Marketing Plan

Team Members

Nathan Winkle, Jeff McGlocklin, Danielle Whitworth, Minnie Addison, and Marisa Toti.

Team Goals

1. To reach as much of the population with the information on our event/F.A.C.E.

2. To grow the funds for F.A.C.E.

3. To give out more knowledge and information on the F.A.C.E.

Team SMART Objectives

1. Have 300 people show up/sign up

2. To set up an event page on Facebook

3. To make and distribute a flyer/information

MARKETING GANTT
Purple: Completed
ACTIVITY Week 1 2 3 4 5 6 7 8 9 10 11

Intro to Programming

Form with groups

Intro to event

Goals: What are we doing

Decide Event: Name

Word of mouth: Make relationships

Broadcast media: Contact and get F.A.C.E involved

Flyers/ Public Relations: Research locations/Mail out

Electronic Media: Research/post

 Reorganize goals: Evaluate what we did vs. what we want

Design marketing/Media: Update week to week

Promotion/Marketing: Build relationships with donors

Small details: Make sure donations and communications are in

order

Event: Volunteer

Evaluation and Thank You cards

Budget:

We dont have money and plan to work solely off of donations.

Day of event:

Our plans for the day of event are to make a last effort on social media. We also plan to help any

other groups with the event tasks itself. , providing a master of ceremonies.

Resources:

Electronic media- We plan to create a Facebook event on the F.A.C.E. Facebook and then

broadcast it through many Facebook groups that are specific to Cheney. We also plan to use

other people's Instagram in class.

Flyers/poster- We want to be able to market to as many people as possible and one way we are

going to do that is with flyers and posters. We want to make something that will catch someones

eye and make them get all the information as quickly as possible. We will be posting them in the

dorms, in the local stores, the elementary, middle, and high schools.

Broadcast Media- Broadcast media: Media sent over air like in TV and radio. The basis of what

we are going to do for F.A.C.E research the local media to help this winter event become very

successful. We intend to use local broadcasting media outlets from Cheney as well as local city
of Spokane. We will attempt to use EWU radio to persuade the EWU college community as well

as the Cheney community who listens in. Our group has connections to the Spokesman-Review

newspaper in Spokane and will use the connection to KHQ for a target audience that will also

benefit helping F.A.C.E. which is also the local television station for the surrounding area.

Word of mouth- Everyone in the class will tell anybody they associate with about the event in

order to gain their interest and create a buzz around the event like it referenced on page 224 in

the textbook. Also, we will inform them on what F.A.C.E is and what they stand for as an

organization.

Target audience:

The EWU and Cheney population as well as business and companies in the Northwest that can

invest into the We are trying to get the attention of those who could donate money as well as

those who will be participating in the events.