LAURA ZHANG

3A Arts and Business, Fine Arts, Digital Arts Communications

Address: 3087 Emilia Rd. Windsor ON, N9E 4N3 Student ID: 20558755
Email: lrzhang@uwaterloo.ca Phone number: 519-992-8531

SUMMARY OF QUALIFICATIONS

Demonstrated exemplary leadership skills in various ways at the University of Waterloo and in
the surrounding community by receiving the Federation of Students Leadership Award in the
first year
Proficient in problem solving, working under pressure and building network connections
through starting 4 clubs in university while maintaining a good average
Knowledge of Microsoft Office, Excel, Adobe suite, Final Cut Pro, iMovies, Windows Movie
Maker, Python, HTML, Sony Vegas, GarageBand, Audacity
Multilingual in Mandarin Chinese and French (certified in DELF)
5+ years of successful relevant experience in leadership, digital design and business strategy
through organizing over 30 school assemblies, sports tournaments and athletic banquets for
athletic council

RELEVANT WORK EXPERIENCE

Marketing Consultant, Up There Everywhere Global Cloud Based Agency, Stockholm, Sweden,
2017 April - 2017 May
Enhanced designing and creativity skills by producing numerous case studies for Polaroid,
Nobel Prize, Stockholm city branding, Galderma and TECAN

Digital Marketing, Institute of System Science, National University of Singapore, Singapore, 2016
September - 2016 December
Organized and promoted NUS at numerous global events such as the 2017 Slush exhibition,
Tech-innovation exhibition, TAD Hackathon, Edtech conference and Fintech conference
Planned and managed regular events such as the Open Houses and Code Jams
Optimized user engagement and established numerous UX design for the new official website

Digital Marketing Social Media Specialist, Apparel Group, Dubai, United Arab Emirates,
2016 January - 2016 April
Designed campaign templates and graphic layouts that used repetitively in the official social
media account for over 57 international brands, such as Tommy Hilfiger, and over 1000
stores in the Gulf Cooperation Council area
Managed social media pages and updated posts regularly which obtained over 1,900,000 post
reaches each week and over 15,000 likes for each brand
Produced monthly Customer Relationship Management reports and weekly ranking reports
Photographed and edited digital content for numerous large events, such as filming
documentary for Bottega Verde and taking photographs for Dune London and Inglot during the
Bride Show event at the Dubai World Trade Centre
 Film Editor and Cinematographer, China International Broadcasting Network, China Radio
International, Beijing, China, 2015 July - 2015 September
Edited videos and photographs for China International Broadcasting Network events social
media promotion
Remixed audios and arranged radio program (HIT FM88.7) run-down for China Radio
International
Comprehensively trained with Canon cameras (DSLRs and Digital Cinema Cameras), and audio
recording devices

Production Director, Jiang Su Television Channel, Jiang Su Broadcasting Co., Nanjing, China,
2015 June - 2015 August
Accomplished organizing skills from planning shooting schedule, costume, stage design, music,
lighting and camera placement for Jiang Su Television Channels Show Whos Still Standing
Achieved the highest ratings of 1.504% among the same time broadcasting shows
Assisted in social media calendar and content strategy by scheduling appointments and
interviews to recruit contestant through talent auditions

Entertainment Marketing Operator, Beijing Weying Technology Co.Ltd, Beijing, China,

2015 May - 2015 July
Offered excellent marketing skills and presentation skills by conducting research into usability
and quantitative data, creating proposals and powerpoint on the movie industry for the company
Ran social promotions and campaigns to track companys success by using the top social
application platform Wechat to promote movie tickets that were sold in more than 500 cities,
3,500 theatres, and 80% of the viewing population in China
Designed layouts for social media web pages to create an engaging user experience for users

VOLUNTEER EXPERIENCE & AWARDS

Founder/President of UW Speed Friending Club, UW Shopping Club, UW Nail Salon, and UW

Flashmob, University of Waterloo, Waterloo, Ontario, 2014 - Present
Recruited over 1000 members through social events such as clubs and society day and provided
numerous public network space for colleagues
Successfully planed and organized speed friending games and shopping trips to nearby city malls
Managed budget for supplies and maintained finance control for over 20 events
Built strong relationships and communication skills with members through lecturing nail art and
choreography during weekly meetings
Edited over 100 photographs and videos for events social media promotion

Federation of Students Leadership Award University of Waterloo, Waterloo, Ontario, 2014-2015

The only first year student that is nominated by 3 executives
Every year the Federation of Students recognizes up to 10 student leaders on the University of
Waterloo campus through the Feds Student Leadership Awards