Professional Documents
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Questionnaire Sampl 2
Questionnaire Sampl 2
Questionnaire Sampl 2
Gender
Male Female
High Quality
165
Best Design & Aesthetic
Esteem of Brand
Brand Name
Show Off
To differentiate myself
From others
Follow the Trend Value for Money Brand Name Show Off
166
9. What is the source of information about luxury fashion products for
you?
Television Online Adds Facebook/Twitter Newspaper
10. Name the factor which influenced you in the purchase of luxury
fashion products?
Friend influence Ask a relative for Ask Media
on me to make advice Colleague/mates significantly
purchase for advice influence me to
make purchase
No influence
Brand Loyalty
12. When do you prefer the most to buy luxury fashion products?
Festive Offers Seasonal Offers Special Day Offers At any point of
time
13. What are the ways through which you buy luxury fashion products
(rational variables)?
You Compare Comparison of You do Online Search local
the feature with Price Survey shops to get best
other Brand deals
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OR
What are the ways through which you buy luxury fashion products
(Emotional variables)?
You do not You purchased You buy the
bother to the product from products bcoz
compare its your known ones your family liked
features & price it, irrespective of
with other Brand all other reasons
Thank you very much for taking the time to complete this survey. Your feedback
is valued and very much appreciated!
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