Hitwise Custom Report for Top Visited U.S.

Broadcast Network TV Show Websites (Week ending August 14, 2010)

Rank Network Website Market Share Of Visits

1 CBS Big Brother 27.20%
2 FOX So You Think You Can Dance 5.84%
3 FOX America's Most Wanted 5.65%
4 FOX American Idol 4.71%
5 CBS NCIS 4.60%
6 CBS Survivor 3.96%
7 NBC Deal or No Deal 2.58%
8 ABC Extreme Makeover: Home Edition 1.83%
9 CBS CSI: Miami 1.71%
10 CBS CSI 1.70%
Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major commercial broadcast
networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending August 14, 2010 (Sunday – Saturday) from the Hitwise sample of 10
million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending August 14, 2010)

Rank Network Website Market Share Of Visits

1 CBS www.cbs.com 35.16%
2 ABC www.abc.com 29.12%
3 NBC www.nbc.com 18.01%
4 *FOX Aggregation *FOX Aggregation 12.97%
5 The CW Television Network www.cwtv.com 4.63%
6 MyNetworkTV www.mynetworktv.com 0.11%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The
CW and MyNetwork) for the week ending August 14, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users. * includes
traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Including PBS
Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending August 14, 2010)

Rank Network Website Market Share Of Visits

1 CBS www.cbs.com 32.16%
2 ABC www.abc.com 26.63%
3 NBC www.nbc.com 16.48%
4 *FOX Aggregation *FOX Aggregation 11.86%
5 PBS Online www.pbs.org 8.53%
6 The CW Television Network www.cwtv.com 4.24%
7 MyNetworkTV www.mynetworktv.com 0.11%
Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The
CW and MyNetwork) plus PBS for the week ending August 14, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users. *
includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week ending August 14, 2010)

Rank Network Website Market Share Of U.S. Visits

1 Nick Spongebob 10.75%
2 Comedy Central South Park 5.24%
3 Disney Phineas and Ferb 4.01%
4 Bravo Top Chef 3.20%
5 ABC Family Pretty Little Liars 2.63%
6 MTV Jersey Shore 2.33%
7 MSNBC Morning Joe 1.89%
8 Nick iCarly 1.88%
9 Comedy Central The Daily Show 1.81%
10 Cartoon Network Adventure Time 1.81%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable
networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX,
Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA,
VH1) excluding sports networks for the week ending August 14, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's Programming (Week ending
August 14, 2010)
Rank Network Website Market Share Of U.S. Visits
1 Comedy Central South Park 8.37%
2 Bravo Top Chef 5.11%
3 ABC Family Pretty Little Liars 4.21%
4 MTV Jersey Shore 3.72%
5 MSNBC Morning Joe 3.03%
6 Comedy Central The Daily Show 2.90%
7 MTV Teen Mom 2.41%
8 Oxygen Bad Girls Club 2.26%
9 BET 106 & Park 2.15%
10 Comedy Central Tosh.0 2.09%
Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable
networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX,
Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA,
VH1) excluding sports networks for the week ending August 14,2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network News Websites Overall (Week ending August 14, 2010)

Rank Network Website Market Share Of U.S. Visits

1 MSNBC Morning Joe 30.63%
2 MSNBC Zeitgeist 23.47%
3 MSNBC Rachel Maddow Show 10.01%
4 MSNBC Countdown with Keith Olbermann 9.58%
5 FOX News Fox & Friends 4.71%
Source: Rankings based on market share of U.S. visits among custom category of cable news network websites from 3 leading commercial
cable news networks (CNN, Fox News, MSNBC) for the week ending August 14, 2010 (Sunday – Saturday) from the Hitwise sample of 10
million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall (Week ending August
14, 2010)

Rank Network Website Market Share Of U.S. Visits

1 Nick Spongebob 8.93%
2 CBS Big Brother 4.64%
3 Comedy Central South Park 4.35%
4 Disney Phineas and Ferb 3.33%
5 Bravo Top Chef 2.66%
6 ABC Family Pretty Little Liars 2.18%
7 MTV Jersey Shore 1.93%
8 MSNBC Morning Joe 1.57%
9 Nick iCarly 1.56%
10 Comedy Central The Daily Show 1.51%
Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six major commercial
broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites from 30 leading commercial cable networks
(A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark,
HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding
sports networks for the week ending August 14, 2010 (Sunday – Saturday) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise