Raghav Task 2 (Final.1)

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Task 2: Planning The

Project
CANDIDATE NAME-RAGHAV CHHABRA
ENTERPRISE NAME-THE CHOCOLATE HUT
SUBMITTED TO-Mrs.PRIYA SHARMA
RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

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1.0 ACTION PLAN

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SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

RIA ATED COMPLETION RESPONSI
L BLE
NO. DURA
TION
In order to find 25 students
1 Market 2 May 15, TC out about the
Research: weeks 2015 (Marketing were asked.
demands,
Finding Head) The start-up
market research
out about was conducted survey told
the through the that the
demands method of demand for
surveys.First of chocolates
posed by all, a start-up was the
the target survey was
market. highest at
made to
understand the 60%.There-
wants and fore my
needs of the teammate and
customers of my I decided to
enterprise.After sell
finding out about
chocolates.Aft
the demands of
the customers, er this another
another questionnaire
questionnaire based on
was produced chocolates
which was was distributed
aiming to find
which showed
customer
preference customer
regarding that preferences
particular about
product. chocolate
flavors, their
prices, etc.

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L BLE
NO. DURA
TION
2 Market 2 days 17 May, 2015 Raghav A The market

Research: Chhabra,C questionnaire research
Customer EO & TC was made to helped us to
preference know about finalize the
s about the demands flavors, price
Chocolate and and the
s. preferences, quantity I
like price, need to sell.
quantity,
flavors
etc. about our
enterprise
product.
3.
I was given The proposal
Making of 2 30 June, 2015 TC(Marketi the task to was
Business weeks ng Head) prepare the presented to
Proposal Raghav business Mr. Pramod
and its Chhabra proposal Sharma
presentati (CEO) according to Principal and
on. our specific Director of our
area of school.The
concern.While proposal was
I, the CEO & accepted, but
CFO he did not
monitored the give us the
entire process loan I asked
of the for that Rs.
proposal such 10000.So, the
as executive he asked us
and to lower the
organization amount I
summary,prod need, so I
uct details, lowered the
financials etc. amount .

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L BLE
NO. DURA
TION
4 Research 2 15 July, 2015 Raghav Finding a I finalized the

about weeks Chhabra supplier for cost of raw
product (CEO) raw material material,
and its for making which would
suppliers. chocolates be used to ch-
was not a ocolates.
difficult task
for as i
already knew
a lady who
sell the raw
materials for
chocolates.He
r shop name
is Pigmento.
Raising 2 29 July, 2015 Raghav As our loan After fixing

Finance weeks Chhabra was the total cost
(CEO & disapproved for running
CFO) by our our
and TC Principal, so I enterprise,
(Marketing revised our our mentor
Head) loan proposal Mrs. Priya
lowered it to Sharma fixed
Rs a meeting
6000, after with the
fixing up or principle and
cost and price he approved
of our product. our loan.

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L BLE
NO. DURA
TION
6 Selection Throu September, TC(Marketi First of all I After

of ghout 2016 ng Head) chose the discussing
Advertisin the and appropriate with my
g project Raghav methods of partner, I
Mediums Chhabra(C advertisement chose to
and their EO) that could be advertise our
creation used in the business
school. through
brochures,cre
ating web
page and
making
posters.
7 Managing Throu September, Raghav The first sale We both had

the shop ghout 2016 Chhabra took place in different
and sale the (CEO) and November, roles .I was
of project TC (CMO) 2015 and the responsible
products responses to for handling
our products the finance
was portion.Speci
great.Sales al emphasis
were first was given on
recorded in product
the bill book quality to
and then in ensure
the Ledger customer
which was loyalty.
recorded by
me.

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L BLE
NO. DURA
TION
8 Maintainin Throu September, Raghav I being the I will be
g financial ghout 2016 Chhabra CFO of our maintaining
records the (CFO) business, was purchase and
and project responsible sales
accounts . for account, in
maintaining which regular
the financial sales and
records.Maint purchase will
aining be
financial recorded.The
records account will
regularly be balanced
helped me to monthly.
make our final
financial
record for 10
months.

