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Business Decision Modeling - METRO
Business Decision Modeling - METRO
Submitted by:
Nazish Hussain 01-121171-019
Zainab Khanum 01-2211711-028
Asad Aziz 01-2211711-008
Nida chohan
In this report, we have discussed MCCs differentiation techniques. Below is the brief
description of its differentiating factors.
Product Features
A firm can make its products more valuable than competitors by offering features that the
competitors products do not possess, MCC has differentiated itself on the basis of many
factors. MCC has the basic strength of low prices with high quality and serving the
customers with the wide variety of products. Moreover, it covers all business solutions
under one roof named METRO. It has a strong cash and carry business background. MCC
displays excellent layout and make an effective use of space in its stores. Another feature
that adds to the brand is sufficient parking and safety & security measures ensure by the
management. The staff over there is friendly and co-operative ensuring after sales services
by providing guidance and solving queries. In terms of technology the computerized data
base system facilitates both customer and the brand by offering simple billing systems. It
is a one stop shop which is always stocked well. MCC promises quality and convenience
for its customers by offering attractive promotional activities. MCC has always encouraged
innovation and creativity
Brand Name
Over the period of years MCC has managed to recognize itself as a first choice Cash &
Carry Wholesaler by its continuous focus on customer needs and satisfaction and
commitment to ethical and environmental values. Metro cash & carry describe themselves
The competitive advantage on which compete in the market is the low Prices with high
level of Quality at a same place with convenience. METRO provides each and every thing
of household use like food items, electronics, automobile parts and much more at the same
place and the major factor is the low prices and they maintain the high-quality level. And
for this purpose, they directly deal with the companies for the supply of their products so
that the competitive advantage can be enhanced manifolds. Due to its unique business
model, quality and convenience MCC has been recognized as a leading brand thus
customers perceive its products to be more valuable
Network Size
METRO Cash & Carry is a leading international company in self-service wholesale and
operates more than 600 outlets in 29 countries. It is 3rd largest trader in world, 2nd largest
in Europe and the Largest in Germany with a turnover of 59.9 billion showing a tremendous
growth every year. MCC is operating around 2,378 locations in 29 countries, with
employees numbering over 263,000. At the operational level, the group's five sales
divisions conduct business independently in their respective markets. With over 100,000
employees worldwide, the company achieved to manage a huge network size. By
generating almost 50 percent of the total sales, METRO Cash & Carry is the top-selling
sales brand of the METRO Group. On the basis of these facts, customers value its products
even more. They perceive it to be a quality brand because of huge customer base and by
exhibiting network externalities MCC has differentiated its products to a great extent.
Timings
MCC pioneered the self-service Business to Business wholesale concept. The dynamic
business model adapts seamlessly to the most demanding markets. MCC has gained a first
mover advantage in many countries and an informed adaptation of the basic Metro C& C
model to local market conditions has been its formula for success. Strong Research and
Development corporate team conducts an extensive country screenings and feasibility
Location
Services
Offering utmost convenience to its customers has always been the pulse of Metro cash &
Carry. MCC provide Delivery service that is yet another service that sets Metro apart. To
make it more convenient for customers MCC provide delivery to its customers door step
with a minimum purchase value and save precious time to make their customer loyal.
Extended Business hours to make the customer more satisfied by serving their services
from 6 am to 10pm 7 days a week.
Product Mix
Metro Cash & Carry offers a wide range of products under one roof covering a large
spectrum of Horace needs ranging from Fresh Meat & Poultry, Fruits & Vegetables, Fresh
Fish, Dairy & Delicatessen, Deep Frozen, Vegetables, Beverages, Grocery, Coffee & Tea,
Tableware, Glassware, Kitchenware, Electronics & Appliances to cleaning solution,
crockery, clothing etc. It is the one stop station to save the customer time and make the
shopping easier.