After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin

Productions, primarily a book packaging business, out of a studio apartment in New

York City.[4] He then met Mark Hurst and founded Yoyodyne. After a few years, Godin
sold the book packaging business to his employees and focused his efforts on
Yoyodyne, where he promoted the concept of permission marketing.[5]

Business ventures[edit]
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to
market companies to participating users. In August 1996, Flatiron Partners invested
$4 million in Yoyodyne in return for a 20% stake.[4][6] At Yoyodyne, Godin
published Permission Marketing: Turning strangers into friends and friends into
customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million[7][8] and
became Yahoo's vice president of direct marketing.[9]

In March 2006, Godin launched Squidoo.[10] In July 2008, Squidoo was one of the 500
most visited sites in the world.[11] By 2014, it was no longer considered
financially viable and was sold to HubPages.[12]

Writing[edit]
As of April 27, 2014, Godin is the author of 17 books. Free Prize Inside was a
Forbes Business Book of the Year in 2004,[13] while Purple Cow sold over 150,000
copies in more than 23 print runs in its first two years.[14] The Dip was a
Business Week and New York Times bestseller;[15][16] Business Week also named
Linchpin among its "20 of the best books by the most influential thinkers in
business" on November 13, 2015.[17] In the early 1990s, he curated a 10-book series
for children titled Worlds of Power. Each of the book's plots is based on a video
game.[18]

In June 2013, Godin raised more than $250,000 from readers with a Kickstarter
campaign, which in turn secured him a book contract with his publisher.[1]

Blog[edit]
Seth Godin's blog was named by Time among its 25 best blogs of 2009.[19]

Bibliography[edit]
Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-
008-3.
Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New
York: Berkley Pub. Group. ISBN 0-399-51904-1.
Godin, Seth (1999). Permission marketing: turning strangers into friends, and
friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0.
Godin, Seth (1998). If You're Clueless about Selling: And Want to Know More.
Dearborn Financial Publishing. ISBN 0-793-12989-3.
Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-
6. Book online Detailing the idea of Viral marketing
Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York:
Free Press. p. 112. ISBN 0-7432-2790-5.
Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of
your company. New York: Free Press. ISBN 0-7432-2571-6.
Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable.
Portfolio. p. 224. ISBN 1-59184-021-X.
Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. Penguin USA
Portfolio. p. 256. ISBN 1-59184-041-4.
Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories
in a Low-Trust World. Portfolio Hardcover. ISBN 1-59184-100-3.
Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and
Start Being Remarkable. Portfolio Hardcover. ISBN 1-59184-103-8.
Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and
Remarkable Business Ideas. Portfolio Hardcover. ISBN 1-59184-126-7.
Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When
to Stick). Portfolio Hardcover. ISBN 1-59184-166-6.
Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. Portfolio
Hardcover. ISBN 1-59184-174-7.
Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 160.
ISBN 1-59184-233-6.
Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio Hardcover. p. 256.
ISBN 1-59184-316-2.
Godin, Seth (2011). Poke the Box. Portfolio Hardcover. ISBN 1-936719-00-2.
Godin, Seth (2011). We Are All Weird. The Domino Project. ISBN 1-936719-22-3.
Godin, Seth (2012). The Icarus Deception: How High Will You Fly?. Portfolio
Penguin. ISBN 0-6709-2292-7.
Godin, Seth (2012). V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio
Hardcover. ISBN 978-1591846109.
Godin, Seth (2013). Whatcha Gonna Do with That Duck?: And Other Provocations.
Portfolio Hardcover. ISBN 978-15918-4609-3.
Godin, Seth (2014). What To Do When It's Your Turn (and it's always your turn).
Seth Godin. ISBN 978-19367-1931-0.
Personal life[edit]
Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons.
[20]