5 Star Box

Poblacion, Sta.Maria, Bulacan

EXECUTIVE SUMMARY

The 5 STARBOX started when we decided to build a business that can offer a full package of
service that can satisfy our customers needs when they visit our restaurant.

We offer different kinds of food plating like the rice bun which is similar to siopao but the bun
is made up of cooked rice with a dish inside which is the choice of the customer. We also offer the common
dishes that we see on other fast foods and restaurants like snacks (fries, nachos, pizza roll, & banana
chips), burgers with different patties (fish fillet, beef, pork, chicken, and veggie patty), frappe (black forest,
double dutch, cookies and cream, cappuccino etc.), drinks (juice & coffees).

The difference of 5 STARBOX to other except for having aircon and wifi , it is divided into three areas
which are videoke rooms, study room, and an open dining area.

VIDEOKE AREA

- 3 rooms separated from dining area which has a videoke inside. The purpose of the said room is
to give them privacy because some customers feel irritated with noise. It is good for couples,
circle of friends and family. Maximum of 10 person per room.

STUDY AREA

- On the other side of our restaurant has a room specialized for the customers who needs solemn
place for studies and research and also for business meetings. They can borrow books and we are
offering photocopy & printing service.

DINING AREA

- It is located at the center of 5 STARBOX between the videoke and study area.
 5 Star Box
Poblacion, Sta.Maria, Bulacan

GOALS/OBJECTIVES

- Ensure customers satisfaction

- Improve our position in the local market
- Expand our restaurant
- Future Goals: After 5 years our goal is to expand and to be well known in public, to add new
branches, then after another five years, we also looking forward to make new products that our
restaurant can offer.

MISSION

Our mission is to provide better quality and more competitive price of food in a comfortable
atmosphere for customers to have a fun experience inside our restaurant. We also maintain a friendly,
fair, and creative work environment, which respects diversity, new ideas of hard work to have good
relationship with our customers.

VISION

Our vision is to give outstanding services & empowering each of our employees with a
progressive career path.

PRODUCT/SERVICE

We offer food and services to our customers that will encourage them to visit us when they
want to be relaxed, to have fun, to stay and try the other activities that they want to do while eating. We
put different tools and equipment that they can rent or barrow like: videoke, board games, books and
magazines. We also provide WiFi zone for our customers.

We will be a comfort zone in our customers. In our restaurant they will find the place where
they can enjoy with their friends, where they can relax with their own company, and the place where they
enjoy the foods and other offer of our restaurant for them. In friendly place and a friendly price, that
everyone can surely afford.

Our restaurant has an appealing and entertaining environment that will satisfy their standards.
It is not only to full them but also give them enjoyment and relaxing atmosphere.
 5 Star Box
Poblacion, Sta.Maria, Bulacan

OWNERSHIP

5 STARBOX established as partnership owned by:

- Arino, Mary Joy S.

- Arino, Joanna Marie S.

BARRIERS

Start-up Cost: In starting a business we need a large capital to buy all the equipments, materials,
raw materials etc. To make a high quality product that can satisfy all the needs and wants of our
customers that our restaurant can offer.

Popularity: Popularity is a challenge for every starting business. Popular competitors like: Jollibee,
McDonalds, Chowking, Etc.

KEY CUSTOMERS

People who work in the nearby areas

Students who are finding better place to study and also to unwind
Anyone who are willing to pay enough for good food

MARKETING STRATEGY

- We will concentrate on promoting our food & services through:

Customer service
Online Advertising and Promotion (Website/ Page)
Signage
Flyers
posters
 5 Star Box
Poblacion, Sta.Maria, Bulacan

CUSTOMER ATTRACTION

- Coupons
- Discounts (5% Birthday Celebrant & Senior Citizen)
- Decorations
-

SALES STRATEGY

- Our sales strategy requires consistently better quality of food, service, speed, and atmosphere.
We can accomplish this by :
Having strong relationship to our customers
Interacting with them personally
Hiring employees who genuinely enjoy their job

PERSONNEL PLAN

- We believe that to get the customers satisfaction, we need to provide our employees needs to
satisfy them in their job that will motivate them to work hard and give their best performance.
There will be differentiation in the salaries of full-time employees & part time
employees
There will have awards like Best waiter of the month& King/Queen of Kitchen to
boost their performances
Proper allowances will provided to increase the job satisfaction level
 5 Star Box
Poblacion, Sta.Maria, Bulacan

LOCATION

5 STARBOX is located at Poblacion, Sta.Maria, Bulacan near STI College Sta.Maria and Jeep
Terminal via Angat - Sta.Maria & San Jose - Sta.Maria.
 5 Star Box
Poblacion, Sta.Maria, Bulacan

A. Demographic Segmentation

Santa Maria is considered as an economic powerhouse in the region has a population of 256,454, it
remains by a significant margin the most populous municipality in Central Luzon, as well as the 5th most
populous municipality in the Philippines. . Its downtown area, known as the Santa Maria Central
Business District, which consists of three (3) highly urbanized barangays one of those is Poblacion one of
the biggest and busiest commercial centers in the province as it accounts for more than half of all
economic activities in the municipality. It attracts people from neighboring cities and. It exerts a
significant impact on commerce, industry, finance, religion, education, entertainment, healthcare, and
transportation which all contributes to its prominence. It is also one of Bulacan's leading financial
centers.