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L BLE
NO. DURA
TION
9 Preparatio 1 December 20, Raghav I knew that on As i did not

n for week 2015 Chhabra Christmas get a stall, So
Christmas (CEO) Carnival many I decided to
Carnival TC people would sell my
(CMO) like to buy my product
Chocolates.S through word
o I decided to of mouth
put up a stall technique
there,but on only , and I
the day of the was able to
carnival i did sell around 20
not get a stall packs of
because my chocolate.
teacher in
charge Mr.
Tariq did not
inform the
school
authority.
10 Executive Throu September, Executive Team It helped us to

Meeting ghout 2016 Team meetings build
the were held individual
project once a week morale and it
to discuss the also
progress of enhanced
our business. team building.

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L BLE
NO. DURA
TION
11 Closure of 2 Days September 6, Raghav As I reached Hopefully,
Shop and 2016 Chhabra the end of the there was no
retiring of (CEO,CFO) project, I shut stock left.I
Loan down our think that my
TC (CMO) store.The loan enterprise
had to be was quite
returned with successful.I
10% interest went to the
back to the accounts
school. office and
returned the
amount of
Rs6600.
(Rs6000with
10%interest
rate.)

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2.0 RISK ANALYSIS

Risk LIKELYHOOD SEVERITY COMMENTS
OF OF
OCCORUNCE OUTCOME
(Out Of 5) (Out Of 5)
Business Plan 3 4 Acceptance of the
business as very
being rejected. important for our
enterprise.As without
being approved it would
not start functioning.If
our plan would be
rejected then it may
delay in opening of the
outlet which would affect
our overall sales.
To Reduce Risk-:
A detailed Business
Plan was made which
would contain all the
important information of
our business.It would
contain all the financial,
marketing and
management
information.I also made
a forecasted cashflow
and break even chart to
reduce the financial risk.

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OF OF
OCCORUNCE OUTCOME
Problem in 2 3 It was very important for
me to get the raw
getting raw material at a lower price,
material at so that I can sell
reasonable chocolates at a lower
prices. price than the market
price to attract more
customers.
To Reduce Risk-:
I contacted several
suppliers, so as to
reduce risk.
Lack of 2 4 Since our enterprise is a

new firm, students may
Customers. not like homemade
Chocolates. There may
also be lack of trust
because children would
be worried about the
quality of the product.
To Reduce Risk-:
I did a Market Research
which revealed that
students like homemade
chocolates and I also
assured the quality of
our product by primary
packing them into foil
sheets and then into a
fancy secondary
packing.

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OF OF
OCCORUNCE OUTCOME
School may 1 4 The school may not
allow the junior and
not allow residents scholars to
students to carry money with
carry money. them.But the residents
scholars can buy thing
by using debit voucher
which is later added to
their school fees.
To Reduce Risk-:
I talked to our mentor
regarding this issue and
she conveyed our
message to the head of
the international board in
our school Mrs. Seema
Hanvey, and she
decided a day on which
the junior students would
be allowed to carry
money.She also asked
the house resident to
sign the debit voucher
on that day.

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3.0 Sources of finance

Product To Sell Possible sources of Advantages Disadvantages
Finance
Dark Chocolates 1.Friends I can easily get They may not

the loan. have sufficient
Caramel amount of
Chocolates money that
No interest to be would be
Nuts filled paid. needed.
chocolates Their parents
may not allow
them to give me
the loan for my
enterprise.
2. Family I can easily get The loan may
the loan. not be returned.
As the the loan
may not be
No interest to be returned so I
paid. may not work
efficiently so as
to repay the
loan.
3.School I can get The loan has to

sufficient amount returned with an
of money to run interest of 10%.
our enterprise. To get the loan
sanctioned we
Our teacher need to prepare
would help us to a detailed
manage the business plan.
money and our
financial
accounts.

