Professional Documents
Culture Documents
Organizational Behaviou1
Organizational Behaviou1
BEHAVIOUR
ASSIGNMENT
ON
ATTITUDE
SUBMITTED BY:
DIKSHA GUPTA
ROLL NO: 20
SUBMITTED TO:
MRS. SALONI DEVI
CONTENTS
Attitudes
Persistent tendency to feel and behave in a
particular way towards some object
Characteristics of Attitudes
They tend to persist unless something is
done to change them.
They can fall anywhere along a continuum
from very favorable to very unfavorable.
They are directed toward some object about
which a person has feelings and beliefs.
Attitudes are generally positive or negative
views of a person, place, thing, or event-- this is
often referred to as the attitude object.
People can also be conflicted or ambivalent
toward an object, meaning that they
simultaneously possess both positive and
negative attitudes toward the item in question.
Attitudes are judgments. They develop on the
ABC model (affect, behavior, and cognition).
The affective response is an emotional response
that expresses an individual's degree of
preference for an entity. The behavioral intention
is a verbal indication or typical behavioral
tendency of an individual. The cognitive
response is a cognitive evaluation of the entity
that constitutes an individual's beliefs about the
object. Most attitudes are the result of either
direct experience or observational learning from
the environment.
It can also be defined as, A complex mental
state involving beliefs and feelings and values
and dispositions to act in certain ways.
For example, if someone says that I like my
Job. This statement expresses his attitude
towards his Job
TYPES OF JOB ATTITUDES
Job Satisfaction
A collection of positive and or negative
feelings that an individual holds toward his
or her job.
Job Involvement
Identifying with the job, actively
participating in it, and considering
performance important to self-worth.
Organizational Commitment
Identifying with a particular organization
and its goals, and wishing to maintain
membership in the organization.
FORMATION OF ATTITUDE
COMPONENTS OF ATTITUDES
Behavioral Component
(Im going to look for another job that pays better)
Attitude and behavior are two quite different
things. Attitude is a person's inner thoughts
and feelings, while behavior is usually an
outward expression of attitude, but the two are
not always related.