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 PROFITABILITY / LOYALATY

MIS MANAGEMENT 2002

HIGH PROFITABILITY / LOW LOYALATY




LOW PROFITABILITY / HIGH LOYALATY

HIGH PROFITABILITY / HIGH LOYALATY






LOW PROFITABILITY / LOW LOYALATY






ONE WAY TO BETTER UNDERSTAND

CUSTOMER NEEDS IS TO BECOME
THE CUSTOMER
 Mass media

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DESIGN
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