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Plan for Negotiation
Description of Situation-Negotiating for a loan of Rs.6000 from the

school, to start up my enterprise.I prepared a detailed business
presentation which was attractive and informative both.
Evidence to be used in Discussion

The business plan in the form of keynote.
I conducted market research before starting our business.So, that
I could know that would people like our products or not.
I made different strategies, which were S.M.A.R.T .
Break-even analysis which shows that the business would break
even within 3 months and I would recover our invested money.
Benefits of Getting the Proposal Accepted

We would get the permission to setup a shop in our school
We would get the loan from the school.So that I can buy the raw
material to make chocolates.
School would get the loan back with 10% interest.
Outcome of Negotiation
The negotiation was very successful.After the presentation, school
was ready to grant a loan Rs.6000.During the negotiation the school
authority also checked our samples.We were granted the loan after

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our samples were approved.
Loan Approval Letter
The school agreed to give us the amount of Rs.6000 at an interest

rate of 10% for 1 year.Our principal signed the letter which would
be used to withdraw the amount from the schools office and which
also outlined the date of approval of my loan and the interest rate
with has to be paid on the amount taken from the school.

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Business Plan
(Presented To Loan Providers-School Authorities )

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Finances

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The Chocolate Hut
Business Plan

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Table of Contents
1 Executive summary
1.1 Objective
2 Products
3 Management
4 Business Analysis
4.1 PESTEL Analysis

4.2 SWOT Analysis
4.3 SMART Goals

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5 Financial Plan
5.1 Financial Sources

5.2 Total Costs, Revenues
5.3 Break-even Point
5.4Cumulative Profit For
Each Month
5.5 Profitability Analysis
6 Strategy and
Implementation

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INTRODUCTION
1.0 The Executive Summary

Our firm ,The Chocolate Hut is new and has great potential for
growth.This is mainly targeting the boarders that live in the
school as they have no accessibility to quality chocolates as
they live in the school hostel.
the first time that a chocolate shop has been set up in Genesis
Global School.This chocolate shop would be selling different
varieties of chocolates.
I would try my best to reach the break even point within the
projected time and by the end of ten months,it is forecasted
that our enterprise would make a profit of Rs.11,200.
1.1 The Objective

1.The Chocolate Hut aims to manufacture and provide the
customers with quality products and at reasonable prices.

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2.To ensure a hygienic and clean working environment as to

continue to produce safe and tasty chocolates.
2.0 Products
The Chocolate Hut Decided to sell these products and they are
the suppliers for the same.
Products Supplier
Caramel Chocolates Pigmento
Dark Chocolate Pigmento
Nuts Filled Chocolates Pigmento
The raw materials for making those chocolates would be bought

by these suppliers and it would be sold to the students at a
price which was decided with the help of the questionnaire.
(Refer to task 1)

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3.0 Management
The Chocolate Hut comprises of 2 students who are fully
devoted to running the enterprise properly and making a
healthy profit by selling our products at a reasonable price
which would satisfy both us and our target market which is
students of Genesis Global School.
The designation in our enterprise were decided with the help of

the Entrepreneurial Chart below.
ENTREPRENEURIAL SKILLS MEMBERS
Raghav (CEO,CFO) TC (CMO)

Leadership
Self confidence
Motivation
Team Building
Innovation
Determination
Creativity
Problem Solving
Resourcefulness

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Initiative
Risk Taking
Perseverance
Raghav Chhabra -(CEO, Finance Manager)-I was responsible for

managing my enterprise and building up new strategies as per
the requirements, like building up team moral when the sales of
our products are low.I was also responsible for keeping the
financials for my firm like keeping the record for daily sales,
purchases etc.(Refer Task 3)
Tc-(Marketing Manager)-She was in charge of marketing analysis

and working out on new promotional strategies for our
enterprise.
4.0 Business Analysis

Business Analysis is a research discipline of identifying
business needs and determining solutions to business
problems.

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4.1 Pestle Analysis

Level of political stability within
the country.
Political
The government may change the
tax imposed on the raw material
used to make chocolates, so it
can leave an impact on my
profitability .
None of my products pollute or
harm the environment in any
Environmental m a n n e r. Therefore,no
environment regulations are
imposed on the enterprise.
Products would not be sold in

plastic bags.

