM
Quc tch: Vit Nam
Dn tc: Hoa
Qu qun: Qung ng-Trung Quc
a ch thng tr: 203 Ph Gia, Ph M Hng, P.Tn Phong, Q.7, Tp.HCM
in thoi c quan: (84-8) 38270 838
Trnh vn ho: 12/12
Trnh chuyn mn: Qun tr doanh nghip
Qu trnh cng tc:
+1985-1990: Cng tc ti T hp Thnh Cng
+1990-1991: Cng tc ti C s Sn xut Bnh ngt Thnh
Trang 74
+1992-1993: Cng tc ti X nghip Ch bin Thc phm Qun 1

+1993-1995: Ch c s sn xut bnh Kinh
+1996 n nay : y vin HQT kim Ph Gim c Cng Ty TNHH u
T Kinh
Chc v hin ti: Ph Tng Gim c Cng ty C phn Kinh
Cc chc v ang nm gi ti t chc khc:
Ph Ch Tch HQT kim Ph Tng Gim c Cng ty C
phn Kinh Min Bc
Thnh vin HQT kim Tng Gim c Cng ty C phn
Thc phm Kinh Si Gn
Thnh vin HQT Cng Ty C phn Ki Do
+ C nhn s hu: 3.297.441 c phn
Tn c nhn Mi quan h
(cp) (% VL)
Trn L Nguyn Chng 9.631.085 9,51%
Vng Ngan Ho Em 5.000 0,005%
Vng Thu Bnh Em 208.706 0,21%
Vng Thu L Em 5.006 0,005%

Quyn li mu thun vi cng ty: Khng
d) Ph Tng Gim c - B Vng Bu Linh
- L lch trnh by ti phn c ca Hi ng qun tr.
e) Ph Tng Gim c i ngoi - ng L Phng Ho
H v tn: L Phng Ho
Gii tnh: Nam
Ni sinh: Thnh ph Hu
Quc tch : Vit Nam
Dn tc: Kinh
Qu qun: Tha Thin Hu
a ch thng tr: 120/17 Trn nh Xu, P. Nguyn C Trinh, Qun 1, Tp. HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: K s C kh, C nhn Kinh t, C nhn Lut v MBA chuyn ngnh T
Trang 75
vn Qun tr ti i hc LUDWIGSHAFEN (c)

Qu trnh cng tc:
+ T 1986 - 1989: Thc hin ngha v qun s.
+ T 1991 - 2003: Ph Tng Gim c Cng ty Sn xut Hng tiu dng Bnh
Tin (Bitis)
+ T 2004 - nay: Ph Tng Gim c Cng ty C phn Kinh
+ i din s hu : 0 c phn
+ C nhn s hu : 12.530 c phn
Chc v cng tc hin nay: Ph Tng Gim c Cng ty C phn Kinh
Ph Ch tch Hi Khoa hc K thut An ton V sinh Thc
phm Vit Nam
Ph Ch tch Hi S hu Tr tu Tp.HCM
Ph Ch tch Hip hi Marketing Vit Nam
Khng
f) Ph Tng Gim c Ti chnh - ng Lng Quang Hin

H v tn: Lng Quang Hin
Gii tnh: Nam
Ni sinh: Nng
Quc tch: Vit Nam
Dn tc: Kinh
Qu qun: Qung Nam
a ch thng tr: 9-10 C ng 37, Phng Tn Qui, Q.7, Tp. HCM
S in thoi lin lc: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: C nhn Vt L, C nhn Kinh T Ngoi Thng, Thc s Qun Tr
Kinh Doanh
Qu trnh cng tc :
+ T 1990 - 1992: Nhn vin phng k thut Cng ty SCITEC
+ T 1992 - 1996: Trng phng mua hng - Cng ty Lin doanh Khch sn
Saigon Lodge
+ T 1996 - 1998: Tr l Tng gim c Cng ty Lin doanh Khch sn
Saigon Lodge
+ T 1999 - 2008: Tr l Tng Gim c Cng ty C phn Kinh
+ T 2008 n nay: Ph Tng Gim c Cng ty c phn Kinh
Trang 76

S c phn nm gi (11/05/2010): 101.877 c phn, trong :
Nhng ngi c lin quan nm gi c phiu ti t chc pht hnh ti thi im 11/05/2010:
Tn c nhn Mi quan h
(cp) (% VL)
Lng Quang Ho Em 4.640 0,005%
Hnh vi vi phm php lut (nu c) : Khng

g) Ph Tng Gim c Marketing - ng L Anh Qun

H v tn: L Anh Qun
Gii tnh: Nam
Ni sinh: Tp.HCM
CMND: 021919194
Quc tch : Vit Nam
Dn tc: Kinh
Qu qun: Nam nh
a ch thng tr: 101/18 Nguyn Ch Thanh, Qun 5, Tp.HCM.
T lin lc c quan: 090 980 1335
Trnh vn ha: 12/12
Trnh chuyn mn: Cao hc Qun tr kinh doanh
Qu trnh cng tc:
T 1992 1998: Gim c Cng ty Diethelm Vietnam
T 1998 2004: Sinh vin trng i hc UCLA University of California at
Los Angeles
T 2000 2004: Gim c Cng ty Walt Disney
T 2004 2007: Gim c Cng ty Unilever Vietnam
T 2007 2010: Gim c Cng ty DID TV
T 2010 nay: Ph Tng gim c Cng ty c phn Kinh
Chc v cng tc hin nay: Ph Tng Gim c Marketing Cng ty C phn Kinh
Khng
Trang 77

h) Ph Tng Gim c - ng Bi Thanh Tng
H v tn: Bi Thanh Tng
Gii tnh: Nam
Ni sinh: Tin Giang
Quc tch : Vit Nam
Dn tc: Kinh
Qu qun: Tin Giang
a ch thng tr: 439/11 Ha Ho, Phng 5, Qun 10, Tp.HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: C nhn Qun tr kinh doanh
Qu trnh cng tc:
T 1993 2000: Qun c ti Cng ty TNHH Xy dng & Ch bin TP Kinh
T 2000 2003: Tr l Ph Tng Gim c Sn Xut ti Kinh
T 2004 2009: Gim c Sn Xut Cng ty c phn Kinh
T 2009 nay: Ph Tng gim c Cng ty c phn Kinh
Cc chc v ang nm gi ti t chc khc: Thnh vin HQT kim Tng Gim c Cng ty c
phn Vinabico
Tn c nhn Mi quan h
(cp) (% VL)
Vng Thu Bnh V 208.706 0,21%

