18

Results of the Survey

Figure1. How is your laundry washed?

20%
26%
Given data above, 53.57%

of the respondent prefer machine

was in washing laundry, 20.23%

54%
by hand wash and 26.19% at

Hand wash home with house-help/laundry.

Machine wash
At home with house-help laundry

Figure 2. How often is your laundry done?

60

50 53.57
Figure 2 proves that
40 53.57% of the respondents

30 are doing their laundry once

30.95

20 a week, 30.95% do it twice a

10
11.9
week,11.9% do it 3 times a
3.57 0
0 week and 3.57% said that
Once a Twice a Trice a Weekends Monthly
Week Week Week they do it every weekends.
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Figure 3. Amount of wash load per laundry/wash schedule

As illustrated in figure 3 that

15 kg and
76.19% of the respondent load a
Below
4%
0% laundry of 15kgs and below, 20.24%
20% 16 - 20 kg

21 - 25 kg
loads a laundry of 16-20kgs and
76%
26 kg and
3.57%of the respondents loads 26kgs
above
and above laundry for every wash

schedule.

Figure 4. If you to avail an industrial laundry service, what service do

you want?

100 Based on the survey, 840.54% of

90
80 the respondents preferred
70
60 washing their bedsheets, 20%
50
40 for comforters, 18.92% for
30
20 blankets, 16.76% for pillows and
10
0 cases and 3.78% for other

laundry such as curtains by

availing industrial laundry

services.
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Figure 5. Possibility of Availing the Services

Sales
As indicated on figure 5 88.1%

out of 100% respondent said that they

are willing to avail the service and

11.9% arent.

YES NO

Figure 6. If you answer YES, what kind of services would you like to

avail?
50

Based on the survey,

respondents preferred to avail a

33.78

laundry services with 50% for

Wash-Dry-Press, 33.78% for

16.22

wash-dry and 16.22% for dry

clean services.

WASH DRY WAH DRY FOLD DRY CLEAN

PRESS
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Figure 7. Factors on choosing Laundry Services

As shown in figure 7.

51.39% of the respondents

Quality preferred quality as a

Delivery
Price
primary factor of choosing
Service
services, 24.30% for

services, 13.89% for the

price, and 10.42% for the

delivery services.

Figure 8. How much to spend in the wash service

As shown in

60 pesos/kilo FIGURE 8, 64.86% of the

65 pesos/kilo respondent want to spend

70 pesos/kilo 60 pesos/kilo for blanket,

More than 70 bedsheets, pillows;

pesos/kilo
Less than 60 32.43% prefer less than 60
pesos/kilo
pesos/kilo and 2.70% for

65 pesos/kilo for the

services.
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Figure 9. How much to spend in the dry clean service

60

50
As illustrated in the
40
FIGURE 9, 68.92% of the
30
respondent prefer 90 pesos per
20

10
kilo/piece and 31.08% for less

0 than 60 pesos per kilo/piece for

90 pesos 100 pesos More than Less than
per per 100 peso 60 pesos Dry clean.
kilo/piece kilo/piece per per
kilo/piece kilo/piece

Figure 10. Delivery and Pick-Up preference

Series 1
93.24

As indicated on figure

10, 93.24% preferred

delivery and pick up and

6.76% preferred for

collection point for the

6.76

delivery and pick up

DELIVERY AND COLLECTION STORE OR
PICK UP POINT SHOWROOM
preferences.
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Figure 11. Standards and Regulation to follows

YES NO

Figure 11, Suggest that

55.41% out of 100% of the

respondent said that voluntary or

mandatory standards and

regulation should be follow and

44.59% arent.

Demand

Demand describe a consumers desire, willingness, ability to pay a

certain amount for a specific good or services. Properly accessing the market

demand for a given product is very important.

Projected Demand

Table 3. Projected Demand for iLaundry Services

Area Total Percentage Total Estimated Projected Monthly

Covered Actual of those who population no. of kilo demand Deman
Resort are willing who are in kilo d
willing to
avail
Brgy.
Pansol,
Calamba, 129 57% 74 4 296 1,184
Laguna