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Players and Goaches only

nu
AT THE NEW -GIANTS STADIUM,
SOME SIGNS WON'T APPLY TO YOU:
 nu
AT THE ]'IEW -l
GIANTS STADIUM,
SOME SIGNS WON'T APPLY TO YOU:

PLAYERS
AND
COACHES
ONLY
BEYOND
THIS POINT
CREDENTIAL REQUIRED
FOR ACCESS
Hard Hat
 !

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==-

Box Conier

The note reads:

BRING THIS NEW YORK GTA.NTS HELMET WITH YOU

WHEN YOU COME TO VISIT AND TOUR THE NEW STADIUM.

THE OPENING OF THIS HISTOzuC NEW BUILDING

WILL ONLY HAPPEN ONCE, AND THE OPPORTUNTTY TO
WITNESS IT IS ONLY BEING EXTENDED TO AN EXTREMELY
LIMTTED NUMBER OF INDIVIDUALS. AS IS THE INVITAITON
TO SECURE ONE OF THE FEW REMAINING LUXURY SUITES.

TOURTHE STADIUM
CHECK OUT THE SUITES
HAVE LUNCH wITH R pTRYTVCOACH,/ALUMNI
Thoughts - Ideas - Pre-concepts:
- This is all about "Exclusivity and Access," maybe even more than it
is about the football or the history of the Giants. Who is showier,
flashier or has a bigger ego than a hip-hop impresario? Can we target
and communicate with Jay 2,50 Cent, Sean Combs, Snoop or
whoever else is hot and current. (They're competitive - sell one, and
you may sell five.)

- The there are others in the entertainment industry who are local and
visible - Eddie Murphy, Billy Joel, Springsteen, Bon Jovi - plus their
support staff like attorneys and publicists.

- This "Once-in-a-lifetime" position doesn't hold up for suites with a

S-year lease - for season tickets with a 130-year waiting list - okay,
but realistically - it's different.

- Also high tech new millionaires - Internet poker, go daddy, or from

the silicon alley.

- Consider changing the lease commitment to over come the fear of

an uncertain fufure. "Live now. This is our yea.r." (price increase and
longer term beginning in 201 l, 12 or 13.)

They already leverage the 'star power' of players & coaches with
their best customers - now use stars to help seII the suites. (Who
could in their right mind say 'no' to Michael Strahan? Really.)

- Have mailing hand-delivered by 3 over-sized individuals to a

smaller, very select group. (Using current or former players would be
great. Can even be practice squad, 2"d team)
NYFG Suites

Ouestions:

- Do we know who the companies are who have signed on? Look to
contact their direct competitors. Make them a 'deal.'

- Find out who is still under personal services contracts.

- Can we see the previous o'friends and family" mailing and the one
that went out in March/April of '08? AND - what were the results?

- Do you have a cost per mailing in mind? High-ticket item here.

- Who has priority suite privileges for other events? Giants or Jets?

- What's the historical length of leases for suites? Compare length of

lease for a suite vs. club seats. How much furnover?

- Telemarketing follow up? Really? For a $300,000 item? Is that

normal?