i) Ph Tng Gim c Kinh doanh Quc t - ng Nguyn Xun Lun

H v tn: Nguyn Xun Lun
Gii tnh: Nam
Ni sinh: Bc Giang
Quc tch : Vit Nam
Dn tc: Kinh
Trang 78
Qu qun: Bc Giang
a ch thng tr: 21 ng s 7 Hong Hoa Thm, P.13, Q.Tn Bnh, Tp. HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: C nhn Kinh t, C nhn Anh vn
Qu trnh cng tc:
+ T 1991 - 1993: Cng tc ti Cng ty Sn mi Lam Sn
+ T 1993 - 1995: Cng tc ti Cng ty Vng bc qu Ph Nhun
+ T 1996 - 2001: Cng tc ti Cng ty TNHH CBTP - TM Nam
+ T 2001 - nay: Cng tc ti Cng ty TNHH XD & CBTP Kinh v Cng
ty C phn Kinh .
Thnh vin HQT Cng ty c phn nc gii kht Si Gn (Tribeco)
Ch tch HQT Cng ty C phn Vinabico
Thnh vin HQT Cng ty c phn Tribeco Binh Dng
Tn c nhn Mi quan h
(cp) (% VL)
Trn Kim Khnh V 8.757 0,01%

j) Ph Tng Gim c Pht trin kinh doanh - ng Mai Xun Trm
H v tn: Mai Xun Trm
Gii tnh: Nam
Ni sinh: Tp.Qui Nhn, Tnh Bnh nh
CMND: 024424680, ngy cp 04/07/2005, ni cp: Tp.HCM
Quc tch : Vit Nam
Dn tc: Kinh
Qu qun: Bnh nh
a ch thng tr: 127A ng s 11, Phng Tn King, Qun 7,Tp.HCM
T lin lc c quan: (84-8) 8270 838
Trnh vn ha: 12/12
Trnh chuyn mn: Thc s qun tr kinh doanh (MBA)
Qu trnh cng tc: 1998 nay: Cng ty C phn Kinh
Trang 79

Chc v cng tc hin nay ti t chc pht hnh: Ph Tng Gim c Pht trin kinh doanh
Cc chc v ang nm gi ti t chc khc: Ph TG Kinh doanh Cng ty CP Vinabico.
Nhng ngi c lin quan nm gi c phiu: Khng
k) Ph Tng Gim c nghin cu v pht trin (R&D) - ng FOO WOH SENG
H v tn: FOO WOH SENG
Gii tnh: Nam
Ni sinh: Malaysia
H chiu: A19953493, ngy cp: 17/2/2009, ni cp: S di tr Malaysia
Quc tch : Malaysia
Dn tc: Hoa
a ch thng tr: No 61, Jalan Taming, Indah 2, Taman Taming Indah SG Long
a ch lin lc: 16/14 C Giang, Qun 1, Tp.HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: i hc Cng ngh thc phm
Qu trnh cng tc:
+ T 2000 - 2007: Gim c SX Cng ty C Phn CBTP Kinh Min Bc
+ T 2007 - 2009: Tng Gim c New Zealand Food Industry SND BHD
+ T 2010 - nay: PhTng Gim c R&D - Cng ty C Phn Kinh .
Chc v cng tc hin nay: Ph Tng Gim c R&D Cng ty C phn Kinh
Nhng ngi c lin quan nm gi c phiu: Khng
l) K ton trng - ng Hunh Tn V
H v tn: Hunh Tn V
Gii tnh: Nam
Ni sinh: Qung Ngi
CMND/H chiu: 025279908, ngy cp: 03/04/2010, ni cp: Tp.HCM
Quc tch : Vit Nam
Dn tc: Kinh
Qu qun: Qung Ngi
Trang 80
a ch thng tr: 390/6 Nguyn Kim, Phng 3, Q.Ph nhun Tp. HCM
T lin lc c quan: (84-8) 38270 838
Trnh vn ha: i hc
Trnh chuyn mn: C nhn Kinh t
Qu trnh cng tc:
+ T 1992-1994: K ton tng hp Cng ty c phn May Xy dng Huy
Hong
+ T 1995 -1996: Chuyn vin phn tch v thit k h thng thng tin cng ty
VAFACO
+ T 1997 - 2001: K ton trng cng ty TNHH Nam
+ T 2002 n nay: K ton trng Cng ty C phn Kinh .
Trng ban kim sot Cng ty c phn Vinabico
Khng
15. Ti sn
a) Gi tr ti sn c nh theo bo co ti chnh c kim ton ti thi im 30/06/2010
Bng 37. Ti sn c nh ti thi im 30/09/2010
n v tnh: triu ng
Stt Khon mc Nguyn gi Hao mn ly k Gi tr cn li
I Ti sn c nh hu hnh 126.246.622.478 68.212.759.821 58.033.862.657
1 My mc thit b 56.672.289.239 34.040.600.189 22.631.689.050

Phng tin vn ti, thit b
2 truyn dn 41.418.111.417 22.100.508.681 19.317.602.736
3 Thit b vn phng 28.156.221.822 12.071.650.951 16.084.570.871
II Ti sn c nh v hnh 64.376.924.007 20.244.802.916 44.132.121.091

Ti sn c nh thu ti
272.499.564 230.327.004 42.172.560
III chnh
Tng cng 190.896.046.049 88.687.889.741 102.208.156.308
(Ngun: KDC)
Trang 81
b) Tnh hnh s dng t ai, nh xng

Bng 38. Danh mc t ai, nh xng Kinh qun l
Stt Din gii Din tch t Mc ch s dng
1 6/134 Quc l 13, Phng Hip Bnh 5 ha D n bt ng sn
Phc, Qun Th c, Tp.HCM
Tng cng 5 ha
( Ngun: KDC)
16. K hoch li nhun v c tc trong nm 2010 v 2011

