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    Saqib Rehan
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    This document contains 5 questions related to business research and marketing for an over-the-counter medicine brand manager. It asks how business research can help with decision making, what syndicated longitudinal research services are available and how they can be used, the differences between product testing, market testing and test marketing with examples, what exploratory research techniques are and how laddering technique works with an example, and how to explain problem identification research and problem solving research with examples.

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    Home Assignment (Oct 5 _17)

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    This document contains 5 questions related to business research and marketing for an over-the-counter medicine brand manager. It asks how business research can help with decision making, what syndicated longitudinal research services are available and how they can be used, the differences between product testing, market testing and test marketing with examples, what exploratory research techniques are and how laddering technique works with an example, and how to explain problem identification research and problem solving research with examples.

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    Download as docx, pdf, or txt
    6 views1 page

    Home Assignment (Oct 5 - 17)

    Uploaded by

    Saqib Rehan
    This document contains 5 questions related to business research and marketing for an over-the-counter medicine brand manager. It asks how business research can help with decision making, what syndicated longitudinal research services are available and how they can be used, the differences between product testing, market testing and test marketing with examples, what exploratory research techniques are and how laddering technique works with an example, and how to explain problem identification research and problem solving research with examples.

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    © All Rights Reserved
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    HOME ASSIGNMENT

    Q1. Suppose you are the Brand Manager of an OTC medicine (say, an analgesic
    like Panadol) in Karachi. How can business research help / contribute in your
    decision making?

    Q2. Suppose you are the Brand Manager of an OTC medicine (say, an analgesic
    like Panadol) in Karachi. Which syndicated longitudinal research services you can
    avail for the marketing of your brand? And how will you use these services?

    Q3. With the help of examples, elaborate the differences among the following:

    a. Product Testing
    b. Market Testing
    c. Test Marketing

    Q4. What are Exploratory Research Techniques? Explain with the help of
    examples. What is Laddering technique? Explain with the help of an example.
    Q 5. Explain Problem Identification Research and Problem Solving Research
    with the help of examples.

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