Holus Hortus

(Vegetable Planting)

Name: Grades:
Vica Gabrielle A. Cruz _________________
Darelyn H. Caubat _________________
Mary Jan D. Ravis _________________
Judy Ann E. Sarmiento _________________
Glorie Faye M. Agot _________________

BSEntrepreneurship 4-2
Submitted to: Ms. Felicidad Gravides
 Holus Hortus
Introduction:
Planting has been one of the most profitable agricultural enterprises especially
here in our country. More and more people are still creating and putting up businesses
in planting.
Establishing a plant business is hard work because we have to be patient,
planting is not easy because most of the time we will encounter season changes that
can damage the plants.

Vision:
Sustained and productive small holder agriculture of the highest quality in terms of
enhanced food production, nutrition, incomes, as well as sustainability.

Mission:
To advance and improve the information on sustainable agriculture through innovations
that improve profitability and quality of life.

Objective:
To sell vegetables that are grown in a backyard
To gain profit at low capital

Target Market:
Holus Hortus target public markets that are near to every group mates houses.
And also to sell to our neighbourhood, classmates, friends, relatives especially for those
interested/vegetarians.
Organizational Chart:

Vica Gabrielle A. Cruz

Team Leader

Judy Ann E. Sarmiento Mary Jan D. Ravis Glorie Faye M. Agot Darelyn H. Caubat
Production/Seller Accounting/Seller Marketing/Seller Purchasing/Seller

Checks if the Promotes and

Organize the cost, Procurement
product is ripe. posts the products
revenue and other
financial aspects. thru social media

Capital Contribution: 825 pesos.

165 each x 5 members including the leader = 825 pesos

SWOT Analysis
Strength:
Profit oriented business and easy to market?
Weakness:
Only few members of the group are knowledgeable in Planting/Agricultural
industry
Opportunity:
High prices of competitors in the market.
Threats:
Climate change can affect the health and growth of the vegetables. It wont meet
the expected weight of the ready to sell vegetables.
Lot of competitors in the area.
 Marketing Mix
Product:
Holus Hortus are here to provide fresh and nutrious vegetables from our
garden/harvest that are higher in nutrients than the ones that have travelled several
thousands miles to get to your grocery store.
Kamatis (Tomatoes) - Tomatoes are biological clock that determines when
theyll produce. Takes as little as 49 days while the heirloom Brandywine takes
up to 100 days, twice the time.
Upo (Bottel guard) grows quickly. It easily from seed and flowers in about 60
days.
Patola (Dishrag gourd) will grow in most climate zones, but they grow the
best in hot weather. Gourds take 180 days total from planting till they produce
ripe fruit.
Sili labuyo (Chili) it may take between 2 to 4 weeks to germinate from seed.
Sitaw (Bush beans) tend to produce a crop over a single period of about two
weeks or so (about 50 days after planting, depending on the variety).
Price:

Product Amounts Units

Tomatoes 45.00 per kilo
Bottle Gourd 25.00 depends on size
Dishrag Gourd 20.00 depends on size
Chili 10.00 per bundle
Bush beans 10.00 per bundle

Promotion:
Word of mouth
Tarpaulin

Place/Location of the Business: In Guyong, Sta. Maria Bulacan where all the activity,
process and production is located.
Technique in taking good care of plants:
Make sure the place is clean and it has pure soil with less rocks.
Use garden soil for the plants.
Water the plants everyday.
Use an organic or alternative insecticide that has low cost.
Make sure there is enough sunlight in the planting place.

Environmental Awareness:
Use insecticides that won't harm the health of the person.
Proper disposal of the sachet of insecticides and seeds, grass, dry leaves and
rocks.
Maintain the cleanliness of the area.