Bng 39. Mt s ch tiu trong k hoch ti chnh nm 2010 v 2011
n v tnh: t ng
Nm Nm 2010 +/- so vi Nm 2011 +/- so vi
Stt Ch tiu
2009 KH 2009 KH (*) 2010
1 Vn iu l 795,46 1.012,78 27% 1.199,00 18%
2 Doanh thu thun (DTT) 1.529,36 1.881,00 23% 4.026,74 114%
3 Li nhun trc thu 572 850,00 49% 1.003,39 18%
4 Thu TNDN hin hnh 60,92 212,50 249% 67,18 -68%
5 Thu TNDN hon li 11,55 - -
Li nhun sau thu
6 522,94 637,50 22% 936,21 47%
(LNST)
7 LNST/DTT 34% 34% -1% 23% -31%
C tc tr bng tin
8 2.400 2.400 0% 2.400 0%
(ng/cp)
(Ngun: KDC)
(*) Nm 2011 l nm ti chnh u tin sau khi sp nhp NKD v KIDO vo KDC. Ch tiu 2011
c th c thay i ty theo Ngh quyt ca HC KDC sau sp nhp.
Bng 40. C cu li nhun trc thu nm 2010
n v tnh: t ng
% tng
STT Khon mc 2010 KH 2009 TH gim
2010/2009
Li nhun thun t hot ng sn xut kinh
1 342 233 47%
doanh
2 Li nhun t hot ng u t ti chnh 50 68 -26%
3 Li nhun t cng ty lin kt 33 13 154%
4 Li nhun t bt ng sn/Li nhun khc 425 258 65%
5 Tng li nhun trc thu 850 572 49%
(Ngun: KDC)
Trang 82
Cn c t k hoch li nhun v c tc nm 2010 v 2011
Hot ng marketing:
Nm 2010 v 2011, Kinh s tip tc quy hoch li cc ngnh hng, u tin tp trung
xy dng thng hiu mnh, nng cp cht lng sn phm hin c nhm gia tng gi tr
s dng cho ngi tiu dng, ci tin hnh nh bao b v quy cch bao b, u t vo R&D
trn c s xc nh xu hng tiu dng trong tng lai nhm tung ra cc sn phm n u
nhu cu th trng. C th, i vi cc ngnh hng chnh (Bnh trung thu, cracker vi nhn
hng AFC, bnh m Aloha...), Kinh s thc hin cc vic sau:
- Tn dng c hi khai thc cc sn phm trong ma Trung thu v Tt Nguyn n
qua vic a dng ha chng loi sn phm, nh v sn phm nh qu biu c
trng, m rng th trng ra min Bc vi khu v thch hp. Kinh s tip tc
u t v truyn thng mang cc thng ip v Trung thu v Tp n vi ngi
tiu dng.
- Xy dng ngnh Crackers vi hai thng hiu ch lc : AFC (vi nhn bit
thng hiu trn 80% v 55% th phn) cung cp dinh dng v Cosy mang nng
lng. Vi u th vt tri v cng ngh v nng lc sn xut, ngnh Crackers s
tip tc pht trin v tung cc sn phm mi p ng nhu cu khch hng. Cc nhn
hng s c tng cng cc hot ng truyn thng nhm xy dng nhn bit
thng hiu.
- Tung nhiu sn phm bnh m v bnh bng lan vi cht lng vt tri, nhm n
cc nhm khch hng c thu nhp cao. Ngoi bnh bng lan Solite c thi gian s
dng di, phn khc Ti c xy dng vi t chc bn hng v knh phn
phi chuyn bit, to iu kin cho bnh m v bnh bng lan Kinh m rng th
trng xa hn.
- Tip tc y mnh thm nhp ca Snack khoai ty ng lon Slide trong knh
siu th v m rng ph trn knh truyn thng (GT), ngnh Snack s nghin
cu ti tung snack truyn thng Sachi ph hp vi i tng ngi tiu dng.
Hot ng nghin cu v pht trin (R&D):
Vi mc tiu gi vng v tr dn u th trng bnh ko Vit Nam, Kinh lun lun ch
trng n hot ng nghin cu v pht trin sn phm nhm a ra th trng cc sn
phm cht lng cao v ph hp vi th hiu tiu dng, c th hot ng R&D ca tng
ngnh hng trong nm 2010 v 2011 nh sau:
- Ngnh Cracker: Nghin cu pht trin dng Biscuit kp kem cht lng cao; tip
tc pht trin mt dng sn phm dinh dng mi tng t AFC.
- Ngnh Cookies: Tip tc nng cp cng ngh v cht lng ton b sn phm. u
t cng ngh mi pht trin sn phm cao cp.
- Bnh Trung thu: Tip tc pht trin sn phm theo nh hng dinh dng bng
vic nghin cu gim ngt, gim bo vi t l cao, tng cng cc nguyn liu t
nhin; Pht trin mnh dng sn phm cao cp cho nhu cu biu tng; Tip tc a
Trang 83
dng cc sn phm cho cc i tng c nhu cu tiu th t ng, t bo, ngi ln

tui; c bit, s pht trin mt dng sn phm c tnh t ph v khu v v dinh
dng.
- Ngnh Cakes: Tp trung pht trin dng sn phm cht lng cao mang phong
cch Chu u, ti, n ngon, p ng cc nhu cu n sng, n dm, thng thc,
vi quy m cng nghip.
- Ngnh Bun: Nghin cu pht trin a dng cc dng bnh m ti c nhn mn
mi bng cng ngh v k thut mi, cht lng ti thc s, cc nhm yu t
dinh dng (m, ng, bo, x, vitamin, khong cht,...) v bo m an ton v
sinh thc phm. Pht trin cc dng bnh m sandwich cho nhu cu n sng, n
dm.
Bn cnh , gim ri ro vic bin ng nguyn liu u vo, b phn R&D s nghin
cu kh nng thay th mt s nguyn liu nhp khu bng nguyn liu ni a.
Pht trin ngun nhn lc:
Ban lnh o Kinh xc nh nm 2010 l nm bn l c ngha ht sc quan trng vi
s pht trin bn vng ca KDC, cng tc pht trin ngun nhn lc c c bit quan
tm pht trin, mt mt nhm theo kp hot ng cng ty theo m hnh qun tr mi, mt
mt to ra nn mng vng chc cho Kinh trong tng lai, k hoch c th nh sau:
- Xy dng phn mm nhn s trn h thng SAP: Kinh s l mt trong nhng doanh
nghip i tin phong trong vic trin khai phn mm nhn s trn nn SAP nhm vi
tnh ha nhiu cng on trong quy trnh qun l nhn s. Vic ny nhm gip cho
cng tc qun tr ngun nhn lc tr nn d dng v thun tin.
- Hon thin c cu t chc theo hng Tp on v pht trin h thng cc cng c
qun tr tng xng vi quy m mi: Hin Kinh ang trin khai h thng KPIs
(Key Performance Indexes) di s t vn ca i tc nc ngoi. Vic qun tr h
thng thnh tch da trn KPIs s tr nn khoa hc v gip cho vic nh gi nhn s
minh bch v cng bng hn.
- Tip tc y mnh o to v pht trin i ng nhn s cp cao ca Cng ty, song
song vi vic o to i ng qun tr cp trung v cp c s nhm thch ng vi m
hnh qun tr hin i (m hnh qun tr ma trn) v gip nng cao nng lc cnh tranh
ca Cng ty.
Hot ng xut khu:
Trong nm 2010, mc tiu ca Kinh vn l cng c v m rng cc th trng truyn
thng v y mnh pht trin cc th trng mi tim nng, c th nh sau:
- M rng thm nhp 2 th trng mi: Th trng Myanmar vi hn 50 triu dn (
tham d hi ch Myanmar t chc thng 11/2009) v th trng Trung Quc (
thm nhp nhn hng AFC Crackers Kinh ) c tp qun tiu dng tng ng
vi Vit Nam, v tr a l thun li cng chnh sch u i thu quan.
- Cng c cc th trng c ti Trung ng nhm tm kim c hi thm nhp th
trng cc nc Tiu vng quc rp thng nht.
- Tip tc duy tr th trng truyn thng l Nht Bn.
Trang 84
17. nh gi ca t chc t vn v k hoch li nhun v c tc

