A

Presentation On
CONSUMER BEHAVIOUR
TOWARDS
CONSUMPTION OF FAST
FOOD
IN CH. DADRI
 Fast Food
Fast foods are characterized as quick, easily accessible and
cheap alternatives to home-cooked meals, according to the
National Institutes of Health (NIH)
 Indian Fast Food Industry
Fast food is one of the worlds
largest growing food type.
Indias fast food industry is
growing by 40% a year
It is reached to nearly US$ 10
Billion in 2012 .
Foreign Investment holds about
one-fourth of total investment
made in this sector.
A Few Fast Food Facts

Everyone eats fast food

Fast food is marketed everywhere
It is almost impossible to avoid it
Products Available in Ch.Dadri
Healthy foods
Comparison between fast foods and
healthy foods
Fast Foods Healthy Foods

Highly accessible Less accessible

Convenient Less convenient
Great tasting Not as good tasting
Promoted heavily Not promoted
Inexpensive More expensive
Bikaner Misthan Bhandar
Mannan Pizza Hut
 Childhood Obesity
27% of children are overweight (CDC,
2003)
Advantage
 Disadvantages

Some restaurants dont change the oil

and they dont clean it
Obesity
Bad for the health.
Contain higher amounts of salt, fats and
calories
Diseases
 Objectives of the Study
To analyze consumer behavior towards
consumption of fast food.
To analyze the influence of income on the
selection of fast food buying outlet.
To analyze the effect of age on the likings towards
different varieties of fast food.
To study the relationship between age and
preference for consumption of fast food.
 RESEARCH METHODOLOGY:-

Data Source
1. Primary
2. Secondary
Data Collection Instrument
Sampling Procedure
1. Sample Unit
2. Sample Size
3. Sampling Method

Analysis And Interpretation
 Demographic Profile

Basis Frequency Percentage

Gender Male 42 42
Female 58 58

Age <15 08 08
<25 53 53
>25 39 39

Profession Working 30 30
Student 47 47
Other 23 23

Income 1-1.5 lakhs 16 16

1.5-3 lakhs 18 18
>3 lakhs 01 01
None 65 65
 1. Do you like fast food?
Respondents frequency Percentage

Yes 83 83
No 17 17
Total 100 100

Do you like fa st food?

Yes
No

Pies show counts

17.00%

83.00%
 2.Where do you often visit in order to have fast foods?

Outlets frequency Percentage

Bikaner 61 61
Aggarwal 31 31
Any Other(Specify) 08 08
Total 100 100

8.00% Where do you often visit in order to have fast foods?

Bikaner
Aggarwal
Any Other(Specify )

Pies show counts

31.00%
61.00%
 3.Do you visit restaurants?
Response frequency Percentage

Yes 87 87
No 13 13
Total 100 100

Do you visit resta ura nts?

Yes
No

Pies show counts

13.00%

87.00%
 4.How often you visit restaurants?
Timing frequency Percentage
Weekly 03 03
Monthly 33 33
Occasionally 64 64
Total 100 100

3.00% How often you visit restaurants?

. Weekly
monthly
Occasionally

Pies show counts

33.00%

64.00%
 5.What kind of fast food do you
prefer?
Varieties frequency Percentage
Pizza 31 31
Burger 29 29
Sandwich 21 21
Other 19 19
Total 100 100

What kind of fast food do you prefer?

Pizza
Burger
Sandw ich
Other
19.00%
31.00% Pies show counts

21.00%

29.00%
 6.What is your opinion regarding fast food?
Options frequency Percentage
Speedy 11 11
Easy take away 31 31
Hygienic 03 03
Delicious 51 51
Other (please state) 04 04
Total 100 100

4.00% What is your opinion regarding fast food?

Speedy
Easy take aw ay
Hygienic
Delicious
11.00%
Other (please state)

Pies show counts

31.00%
51.00%

7.Do you think fast foods are healthy?
Response frequency Percentage
Yes 02 02
No 98 98
Total 100 100

2.00% Do you think fast foods are healthy?

Yes
No

Pies show counts

98.00%
8.Your suitable timing for visiting fast food
restaurant?
Timing frequency Percentage

Afternoon 11 11
Evening 69 69
Late night 20 20
Total 100 100

Your suitable timing for visiting fast food restaurant?

Af ternoon
Evening
Late night

11.00%
20.00% Pies show counts

69.00%

9.You like to visit food joint with?
Part of income frequency Percentage

Family 43 43
Friends 57 57
Total 100 100

You like to visit food joint with?

Family
Friends

Pies show counts

43.00%
57.00%

9.You like to visit food joint with?
Part of income frequency Percentage

Family 43 43
Friends 57 57
Total 100 100

You like to visit food joint with?

