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    This chapter discusses rhetorical theory according to Aristotle and Kenneth Burke. [1] Aristotle developed a classification system for rhetoric including forensic, ceremonial, and deliberative genres. He also identified logos, ethos, and pathos as the three artistic proofs of rhetoric. [2] Kenneth Burke proposed dramatism as a rhetorical theory and research methodology, focusing on identification and the dramatistic pentad of act, scene, agent, agency, and purpose. [3] Both theorists contributed significantly to understanding the elements, canons, and motives of effective persuasion.

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    SCOMM1000_CH7

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    This chapter discusses rhetorical theory according to Aristotle and Kenneth Burke. [1] Aristotle developed a classification system for rhetoric including forensic, ceremonial, and deliberative genres. He also identified logos, ethos, and pathos as the three artistic proofs of rhetoric. [2] Kenneth Burke proposed dramatism as a rhetorical theory and research methodology, focusing on identification and the dramatistic pentad of act, scene, agent, agency, and purpose. [3] Both theorists contributed significantly to understanding the elements, canons, and motives of effective persuasion.

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    20 views17 pages

    Scomm1000 CH7

    Uploaded by

    devin
    This chapter discusses rhetorical theory according to Aristotle and Kenneth Burke. [1] Aristotle developed a classification system for rhetoric including forensic, ceremonial, and deliberative genres. He also identified logos, ethos, and pathos as the three artistic proofs of rhetoric. [2] Kenneth Burke proposed dramatism as a rhetorical theory and research methodology, focusing on identification and the dramatistic pentad of act, scene, agent, agency, and purpose. [3] Both theorists contributed significantly to understanding the elements, canons, and motives of effective persuasion.

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    of 17

    SCOMM 1000

    CH. 7
    CH. 7 RHETORICAL THEORY
    Aristotle

    The Golden Mean

    Classification system:

    Forensic (courtroom) - past

    Ceremonial (epideictic) - present

    Deliberative (political) - future


    Aristotle | Dialectic vs. Rhetoric

    DIALECTIC RHETORIC

    One to one One to many

    Search for truth Demonstrates truth has


    already been found
    Answers general
    philosophical questions Addresses specific, practical
    questions
    Certainty
    Probability
    Aristotle | Rhetorical Proof

    ARTISTIC PROOFS

    Logos

    Ethos

    Pathos
    Aristotle | Logos

    TWO FORMS OF LOGOS

    Examples

    Enthymemes

    1. Major Premise: All people are created equal.

    2. Minor premise: I am a person.

    3. Conclusion: I am equal to other people.


    Aristotle | Ethos

    THREE QUALITIES THAT BUILD CREDIBILITY

    Perceived intelligence

    Virtuous character

    Goodwill
    Aristotle | Pathos

    ON EMOTION

    Anger vs. Mildness

    Love or friendship vs. hatred

    Fear vs. confidence

    Indignation vs. pity

    Admiration vs. envy


    Summers Eve Logos, Pathos or Ethos?
    Like a Girl Logos, Pathos or Ethos?
    Aristotle | Five Canons

    Invention

    Arrangement

    Style

    Delivery

    Memory
    Kenneth Burke

    DRAMATISM

    Rhetorical theory and research methodology as tightly bound


    together

    Rejects ideas that communication is primarily message


    transmission; everything is potentially a rhetorical act

    Actors choose to perform dramatic action for a reason

    Life is not LIKE a drama life IS a drama

    Focus on identifying with the audience aka


    consubstantiality
    Kenneth Burke

    DRAMATISTIC PENTAD

    Act (what) - realism

    Scene (where and when) - determinism

    Agent (who) - idealism

    Agency (how) - pragmatism

    Purpose (why) - mysticism


    Kenneth Burke

    DRAMATISTIC PENTAD (Cont.)


    God terms
    Devil terms
    Guilt
    Getting rid of guilt is our primary motive for rhetoric.
    Two ways to offload guilt:
    Mortification
    Victimization
    Activity

    Its Rhetorical Bingo time!

    The first team to get a complete card CORRECT gets 3 extra credit
    points on the test.
    Activity

    TERMS YOU CAN MORTIFICATION CONSUBSTANTI


    USE: ALITY
    SCENE
    LOGOS BOHEMIAN
    DRAMATISM
    ACT PURPOSE
    AGENCY
    DEVIL TERM PATHOS
    VICTIMIZATION
    GUILT ETHOS
    AGENT
    GOD TERM
    Q&A and Review

    Questions?

    Study for Exam Two!

    Dont forget to take the demographic survey!

    See you Thursday!

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