4th of July

Report
July 2017

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Overview
BeerBoard monitors over 50,000 draft lines on
a constant basis. This generates incredible
amounts of data, but gives great insight to the
style and brand trends within the beer industry.

The BeerBoard 4th of July Report is a quick

and fun look at facts and information on our
nation's birthday, Independence Day.

All data is based on same-store, same-brand

pour volumes from July 4, 2017.

Cheers!
The BeerBoard Team

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 Style Info
* There was no movement among the top seven styles
poured, as each held true to its 2016 rank in 2017. The
typical players led the way across the country: #1 Light
Lager, #2 American Lager and #3 IPA, followed by Witbier
(#4), Fruit Beer (#5), Euro Lager (#6) and American Amber
Lager (#7).

* We continue to see lighter styles with a solid flavor profile

move up the charts. The biggest climber overall was
American Pale Ale, jumping five spots from #13 in 2016 to
#8 in 2017. Similarly, American Pale Wheat was up three
spots to #13 in 2017 (#16 in 2016) and Kolsch moved up
Brands on the Move
four places to #21 (#25 in 2016).
* For a good period of time, Modelo Especial has been the
* Ciders (#9 overall) was the first style to take a dip, #1 beer poured in California. For one day at least, Blue
dropping one spot from #8 in 2016. Moon took over the #1 spot; Modelo dropped to #2.

* Leinenkugel Summer Shandy was the #12 beer poured

on 4th of July. In no surprise, it performed especially well in
the Great Lakes Region, coming in at #4.

* Stella Artois climbed four spots (#12 in 2016) to check in

at #8 overall in 2017. It was the #3 beer poured in the
Northeast for the day.

* Founders All Day IPA was the biggest climber among

brands, jumping 36 spots to #33, proving sessionable
beers continue their appeal.
Thirsty For
More?
Do you want to see where BeerBoard's data
can take you and your brand? Interested in
actual pour volumes, time/date stamping or
share percentage?

Contact us at info@beerboard.com or
888.298.3641.

We always love talking beer!

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About Us
BeerBoard is the Integrated Beer Management
& Guest Display System.

Through our patented technology, we manage

over 50,000 draft lines in thousands of outlets
and a database in excess of 35,000 brands.

We are the #1 choice of the bar industry.

Our services include SmartBar, which

generates pour data and trend-driven analytics,
BeerBoard Display, an integrated consumer-
facing in-store menu display, BeerBoard
Menu, automated print menus, and a
consumer mobile application.

In utilizing our services, our client partners

realize Industry Leading Profitability,
Streamlined Operations and provide
an Exceptional Guest Experience.

Interested in more detailed data? Contact us at

info@beerboard.com or 888.298.3641.

beerboard.com