SECTION 1 : INTRODUCTION ABOUT FIRM

Tesla, Inc. Formerly named Tesla Motors is an American automaker, energy storage company, and solar
panel manufacturer based in Palo Alto, California.The company was initially founded in 2003 by Martin Eberhard
and Marc Tarpenning, although the company also considers Elon Musk, JB Straubel, and Ian Wright amongst its
co-founders.The company specializes in electric cars, Lithium-ion battery energy storage, and, through their
SolarCity subsidiary, residential solar panels.

Tesla first gained widespread attention following its production of the Tesla Roadster, the first electric
sports car, in 2008.The company's second vehicle, the Model S, an electric luxury sedan, debuted in 2012 and is
built at the Tesla Factory in California. In Q1 2013, Tesla released its stock profits for the first time from its NASDAQ
ticker symbol.The Model S has been the world's best-selling plug-in electric car for two years in a row, 2015 and
2016.Its global sales achieved the 150,000 unit milestone in November 2016, four years and five months after its
introduction. As of December 2016, the Model S ranks as the world's all-time second best-selling plug-in after the
Nissan Leaf.The Model S was then followed by the Model X, a crossover SUV. Tesla's next vehicle is the Model
which was unveiled in March 2016. It is slated for release in 2017 with a price at US$35,000, before any
government incentives.

As of December 2016, Tesla has sold over 186,000 electric cars worldwide since delivery of its first Tesla
Roadster in 2008, making the carmaker the second largest global pure electric car manufacturer after the Renault-
Nissan Alliance.For two years running, 2015 and 2016, Tesla ranked as the world's second best selling
manufacturer of plug-in electric cars after BYD Auto.Musk, the CEO, has said that he envisions Tesla as a
technology company and independent automaker,aimed at eventually offering electric cars at prices affordable to
the average consumer.

Tesla has a network of high-powered Superchargers located across North America, Europe and Asia for
Tesla vehicles.The company also operates a Destination Charging program, under which shops, restaurants and
other venues are offered fast chargers for their customers. Although Tesla operates a number of production and
assembly plants, the company's most iconic facility is the Gigafactory 1 near Reno, Nevada, where Panasonic
builds 21-70 cells for Tesla batteries. Tesla also manufactures the Tesla Powerwall, Powerpack batteries, and
solar panels in varying form factors for home and industry applications. Elon Musk owns 20.8% stake in the
company as of March 2017.