SYNOPSIS

Study of Marketing Mix and Consumer Behaviour of MTR - Foods

Submitted to: - MBA (FULL TIME) IST YEAR

Dr. Kartik Dave GROUP - 2

Astha Sabharwal

Himanshu Sagar

Ashish Kumar Dhar

Minal Deedwania

SCHOOL OF BUSINESS, PUBLIC POLICY AND SOCIAL

ENTREPRENEURSHIP

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About the Company:
The Mavalli Tiffin Rooms (MTR) was founded as a restaurant by Yagnanarayana Maiya and
his brothers in the year 1924 in the city of Bangalore.MTR Foods was headed by Sadanand
Maiya (son of Yajnanarayana Maiya) until it was sold to Orkla, a Norwegian company for $80
Million in March 2007. It produces packaged foods in different ranges - spices, instant mixes,
ready-to-eat foods, vermicelli, ready-to-cook gravies, and range of frozen products, papads,
pickles, chips, snacks and ice creams.

Objective:
To study the growth of MTR Foods since 1970.
To analyze market share and annual turnover of MTR Foods as a brand.
To conduct a survey among customers and retailers of MTR- Foods.
To analyze the marketing mix of MTR Foods
To study about the growth , competitors and market share of MTR- Foods
To do a SWOT Analysis of MTR- Foods.

Methodology:
The Report for MTR- Foods will be prepared via primary and secondary data which will be
collected from various sources.

Primary Data:

Field Surveys and Visits will be conducted amongst the consumers, retailers and
distributors of the MTR Foods.
Surveys- Questionnaire & Interviews

Secondary Data:

Internet
Journals
Annual Report of MTR Foods.

Scope:
To work upon scope for improvement in the area of:-

Competitive Positioning
Sales
Profitability46the

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