Can Dig Raphy Final

CandiGraphy : Smile |Click | Repeat !
CandiGraphy
Smile |Click | Repeat !
Entrepreneurship
Prof. Anita Prianes
September 18, 2017
Members
Cana, Andrea Faye A. Kaslon, Gabrille C. Intong, Ralph A.

De Castro, Arvee P. Monteza. Aira Mae Malapajo, Rey Raven C.
Tepace, Maurein Anne B.
TABLE OF CONTENTS
Executive Summary -------------------------------------------- 1
Business Description ------------------------------------------- 1
Organizational Structure -------------------------------------- 2
Marketing Analysis --------------------------------------------- 3
Sales Strategies -------------------------------------------------- 4
Funding Requirements ---------------------------------------- 10
Financial Forecast/ Projections ------------------------------- 14

EXECUTIVE SUMMARY
Mission
To capture witty smiles, aesthetic scenery, everyday subjects in a way

that makes them meaningful, and to give a good quality of services for
any special occations. We go above and beyond for our customers to
make sure their time is valued,deadlines are met and the highest quality
product delivered .
Vision
To be the first choice of our clients in the world of professional

photography. And to earn a highest position in the ranking of business
and to be well known not only in Manila but also in the whole Philippines
for the next 5 years.
PAGE| 1
Objectives Key Result Areas

To achieve the high ranking Will be known in the Philippines for the next
position in the business of 5 years.
professional photography Increase of sales
To serve our costumers a high Growth of sales. Increase number of

quality images and products Customers. Good feedback or comments from
our valued customers
To improve the knowledge and Compensations, incentives and benefits of

skills of our employees in the manager, employees and owner
professional photography
To make a good services for Return of our assets. The business become
customers and good working better for serving our customers and
place for our workers that will workers
benefits
BUSINESS DESCRIPTION
Business Name: CandiGraphy
Location: BGC, Taguig, Metro Manila
Business Type: Product and Service

ORGANIZATIONAL STRUCTURE
Owner/
Manager
Photographer Makeup
Developer/ Cashier
Artist
Editor
Security Guard Utility
PAGE| 2
DUTIES AND RESPONSIBILITIES
Owner/Manager The one who owns the business and built it up, that will
aim the expectation of the customers and the one who will
manage the business and the staff, who has overall
responsibility for managing both the revenue and cost
elements of a business income statement, known as profit and
loss responsibility.
Photographer Who works full time often does studio work that
involves taking pictures in a controlled interior setting,
Makeup Artist The one who uses mediums applied to the skin to
transform or enhance the appearance person. Make-up artists
are often referred to as cosmetologists or beauticians, but are
different in that they specialize only in make-up. In order to
change or maintain a persons image.
Developer/ Editor The one who will take charge of the photos , who will
develop it or put it in a frames before give it to the clients.
Cashier Whos in charge to facilitate the customers availed

product and services with their bills and charges.
Security Guard Is someone who patrols and inspects property against

fire, theft, vandalism, terrorism, and illegal activity. They
monitor people and the area to keep safetiness.
Utility Keep shop in clean and orderly condition. Perform

heavy cleaning duties, such as cleaning floors, shampooing
rugs, washing walls and glass, and removing rubbish. Duties
may include tending furnace and boiler, performing routine
maintenance activities, notifying management of need for

repairs, and cleaning snow or debris from sidewalk.
MARKET ANALYSIS
Competitors:
Photoline Industry (BGC, A well-known photography shop.
Taguig City)
Lencia (Ayala) A company business of photography, they make magazine and
import out the country.
Almovel A printing shop and making billboards.

(Brgy Olimpia,
Makati City)
Customers' Percentage among Competitors

(Year 2017)
Candigraphy
10%
Photoline Industry
Lencia
38%
26%
Almovel
26%
Candigraphy Lencia Almovel Photoline Industry
In first year in business, the pie graph used to show the rating of the business among other
competitors in year 2017. Photoline is in 38%, Lencia is 26%, Almovel is 26% also and lastly
Candigraphy with 10%of rating.
Customers' Percentage among Competitors

(Year 2022)
CandiGraphy
Photoline Industry
36%
35%
Almovel Lencia
16% 13%
CandiGraphy Lencia Almovel Photoline Industry
BUSINESS LAYOUT
Front View:
1st Floor:
2nd Floor:
3rd Floor:
Lobby Conference Room
Studios
Owners and Employees Office

