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    Planogram Recommendations - Trade Marketing

    Uploaded by

    Muhammad Owais
    This document provides recommendations for improving planogram layout based on the amount of shelf space. It suggests using a horizontal category layout for large spaces to avoid messy top and bottom shelves. For medium spaces, a vertical category layout provides uniformity across shelves. And for low shelf spaces, all shelves should be utilized uniformly from eye-level down. Proper category placement and customer flow direction are also addressed.

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    Planogram Recommendations - Trade Marketing

    Uploaded by

    Muhammad Owais
    308 views7 pages
    This document provides recommendations for improving planogram layout based on the amount of shelf space. It suggests using a horizontal category layout for large spaces to avoid messy top and bottom shelves. For medium spaces, a vertical category layout provides uniformity across shelves. And for low shelf spaces, all shelves should be utilized uniformly from eye-level down. Proper category placement and customer flow direction are also addressed.

    Original Description:

    Local Modern Trade Planogram recommendations.

    Original Title

    Planogram Recommendations- Trade Marketing

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    This document provides recommendations for improving planogram layout based on the amount of shelf space. It suggests using a horizontal category layout for large spaces to avoid messy top and bottom shelves. For medium spaces, a vertical category layout provides uniformity across shelves. And for low shelf spaces, all shelves should be utilized uniformly from eye-level down. Proper category placement and customer flow direction are also addressed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    308 views7 pages

    Planogram Recommendations - Trade Marketing

    Uploaded by

    Muhammad Owais
    This document provides recommendations for improving planogram layout based on the amount of shelf space. It suggests using a horizontal category layout for large spaces to avoid messy top and bottom shelves. For medium spaces, a vertical category layout provides uniformity across shelves. And for low shelf spaces, all shelves should be utilized uniformly from eye-level down. Proper category placement and customer flow direction are also addressed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 7

    PLANOGRAM RECOMMENDATIONS

    Top/Bottom shelves look


    messy as both are being Category Layout- Horizontal (Large Space)
    used for stock keeping
    Eye- Level

    Customer flow from left to Right


    Top/Bottom shelves look
    messy as both are being Category Layout- Vertical (Medium Space)
    used for stock keeping
    Eye- Level

    Customer flow from left to Right


    Category Layout- Low Shelf Space
    Eye- Level

    Customer flow from left to Right


    Recommended Planogram with Category Layout- Horizontal (Large Space)
    Uniform Look on all shelves
    Eye- Level

    Customer flow from left to Right


    Recommended Planogram for Category Layout with Vertical (Medium Space)

    Uniform Look on all shelves


    Eye- Level

    Customer flow from left to Right


    Recommended Planogram Category Layout- Low Shelf Space
    Uniform Look on all shelves
    Eye- Level

    Customer flow from left to Right

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