Vi t cch l t chc t vn chuyn nghip, Cng ty C phn Chng khon Bo Vit tin
hnh thu thp thng tin, nghin cu phn tch v a ra nhng nh gi v d bo v hot ng
kinh doanh ca Cng ty C phn Kinh .
Chng ti cho rng mc tng trng doanh thu m Kinh d kin l c th chp nhn c
v cc l do sau:
Tc tng trng ca ngnh bnh ko Vit Nam hin nay ang mc cao (khong 7%-8%).
Kinh l doanh nghip hng u trong ngnh bnh ko Vit Nam v quy m, trnh cng
ngh, thng hiu v h thng phn phi. Chim lnh th trng trong nc trong thi gian di
hn 10 nm, n nay rt nhiu sn phm ca Kinh chim c v tr c tn. Kinh
cn c tim lc ti chnh mnh, c u th ni tri trong vic nghin cu v pht trin sn phm
mi.
Nu khng c nhng bin ng bt thng v bt kh khng tc ng n hot ng kinh
doanh ca doanh nghip, th k hoch li nhun m Cng ty a ra l c tnh kh thi v Cng
ty c th m bo c t l chi tr c tc hng nm nh k hoch. Chng ti cng cho rng,
t l li nhun tr c tc nh k hoch ca Cng ty C phn Kinh ra l hp l, m bo
ngun li nhun gi li tip tc ti u t nhm duy tr tc tng trng trong tng lai.
Chng ti cng xin lu rng, cc kin nhn xt nu trn c a ra di gc nh gi
ca mt t chc t vn, da trn nhng c s thng tin c thu thp c chn lc v da trn
l thuyt v ti chnh chng khon m khng hm bo m gi tr ca chng khon cng
nh tnh chc chn ca nhng s liu c d bo. Nhn xt ny ch mang tnh tham kho vi
nh u t khi t mnh ra quyt nh u t.
18. Thng tin v nhng cam kt nhng cha thc hin ca Cng ty
Khng c.
19. Cc thng tin tranh chp kin tng lin quan ti Cng ty c th nh hng n gi c
phiu
Khng c.
V . C P H I U CH O B N R A C NG C H N G
1. Loi c phiu: C phiu ph thng
2. Mnh gi: 10.000 ng
3. Tng s CP cho bn:
Pht hnh 18.244.743 c phiu (Mi tm triu hai trm bn mi bn ngn by trm
bn mi ba c phiu) hon i c phiu ca Cng ty c phn Ch bin Thc phm
Kinh Min Bc (NKD) v Cng ty c phn Ki Do (KIDO), trong :
Pht hnh thm 13.749.288 c phiu KDC hon i c phiu NKD
Pht hnh thm 4.495.455 c phiu KDC hon i c phiu KIDO
4. Phng thc pht hnh v tnh gi:
Trang 85
Pht hnh theo phng thc hon i c phiu Cng ty c phn Kinh (KDC) cho cc
c ng hin hu ca Cng ty c phn Ch bin Thc phm Kinh Min Bc (NKD) v
cng ty c phn Ki Do (KIDO).
T l hon i l 1,1:1, ngha l 1,1 c phiu ca NKD s c hon i thnh 1 c phiu
KDC pht hnh thm v 1,1 c phiu ca KIDO s c hon i thnh 1 c phiu KDC
pht hnh thm.
X l c phiu l:
i vi s c phiu l (nu c) pht sinh khi thc hin hon i th s c phiu l s lm
trn xung n hng n v. Phn cn li khng chuyn i thnh 1 c phiu KDC s b
hy.
V d: C ng A s hu 115 c phiu NKD khi hon i s nhn c 104,55 c phiu
KDC. A s nhn c 104 c phiu KDC (s lm trn xung n hng n v).
5. K hoch phn phi c phiu:
Thi gian
STT Cng vic
(ngy)
KDC nhn giy chng nhn cho bn c phiu ra cng chng t
1 T
UBCKNN
2 Cng b thng tin v t cho bn theo quy nh. T+1
Thng bo cht danh sch c ng NKD hng quyn hon i c
phiu KDC. Thng bo t nguyn hy nim yt NKD sp nhp
vo KDC. T+11
3
Thng bo cht danh sch c ng KIDO hng quyn hon i c
phiu KDC.
4 Tng hp danh sch c ng NKD v KIDO thc hin hon i. T+15
Tin hnh hon i c phiu:
C ng NKD lu k nhn c phiu KDC v tin mt (nu c)
ti thnh vin lu k.
5 C ng NKD cha lu k nhn c phiu KDC v tin mt (nu c) T+20
ti vn phng NKD.
C ng KIDO nhn c phiu KDC v tin mt (nu c) ti vn
phng KIDO.
6 Tng hp v bo co kt qu t cho bn cho UBCKNN. T+25
Np h s nim yt b sung c phiu cho S GDCK Tp.HCM
7 (HoSE) v Trung tm Lu K Vit Nam. HoSE chp thun nim yt T+30
b sung.
8 C phiu cho bn thm chnh thc giao dch b sung ti HoSE. T+35
6. Gii hn v t l nm gi i vi ngi nc ngoi:

Theo quy nh ti Quyt nh s 55/2009/Q-TTg ngy 15/04/2009 ca Th tng Chnh ph
v t l tham gia ca bn nc ngoi vo th trng chng khon Vit Nam, t l s hu ca
nh u t nc ngoi gii hn ti a l 49% tng s c phiu ang lu hnh ca Cng ty.
Trang 86
Tnh n 18/05/2010, t l s hu nc ngoi ti Cng ty c phn Kinh (KDC) l 25,49%.