B. Geographical Segmentatation

Climate

The climate in Santa Maria is almost similar to the country's capital Manila. The location of Santa Maria
in the western side of the Philippines made Philippine Atmospheric .Humidity levels are usually high in
the morning, especially during June to November, which makes it feel warmer. Lowest humidity levels
are recorded in the evening during wet season. Discomfort from heat and humidity is extreme during
May and June, otherwise it is higher compared to other places in the country.

C. Psychograpic Segmentatation

Religion

Most of the population are Christians. Roman Catholicism is the dominant religion with 91% of the
populace professed themselves as Roman Catholics.
 5 Star Box
Poblacion, Sta.Maria, Bulacan

SWOT ANALYSIS

STRENGTH

- Location: The restaurant is placed at the main city where many people are passing the area.
- Product to Price: We offer variety of food with right quality and also reasonable price.
- Others: We build strong relationship to the customers.
- Excellent Staffs, Amenities, Enjoyable to Relaxing Ambiance

WEAKNESSES

- Popularity: When the restaurant is new and not really known by public
- Competition: Many competitors around us and most of them are popular
- Menu: Variety of foods but Limited Menu offered to the customers
- Others: The limited marketing budget, Start up cost

OPPORTUNITIES

- Freedom to Developed Service

- Growing Market and Demand
- Trends and New Ideas

TREATHS

- Competitors: Popular/Well known fast foods and restaurants near to our restaurant location.
- Owners: Existence of bigger companies and change in regulations
 5 Star Box
Poblacion, Sta.Maria, Bulacan

P.E.S.T.L.E.

POLITICAL FACTORS

Tax Policy
Political Stability
Government Rules & Regulations
Employment Laws

ECONOMIC FACTORS

Economic Growth
Interest Rate
Labor Costs
Monetary Issues

SOCIAL FACTORS

Customers awareness
Increasing Population

TECHNOLOGICAL FACTOR

Technology Development

LEGAL FACTORS

Government rules/ policies:

Registration
Permits
Insurance

-
 5 Star Box
Poblacion, Sta.Maria, Bulacan
 5 Star Box
Poblacion, Sta.Maria, Bulacan

PRODUCTS

BURGERS

- Fish Fillet Patty - P35.00

- Chicken Patty - P40.00
- Pork Patty - P45.00
- Beef Patty - P50.00
- Vegie Patty - P30.00

RICE MEALS

- Rice Buns w/ Adobo

- Rice Buns w/ Sisig
- Rice Buns w/ Pork chop
- Rice Buns w/ Pork steak
- Rice Buns w/ Pinakbet
- Rice Buns w/ Kare Kare
And more...

*all for Php50.00

SNACKS

Nachos P45.00

Fries P30.00

Banana Chips P30.00

- Hot Coffee
- Hot Chocolate
- Juices
- Iced Tea
And more...

Prices: Small Size

P30.00

P30.00

P25.00
 5 Star Box
Poblacion, Sta.Maria, Bulacan
P25.00

Prices: Medium Size

P40.00

P40.00

P35.00

P35.00

Prices: Large Size

P50.00

P50.00

P45.00

P45.00

We offer this in different flavours...

PRICE

We have the settle price in every product we offer, but base on the customers additional ordered, is the
additional pay.
 5 Star Box
Poblacion, Sta.Maria, Bulacan

PROMOTION

We will have our GRAND OPENING in our main restaurant. In the first week of our opening days, we will
give FLYERS to the netizens around on the location of our restaurant, Inside the Flyers, is the details of
our resto and the different offers that they can avail when they go in our restaurant. Aside from this, we
create a Facebook Page and Our Restaurant Website for the social media netizens for the information of
our restaurant.

PLACE

DIRECT SELLING. They can visit us in our Restaurant, Located Poblacion,Sta. Maria

PACKAGING

Products: Packaging

Our food and drinks should be neat, plated presentable and well organize when in it serves to the
customers.

Our staffs wears simple but presentable attire.

- The cashiers, waiters, and our other staffs wear our restaurant uniform, attached with our
restaurant logo, partnered with black shoes.

Our Flyers, Facebook, Website/Pages are completed detailed.

POSITIONING

The position we have with our customers is not only just a restaurant. Aside from the food and our
different offers. A variety of enjoyment that they found when their visit our restaurant, also a provider of
fun to our customers. For they own company, with their special someone, with their friends and also with
their family. We will treat and serve them as a member of one big happy family.

PEOPLE

Our target people is not only for those class A people but we also offer this kind of restaurant to all
people either living in a simple life that afford to buy our food even their belong into the Class B, Class C,
Class D etc.