Slides that stick

presentation lessons for entrepreneurs

Jan Schultink
Technion, Haifa
6 May 2009
Tonight we will talk
about presentations,
but first
lets talk about myself (briefly)
COMPUTER SCIENCE ENGINEER
 PRELIMINARY
CONSULTING WORK BUILT COMMUNICATION SKILLS
Key success drivers resulting from McKinsey engagements

A decade of Significant amount of data

Communication
skills*
Presenting to senior
analysis and synthesizing

McKinsey
management audiences
recommendations

Constant
structuring,
restructuring
* Both verbal and visual of story lines
Source: team analysis
FONTAINEBLEAU
LONDON
 presentation design
strategy consulting

Tel Aviv
Many of these were investor presentations
Updated through March 2009

Beverages

Furniture Information security

Data center
Cosmetics
performance

Information security Gaming Mobile payments

Application integration Kids online System integrator US hedge fund

Data quality Online advertising Display technology Israeli incubator

Database ILM Flash memory Web security Cosmetics European private equity

Gaming Drug development (1) GI surgery Pharmaceuticals Israeli private equity

Homeland security Drug development (2) Bio-diagnostics Information security European VC (1)

3G-IMS telecom Cardiology devices Nuclear imaging IT services European VC (2)

Food, personal,
Web 2.0 Tissue engineering Cardiology imaging Israeli VC
home care

P2P caching Biotech discovery Ophthalmology Beverages Israeli conglomerate

Implantable
Business continuity Implantable GI device Diamonds Israeli incubator
obesity device

Mature
Early-stage Early-stage Developing VC/PE funds
companies
Anyone can design PPT
graphics designer
speech coach
administrative assistant
artist
PR consultant
Top To the point
management in 20 minutes
you understand it when
you can explain it
What is a good presentation?
nice presentation,
thank you
 WOW!

Photo credit :Nicole Makauskas

Listen
Understand
Listen
The Curse of
Knowledge
the presenter
taps a tune
tap tapper de tap tap tap tap tapper de tap tap t

the audience
hears someone tapping
Act
Understand
Listen
OK, now what?
No content no presentation
Communicating to investors
the presentation
is an excuse to
figure you out
we have no
competition

Sense of
realism?
 Willingness to listen, learn???
Photo credit: Celestial Meeker
your audience:
intelligent
& busy
Cut to the chase

your
point
No need to preach to the converted
Address obvious weaknesses
Tell stories
No need for buzzwords

tap tapper de tap tap tap tap tapper de tap tap ta

No need for vision stuff
Dont skip the technology
help them
construct the
bottom up
picture
Presentation style
BULLET POINTS
10 slides

20 minutes

30 pt font

guy kawasaki
20 MINUTES CAN BE MORE THAN 10 SLIDES
Youll need
one of these
What kind of presenter are you?
you are
an engineer...

why stop
thinking as
a designer?
creativity
cant hurry presentation design
aesthetics
 good graphics
does not mean
sophisticated graphics
the black page
Theyre different

pitch hand business online company

deck outs plan show profile
Graphics secrets
Revenues in 2011
will be $3,402,012
 We aim
to be a
$3-4 million
company
in year 3
Ban clip art
pixels enable zooming
dont stretch
appreciate white space
rule of thirds
All colors are fine just stick to them
SAME DISTANCE
ALIGN
SAME DISTANCE
ALIGN
Old template
the new one!
Strong revenue growth
Strong revenue growth

4
Series 1
3
Series 2
2 Series 3

0
Category 1 Category 2 Category 3 Category 4
Strong revenue growth
160

140

120

100

80

60

40

20

0
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Strong revenue growth and profitability
Revenues, $ million

143
136
115 120
98
90
79
66
50
7 consecutive profitable quarters

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2006 2007 2008
BEFORE AFTER
Easy on the
animations
Stay on time
 Wow, this
has changed
the way
I Iook at
presentations
forever
Photo credit :Nicole Makauskas
 stickyslides.blogspot.com

twitter: @janschultink
email: contact@schultink.com