Tnh n ngy 18/05/2010, t l s hu nc ngoi ti Cng ty c phn Ch bin Thc phm
Kinh Min Bc (NKD) l 19,15%.
Tnh n ngy 18/05/2010, t l s hu nc ngoi ti Cng ty c phn Ki Do (KIDO) l
0,70%.
Do vy, sau khi sp nhp, t l s hu nc ngoi ti KDC vn ng theo quy nh hin hnh.
7. Cam kt tun th Lut Doanh nghip 2005 v sp nhp v sa i iu l sau sp nhp

theo quy nh hin hnh
Cng ty cam kt tun th cc quy nh v th tc v sp nhp doanh nghip c quy nh ti
iu 153 Lut Doanh nghip 2005.
Sau sp nhp, iu l Cng ty nhn sp nhp (Kinh ) s c sa i cho ph hp vi quy
m mi v m bo tun th cc quy nh hin hnh.
8. Cc loi thu c lin quan

a) Thu Thu nhp doanh nghip
Kinh c ngha v np thu thu nhp doanh nghip (TNDN) bng 25% trn li nhun
thu c. KDC c min thu TNDN trong hai nm t nm u tin c thu nhp chu
thu (l nm 2002) v c gim 50% thu TNDN trong ba nm tip theo.
Kinh Bnh Dng c ngha v np thu TNDN bng 15% trn li nhun thu c
trong mi hai nm bt u t khi hot ng v 25% trn li nhun thu c cho cc nm
tip theo. Kinh Bnh Dng c min thu TNDN trong ba nm k t nm u tin
c thu nhp chu thu v c gim 50% thu TNDN trong by nm tip theo.
Vinabico c ngha v np thu TNDN bng 25% trn li nhun thu c. Vinabico c
min thu TNDN trong hai nm, 2004 v 2005, v c gim 50% thu TNDN trong hai
nm tip theo bt u t nm 2006.
b) Thu gi tr gia tng v thu khc
Hin nay, mc thu sut thu gi tr gia tng p dng cho Cng ty l 10% i vi doanh
thu ni a v 0% i vi doanh thu xut khu.
VI. M C C H CH O B N
1. Mc ch cho bn
t pht hnh 18.242.682 c phiu KDC hon i c phiu NKD v KIDO thc hin
theo Ngh quyt i hi ng c ng thng nin nm 2010 c t chc vo ngy 08
thng 05 nm 2010 ca Cng ty c phn Kinh v Ngh quyt HC thng nin c
t chc vo ngy 07 thng 05 nm 2010 ca Cng ty c phn Thc phm Kinh Min
Bc v Cng ty c phn KI DO.
2. Cn c php l v hot ng sp nhp

Lut doanh nghip s 60/2005/QH 11 ngy 29 thng 11 nm 2005
Trang 87
Lut chng khon s 70/2006/QH 11 ngy 29 thng 6 nm 2006

Lut cnh tranh s 27/2004/QH 11 ngy 03 thng 12 nm 2004
B Lut lao ng s 35- L/CTN ca Quc hi ngy 05 thng 07 nm 1995
Ngh nh s 139/2007/N-CP ngy 05 thng 09 nm 2007 hng dn chi tit thi hnh
mt s iu ca Lut doanh nghip
Ngh nh s 88/2006/N-CP ngy 29 thng 08 nm 2005 v ng k kinh doanh
Ngh nh s 44/2002/N-CP ngy 09 thng 05 nm 2003 ca Chnh ph quy nh chi tit
v hng dn thi hnh mt s iu ca B lut lao ng v hp ng lao ng.
Thng t 17 ngy 13 thng 03 nm 2007 v vic hng dn h s ng k cho bn
chng khon ra cng chng
Quyt nh s 168/Q-SGDHCM ngy 07 thng 12 nm 2007 v vic ban hng Quy ch
nim yt chng khon ti S giao dch chng khon Thnh ph H Ch Minh
Lut doanh nghip s 60/2005/QH 11 ngy 29 thng 11 nm 2005
Mt hoc mt s cng ty cng loi (sau y gi l cng ty b sp nhp) c th sp nhp vo
mt s cng ty khc (sau y gi l cng ty nhn sp nhp) bng cch chuyn ton b ti sn,
quyn, ngha v v li ch hp php sang cng ty nhn sp nhp, ng thi chm dt s tn ti
ca cng ty b sp nhp.
Ngh nh v ng k kinh doanh s 88/2006/N-CP ngy 29 thng 08 nm 2005
Trng hp sp nhp mt hoc mt s cng ty cng loi vo mt cng ty khc, ngoi giy t
quy nh ti Ngh nh ny, trong h s ng k kinh doanh ca cng ty nhn sp nhp phi
thm hp ng sp nhp theo quy nh ti iu 153 ca Lut Doanh nghip 2005, bin bn
hp i hi ng c ng i vi cng ty c phn v bn sao hp l Giy chng nhn ng k
kinh doanh ca cng ty nhn sp nhp (KDC) v cc cng ty b sp nhp (NKD v KIDO).
Lut chng khon s 70/2006/QH 11
Cho bn chng khon ra cng chng l vic cho bn chng khon theo mt trong cch
phng thc sau y:
Thng qua phng tin thng tin i chng, Internet;
Cho bn chng khon cho t 100 nh u t tr ln, khng k nh u t chng khon
chuyn nghip; v
Cho bn cho mt s lng nh u t khng xc nh.
Quy ch nim yt chng khon ti S Giao dch chng khon Thnh ph H Ch
Minh
T chc nim yt phi ng k nim yt b sung trong cc trng hp cho bn thm chng
khon ra cng chng v cc trng hp khc khi t chc nim yt tng s lng chng khon
nim yt trn S Giao dch.
Trng hp sp nhp t chc nim yt dn n thay i nim yt : T chc nim yt (cng ty
nhn sp nhp) tin hnh sp nhp vi mt t chc nim yt khc (cng ty c sp nhp)
thnh t chc nim yt sp nhp theo quy nh ti iu 153 Lut doanh nghip 2005.
Cc trng hp hy b nim yt bt buc theo quy nh ti iu 14 Ngh nh s 14/2007/N-
CP ngy 19 thng 01 nm 2007 ca Chnh ph quy nh chi tit thi hnh mt s iu ca Lut
Trang 88
chng khon trong c trng hp t chc nim yt chm dt s tn ti do sp nhp.