Family
Friends

Pies show counts

43.00%
57.00%
10.What part of your income (monthly) you spend
in restaurants?
frequency Percentage
<10% 90 90
<15% 08 08
>15% 02 02
Total 100 100

2.00% What part of your income (monthly) you spend in restaurants?

8.00%
.<10%
.<15%
>15%

Pies show counts

90.00%
 11.How much do you spent at a time visiting fast food
restaurant (Rupees)?
Spend at a time frequency Percentage
<200 50 50
<500 33 33
<1000 16 16
>1000 01 01
Total 100 100

1.00% How much do you spent at a time visiting fast food restaurant (Rupees)?
.<200
<500
<1000
>1000
16.00%
Pies show counts

50.00%
33.00%
 12.Your preference for the fast food restaurant is
due to?
Criteria frequency Percentage
Convenience 06 06
Taste 75 75
Other 19 19
total 100 100

6.00% Your preference for the fast food restaurant is due to?
Convenience
taste
. Other

19.00% Pies show counts

75.00%


13.Are you satisfied with the price- quality rate charged?

Response frequency Percentage

Yes 51 51
No 49 49
Total 100 100

Are you satisfied with the price- quality rate charged?

Yes
No

Pies show counts

49.00% 51.00%
 14.According to you, which are the most effective
promotional activity for restaurants?

Promotional activities frequency Percentage

Discount 25 25
Home Delivery 46 46
Other 29 29
Total 100 100

According to you, which are the most effective promotional activity for restaurants?
Discount
Home delivery
Other

Pies show counts

29.00% 25.00%

46.00%
 15.What are some important points when
choosing fast food restaurants? (please specify
rank)
Criteria frequency Percentage
Cleanliness 15 15
Pricing 01 01
Quality 72 72
Other 12 12
Total 100 100

14.What are some important points when choosing fast food restaurants?
Cleanliness
Pricing
Quality
1.00%
Other
12.00%15.00%
Pies show counts

72.00%
Important 1st Rank 2nd Rank 3rd Rank 4th Rank
attributes

Cleanliness 15 21 23 44

Pricing 25 31 18 30

Quality 45 28 18 10

Other 15 20 41 16
 16.Why do you eat fast food?
Reasons Frequency Percentage

You do not have enough time to cook 04 04

04 04
You work to late and are tired to cook a 03 03
full meal. 35 35
Couldnt be bothered to cook 54 54
Do not know how to cook 100 100
Other comment ..

4.00% 15.Why do you eat fast food?

4.00%
3.00% You do not have enough time to cook
You w ork to late and are tired to cook a f ull meal.
Couldn't be bothered to cook
Do not know how to cook
Other comment ..

Pies show counts

54.00% 35.00%
17.What is the first thing that comes to your mind when
you think of the word fast food?

Harmful
Delicious
food

Yummy
 18.Do you think you eat more or less when youre
eating fast food compared to a home cooked meal?
Response Frequency Percentage

Yes 44 44
No 56 56
Total 100 100

17.Do you think you eat more or less when you're eating fast food compared to a home cooked meal?
Yes
No

Pies show counts

44.00%
56.00%
 19.What else do you buy when purchasing fast
food?
Basis Frequency Percentage
Soft drinks 61 61
coffee, tea 33 33
Other 06 06
Total 100 100

6.00% 18.What else do you buy when purchasing fast food?

Soft drinks
. cof fee, tea
Other

Pies show counts

33.00%
61.00%
 20.How far do you live from the stall?
Basis Frequency Percentage
Less than half-a-mile Half-a-mile 50 50
to two-miles Over two-miles 44 44
Total 06 06
100 100

6.00% 19.How far do you live from the stall?

Less than half-a-mile
Half-a-mile to tw o-miles
Over tw o-miles

Pies show counts

50.00%
44.00%
 21 Do you really know the harmful effects of fast
food?
Basis Frequency Percentage
Yes I know 86 86
I dont know about the chemicals 03 03
present and its safety level 11 11
I know only about 50% of chemicals 100 100
present and its safety level
Total

1.00% 20.Do you really know the harmful effects of fast food?
10.00%
Yes I know
3.00% I don't know about the chemicals present and its safety leve
.I know only about 50% of chemicals present and its safety l
4.00

Pies show counts

86.00%
 22.Which of the following organized store are you
familiar with?
Basis Frequency Percentage
Mc Donald 33 33
Pizza Hut 26 26
Dominos 22 22
KFC 05 05
Others 14 14
Total 100 100

21.Which of the following organized store are you familiar with?

Mc Donald
.Pizza Hut
Dominos
5.00% . KFC
14.00% Others
33.00%
Pies show counts

22.00%

26.00%
 23.Do you want any of your favorite eating point to open in
Charkhi Dadri?

Basis Frequency Percentage

Yes (specify) 74 74
No 26 26
Total 100 100

22.Do you want any of your favorite eating point to open in Charkhi Dadri?
Yes (Specify)
No

Pies show counts

26.00%

74.00%
 24.According to you what are the reason for
growth of fast food market in India?