Storage room
Equipment
Cash Register Computers

Lenses , Dslr Camera and Video Camera
Tripod and Lightning

Studio space
Props
Frames
Photo Printer Reliable Transportation ( for outdoors photo

shoot)
Backdropds
Reliable Transportation ( for outdoors photo shoot)

Tables and chairs for office
Sofa
SALES STRATEGIES
For my business to become unique from the other business or competitors, I will sure
that our products or the materials we use to make products is always in a high quality. Including
our facilities well make sure that its always nice and presentable to our clients.
And to make sure our sales will increase , In every occasion we will give them gifts of
promos. Using that promos may attract more costumers to inquire to our business. Maybe
using this will be spread the name of our business and people will seek information about it and
go to our company.
Target Customers
24%
29%
Couples
Families
18% Kids and Youth
Adult
29%
Promos & Incentives:
Promos :
For every 5th repeated costumer they During Christmas we offer 15%
can have a 20% discount in family discount for wedding events.
picture package.
Pricing (Event Packages) :
INDOOR
Wedding Picture Family Picture Photoshoot Photographer
(Php 7,500) (Php 8,000) (Php 6,000) -Php 8,000/event
3hrs Videographer
-2 Big Picture Frames -1 Big Picture Frame -Php 12,000/event
-3 Medium Picture -Photographer
Frames -Pictorials
For Couples For Families For Kids/Youth and For Adults

Adults
OUTDOOR
Wedding Birthday Party Debut Photoshoot
(Php 50,000) (Php18,000) (Php 23,000) (Php 8,000)
*5hrs
-Videographer -PhotoGrapher -Videographer
-Photographer -Photobooth -Photographer -Photographer
-Pictorials -2 Normal size picture -Pictorials -Pictorials
frames
-3 Big Picture Frames -1 Big Picture
Frames
For Couples For Kids/Youth For 21 yrs old(male) For Kids/Youth and
Adults
and 18 yrs
old(Female)
Business Layout:
FUNDING REQUIREMENTS
Capital Php 7,000,000.00
Permits
BIR 2,000.00
DOLE 2,000.00
DTI 2,000.00
Business License 1,500.00
Local Business Permit 1,500.00
Brgy. Business Permit 500
Total Php 9500.00
Monthly Salary No. of

Wages
Employee
Crew 15,600.00 3 50,400.00
Sales Lady 15,120.00 3 45,360.00
Security Guard 15,000.00 2 30,000.00
Cashier 14,400.00 2 28,800.00
Janitor 14,400.00 2 28,800.00
Web 18000.00 1 18,000.00

Designer/Online
Blogger
14,400.00 1 14,400.00 PAGE| 9

Delivery boy
Total Php 215,760.00
Utilities
PAGE| 10
Meralco 10,000.00
Maynilad 3000
Internet 4000
Total Php 17,000.00
Materials and Equipments Amount Unit/s
Air Conditioner 40,000 2 80,000.00
Wooden Chairs 1,489 35 52,000.00
Glass Food Display 34,000 1 34,000.00
CCTV set 6,250 4 25,000.00
Refrigerator 18,000 1 18,000.00
Octagon Stall 5,000 3 15,000.00
6 in 1 Stove 15,000 1 15,000.00
Cash Register 7,000 2 14,000.00
13-pc Knives 14,000 1 14,000.00
Ceramic Plate (L) 323 40 12,920.00
Wooden Round Table 1,000 10 10,000.00
Long Rack 3000 3 9,000.00
Long Sofa 8,000 1 8,000.00

Wooden Rectangle Table 2,000 4 8,000.00
Burger& Fries Stove 7000 1 7,000.00
Orig Coffee Maker 6900 1 6,900.00
Mason Jars 200 30 6,050.00
Blender 6000 1 6,000.00
Rectangle Stall 5000 1 5,000.00
Wall Mirror 5000 1 5,000.00
Freebies 5000 5,000.00
Drinks (Coke, sprite, iced tea) 4000 4000
Spoon&fork 12 pair set 3000 1 3,000.00
Ceramic Pan 9-pc set 2880 1 2,880.00
Expresso Coffee Maker 2500 1 2,500.00
100pc 16 oz. paper cups 2500 1 2,500.00
Medium Rack 1200 2 2,400.00
Large Pot of Plants 500 4 2,000.00
Small pot of plants 350 5 2,000.00
Ceramic Plate (s) 200 20 2,000.00
Whipped Cream Dispencer 2000 1 2,000.00
Toppings/Sweeteners 2000 2,000.00
Cakes 2000 2,000.00
Rugs 400 4 1,600.00
Ex small pot of plants 105 14 1,500.00
Matcha Powder 500 3 1,500.00
Pure Ground coffee 500 3 1500.00
Organic green tea 500 3 1,500.00
Small Rack 300 3 9,000.00