B Lut lao ng v Ngh nh hng dn
Trng hp sp nhp, hp nht, chia, tch doanh nghip, chuyn quyn s hu, quyn qun l
hoc quyn s dng ti sn ca doanh nghip m khng s dng ht s lao ng hin c th
phi lp phng n s dng lao ng gm cc ni dng ch yu sau y :
S lao ng tip tc c s dng;
S lao ng a i o to li tip tc s dng;
S lao ng ngh hu;
Ngi s dng lao ng c v ngi s dng lao ng k tip phi c trch nhim gii quyt
cc quyn li ca ngi lao ng, trong phi xc nh r trch nhim v khon kinh ph
o to, kinh ph tr tr cp mt vic lm cho ngi lao ng phi chm dt hp ng lao
ng.
Khi xy dng phng n s dung lao ng phi c s tham gia ca cng on c s v khi
thc hin phi thng bo vi c quan qun l nh nc cp tnh v lao ng.
Trng hp sau khi sp nhp, hp nht, chia, tch doanh nghip, chuyn quyn s hu, quyn
qun l hoc quyn s dng ti sn ca doanh nghip m ngi lao ng cht dt hp ng lao
ng, th ngi s dng lao ng k tip c trch nhim chi tr tr cp thi vic cho ngi lao
ng k c thi gian ngi lao ng lm vic cho ngi s dng lao ng lin k trc .
3. Phng n kh thi
3.1. Li ch t vic sp nhp

T gc c ng:
- Tp on Kinh c quy m ln, a dng ha sn phm, tr thnh Tp on thc phm
ln trong khu vc. Doanh thu nm u tin sau sp nhp c t 167 triu USD, t 400
triu USD sau 5 nm sp nhp.
- Thu nhp trn mi c phiu (EPS) sau sp nhp s mang li gi tr ln hn so vi trc
sp nhp v tng trng bn vng, vi mc tng trng bnh qun 03 nm sau khi sp
nhp khong 9%/nm.
Bng 41. EPS ca KDC, NKD v KIDO nm 2009 v 2010 (d bo)
Khon mc Nm 2009 Nm 2010 KH
EPS ca KDC 6.120 6.449
EPS ca NKD 6.445 6.018
EPS ca KIDO 6.488 6.402
(Ngun: KDC)
Bng 42. Thu nhp trn mi c phiu (EPS) sau sp nhp giai on 2010 2012
Nm 2010 Nm 2011 Nm 2012
Khon mc
KH KH KH
EPS sau sp nhp (ng/cp) 6.489 7.034 7.771
Tng trng (%) 7% 8% 10%
Trang 89
(Ngun: KDC)
- Gia tng vn ha th trng, thu ht cc nh u t chin lc, tng kh nng huy ng
vn ti tr cho cc d n trong tng lai.
- Gia tng thanh khon ca c phiu, to tin nim yt c phiu th trng nc ngoi.
- Nng cao tnh minh bch chung ton tp on (cng b thng tin, bo co nh k, cng
tc quan h c ng).
T gc Cng ty (KDC, NKD v KIDO):
H THNG THNG TIN
NHN S & QUN TR IU HNH
TI CHNH
MARKETING
MUA HNG SN XUT R&D
& BN HNG
Hot ng mua hng

- Sau sp nhp, tng lng nguyn liu u vo bt sa, ng ca KDC c t ln lt l
24.000 v 21.600 tn/nm. iu ny to iu kin thun li cho KDC tn dng li th v
quy m trong khu mua hng:
C li hn trong vic thng lng v gi c, cht lng nguyn vt liu, thi gian
giao hng, iu kin thanh ton,
Kinh hng c nhiu chng trnh u i hn trong chnh sch bn hng t
nh cung cp.
- Kinh iu phi nguyn vt liu hiu qu hn, gim thiu ti a chi ph tn kho khng
hp l.
- B phn mua hng s c c nhng thng tin bin ng gi nguyn vt liu trn th
trng tp trung hn, nhm h tr cho chin lc tn kho hp l v hiu qu. ng thi,
Tp on Kinh s gim ng k chi ph nghin cu bin ng gi nguyn vt liu trn
th trng.
Bng 43. Sn lng bnh qun ca mt s nguyn liu chnh KDC sau sp nhp
Khon mc (tn/nm) KDC NKD KIDO Tng Cng
Bt sa 15.600 8.400 0 24.000
ng 8.400 4.200 9.000 21.600
Du 4.800 1.800 1.200 7.800
(Ngun: KDC)
Hot ng sn xut
- Cc n v thnh vin d dng h tr ln nhau trong sn xut nhm p ng tt hn nhu
cu ca th trng v khai thc cc dy chuyn sn xut hiu qu hn.
iu chuyn thit b sn xut sang cc th trng trng im gip khai thc th
trng tt v hiu qu hn (dy chuyn sn xut ko chocolate nn sn xut ti
Trang 90
Min Bc, ni c nhit trung bnh thp hn Min Nam);