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The major portion of target

Social market includes teenagers as
their taste and preferences
change very frequently, which
can also affect the demand of my
product.
Increased awareness and usage
Technological of social communication
platforms like Facebook would
have a positive influence on the
business, since they can be used
for advertising and promotion.

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The school can put many

legislation on my firm, including
Legal regulations on number of
working and working time,
location of outlet and the number
of outlet.
The school may put restrictions

on the amount of money that the
students can bring to school or
spend on purchases from my
enterprise, especially for
hostellers, since the debt
vouchers would be signed by the
House parent. This would affect
my sales.

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Inflation reduces the purchasing

power of the customers and
Economical chocolate is a highly elastic
good.Therefore inflation can
decrease the demand of my
product.
An increase in taxes, especially

VAT, would result in an increase
in my cost.
4.2 Swot Analysis

STRENGHTS OPPORTUNITIES
1.Edible product, therefore 1. Absence of a snack shop in

students will be encouraged to the school will ensure full
buy repeatedly, which will control over the target market
ensure a good demand. and no competition.

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WEAKNESSES THREATS
1. A perishable good, there is a 1. The school cafeteria is a huge

high risk of the good decaying competition as students are
and hence turning into dead provided both breakfast and
stock. lunch in school. Students may
2. Fixed cost would be high, not want to pay extra for
including storage and chocolates.
maintenance cost.
3. Increase of health 2. School authorities may put
consciousness amongst many restrictions on selling
parents and teachers may chocolates or may not the
cause a fall in demand. sale of the product altogether
as consuming outside food is
against the school's policy.
4.3 Smart Analysis

My team and I set specific targets
which I will achieve. The business has
Specific precise objectives about how it is going
to fulfill the targets. Our explicit
schemes include:

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Financial Strategies -I have a detailed

financial plot which lists the cost price
as well as the selling price of each
product along with the profits that I
will be able to achieve. The Chocolate
Hut aims to sell products that are cheap
yet profitable. To achieve this, I have
negotiated with its suppliers, which
ensured cheap cost prices and good
profits. Also, I carried out a break-even
analysis and produced a break-even
chart, which showed that my firm
would break-even within three and a
half months of functioning.
Market Strategies - My firm aims to

provide products that are of great
quality and of reasonable prices. In
order to do this ,strong market research
have been made usage of many
advertisement schemes like Posters ,
Webpage , Business cards.

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The quantity of products that will be

ordered initially has been measured
properly.
Measurable

I need a amount of 10,000 for setting
up the business , which will be used in
buying the the products.
Thus, our profit estimation, sales

estimation and quantity estimation are
fixed.

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Targets were set after analyzing the

demand of our products such that they
are set achievable by ensuring that
Achievable these targets are modest and practical.
Targets will be set repeatedly, which
will be realistic and can be achieved.
The goods that the company will

possess will be advantageous, while
their prices realistic. Which can be
Realistic easily bought by our main customers
i.e students.
The company is approximately making

a profit of 1,200 every month.
The Chocolate Hut has set up strategies
that determine the amount of time I
will take to complete our task.
Time Bound
The company needs to reach its break

even point in three and a half month.

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5.0 Financials
5.1 Financial Sources
Our financial source would be our school because of several
reasons please refer to 3.0 Sources Of Finance(Page 14).
5.2 Total Cost And Revenues
5.2.1 Cash Outflow(Forecasted)
Cash
Months Sep Oct Nov Dec Jan Feb Mar Apr May July
outflow
Forecasted
50 60 40 90 40 30 50 20 30 40 450
Production
(Packets
Cash 72gms)
Outflow
2200 2640 1760 3960 1760 1320 2200 880 1320 1760 19800
Material (Rs)
Over Head
500 500 500 500 500 500 500 500 500 500 5000
charges
Total Cost/
2700 3140 2260 4460 2260 1820 2700 13801820 2260 24800
Month
For the month of September : material charges for 1 packet (6 chocolates):
Chocolate bar cost = Rs 19 (250\80*6)
Packing cost= Rs 25
(primary packing= Rs 5
secondary packing=Rs 20)

