OUTDOOR ADVERTISING:

A GATEWAY TO INTRODUCE A PRODUCT

BY
ROXANNE FERNANDO

ENGLISH 2043

BUSINESS COMMUNICATION AND REPORT WRITING

PROFESSOR DEMELYN MONZON

JULY 10, 2010

 OUTDOOR ADVERTISING:

A GATEWAY TO INTRODUCE A PRODUCT

Thesis Statement: Products are starting to show up back and forth and companies seem to have
problems in how to advertise these products. Thus, using public places like MRT/LRT stations to

advertise these products. Outdoor Advertising has advantages and disadvantages that may help or break

the company. By this we need to learn more about the right forms of Outdoor advertising we could use for

us to give the product a more interesting output to the possible prospects and let the regular customers

be loyal in such a way.

I. Introduction: Definition Of Advertising and its Objectives

II. History of Advertising

A. Role of Advertising

A.1 Key points of Advertising

B. Brief History of Outdoor Advertising

C. Outside Advertising today

D. Advertising in the Future

III. Outdoor Advertising

A. What is Outdoor Advertising?

A.1. Types of Outdoor Signs

A.1.1 Non Standardized

A.1.2 Standardized

B. Advertising Spectrum of Awareness

C. Hierarchy of Effects
 D. Advertising as a Marketing Tool

E. Forms of Outdoor Advertising

E.1 Poster Panel

E.2 Painted Bulletin

E.3 Spectaculars

C.3.1 Electric Spectaculars

E.4 Transportation Advertising

F. Media Spending

F.1 Media Usage in Various Countries

IV. Limitations and Disadvantages

A. Principal Drawbacks of Advertising

B. Disadvantages of Outdoor Advertising

V. Benefits and Advantages

A. Benefits of Advertising

B. Advantages of Outdoor Advertising

VI. Conclusion

VII. Bibliography
Table of Contents

Page/s

I. Introduction: Definition Of Advertising, and its Objectives 1

II. History of Advertising 1-3

A. Role of Advertising 1

A.1 Key Points of Advertising 1

A.2 3 Features of Outdoor Advertising 1

B. Brief History of Outdoor Advertising 2

C. Outside Advertising today 2

D. Advertising in the Future 2-3

III. Outdoor Advertising 3

A. What is Outdoor Advertising? 3

A.1. Types of Outdoor Signs 3

A.1.1 Non Standardized 3

A.1.2 Standardized 3

B. Advertising Spectrum of Awareness 3

C. Hierarchy of Effects 4

D. Advertising as a Marketing Tool 5

E. Forms of Outdoor Advertising 5-7

E.1 Poster Panel 5

E.2 Painted Bulletin 6

E.3 Spectaculars 6
 C.3.1 Electric Spectaculars 6

E.4. Skywriting 6

E.5 Transportation Advertising 7

F. Media Spending 7

F.1 Media Usage in Various Countries 7

IV. Limitations and Disadvantages 8

A. Principal Drawbacks of Advertising 8

B. Disadvantages of Outdoor Advertising 8

V. Benefits and Advantages 9

A. Benefits of Advertising 9

B. Advantages of Outdoor Advertising 9

VI. Conclusion 10

VII. Bibliography 11