S dng ti a cng sut thit b, do c phn b v iu phi thit b gia ba
Cng ty. Vic ny gip KDC trnh lng ph cng sut;
Vic sp nhp cho php iu chuyn thit b my mc trong ngn hn, thi v,
gip gim thiu chi ph u t v trnh c lng ph trong u t.
- Tit kim chi ph u t mi (c s h tng, mt bng, nhn s,...) khi u t xy dng
nh my pha Bc.
- Gim chi ph tn kho thit b v ph tng thay th.
Hot ng nghin cu v pht trin (R&D)
- Tp on Kinh thc hin vic chuyn giao cng ngh gia cc n v thnh vin d
dng hn, nhanh chng hn, gim thiu chi ph u t th nghim sn phm mi (ng
dng cc thnh qu v nghin cu pht trin trong ton h thng Kinh ).
- Tc nghin cu v a ra sn phm mi s nhanh chng v ng b hn.
- Vic thng nht hot ng nghin cu v pht trin sn phm s gip cht lng sn
phm c ng nht trong h thng Kinh . Gim thiu chi ph v ri ro do u t
nghin cu v pht trin sn phm trng lp.
Hot ng marketing v bn hng
- Vic tp trung qun l s gip hot ng bn hng ca Kinh Group hot ng hiu
qu hn, trnh mu thun li ch cc b.
- Gim thiu chi ph maketing do tp trung vo mt thng hiu v gim chi ph
maketing c nh do phn b chi ph cho tt c cc sn phm trong Tp on Kinh .
- Thng nht h thng phn phi, to iu kin thun li m rng v pht trin th
trng, a dng ha sn phm trn knh phn phi nhm tng kh nng cnh tranh.
- Nng cao nng lc m phn vi retailer, c bit l knh MT,
Bng 44. H thng phn phi KDC sau sp nhp
Khon mc KDC NKD KIDO Tng Cng
im bn l 75.000 18.000 15.000 108.000
Nh phn phi 200 46 60 306
Qung Bnh tr
Khu vc phn phi H Tnh tr ra C nc Ton quc
vo
(Ngun: KDC)
Hot ng ti chnh
- Gim chi ph ti chnh v ri ro thanh khon nh vo tp trung ngun v iu phi vn
gia cc cng ty trong h thng tp on.
- Gia tng nng lc ti chnh tp on, km theo s gia tng mc tn nhim ca cc t
chc tn dng, nng cao hiu qu trong vic tm kim ngun ti tr v s dng vn.
- Tng kh nng huy ng vn c phn, to ra ngun thng d vn ln v chi ph s
dng vn thp hn.
Trang 91
Hot ng iu hnh
- Thng nht v chnh sch v chin lc ca c h thng Kinh .
- Tn dng c nng lc, uy tn v mi quan h ca Hi ng qun tr v Ban iu hnh
trong ton tp on.
- Quy trnh kim ton ni b cht ch, hiu qu hn.
- Gim thiu cc chi ph qun l nh vo chnh sch iu hnh tp trung (php ch, hnh
chnh,...).
Ngun nhn lc
- iu phi nhn lc trong ni b hiu qu, gim thiu ri ro khi c bin ng nhn s
t ngt, c bit i vi nhn s c chuyn mn, k nng, tay ngh cao.
- Xy dng chin lc o to v chin lc pht trin ngun nhn lc ng b, gip
Tp on Kinh trnh c s lng ph, phn tn ngun lc, gip gim thiu c
chi ph o to v nng cao hiu qu o to.
- Nhn vin c nhiu c hi thng tin, hoch nh ngh nghip t gip nng cao hiu
qu lm vic tnh n nh ca t chc.
- Thu ht nhn ti.
H thng thng tin
- Gim thiu ng k ch ph u t phn mm (SAP, S&OP,), c s h tng (server,
data warehouse,), chi ph t vn trin khai ERP cho cc cng ty thnh vin.
- i ng chuyn vin IT hot ng hiu qu hn. Vi mt i ng c th phc v cho
ton b h thng IT ca cc Cng ty trong Tp on.
- D liu c qun l tp trung, gip cc cn b qun l phn tch v a ra quyt nh
nhanh chng, kp thi, gim thiu ri ro tim n nh thng tin c chia s v kim
chng.
3.2. C s xc nh t l hon i
xc nh t l hon i c phiu khi tin hnh sp nhp NKD v KIDO vo KDC, n v t
vn dch v sp nhp Cng ty C phn Chng khon Bo Vit xc nh trn c s s dng
phng php chit khu dng tin t do, phng php so snh v tham kho gi giao dch trn
th trng.
Da trn c s xc nh t l hon i ca Cng ty c phn Chng khon Bo Vit (BVSC),

xut ca Hi ng Qun Tr, t l hon i c i hi ng c ng ca ba cng ty KDC,
NKD v KIDO thng qua l 1,1 c phiu ca NKD c hon i thnh 1 c phiu KDC v
1,1 c phiu KIDO c hon i thnh 1 c phiu KDC.
Phn tch so snh ngang vi cc Cng ty cng ngnh

Nhng h s c s dng phn tch so snh ngang cc cng ty l h s P/E v P/B.
H s Gi/thu nhp (P/E): T l th gi ca c phiu thng trn thu nhp trn u c phiu.
H s Gi/gi tr s sch (P/B): T l th gi ca c phiu thng trn gi tr s sch mi c
phiu.
Trang 92
Cc doanh nghip cng ngnh bnh ko v thc phm ang nim yt c s dng so snh
l Cng ty C phn Bnh ko Bin Ha (BBC), Cng ty C phn Ch bin Thc phm Kinh
Min Bc (NDK), Cng ty C phn Kinh (KDC), Cng ty C phn Bnh ko Hi H
(HHC), Cng ty C phn Sa Vit Nam (VNM), Cng ty C phn Ma ng Lam Sn (LSS),
Cng ty C phn Bourbon Ty Ninh (SBT).
Bng 45. T l hon i theo phng php so snh
Gi mi c phn T l hon i 1 c phiu KDC
Thp Cao Thp Cao
KDC 31.596 88.421 - -
NKD 29.749 75.449 1,06 1,17
KIDO 45.936 74.662 0,69 1,18
(Ngun: BVSC)
Phng php chit khu dng tin
Phng php nh gi theo chit khu dng tin da trn nguyn tc c bn nht l c
tnh gi tr ca tt c cc lung tin t do m doanh nghip s thu c trong tng lai v
quy chng v gi tr hin ti bng cch chit khu cc lung thu nhp ny theo mt t l
chit khu ph hp.
Cng thc chit khu lung tin:
Trong :
PV: Gi tr hin ti.
FCFi: Dng tin t do nm th i
k: Li sut chit khu.
TFCF: Gi tr dng tin t do cn li vo cui thi k.
g: Tc tng trng gi nh l lin tc trong sut thi gian d bo.
n: S nm d bo c s dng trong m hnh nh gi.
FCFF: l dng tin cn li sau khi tr i cc khon chi ph hot ng v thu. FCFF cng
c hiu l tng cc dng tin i vi tt c cc nh u t vo doanh nghip bao gm:
c ng, ch n v c ng u i.
Bng 46. T l hon i theo phng php chit khu dng tin
Thp Cao Thp Cao
KDC 49.346 58.229 - -
Trang 93

NKD 46.784 60.609 1,05 0,96
KIDO 46.643 59.672 1,06 0,98
(Ngun: BVSC)
Phng php gi th trng

Da trn gi giao dch thc t trn sn chng khon trong khong thi gian t 01/01/2010 n
05/05/2010.
Bng 47. T l hon i theo gi th trng 01/01/2010 05/05/2010
Thp Cao Thp Cao
KDC 48.800 58.000 - -
NKD 38.300 51.500 1,27 1,13
KIDO - - - -
(Ngun: BVSC)
Trang 94
V I I . C C I T C L I N Q U A N N T C H O B N
1. T chc t vn: Cng ty C phn Chng khon Bo Vit

Tr s chnh: S 8 L Thi T, Qun Hon Kim, H Ni.
in thoi: (84-4) 3928 8080 Fax: (84-4) 3928 9888
Chi nhnh: 11 Nguyn Cng Tr, Qun 1, Tp. H Ch Minh
in thoi: (84-8) 3821 8564 Fax: (84-8) 3821 8566
Website : http://www.bvsc.com.vn
2. T chc kim ton: Cng ty TNHH Ernst&Young Vit Nam
Tr s: Tng 8, Ta nh vn phng Si Gn Riverside, 2A-4A Tn c