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Therefore, Variable cost per packet =Rs 44
So, the the total material outflow for the month of September = 50 * 44 + 500
= Rs 2700
5.2.2 Cash Inflow
MONTHS Sep Oct Nov Dec Jan Feb Mar Apr May July TOTAL
Cash Sales
4000 4800 3200 7200 3200 2400 4000 1600 2400 3200 36000
(RS)

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5.3 Break Even Chart
BREAK EVEN CHART

18,000
15,000
12,000
9,000
6,000
3,000
0
0 150 300 450 600 750 900
Units Sold
Sales
Total Costs
The break even point of this particular business will be achieved at Mid
November. Since at this the total cost will be equal to the total revenue, I
would be able to recover the amount of Rs 6600 including 10% interest by
selling 80 units.
1 unit = 6 chocolates(12 gms each)

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5.3 Cumulative Profit For Each Month
Total Cumulative
Months Total Cost Total Profit
Revenue Profit
Sep 4000 2700 1300 1300

Oct 4800 3140 1660 2960
Nov 3200 2260 940 3900
Dec 7200 4460 2740 6640
Jan 3200 2260 940 7580
Feb 2400 1820 580 8160
Mar 4000 2700 1300 9460

Apr 1600 1380 220 9680
May 2400 1820 580 10260
July 3200 2260 940 11200

Total 36000 24800 11200

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5.5 Profitability Analysis
Units sold Sales Total Costs Profit/Loss

0 0 2,500 -2,500
50 4,000 4,700 -700
100 8,000 6,900 1,100
150 12,000 9,100 2,900
200 16,000 11,300 4,700
250 20,000 13,500 6,500
300 24,000 15,700 8,300
350 28,000 17,900 10,100
400 32,000 20,100 11,900
450 36,000 22,300 13,700
500 40,000 24,500 15,500
550 44,000 26,700 17,300
600 48,000 28,900 19,100
650 52,000 31,100 20,900
700 56,000 33,300 22,700
750 60,000 35,500 24,500
800 64,000 37,700 26,300
850 68,000 39,900 28,100
900 72,000 42,100 29,900
950 76,000 44,300 31,700
1,000 80,000 46,500 33,500
- Loss - Profit

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Witness Statement-1

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Witness Statement-2

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Page 1 of 50

Task 2: Planning The

ENTERPRISE NAME-THE CHOCOLATE HUT

SUBMITTED TO-Mrs.PRIYA SHARMA

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

1.0 ACTION PLAN

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

2 Market 2 days 17 May, 2015 Raghav A The market

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

4 Research 2 15 July, 2015 Raghav Finding a I finalized the

Raising 2 29 July, 2015 Raghav As our loan After fixing

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

6 Selection Throu September, TC(Marketi First of all I After

7 Managing Throu September, Raghav The first sale We both had

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

9 Preparatio 1 December 20, Raghav I knew that on As i did not

10 Executive Throu September, Executive Team It helped us to

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

SE TASK ESTIM DATE OF PERSON MONITORING OUTCOME

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

2.0 RISK ANALYSIS

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

Risk LIKELYHOOD SEVERITY COMMENTS

Lack of 2 4 Since our enterprise is a

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

Risk LIKELYHOOD SEVERITY COMMENTS

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

3.0 Sources of finance

Dark Chocolates 1.Friends I can easily get They may not

3.School I can get The loan has to

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

Plan for Negotiation

Description of Situation-Negotiating for a loan of Rs.6000 from the

Evidence to be used in Discussion

Benefits of Getting the Proposal Accepted

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

our samples were approved.

Loan Approval Letter

The school agreed to give us the amount of Rs.6000 at an interest

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

The Chocolate Hut

RAGHAV CHHABRA | GENESIS GLOBAL SCHOOL

4.1 PESTEL Analysis