GRAPH 1:

Graph showing which companys televisions they are using

Type of television owing

14%
43%
21%

22%

L.G SAMSUNG BPL OTHERS

Source: Table no 2
TABLE 3:

Table showing which company does live demonstration.

Particulars No of respondents Percentage

L.G 75 30
SAMSUNG 53 21
BPL 72 29
OTHERS 50 20
SOURCE: primary data

INTERPRETATION:

30% say its LG, 29% say BPL and 21% of them say its SAMSUNG while
20% of them say other companies live demonstration is good.
GRAPH 2:

Graph showing which company does live demonstration

Effectiveness of live demonstration

OTHERS L.G

BPL SAMSUNG

L.G SAMSUNG BPL OTHERS

Source: Table no 3
TABLE 4:

Table showing consumer education.

Particulars No of respondents Percentage

L.G 73 29
SAMSUNG 77 31
BPL 65 26
OTHERS 35 14
SOURCE: primary data

INTERPRETATION:

31% of the customers say SAMSUNG, 29% of them say LG, 26% of the
customers say its BPL while 14% of them say its others.
GRAPH 3:

Graph showing consumer education.

CUSTOMER EDUCATION

14% 29%
26%
31%

L.G SAMSUNG BPL OTHERS

Source: Table no 4
TABLE 5:

Table showing media suitable for television advertisement

Particulars No of respondents Percentage

Magazines 25 10
Television 180 72
FM Radio 7 3
Outdoor 38 15
SOURCE: primary data

INTERPRETATION:

72% of the customers say its television, 15% say outdoor, 10% say
magazines while 3% say its FM Radio.
GRAPH 4:

Graph showing media suitable for television advertisement

Most suitable media

10%
3% 15%

72%

Magazines Television FM Radio Outdoor

Source: Table no 5
TABLE 6:

Table showing gift offered by various companies.

Particulars No of respondents Percentage

Yes, always 75 30

Depend on the 115 46

brand name
No, will go for the 60 24
own brand
SOURCE: primary data

INTERPRETATION:

46% of the customers say it depends on the brand name and 30% of
them say yes, always, while 24% of them say no, will go for the own brand.
GRAPH 5:

Graph showing gift offered by various companies

Gifts offered along with the brand

24% 30%

46%

Yes,always
Depend on the brand name
No, will go for the own brand

Source: Table no 6
TABLE 7:

Table showing sales promotion tools.

Particular Strongly Agree Neutral Disagree Strongly

agree disagree
Exchange 80 70 40 33 27
offer
Discount 90 63 32 35 30
offer
Prizes 95 80 28 25 22

Warranties 70 85 43 32 30

Tie-in 65 78 70 20 17
offers
SOURCE: primary data

INTERPRETATION:

23% of the customer say discount offer, 18% of them also say its warranties,
20% of them say exchange offer, 23% of them say prizes while 16% of them say
its Tie-in-offers.
GRAPH 6:

Graph showing sales promotion tools.

Sales promotion tools

16% 20%
18%
22%
24%

Exchange offer Discount offer Prizes Warrenties Tie-in offers

Source: Table no 7
TABLE 8:

Table showing point of purchase display.

Particulars No of respondents Percentage

L.G 73 29

SAMSUNG 77 31

BPL 65 26

OTHERS 35 14

SOURCE: primary data

INTERPRETATION:

31% of the customers say its SAMSUNG, 29% of them say LG, 26% of
them say BPL, while 14% say others.
GRAPH 7:

Graph showing point of purchase display.

Point off-purchase display

14% 29%
26%
31%

L.G SAMSUNG BPL OTHERS

Source: Table no 8
TABLE 9:

Table showing demand of companies trade shows and fairs

Particulars No of respondents Percentage

L.G 43 29

SAMSUNG 115 31

BPL 52 26

OTHERS 40 14

SOURCE: primary data

INTERPRETATION:

31% of the customers say its SAMSUNG, 29% of the customers say LG,
26% of them say BPL while 14% of them say its others.
GRAPH 8:

Graph showing demand of companies trade shows and fairs

Companies Trade shows and Fairs

16% 17%

21%
46%

L.G SAMSUNG

Source: Table no 9
TABLE 10:

Table showing demand of companies cross promotion activities.

Particulars No of respondents Percentage

L.G 40 16

SAMSUNG 102 41

BPL 83 33

OTHERS 25 10

SOURCE: primary data

INTERPRETATION:

41% of the customers say its SAMSUNG, 33% of them say its BPL, 16% of
them say LG while 10% of them say its others.
GRAPH 9:

Graph showing demand of companies cross promotion activities.

Companies Cross Promotion

10% 16%

33%
41%

L.G SAMSUNG BPL OTHERS

Source: Table no 10
TABLE 11:

Table showing level of satisfaction.

Particulars No of respondents Percentage

Yes 180 72

No 70 28

SOURCE: primary data

INTERPRETATION:

72% of them say yes while 28% of them say no.

GRAPH 10:

Graph showing level of satisfaction

Level of satisfaction

28%

72%

Yes No

Source: Table no 11
TABLE 12:

Table showing reason for satisfaction.

Particulars No of respondents Percentage

Prices are cheap & 53 21

quality is good
Durable 60 24

Friendly sales team 45 18

Brand image is 92 37
demanding

SOURCE: primary data

INTERPRETATION:

37% of the customers say brand image is demanding, 24% of them say
durable, 21% of them say prices are cheap and quality is good while 18% of
them say friendly sales team.
GRAPH 11:

Graph showing reason for satisfaction

Reasons for satisfaction

Prices are
cheap,quality
is good
Durable
37% 21%

Friendly
24% sales team
18%
Brand image
is
demanding

Source: Table no 12
CONCLUSION OF ANALYSIS

Majority of the customers say they own L G television followed by that is

Samsung with 22%.
Majority of the customers live demonstrations of L G is more effective
compared to other television company.
Majority of the customers say that Samsung is providing better customer
education more than any other company
Majority of the customers say that advertisement through television is
more effective.
If any gifts are offered with the brand majority of the customer say that it
depend on the brand name which is provided followed by that is yes ,
always
Majority of the customers say that Samsung trade shows and fairs are on
demand but some says that its cross promotion activities are in demand.
Majority of the customers are satisfied with the brand and the reason for
that is brand image is demanding and its durable.
 SUMMARY AND CONCLUSION

CONCLUSIONS FROM THE STUDY

Sales promotion is a most important aspect in any company, the study

was conducted in the home appliances industry regarding sales promotion. The
researcher was helpful to gain some knowledge about the organization and also
about sales promotion conducted in the organization. The company is getting the
feedback from the respondents who are using the television.
Based on the study made the researcher has given few findings and suggestions
regarding the sales promotions of the industry.
IMPLICATION

All the three companies that are LG, SAMSUMG, and B P L companies
will be able to face the steep competition from the local manufacturers who are
also quite competent with the Television manufacturing technology. Since price is
the main factor for most buyers, companies will be able to stay in the market with
competitive price and may be with a lower profit margin, which can be
compensated through flat screen. This technology is not readily available with the
local manufacturers.
Companies will be able to convince the customers in a dignified manner
rather than buying their minds through gift schemes.
SUGGESTIONS:

Since majority of the customers is in favor of live demonstration of LG.

they should prioritize more in rest of the sales promotional tools to attract
more customers.

In case of Samsung it provides better customer education and fabulous

trade shows but it has to focus more on live demonstration exchange
offers, discount offer, prices warranties and so on.

In the sales promotional tools BPL is highly lacking behind compared to

LG and Samsung. Therefore, they should do something to uplift these
tools in order to attract the customers.