Air University

Fall 2017
Faculty of Administrative Sciences
Department of Business Administration

Course Information

Course Title: Business research and quantitative Analysis

Class: MBA 3.5 32nd & BBA 7th Lab (Required)
Credit Hours: Three Hours
Pre-requisite for this Course:
This Course is Pre-requisite for:
Instructor: Moin Ahmad Moon
Contact: Moin@aumc.edu.pk
Reference Books: BRM by Uma Sekaram, Zikmund. Marketing Research By Naresh Malhotra

Assignment Format:
Font Times new roman
Font size 12 (For text)
Font size 12 (Bold For heading)

Course Outline:

Week- 2)Information Search

2 What is data?
What is information?
Types of information
Preliminary information
Detailed information
Why information search
What information
Where to find
When to find
From whom
Elements of research
Concept
Construct
Variable
o Classification of variables
1. Observed variables
2. Latent variables
o Types of variables
1. Independent variable
2. Dependent variable
3. Mediating variable
4. Moderating variable

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Grade:
The grade you earn during the semester will come from the following work.

Midterm 35 Marks (2 Hrs duration)

Project/Quizzes/Assignment/discipline 20 Marks
Final Exam: 45 Marks (duration 3 Hrs)

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