Basis Frequency Percentage

More working hours 21 21
Nuclear family 34 34
More income 14 14
You do not have enough time to 17 17
cook 14 14
Any other 100 100
Total

23.According to you what are the reason for growth of fast food market in India?
. More w orking hours
Nuclear family
More income
You do not have enough time to cook
14.00% Any other
21.00%

Pies show counts

17.00%

14.00% 34.00%
 Influence of income on the selection of fast food
buying outlet
(I)Income (J)Age Mean Sig.
Difference
(I-J)

1-1.5 lakhs 1.5-3 lakhs -.3095 .373

1.5-3lakhs >3 lakhs .3333 .684

>3 lakhs 1-1.5lakhs -2.3810 .998

 Relation between age and choice of varieties of fast food

(I)Age (J)Age Mean Sig.

Difference
(I-J)
<15 <25 -.1321 .950

<25 >25 -.4064 .217

>25 <15 .5385 .449

 Impact of age in liking of the fast food.

(I)Age (J)Age Mean Sig.

Difference
(I-J)

<15 <25 -3.7736 .958

<25 >25 -.3846* .017

>25 <15 -.3469* .000

 Findings
Almost all the respondent like fast food because of taste.
Almost every person contacted or interviewed said that he/she has visited
and most frequently in Bikaner.
Most of the respondent visit restaurant occasionally because they dont
know how to cook.
Almost respondent have opinion that fast food is delicious but also think
that fast food is unhealthy.
They prefer to visit restaurant in evening.
Humans are social being so they like to visit different restaurants in group.
Most of the respondent spent less than 10% of their monthly income in
fast food that is upto 200 in each time.
There is not so much promotional activity in Ch. Dadri some of the
restaurants provides home delivery then this is the most effective
promotional activity acc. to respondents.
 Cont.
Almost respondent consider quality as a important point while choosing
fast food restaurant.
Most of respondent buy soft drinks with fast food.
Almost respondent are near from the fast food stores.
Almost respondent know the harmful effects of fast food
Respondent are familiar with McDonald and pizza hut more and they
want that in Ch.dadri.
Most of the respondent thought that nuclear family is the main reason for
growing fast food market in Ch.dadri.
There is no significant impact of income on selection of fast food
buying outlet. Almost rates are same of different outlets.
There is no significant impact of age in choosing the varieties of fast
food.
There is impact of age in liking of the fast food of the group <25 - >25
and >25 - <15.
LIMITATIONS
 Recommendations

Customers visit food outlets with group so there must be atmosphere

according to them.
Most of the people spend up to 200 rupees at a time visit, so they hope
to eat more in
this budget.
There must be more organize stores in Ch.Dadri.
There must be more varieties of fast food so that customers not getting
bored.
There must be more promotional tools like discount in Ch.Dadri.
 Sowhat is the problem with eating
too much fast food?

Think about your future health!

Fast food contains a lot of fat, calories, and sodium

Can lead to weight gain and high blood pressure

These health problems can lead to chronic diseases

Diabetes
Heart Disease
Stroke
Some cancers
 Americans are eating more

weight gain

increase in per more than 200

capita calories per day
consumption
Source:Nestle, 2002
 You do the math
On average, Americans are eating an extra 200 calories
every day

200 calories x days in 1 year = extra calories per year

1 pound = 3500 calories

73,000 calories per year 3500 calories per pound =

pounds of weight gain in 1 year

 Avoiding the 20 pound gain

Be more physically active

If you eat the extra 200 calories each day,
burn them off!

Control your food intake

Cut out some things in your daily diet
Eat smaller portions

1 chocolate cream filled cupcake

20 peanut M&Ms
5 chicken nuggets
1 large chocolate chip cookie
Fast food medium soda
Maintaining a Healthy Weight is a Balancing Act
Calories In = Calories Out

How long will you have to walk leisurely in order to

burn those extra 400 calories?*

*Based on 160-pound person

 Calories In = Calories Out

If you walk leisurely for 1 hour and 10 minutes

you will burn approximately 400 calories.*

*Based on 160-pound person

What is the price of pizza in
Mannan Pizza Hut Shop????
Mannan Pizza Hut
What is the location of Mayank
Bikaner Misthan Bhandar???
South Indian foods includes.......
How many Pizza shops in Ch.Dadri?????
 CONCLUSION
Consumers behavior is often studied because certain decisions are significantly
affected by their behavior or expected actions. For this reason consumer
behavior is said to be applied discipline. There is no significant influence of age
in preference of different varieties of fast food and age is influence on liking and
disliking of fast food. There is no influence of income on choosing of fast food
outlets.

There are bad and good thing about eating fast food. In our opinion, we
think its delicious but dont eat too much.