GLOSSARY ON RITZER 2003.

Neologism: Is a relatively recent or isolated term, word, or phrase that may be in the
process of entering common use, but that has not yet been fully accepted into
mainstream language. Neologisms are often directly attributable to a specific person,
publication, period, or event.

Globalization: The compression of the world and the intensification of consciousness of the
world as a whole.

Glocalization: The interpenetration of the global and the local resulting in unique outcomes in
different geographic areas.

Grobalization: The imperialistic ambition of nations, corporations, organizations, and the like,
and their desire and need to impose themselves on various geographic areas.

Something: Social form that is, generally, indigenously conceived, controlled, and
comparatively rich in distinctive substantive content.

Nothing: Social form that is, generally, centrally conceived, controlled, and comparatively
devoid of distinctive substantive content.

Nulities: Goods and services that are at or near the nothing end of the something-nothing
continuum.

Dissemination: To spread or give out something, especially news, information, ideas, etc., to a
lot of people. Spreading widely.

Continuum: Something that changes in character gradually or in very slight stages without any
clear dividing points.

Dichotomy: is a difference between two completely opposite ideas or things . Is a partition of

the whole (or a set) into two parts (subsets). In other words, everything must belong to one
part or the other and nothing can belong simultaneously to both parts.

Elaborate and distinctive phenomena:

Imposition:

The action or process of imposing something or of being imposed.

A situation in which someone expects another person to do something that they do

not want to do or that is not convenient:

Integration:

a :incorporation as equals into society or an organization of individuals of different

groups (such as races)
 b :coordination of mental processes into a normal effective personality or with the
environment

Indigenous: Originating in and characteristic of a particular region or country; native.

Produced, growing, living, or occurring naturally in a particular region or environment

Centrally conceived : CONCEIVE: to form (a notion, opinion, purpose, etc.). Centrally:

something that is done centrally is dealt with by a central organization or system.

Something that is formed or suggested by a central system.

Homogeneity: The quality or state of being of a similar kind or of having a uniform structure
or composition throughout. The quality or state of being homogeneous. (A homogeneous
society is such a society where most of the people share the same type of cultures values,
language, ethnicity and religious system.)

Developed nations: A developed country, industrialized country, more developed country, or

"more economically developed country" (MEDC), is a sovereign state that has a highly
developed economy and advanced technological infrastructure relative to other less
industrialized nations. Most commonly, the criteria for evaluating the degree of economic
development are gross domestic product (GDP), gross national product (GNP), the per capita
income, level of industrialization, amount of widespread infrastructure and general standard
of living. Which criteria are to be used and which countries can be classified as being
developed are subjects of debate. Highly industrialized. Birth and death rates are stable.
More women working, particularly in high-ranking executive position. They use a
disproportionate amount of the worlds resources. Higher levels of debt.

Developing nations: A nation where the average income is much lower than in industrial
nations, where the economy relies on a few export crops, and where farming is conducted by
primitive methods. In many developing nations, rapid population growth threatens the
supply of food. Developing nations have also been called underdeveloped nations. Most of
them are in Africa, Asia, and Latin America.

Consumption: The using up of goods and services having an exchangeable value.

High production:

Low production:

Production: The processes and methods used to transform tangible inputs (raw materials,
semi-finished goods, subassemblies) and intangible inputs (ideas, information, knowledge)
into goods or services. Resources are used in this process to create an output that is suitable
for use or has exchange value.

High demand:

Low demand:
Demand: Demand in economics is how many goods and services are bought at various prices
during a certain period of time. Demand is the consumer's need or desire to own the product
or experience the service. It's constrained by the willingness and ability of the consumer to pay
for the good or service at the price offered. Demand is the underlying force that drives
everything in the economy.

The structure of a mall as a nothing: Shopping malls structures have little or no distinctive
features except comparatively minor variations in structural design and architectural nuance.
The content of any given mall depends on what particular shops, good, restaurants,
employees, and costumers happen to be in it.

The structure of a mall as something:

Transnational: Between or beyond national boundaries

Elective affinity: Elective affinities (Wahlverwandtschaften) the exact meaning of this term,
which Weber often uses, is contested. The most common interpretation, however, is that
elective affinity is used by Weber to express the fact that two sets of social facts or
mentalities are related to each other or gravitate to each othereven though no direct and
simple causality between the two can be established.

In neither par does one of the elements cause the other, but the development and
diffusion of one tends to go hand-in-hand with the other. (Ritzer,2003) (Which pairs? 1.
Grobalization and nothing and 2. Glocalization and something.

Quadrant 1. Glocal and something. Craft barn, Local crafts, Crafts person, Demostration,
indigenous crafts, foods.

Quadrant 2 Glocal and nothing. Souvenir shop, tourist trinkets, kitsch.

Quadrant 3 Grobal and something. Gourmet food, touring museum shows, orchestras, bands.
Quadrant 4 Grobal and nothing. Coca Cola, Gucci bags, Benetton sweater, whopper (a
hamburger from burger king franchise), Mc Donalds, Big Mac, Fast food.

Grobalization of nothing: A bare bones model with minimal content nothing- lends itself to
this kind of mass distribution. That is, a minimalist phenomenon is far easier to centrally
create, reproduce, and disseminate widely than one that is rich in content. Once one has
constructed the basic model, then all iterations that follow from it are easy to produce since
there is so little substance to the model.

Grobalization of something: Some entrepreneurs do create or develop phenomena that are

rich, elaborate, distinctive, and idiosyncratic, and export them successfully. But the very
nature of these complex phenomena serves to limit their numbers and hence their global
proliferation.

Translation: To adapt a something into a context we are introducing it in, which is different to
the original context it comes from.