Navarro, Faye Anne C.

Padilla, Kim Irish P.

FORECASTING
CASE STUDY
RC ANIMAL PARK CORPORATION

The poor economy of 2009 resulted in the verging permanent closure of Manila
Zoo. The administration of the City of Manila decided to hire the RC Animal
Park Corporation to operate the Manila Zoo.

The RC Animal Park Corporation realized that it is a must to maintain the image
of the Zoo as a good place for visitors to relax and spend time together with
their families. To accomplish their goal, they have to assure that the place is
clean. The Corporation also added more animals, birds, and reptiles to attract
more visitors. They also introduced new activities and games. The efforts of the
Corporation seem to be working because the attendance increased from 70,000
in 2009 to an all-time high of 165,000 in 2013 as shown in the following table.

Attendance in Manila Zoo as of 2009-2014

Year Attendance
2014 157800
2013 165000
2012 120250
2011 87600
2010 75800
2009 70000

Discussion Questions
1. Based on the data above, can you forecast the attendance for 2015 to 2020?

2. What forecasting technique will be most suitable to forecast the attendance

from 2015 to 2020? Why?

Year Period (t) Attendance(Y) t2 ty

2009 1 70000 1 70000
2010 2 75800 4 151600
2011 3 87600 9 262800
2012 4 120250 16 481000
2013 5 165000 25 825000
2014 6 157800 36 946800
21 676450 91 2737200

t= 3.5 Y= 112741.7
From Formula (6.10), we can now solve b.
b= 369625
17.5
b= 21121.43

From Formula (6.11)

a= 38816.67

Since we have already solved the corresponding variables for trend equation, the new equation is T= 38816.67+211

Attendance forecast for 2015:

t=7
T= 186666.7

Attendance forecast for 2016:

t=8
T= 207788.1

Attendance forecast for 2017:

t=9
T= 228909.5

Attendance forecast for 2018:

t=10
T= 250031

Attendance forecast for 2019:

t=11
T= 271152.4

Attendance forecast for 2020:

t=12
T= 292273.8
ation is T= 38816.67+21121.43t
U6U6:W8