Thng, Qun 1, Tp.H Ch Minh
in thoi: (84-8) 38245 252
Fax: (84-8) 38245 250
V I I I . P H L C
1. Ph lc I: iu l T chc v Hot ng ca KDC
2. Ph lc II: Bo co ti chnh c kim ton nm 2008, 2009 ca KDC
3. Ph lc III: Bo co ti chnh quyt ton qu III nm 2010 ca KDC
4. Ph lc IV: Cc ti liu lin quan khc (Ngh quyt HC,...) ca KDC
5. Ph lc V: iu l T chc v Hot ng ca NKD
6. Ph lc VI: Bo co ti chnh c kim ton nm 2008, 2009 ca NKD
7. Ph lc VII: Bo co ti chnh quyt ton qu III nm 2010 ca NKD
8. Ph lc VIII: Ngh quyt HC thng nin thng qua phng n sp nhp NKD vo
KDC
9. Ph lc IX: iu l T chc v Hot ng ca KIDO
10. Ph lc X: Bo co ti chnh c kim ton nm 2008, 2009 ca KIDO
11. Ph lc XI: Bo co ti chnh quyt ton qu III nm 2010 ca KIDO
12. Ph lc XII: Ngh quyt HC thng nin thng qua phng n sp nhp KIDO vo
KDC
Trang 95
Thnh ph H Ch Minh, ngy thng nm 2010
I DIN T CHC CHO BN

CNG TY C PHN KINH
Ch tch Hi ng Qun tr Tng Gim c

( k) ( k)
TRN KIM THNH TRN L NGUYN

Trng Ban Kim sot K ton trng
( k) ( k)
M THANH DANH HUNH TN V
I DIN T CHC T VN
CNG TY C PHN CHNG KHON BO VIT
Tng Gim c
( k)
NH NH HA
Trang 96

KDC - BCB Chao Ban 18tr CP

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MC LC

Bng 1. Danh sch c ng sng lp (ngy 06/09/2002) ............................................................... 7

S 1. C cu t chc ca h thng Kinh ............................................................................. 9

th 1. Doanh thu ton ngnh kem 2007 2012 (t ng) ....................................................... 42

3. Ri ro bin ng gi nguyn vt liu

4. Ri ro pha long gi c phiu

Li nhun sau thu (t ng) 638 936 13%

EPS (ng/cp) 6.449 7.034 9%

7. Ri ro cnh tranh bi hng gi v hng km phm cht

III. CC KHI NIM

thng bakery u tin, m u cho mt chui h thng ca hng bnh ko Kinh t Bc

1.2. Gii thiu v Cng ty

Biu tng ca Cng ty:

Vn iu l: 1.012.765.880.000 VN (Mt ngn mi hai t by trm

Tng cng 150.000.000.000 100,00%

Cn c quy nh ti Khon 5 iu 84 Lut doanh nghip c Quc hi nc Cng Ho

2.1. C cu t chc ca Cng ty C phn Kinh

CNG TY C PHN KINH S 141 Nguyn Du, P. Bn Thnh,

CNG TY C PHN VINABICO 436 N Trang Long, Phng 3, Q.

CNG TY C PHN KINH

2.2. C cu t chc ca Cng ty

KHI DOANH KHI CHI PH KHI H TR

5. Danh sch c ng nm gi t 5% tr ln vn c phn ca Cng ty ti thi im

6.1. Danh sch cng ty con ca cng ty c phn Kinh

Giy CNKKD s: 4103001557 do S K hoch v u t Tp.HCM cp

7. Tnh hnh hot ng, c cu t chc, tnh hnh ti chnh, c cu s hu v qun tr ca

7.1. Cng ty C phn Kinh Min Bc

Bng 4.Danh sch c ng sng lp NKD (ngy 28/01/2000)

v p mt, l ni khch hng c th n la chn mt cch t do v thoi mi. Ngoi ra

Nh my nm trn ng Quc l 5, trc chnh i Hi phng, H Ni, Hi Dng, y

1 Vn iu l 100.797.850 122.967.320 147.553.620 151.242.130

Biu tng ca Cng ty:

Vn iu l (31/03/2010): 69.000.000.000 VN (Su mi chn t ng).

trng kem cao cp ca c nc. u nm 2003, Cng ty C phn Kinh v

Chng nhn 42 sn phm khng cha Melamine (nm 2008)

C cu s hu tnh n ngy 15/04/2010

Cn c giy chng nhn ng k kinh doanh s 4103001557 do S K hoch v

u t TPHCM cp ng k ln u ngy 14/04/2003, ng k thay i ln th 6

Bng 10. Danh sch c ng sng lp KIDO (ngy 14/04/2003)

Tnh hnh hot ng

s so vi kem Celano do loi kem ny c gi c ph hp vi s ng ngi tiu dng, v vy

MERINO CUP (KEM H MERINO):

Gm cc mi chnh: chui socola, sa da, vani du, cm sa. Kem Merino

Cone chim 18% tng doanh thu nm 2009.

Nhm kem kilo, Masuni

Nhm Sa chua WELL YO:

Li nhun hot ng kinh doanh theo nhm sn phm qua cc nm.

Stt Nh cung cp Nguyn Liu

Bng 14. Chi ph sn xut KIDO nm 2008, 2009 v 9 thng u nm 2010

1 Gi vn hng bn 105,5 46% 120,1 42% 149,0 41%

2 Chi ph bn hng 90,9 40% 93,0 32% 126,8 35%

3 Chi ph QLDN 13,7 6% 21,9 8% 20,9 6%

4 Chi ph HTC 27,7 12% 9,9 3% 3,2 1%

Tng cng 237,8 105% 244,9 85% 299,9 82%

1 Gi vn hng bn 105,5 120,1 14,6 13,8%

2 Chi ph bn hng 90,9 93,0 2,1 2,3%

3 Chi ph qun l doanh nghip 13,7 21,9 8,2 60,2%

4 Chi ph hot ng ti chnh 27,7 9,9 (17,8) -64,3%

Tng cng 237,8 244,9 7,1 3,0%

Gi vn hng bn nm 2009 tng 14,6 t, tng ng tng 13,8% so vi nm 2008 do gi

Chi ph hot ng ti chnh nm 2009 bin ng mnh, gim 64% so vi nm nm 2008 do

vic trch lp gim gi cc khon u t di hn. Chi ph d phng gim gi cc khon u t

D bo bn hng Yu cu cung cp thnh phm