Daily Duties:
Schedule
Duties Day
Vica Gabrielle A. Cruz Monday, Tuesday, Wednesday
Judy Ann Sarmiento Monday, Tuesday, Saturday
Glorie Faye Agot Tuesday, Thursday, Friday
Mary Jan Ravis Tuesday, Thursday, Sunday
Darelyn Caubat Tuesday, Wednesday, Thursday
 Daily Record, Problems Encounter and Solutions
July 2017
Sunday Monday Tuesday Wednesday Thursday Friday Saturda
y
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
(1pm-4pm) (1pm-6pm) (1pm-3pm) (2pm-
Positive side: Positive side: Positive side: 3pm)
Plowing land Putting a post Shedding of Positive
Soil fixing Seeding (patola, upo at sitaw) grass side:
Negative side: Negative side: Watering the Watering
Rainy Rainy plant the plant
Many insects The fence falls because of the Negative side: Sweeping
Solution: soft soil The plants the area
Cleaning the No sifting seed have many Negative
area Solution: insects side:
Fixing Fence/post Rainy The plants
Solution: have
We used many
prototype insects
seeds Solution:
Cleaning
the area
23 24 25 26 27 28 29
(10am-4pm) (1pm-3pm) (1pm-6pm) (1pm-4pm)
Positive side: Positive side: Positive side: Positive side:
Growing of bush Watering the Placement of wire Continuing
beans plant Growth of Bottle Gourd and placing of wire
Seeding of Shedding of Dishrag Gourd Growing of
tomatoes grass Negative side: bush beans
Negative side: Negative side: Rainy Negative side:
Groups are always many insects Solution: The plants
late in the area We use umbrella have many
Rainy Solution: insects
Solution: Cleaning the Solution:
We use umbrella area Cleaning the
We used area
alternative
insecticides
30 31
 August 2017
Sun Mon Tuesday Wed Thurs Friday Sat
1 2 3 4 5
6 7 8 9 10 11 (1pm-3pm) 12
Positive side:
We moved the tomato plant to field
from pot
Seeding the seed of chili
Negative side:
The leaves of dishrag gourd and
bottle gourd die
The plants have many insects
Plants dead leaves
Rainy
Solution:
Cleaning the scattered dead leaves
We use Umbrella
13 14 15 (1pm-5pm) 16 17 18 19
Positive side:
Added wire
Change post
Negative side:
The wires are falling
The previous post was not fixed
Rainy
Solution:
We tighten the wires well
We use Umbrella
20 21 22 23 24 25 26
27 28 29 (1pm-5pm) 30 31
Positive side:
Removing the grass
Added a pole to be more durable
We rearranged the soil of every plant
Gradually grow of Dishrag gourd
Negative side:
Bottle gourd is filled with many insects
Insects ate plants leaves
Lack of space for crawling
Rainy
Solution:
We use soap as an alternative insecticide
Cleaning the area
Added wire
 September 2017
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16
(2pm-5pm)
Positive side:
Putting the fence for tomatoes
We removed dead bottled gourds
Moving the chilli plants to field from pot
Negative side:
Some bottle gourd died
Solution:
Replace new seeds
17 18 19 20 21 22 23
(2pm-3pm)
Positive side:
Removing grass
Watering the plant
24 25 26 27 28 29 30
(2pm-5pm)
Positive side:
Placing tarpaulin and nameplate

Financial Report
Expenses as of (July September 2017)
Expenses Amount
Business permit 50.00
Products 155.00
Tarpaulin 60.00
Name plate 155.00
Bamboo 200.00
Wire 200.00
Total expense 820.00
 Projected Sales
We need 2-3 months to achieve the expected kilos or till they produce ripe. This
October or by November we can harvest and sell our vegetables.
Expected Income

Product Quantity Units Unit Cost Total Amounts

(A) (B) (C) (D) = A x C
Tomatoes 30 kilo 45 1,350.00
Bottle Gourd 30 pcs 25 750.00
Dishrag Gourd 18 pcs 20 360.00
Chili 40 bundle 10 400.00
Bush beans 35 bundle 10 350.00
Total 3,210.00

Holus Hortus
Income Statement
July to September 2017

Gross Sales 3,210.00

Less: Expenses
Business Permit 50.00
Products 155.00
Tarpaulin 60.00
Name Plate 155.00
Bamboo 200.00
Wire 200.00
Net Profit 2,390.00

Php 2,390/5 members = Php 478.00 estimated income per member