Whipped Cream Powder 790 1 790.00
Chocolate Syrup 349 2 699.00
Window Cleaner 320 2 640.00
Black chalk board 200 3 600.00
Mops 295 2 590.00
Mop Cleaner 500 1 500.00
Glass Jars 90 5 450.00
Caramel Syrup 430 1 430.00
Strawberry Syrup 249 1 249.00
PAGE| 12
Sales
August December2017
Clothing
Week 1 20,595.00
Week 2 35,800.00
Week 3 43, 850.00
Week 4 50, 599.00
Cafe
Week 1 19,800.00
Week 2 26,000.00
Week 3 31,070.50
Week 4 48,855.75

FINANCIAL FORECAST/PROJECTIONS
PAGE| 13
EXPENSES SALES
Building 4,500,000.00 Clothing 150,844.00
Construction
Materials & 398,548.00 Cafe 125,726.25

Equipments
Wages 215,760.00
Utilities 17,000.0
Permits 9,500.00
Total Php 5,140,808.00 Total Php 276,570.25
SUMMARY OF FINANCIAL PROJECTION

July - December
Total Sales 276,570.25
(Less) Total Expenses 5,140,808.00
Profit -4,864,237.75
PAGE| 14

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Can Dig Raphy Final

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CandiGraphy : Smile |Click | Repeat !

Cana, Andrea Faye A. Kaslon, Gabrille C. Intong, Ralph A.

Executive Summary -------------------------------------------- 1

Business Description ------------------------------------------- 1

Organizational Structure -------------------------------------- 2

Marketing Analysis --------------------------------------------- 3

Sales Strategies -------------------------------------------------- 4

Funding Requirements ---------------------------------------- 10

Financial Forecast/ Projections ------------------------------- 14

To capture witty smiles, aesthetic scenery, everyday subjects in a way

To be the first choice of our clients in the world of professional

Objectives Key Result Areas

To serve our costumers a high Growth of sales. Increase number of

To improve the knowledge and Compensations, incentives and benefits of

Business Name: CandiGraphy

Location: BGC, Taguig, Metro Manila

Business Type: Product and Service

Security Guard Utility

DUTIES AND RESPONSIBILITIES

Cashier Whos in charge to facilitate the customers availed

Security Guard Is someone who patrols and inspects property against

Utility Keep shop in clean and orderly condition. Perform

maintenance activities, notifying management of need for

Almovel A printing shop and making billboards.

Customers' Percentage among Competitors

Candigraphy Lencia Almovel Photoline Industry

Customers' Percentage among Competitors

CandiGraphy Lencia Almovel Photoline Industry

Lobby Conference Room

Owners and Employees Office

Cash Register Computers

Lenses , Dslr Camera and Video Camera

Tripod and Lightning

Photo Printer Reliable Transportation ( for outdoors photo

Reliable Transportation ( for outdoors photo shoot)

18% Kids and Youth

Promos & Incentives:

Pricing (Event Packages) :

For Couples For Families For Kids/Youth and For Adults

Capital Php 7,000,000.00

Business License 1,500.00

Local Business Permit 1,500.00

Brgy. Business Permit 500

Total Php 9500.00

Monthly Salary No. of

Crew 15,600.00 3 50,400.00

Sales Lady 15,120.00 3 45,360.00

Security Guard 15,000.00 2 30,000.00

Cashier 14,400.00 2 28,800.00

Janitor 14,400.00 2 28,800.00

Web 18000.00 1 18,000.00

14,400.00 1 14,400.00 PAGE| 9

Total Php 215,760.00

Total Php 17,000.00

Materials and Equipments Amount Unit/s

Air Conditioner 40,000 2 80,000.00

Wooden Chairs 1,489 35 52,000.00

Glass Food Display 34,000 1 34,000.00

CCTV set 6,250 4 25,000.00

Refrigerator 18,000 1 18,000.00

Octagon Stall 5,000 3 15,000.00

6 in 1 Stove 15,000 1 15,000.00

Cash Register 7,000 2 14,000.00